De Freitas Consulting Inc.

What De Freitas Consulting Inc. does

De Freitas Consulting Inc., trading publicly under the Launch Mom brand, is a Canada-based solo consulting practice that helps solopreneurs, course creators, and community operators build, launch, and operate membership sites and online communities. Founded and operated by Sandra De Freitas, who positions more than 20 years of category experience as the core credential, the business targets individual SMB customers rather than enterprise buyers. Its primary customer profile is the owner of a digital product, Facebook group, or budding subscription community seeking repeatable frameworks for engagement and retention.

The product portfolio is composed of three subscription memberships (Engaged & Profitable Memberships, Engaged Groups Membership, and Burnout-Free Memberships), a Mini Course Series, a 6-week Implementation Sprint coaching program priced at approximately $1,200 USD, ancillary workshops, and an active podcast with 190+ episodes. Underlying technology is a conventional, low-code SaaS stack: WordPress as the content layer, MemberVault for membership and course hosting, HelloAudio for podcast distribution, ThriveCart for checkout, and Kit (formerly ConvertKit) for email marketing. The architecture reflects a content-and-services business rather than a software platform, with no proprietary technology assets, no API surface, and no AI-native infrastructure (only consumer-grade GPT usage packaged as bonuses).

The business model blends recurring subscription revenue from memberships, transactional revenue from one-time course purchases, and high-touch coaching revenue from the Implementation Sprint. Go-to-market is content-led, driven by the long-running podcast, an annual What's Working Now Summit, and organic audience channels (YouTube, email list). The model is bootstrapped with no external funding, no disclosed headcount beyond the founder, and no enterprise contracts. Growth is reinvested into product extensions and affiliate partnerships with the core technology stack providers, creating a referral and endorsement layer rather than a sales-led motion.

Name

De Freitas Consulting Inc.

Legal name

De Freitas Consulting Inc.

Website

https://sandradefreitas.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

De Freitas Consulting Inc., operating under the Launch Mom brand, is a solo-founded consulting business that helps solopreneurs and small business owners design, launch, and run profitable membership sites and online communities through courses, coaching, and content.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Membership coaching services
• Online community building
• Membership launch strategy
• Digital course creation
• Recurring revenue consulting

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Memberships: Recurring monthly subscription memberships including Engaged & Profitable Memberships (EPM) and Engaged Groups Membership, providing ongoing access to community, content, templates, and monthly strategy/Q&A sessions. Revenue is recurring and predictable, forming the base of the business model.
2. Mini-Course Bundle / Digital Courses: One-time purchase of the Burnout-Free Memberships mini-course bundle (8 courses + 5 bonus GPTs at $197) and individual module purchases. Also includes courses like 50 Day Membership Experiment, Structure and Style, and Facebook Groups 101 mini course.
3. Coaching Programs: High-touch 1:1 and small-group coaching including the Implementation Sprint (6-week async program at $1,200 USD), Membership Intensive (day-long 1:1 session with 14 days post-support), and Half Day VIP Retreat. Also includes Facebook Group Audit and Membership Site Audit services.
4. Workshops and Digital Downloads: One-time purchase workshops including Challenge Launch Workshop, Fill Your Funnel Memberships, Deliverables Done workshop, Structure and Style mini-course, Wake Up Your Dead FB Group, Kick Start Your FB Group, and digital checklists/onboarding tools.
5. Podcast / Content Platform: The podcast 'Memberships, Launches & Communities' serves as a top-of-funnel content asset driving audience growth, email list building, and downstream product sales. Episodes feature guest experts and cover membership strategy topics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

De Freitas Consulting Inc. is a founder-led coaching and consulting practice that helps entrepreneurs build, launch, and grow sustainable online group memberships and communities. The company sells recurring memberships (Engaged & Profitable Memberships, Engaged Groups Membership), 6-week and 1:1 coaching programs, mini-course bundles, workshops, and audit services. It delivers content via its own websites, a free Facebook community, and a podcast, and uses third-party platforms (MemberVault, ThriveCart, Kit, HelloAudio) to host and sell its products.

Product overview

De Freitas Consulting Inc. is a coaching and consulting practice led by Sandra De Freitas, specializing in helping entrepreneurs build, launch, and grow sustainable membership businesses. The core offerings include the Engaged & Profitable Memberships (EPM) program and the Engaged Groups Membership, supplemented by a comprehensive ecosystem of mini courses, workshops, coaching programs, and digital resources. Key products include the Burnout-Free Memberships Mini Course Series (8 modules covering foundations through troubleshooting), the Implementation Sprint (6-week advisory program), and various Facebook group and summit engagement tools. The company also offers 1:1 coaching, audits, and community management resources through multiple delivery platforms including MemberVault, ThriveCart, and Kit.

Differentiator

Problem solved

Functional benefit

Brands

• Engaged & Profitable Memberships (EPM): A membership for membership owners offering step-by-step guidance on building the six sides of a successful membership: Essentials, Grow, Retain, Operations, Engage, and The Pause.
• Engaged Groups Membership
• Engaged & Profitable Groups
• Burnout-Free Memberships
• Summit Engagement Starter Kit (SESK)
• Summit Engage + Experience Kit (SEEK)
• Memberships, Launches & Communities Podcast

Products and services

• Engaged & Profitable Memberships (EPM)

Quantifiable outcome

• 97 founding members recruited in the Engaged Groups membership launch (vs. initial goal of 20)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MemberVaultcoreTechnology or Integration · 1 November 2025MemberVault is the primary membership, course, workshop, summit, and freebie hosting platform used by Sandra De Freitas. It powers the delivery of all digital products and memberships. Sandra promotes MemberVault's Black Friday deal (50% off first year) to her audience and earns affiliate commissions. MemberVault also supported Sandra's Membership Audit Week with an extended trial and live support during January Take-Action Week.
• HelloAudiocoreTechnology or Integration · 1 November 2025HelloAudio provides private and public podcast hosting, enabling members to listen to courses and content on-the-go via a private podcast feed. Sandra promotes HelloAudio's Black Friday deal (40% off first year) and earns affiliate commissions. She uses HelloAudio to deliver her own content to members who prefer audio consumption.
• ThriveCartcoreTechnology or Integration · 1 November 2025ThriveCart is the primary shopping cart and checkout platform used to sell all of Sandra's digital products, courses, bundles, and coaching programs. Sandra has used ThriveCart since 2016 and promotes its Black Friday lifetime deal (15% off). She describes it as one of her smartest business investments due to its conversion rates, powerful automations, and lifetime access model.
• Kit (formerly ConvertKit)coreTechnology or Integration · 1 November 2025Kit is the email marketing system used for list building, automations, and digital product sales. Sandra uses Kit for the Coffee Chronicles newsletter and promotional campaigns. She promotes Kit's Black Friday deal (60% off) and earns affiliate commissions.
• Liz WilcoxminorGTM or Marketing Partner · 1 November 2025Liz Wilcox runs a successful $9/month email marketing membership and was featured in Sandra's Black Friday deals roundup. Sandra gifted a month inside Liz's membership during Membership Audit Week. Liz Wilcox's annual pass deal was promoted on Sandra's Black Friday page. The relationship is cross-promotional and affiliate-based.
• Krista Miller (Summit in a Box)minorGTM or Marketing Partner · 1 November 2025Krista Miller, CEO of Summit in a Box, is a customer who has provided a testimonial about Sandra's summit community strategy. She represents a peer in the summit/events space with potential for mutual promotion and referral.
• Elizabeth Goddard (The Everything Offer)minorGTM or Marketing Partner · 1 November 2025Elizabeth Goddard created the 'Everything Page' concept referenced on Sandra's main site. Elizabeth promotes her 'Everything Offer' through Sandra's Black Friday deals. The relationship is affiliate/cross-promotional. Sandra credits Elizabeth for the concept and page layout of the 'Start Here' page.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MembershipsLaunchesCommunities
• Facebookfacebook.com/sandradefreitas
• Instagraminstagram.com/membershipslaunchescommunities

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Freitas Consulting Inc.