Spreequell Mineralbrunnen Gmbh

What Spreequell Mineralbrunnen Gmbh does

Spreequell Mineralbrunnen GmbH is a Berlin-based producer of natural mineral water and non-alcoholic beverages, operating as a wholly-owned subsidiary of the RhönSprudel Gruppe, a fourth-generation Hessian family-owned beverage group, since 2005. The company traces its origins to 1969, when it was established as the sole supplier of non-alcoholic beverages to East Berlin within the Getränkekombinat Berlin, and was formally incorporated as Spreequell Mineralbrunnen GmbH in 1991 under the Brau und Brunnen Gruppe. Today it markets itself as Berlin's only local mineral water brand, sourcing water from a protected natural spring in southern Brandenburg's Lausitzer Heidelandschaft, characterized by low sodium content (6.4 mg/l) and levels of uranium and arsenic well below thresholds for infant-formula suitability. The company is registered as a private limited company (GmbH) at Hauptstraße 90, 12159 Berlin, with Christian Schindel serving as Managing Director.

The product portfolio centers on four mineral water variants (Classic, Medium, Naturell, Sanft) and extends across Apfelschorle (apple spritzer), Fruchtinade (lower-sugar lemonades with 8–11% fruit juice), the Aktiv functional/vitamin-enriched line (including zero-sugar variants), bitter beverages (Tonic Water, Bitter Lemon, Ginger Ale) for cocktail mixing, the heritage Brause line (Berliner Fassbrause since 1908 and the newer Berliner Kräuterbrause), and Club Cola, a GDR-era cola brand relaunched in 1992 with cult status in east Germany. Products are packaged in glass (refillable up to 50 times), PET (refillable up to 25 times), and single-use formats, with the company reporting an 83% reusable packaging rate. Distribution is regional, focused on Berlin and Brandenburg through supermarkets, Getränkeabholmärkte, and a dedicated gastronomy/HoReCa line with exclusive glass formats, with Club Cola extending across all new federal states.

The business model is sales-led, generating revenue from one-time product sales of bottled beverages through B2C retail and B2B hospitality channels. No pricing is publicly disclosed. Brand marketing emphasizes regional identity, sustainability (ÖKO-TEST "sehr gut" 2024), and community partnerships with Berlin sports organizations (ALBA Berlin, 1. FC Union Berlin, Olympiastützpunkt Berlin) and social institutions (Berliner Stadtmission, Straßenkinder e.V., CABUWAZI). The marketing mix combines organic social (Instagram, Facebook, TikTok), a content magazine on sustainability, recipes, and engagement, sports sponsorships, and events such as the Berlin Bar Battle bartending competition.

Name

Spreequell Mineralbrunnen Gmbh

Legal name

Spreequell Mineralbrunnen GmbH

Website

https://spreequell.de

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Spreequell Mineralbrunnen GmbH is a Berlin-based, wholly-owned subsidiary of the RhönSprudel Gruppe that produces and regionally distributes natural mineral water, soft drinks, apple spritzers, bitter beverages, and the heritage Club Cola brand across Berlin, Brandenburg, and east Germany, selling through retail, beverage specialty stores, and HoReCa channels.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Spring Water Bottling (AFAFACAA), Sparkling/Carbonated Bottled Water Production (AFAFACAE), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

Keywords

• Bottled mineral water
• Spring water production
• Beverage manufacturing
• Mineral water bottling
• German water brands

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Beverage Product Sales: Revenue generated from selling natural mineral water and flavored beverages through retail and hospitality channels in Berlin and Brandenburg. Product portfolio includes mineral water (Classic, Medium, Naturell, Sanft), fruit juices (Apfelschorle, Fruchtinade), Club Cola, bitter beverages (Tonic Water, Bitter Lemon, Ginger Ale), soda (Berliner Kräuterbrause, Berliner Fassbrause), and sugar-free Activity drinks.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Spreequell Mineralbrunnen GmbH is a German beverage company operating under the "Mineralbrunnen" (mineral spring) designation, which indicates it draws, bottles, and sells mineral water from natural underground springs for retail consumption. The company name contains no other product categories or service lines evidenced in the provided source material.

Product overview

Spreequell Mineralbrunnen GmbH is a Berlin-based mineral water and beverage company producing a diversified portfolio of drinks under the Spreequell brand. The core offering centers on four variants of natural mineral water (Classic with high carbonation, Medium with mild carbonation, Naturell still, and Sanft with extra-fine bubbles). Adjacent to mineral water, the portfolio includes Apfelschorle (apple spritzers in three variants), Fruchtinade (lower-sugar lemonades with grapefruit and tropical fruit flavors), and Club Cola (a heritage cola dating to 1967 GDR origins). The company also produces two bitter-beverage lines — Tonic Water, Bitter Lemon, and Ginger Ale positioned for adult consumption and cocktail mixing — and a Brause (soda) line featuring the traditional Berliner Fassbrause and the newer Berliner Kräuterbrause. An Aktiv functional line offers vitamin-enriched flavored beverages in both regular and zero-sugar variants. Products are primarily sold in Berlin and Brandenburg, with Club Cola distributed across all new federal states. The company emphasizes regional production, glass bottle sustainability, and a reusable/returnable deposit (Mehrweg) system.

Differentiator

Problem solved

Functional benefit

Brands

• Club Cola: Cola beverage originally launched in 1967 in the GDR as a competitor to Western cola brands. Now marketed with the slogan 'Nicht für Jeden. Nur für Uns.' Available across all new German federal states.

Quantifiable outcome

• 83% reusable packaging rate
• +2 more outcomes

Named customers4 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Olympiastützpunkt Berlin (Berlin Olympic Training Center)coreGTM or Marketing Partner · 1 January 2025Partner supporting Berlin athletes in 2026 Winter Olympics and Paralympics in Milan/Cortina. 19 Berlin athletes nominated for the games, including first-ever para-ice hockey participant.
• ALBA BerlincoreGTM or Marketing Partner · 1 January 2024Official refreshment partner of ALBA Berlin basketball club. Partnership includes brand visibility at games, joint marketing activities, and Instagram ticket giveaways. ALBA Berlin operates one of Europe's largest youth basketball programs.
• 1. FC Union BerlincoreGTM or Marketing Partner · 1 January 2016Long-standing partner since 2016, supporting both men's and women's football teams. Brand presence through stadium advertising at An der Alten Försterei. Supports women's football equality initiatives.
• Rhönsprudel GruppecoreOthers100% subsidiary of Hessian family business Rhönsprudel Gruppe since 2005. Part of group-wide sustainability strategy including eco-electricity use and energy reduction initiatives. Christian Schindel serves as Managing Partner.
• Berliner StadtmissionminorOthersLong-term support for homeless assistance programs including Kältebus (cold emergency bus), summer heat aid, and homeless clinic. Berlin Stadtmission operates 80+ social facilities in Berlin and Brandenburg.
• Straßenkinder e.V.minorOthersRegular beverage deliveries to support street children organization. Organization employs 42 staff and operates child/youth house BOLLE and BUTZE (3,400 sqm, 40 beds, opening 2025, €19M project funded by donations).
• CABUWAZI (Kinder- und Jugendzirkus)minorOthersRegular beverage donations to Berlin's children and youth circus. One of Europe's largest youth circuses with 6 locations across Berlin. Special focus on refugee integration programs.
• Getränke HoffmannminorChannel Partner/ Reseller/ DistributorRetail partner for Fruchtinade tasting campaign. Customers receive free coupon for Fruchtinade redemption at Getränke Hoffmann stores in Berlin and Brandenburg.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Volvic (Danone Waters): Major international mineral water brand owned by Danone, sold widely in German retail. Comparable as a mineral water competitor with strong sustainability positioning (natural spring source, recycled PET bottles) and an emphasis on health and natural origin messaging.
• Vittel (Nestlé Waters): Major French mineral water brand owned by Nestlé, distributed widely in German retail and gastronomy. Comparable as a mineral water competitor with strong gastronomy channel presence and premium glass bottle positioning.
• Apollinaris (Coca-Cola Europacific Partners): Premium German mineral water brand owned by Coca-Cola Europacific Partners. Comparable as a domestic German mineral water competitor with premium positioning, glass bottle formats, and gastronomy channel focus.
• RhönSprudel Gruppe: Parent company of Spreequell and a leading German mineral water producer (RhönSprudel, Bärwurz, etc.). Comparable as a German mineral water and soft drink group with multiple spring sources and a diversified beverage portfolio, providing direct comparability on operational and strategic dimensions.

Direct peers

• Gerolsteiner Brunnen GmbH: Germany's leading premium mineral water brand, also drawing from a protected natural spring source (Vulkaneifel region). Comparable as a regional mineral water specialist with strong quality positioning, similar product portfolio (sparkling, medium, still), and a focus on glass bottle sustainability and gastronomy channel.
• Hassia Mineralquellen: German regional mineral water producer (Bad Vilbel) with a portfolio of mineral water, fruit spritzers, and soft drinks. Comparable as a regional German mineral water specialist with a multi-product portfolio and focus on retail and gastronomy channels.
• Bad Liebenwerda Mineralbrunnen: East German mineral water brand with similar regional heritage and product portfolio (mineral water, fruit spritzers, Fassbrause). Comparable as a regional German mineral water producer with strong East German brand identity and sports sponsorship strategy, including similar product categories like Fassbrause.
• Bionade: German organic soft drink brand with cult following, also focusing on natural ingredients, lower sugar content, and innovative flavors. Comparable as a German regional beverage brand with strong values-driven positioning and appeal to health-conscious consumers.
• Sinalco: Historic German soft drink brand with regional variants and a broad portfolio of lemonades, cola, and fruit drinks. Comparable as a German soft drink brand with heritage positioning and a portfolio covering mixers, lemonades, and cola-style products.
• Lichtenauer Mineralbrunnen: Saxon mineral water brand with a similar product range (mineral water, apple spritzer, soft drinks) and East German regional heritage. Comparable as a regional mineral water specialist operating in the same eastern German geographic corridor as Spreequell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spreequell
• Instagraminstagram.com/spreequell
• TikToktiktok.com/@spreequell
• LinkedInlinkedin.com/company/spreequell-mineralbrunnen-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spreequell Mineralbrunnen Gmbh