SCRUPLES LLC 2016

What SCRUPLES LLC 2016 does

Scruples Salon & Spa is a privately held, full-service beauty and wellness business headquartered at 7600 Weston Road, Woodbridge, Ontario, operating a flagship 5,000+ square foot facility and a secondary location in Pickering. Founded in 1998, the company has served the Vaughan/Woodbridge and broader Greater Toronto Area market for over 25 years, accumulating 1,000+ five-star Google reviews. The company is structured as an Aveda lifestyle salon and delivers services across seven verticals: hair salon services (cuts, color, extensions, keratin treatments), medical spa treatments (HydraFacial MD, laser hair removal, body contouring with Venus Freeze, hair restoration with Alma TED, microneedling, therapeutic peels, oxygenating facials, electrolysis, skin tag removal), esthetics (manicures, pedicures, waxing, brow and lash services, makeup, ear piercing), massage therapy (Aveda aroma, body polish, fusion hot stone), a dedicated men's barbershop, permanent makeup (nano brows, powder brows, combination brows, microblading), and bridal party services.

The underlying technology stack is composed of third-party, industry-standard medical aesthetic devices — Alma TransEpidermal Delivery (TED), Soprano ICE Platinum, Venus Freeze, HydraFacial MD, and PCA Professional skincare — alongside AVEDA botanical products used across facials, massage, and nail services. The company does not develop proprietary technology; it differentiates through curation of premium device brands under one roof, combined with practitioner expertise and an in-house permanent makeup artist ("Brows by Alessandra") with a dedicated social channel. No patents, proprietary software, AI/ML systems, or in-house R&D are disclosed.

The business model is direct-to-consumer service revenue, with unit-based pricing that varies by stylist level (Junior, Intermediate, Senior, Artistic Director), by service tier (e.g., HydraFacial Signature at $199.99 versus Platinum at $325), and by quote for laser and body contouring. Customers book through the company website (scruplessalon.com), by phone, or via a Phorest-integrated gift card and booking platform. Marketing relies on organic social (Facebook, multiple Instagram accounts segmented by service line), SEO/website presence, and Aveda partner referrals. The company is privately held with no disclosed funding, parent company, or external investment.

Name

SCRUPLES LLC 2016

Legal name

Scruples Salon & Spa

Website

https://scruplessalon.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Scruples Salon & Spa is a privately held Aveda-affiliated full-service beauty and medical spa in Woodbridge, Ontario, offering hair, medispa, esthetics, massage, barbershop, permanent makeup, and bridal services to individual consumers in the GTA.

Ownership category

akta.pro rank

Product category

Beauty Salon and Medical Spa Services

NAICS

Beauty Salons (812112), Barber Shops (812111), Hair, Nail, and Skin Care Services (81211), Other Personal Care Services (81219)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

akta.pro secondary industries

Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF), Luxury/High-End Barber Lounges (HSALABAH), Hot Towel Shaves & Straight-Razor Shaving (HSALABAC)

Keywords

• Hair salon services
• Medical spa treatments
• Permanent makeup services
• Men's barbershop grooming
• Bridal beauty services

Headquarters

HQ city

Woodbridge

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Hair Services Revenue: One-time service fees for hairstyling, hair extensions, hair coloring, keratin treatments, and perm services. Pricing varies by stylist level (Junior, Intermediate, Senior, Artistic Director) with starting prices ranging from $70 to $120+ for cuts, $80 to $200+ for color services.
2. Medical Spa Services Revenue: One-time treatment fees for medispa services including HydraFacial ($199.99-$325), laser hair removal, body contouring, microneedling, hair restoration, and various facial treatments ranging from $110 to $325.
3. Barbershop Services Revenue: Grooming services for men including haircuts starting at $50, beard detailing ($25), straight razor shaves ($60), grey blending ($45+), highlights ($80+), and perms ($80+).
4. Esthetics Services Revenue: Nail services (manicures $25-$50, pedicures $40-$65), waxing services ($8-$100 depending on area), brow services (shaping, tint, lamination), lash services, and ear piercing ($50-$75).
5. Permanent Makeup Revenue: Semi-permanent eyebrow services including nano brows ($600), powder brows ($500), combination/hybrid brows ($550), and microblading starting at $250.
6. Bridal Services Revenue: Full-service bridal party hair styling and makeup services with customized pricing based on party size and services required.
7. Massage Services Revenue: Aveda aroma massage (30/60/90 min sessions), Aveda body polish massage (75 min), and fusion hot stone massage services.
8. Gift Card Sales: Sale of gift cards for use across all salon and spa services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Scruples Salon & Spa is a single-location Aveda lifestyle salon and medical spa in Woodbridge, Ontario that delivers in-person beauty and wellness services to individual consumers, including hairstyling, hair colour, extensions, keratin treatments, HydraFacial MD facials, Soprano ICE Platinum laser hair removal, Venus Freeze body contouring, Alma TED hair restoration, microneedling, nail care, waxing, massage, men's barbershop grooming, bridal hair and makeup, and permanent makeup techniques. The company operates a 5,000+ square foot flagship facility combining these service categories under one roof and accepts appointments through its website, phone, and walk-ins.

Product overview

Scruples Salon & Spa is a single-location hair salon and medispa in Woodbridge, Ontario offering a comprehensive portfolio of beauty and wellness services. The business operates as an Aveda lifestyle salon providing hair services (extensions, styling, colour, keratin treatments), a full medispa with medical-grade treatments (body contouring with Venus Freeze, Alma TED hair restoration, HydraFacial MD, Soprano ICE Platinum laser hair removal, microneedling, oxygenating facials, PCA peels, skin tag removal, electrolysis), esthetics (nail care, waxing, makeup, brow and lash services), massage therapy (Aveda aroma massage, body polish, hot stone massage), a barbershop for men's grooming, bridal services, and permanent makeup (powder brows, nano brows, combination brows, microblading). The salon spans over 5000 square feet and has served clients for over 25 years with over 1000+ five-star Google reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Hairstyling

Quantifiable outcome

• Keratin treatment eliminates up to 95% of frizz and curl, lasting up to three months
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• AVEDAcoreGTM or Marketing PartnerScruples is an Aveda lifestyle salon partner. They use AVEDA products for facials, massages, body polishes, manicures, pedicures, and makeup services. The salon is listed in the AVEDA salon locator. AVEDA is a botanically based, high-performance product brand known in the professional beauty industry.
• Alma LaserscoreTechnology or IntegrationScruples utilizes Alma TransEpidermal Delivery (TED) technology for hair restoration treatments. Alma Lasers provides advanced aesthetic laser and energy-based technologies for medical and cosmetic procedures.
• Soprano Laser (Alma Lasers)coreTechnology or IntegrationScruples uses Soprano ICE Platinum laser technology for hair removal treatments, which incorporates multiple wavelengths (Alexandrite 755nm, Speed 810nm, YAG 1064nm) for effective results on all skin types.
• Venus ConceptscoreTechnology or IntegrationScruples uses Venus Freeze technology for body contouring treatments, utilizing (MP)2 technology that combines multi-polar radiofrequency and pulsed electro-magnetic fields for skin tightening and circumference reduction.
• HydraFacial MDcoreTechnology or IntegrationScruples offers HydraFacial MD treatments, a patented skin treatment system that combines deep cleansing, exfoliation, and hydration using a specialized three-step process and fluid vortex technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• First Choice Haircutters: Canadian hair salon chain with broad service menu (cuts, color, waxing). Comparable in operating model and Canadian market focus, though less premium positioning.
• Trade Secret Salon & Spa: Canadian full-service salon and spa offering hair, esthetics, and bridal services. Directly comparable premium service mix and Canadian market positioning.
• Magicuts: Canadian hair salon chain owned by Chatters/Regalis operating family salons and barbershop services. Directly comparable multi-service salon format serving Canadian consumers.
• Massage Envy: US-based membership spa chain offering massage, facials, and hair removal services. Comparable hybrid model and recurring-revenue orientation, though at much larger scale.
• European Wax Center: North American specialty chain focused on waxing and skin services. Comparable component of Scruples' service menu (waxing + facial services) with subscription-style recurring revenue model.
• Chatters Salon & Beauty Bar: Canadian salon chain offering hair, esthetics, and beauty services across multiple provinces. Most direct Canadian comparable given overlapping service menu, multi-service format, and similar target customer base.
• Hand & Stone Massage and Facial Spa: North American franchise combining massage, facial, and hair removal services. Highly comparable hybrid spa/salon model with membership-based recurring revenue and multiple service lines.

Emerging players

• Ideal Image: North American medispa chain focused on laser hair removal, body contouring, and aesthetic services. Directly comparable medispa technology stack (laser, body contouring) and target customer segment.

Broad incumbents

• Great Clips: Largest North American hair salon franchise. Comparable in core service (haircuts) but operates at much higher volume with lower price points and no medispa or premium spa offerings.
• Sephora: Global beauty retailer that sells many of the same branded skincare products and serves a similar consumer demographic. Adjacent rather than direct; competes for share of beauty wallet rather than salon visits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/scruplessalonsspa
• Instagraminstagram.com/scruplessalonspa
• LinkedInlinkedin.com/company/scruples-hair-salon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCRUPLES LLC 2016