Selling Power

What Selling Power does

Selling Power, operating through its legal entity Personal Selling Power, Inc., is a privately held B2B media company founded in 1981 by Gerhard Gschwandtner and headquartered in Fredericksburg, Virginia. The company produces the flagship Selling Power magazine and operates a portfolio of digital media properties targeting sales managers, sales VPs, and revenue executives in B2B environments. Its core product surface includes a digital magazine, the weekly Sales Management Digest newsletter, the daily Daily Boost of Positivity email, Selling Power TV video series, multiple blogs, webinars, white papers, and the Sales 3.0 Conference, AI Sales Summit, and Sales Training and Enablement Summit virtual events. In 2025, the company launched Deep Insight AI, an AI-powered platform that bundles sales intelligence capabilities with its magazine subscription, representing its first AI-native product.

The company monetizes through diversified revenue streams including subscription recurring revenue from the magazine and newsletters, advertising and media kit placements, event sponsorships and ticket sales across three conference properties, one-time product sales through its e-commerce shop (primarily founder-authored books), and the newer Deep Insight AI subscription add-on. Pricing is structured around annual magazine subscriptions, with an enhanced tier including Deep Insight AI access; advertising rates are available through a media kit but are not publicly disclosed. The company employs 11-50 staff and operates with a flat leadership structure under founder/CEO Gschwandtner and COO Jeff Campbell.

Selling Power's go-to-market motion is content-led, leveraging multi-channel thought leadership — newsletters, video, blogs, white papers, webinars, and conferences — to attract and engage B2B sales leaders. The company has positioned itself as a curator and publisher of sales best practices rather than a transactional sales technology vendor. Its competitive advantages are rooted in its 40+ year content archive, brand recognition in the sales management category, founder authority, and a multi-channel community of newsletter subscribers, magazine readers, conference attendees, and blog readers. Geographic distribution is described as global via digital channels, although operational focus remains U.S.-centric.

Name

Selling Power

Legal name

Personal Selling Power, Inc.

Website

https://sellingpower.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Selling Power is a privately held B2B media company that publishes a sales management magazine, newsletters, video content, and conferences for sales managers and VPs, and operates the newly launched Deep Insight AI sales intelligence platform.

Ownership category

akta.pro rank

Product category

B2B Sales Management Media

NAICS

Software Publishers (513210)

akta.pro primary industry

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

Keywords

• Sales management media
• B2B sales content
• Sales enablement resources
• Sales training publications
• AI sales intelligence

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Magazine Subscriptions: Selling Power magazine subscription revenue from B2B sales professionals seeking sales management insights and best practices.
2. Newsletter Services: Revenue from newsletters including Sales Management Digest, Daily Boost of Positivity, and AI 4 Sales/Sales 3.0 Digest.
3. Events and Conferences: Revenue from hosting Sales 3.0 Conference, AI Sales Summit, and Sales Training and Enablement Summit events.
4. Advertising: Revenue from advertising placements and media kit offerings in the magazine and across digital platforms.
5. Product Sales: Revenue from selling books, white papers, and other resources through the Selling Power Shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Selling Power is a B2B media company that publishes the Selling Power magazine (since 1981) and produces multi-channel sales management content including weekly and daily newsletters (Sales Management Digest, Daily Boost of Positivity, AI 4 Sales/Sales 3.0 Digest), daily video interviews (Selling Power TV), blogs, white papers, and webinars. It also hosts virtual conferences such as the AI Sales Summit, Sales Training and Enablement Summit, and the Sales 3.0 Conference, and offers Deep Insight AI, an AI-powered subscription add-on for enhanced sales intelligence.

Product overview

Selling Power is a multi-channel media company that produces the award-winning Selling Power magazine and operates a suite of digital content products. The core portfolio includes Selling Power Magazine (the flagship digital publication since 1981), the Sales Management Digest weekly newsletter, Daily Boost of Positivity daily email, and Selling Power TV video series. The company hosts two major annual conferences: the AI Sales Summit and Sales Training and Enablement Summit (both virtual), as well as the Sales 3.0 Conference series. Additional offerings include Deep Insight AI (AI-enhanced subscription product), free white papers and reports, webinars, an Ethical AI Solutions Directory, and a Shop for books authored by CEO Gerhard Gschwandtner. The products serve B2B sales professionals, sales managers, and sales VPs with research-driven insights, training resources, and community events.

Differentiator

Problem solved

Functional benefit

Brands

• Selling Power TV: Daily video interview series on sales success featuring interviews with top executives.
• Sales 3.0 Conference
• Sales Management Digest
• Daily Boost of Positivity
• Deep Insight AI

Products and services

• Selling Power Magazine The flagship digital magazine for sales managers and sales VPs, published since 1981, featuring articles on sales leadership, training, technology, and strategy.
• Sales Management Digest Weekly e-newsletter featuring articles about sales leadership, hiring, training, new sales tools, and best practices for B2B sales leaders. Mailed every Tuesday.
• Daily Boost of Positivity Daily email delivering quick practices, quotes, and positive insights to help sales professionals achieve greater success. Mailed every weekday.
• Selling Power TV Daily video interview series featuring interviews with top executives and sales thought leaders on sales success topics.
• Sales 3.0 Conference Conference series that helps sales leaders integrate sales technologies into their organizations to create improved sales effectiveness and greater customer value.
• AI Sales Summit Annual virtual conference bringing together industry leaders and innovators to explore AI applications in sales. Scheduled for September 2-4, 2026.
• Sales Training and Enablement Summit Annual virtual conference focused on sales training and enablement. Scheduled for December 2-4, 2026.
• Deep Insight AI AI-powered solution combining Selling Power Magazine subscription with AI capabilities for enhanced sales insights and intelligence.
• Selling Power Shop Online store selling books authored by Gerhard Gschwandtner, including The Sales Script Book, The Sales Closing Book, The Sales Question Book, The Sales Management Book, and The Sales Training Book.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and flagship.

• Sales 3.0 ConferencecoreOthersSelling Power is a regular media sponsor of the Sales 3.0 Conference, which helps sales leaders integrate sales technologies into their organizations. Gerhard Gschwandtner developed and hosts the conference.
• Deep Insight AIflagshipTechnology or IntegrationDeep Insight AI is Selling Power's proprietary AI platform that provides enhanced sales intelligence integrated with the company's magazine and conference content, offering subscribers advanced AI-powered insights.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gartner: Gartner is a large-scale B2B research and advisory firm that monetizes subscription content, executive events, and research reports targeting senior decision-makers — the same model Selling Power uses for sales leaders, but at much greater scale and across multiple functional areas.
• Forrester Research: Forrester is a B2B research firm producing subscription research, reports, and events for executives — directly comparable to Selling Power's content-plus-events subscription model targeting sales leaders and VPs.
• Aberdeen Strategy & Research: Aberdeen publishes B2B sales and marketing research, benchmarking, and reports, overlapping directly with Selling Power's research-driven content and annual lists such as the Selling Power 500.
• Sales Hacker: Sales Hacker is an online community, newsletter, and content hub for B2B sales professionals, sharing the same audience (sales managers and VPs), content formats (newsletters, articles, events), and monetization via sponsorships and community as Selling Power.

Emerging players

• Pavilion: Pavilion (formerly Revenue Collective) is a membership community and content platform for B2B sales leaders, overlapping with Selling Power's target persona and combining education, community, and events in a similar subscription/membership model.
• RAIN Group: RAIN Group is a sales training and consulting firm that publishes sales research, books, and thought leadership content, overlapping with Selling Power's training-focused content and methodologies.
• Heinz Marketing: Heinz Marketing is a B2B sales and marketing agency that produces research-driven content, reports, and newsletters for sales and marketing leaders, sharing Selling Power's content-led GTM and target audience.

Broad incumbents

• Salesforce: Salesforce operates the dominant CRM and sales enablement platform with substantial sales-focused content, research, and events (Salesforce+, Dreamforce) — a broad incumbent that intersects with Selling Power's audience and content domains but as part of a much larger software portfolio.
• HubSpot: HubSpot is a CRM and marketing/sales platform that publishes extensive sales content, runs INBOUND, and offers sales training resources — comparable in audience and content-led GTM but as a side function of a major SaaS platform.

Others

• Sales Management Association: Sales Management Association is an industry membership organization serving sales leaders with research, benchmarking, and events — an adjacent ecosystem player serving the same persona as Selling Power's content and conference portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SellingPowerMag
• Facebookfacebook.com/188651577817129
• LinkedInlinkedin.com/company/selling-power

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selling Power