Seattle City Flag

What Seattle City Flag does

Seattle City Flag is a Seattle-based 501(c)(3) non-profit corporation (EIN 88-1267964) founded in 2021 that champions inclusive public art through the contemporary Seattle City Flag design. The organization re-adapts the Goodwill Symbol originally developed for the 1990 Goodwill Games, depicting Puget Sound waves and surrounding mountain ranges on a teal-and-white flag intended to symbolize common civic bonds.

The product portfolio centers on two physical-flag SKUs (2x3 at $45; 3x5 at $95, both US-manufactured) and an adjacent line of apparel and accessories — including seven themed caps (Glacier Cap, Glacier Cap V2, Teal Tide Cap, Cascade Cap, Emerald City Cap, City of Goodwill Throwback, Seattle Vandal Cap, Montlake Cap), embroidered iron-on patches, three community-identity pins (Goodwill, Pan-Africa, Waves of Pride), a tote bag, vinyl and paper stickers, a Goodwill poster, a camping cup, and the Seattle Civic Magazine publication. Per the input material, 100% of profits from these product sales are donated to King County non-profits working to mitigate homelessness.

The organization's business model is a hybrid of donations (preset tiers at $10, $20, $30, $40 plus custom one-time or monthly recurring gifts, tax-deductible), product sales through its own Squarespace e-commerce storefront at seattleflag.org with national shipping, and grant funding from government arts organizations such as the 2022 SMART Ventures Grant from the Seattle Office of Arts and Culture. Go-to-market is community-led and direct-to-consumer, with a physical exhibition program placing flags in nine Seattle coffee shops and earned-media exposure via Pioneer Square Art Walk, the NAVA 59 flag-design conference, Preble Lecture presentations, and MOHAI tours. The organization has no proprietary technology stack, no AI/ML component, and no disclosed headcount; Qurat Ul Ain is the only named executive, serving as Director of Philanthropy.

Name

Seattle City Flag

Legal name

Seattle City Flag

Website

https://seattleflag.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Seattle City Flag is a Seattle-based 501(c)(3) non-profit that sells civic flag merchandise and Donates 100% of product profits to King County non-profits addressing homelessness. It funds operations through donations, e-commerce sales, and arts grants, partnering with local coffee shops for community exhibitions.

Ownership category

akta.pro rank

Product category

Civic Art Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Arts, Entertainment, and Recreation (71)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

akta.pro secondary industries

Parks, Recreation & Cultural Services (BPAIACAI), Community Parades, Carnivals & Street Fairs (MPAGAEAE)

Keywords

• Civic art merchandise
• Nonprofit fundraising
• Branded apparel
• Community publishing
• Public art initiatives

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Tax-deductible donations from individuals supporting the organization's mission to unite Seattle in goodwill and champion inclusive public art. Donations fund community projects, staff expansion, and civic product costs.
2. Product Sales: Sale of branded merchandise including flags, apparel (caps, shirts), accessories (pins, patches, stickers, tote bags, camping cups, posters). Products priced at $0.99 to $95. All profits donated to King County non-profits addressing homelessness.
3. Grants: Grant funding from government arts organizations such as the Seattle Office of Arts and Culture to support flag exhibition programs in community spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Seattle City Flag is a 501(c)(3) non-profit that sells branded civic merchandise centered on the contemporary Seattle City Flag design, including physical flags, themed apparel, embroidered patches, symbolic pins, tote bags, stickers, posters, camping cups, and the Seattle Civic Magazine. The organization also accepts tax-deductible donations and operates a flag exhibition program in partnership with Seattle-area coffee shops to promote inclusive public art and community identity. All profits from product sales are donated to King County non-profits working to mitigate homelessness.

Product overview

Seattle City Flag is a 501(c)(3) non-profit organization that operates a merchandise-based product portfolio centered on the contemporary Seattle City Flag design. The core products include physical flags in two sizes (2x3 and 3x5), complemented by an apparel line of branded caps featuring various Pacific Northwest-inspired designs (Glacier Cap, Teal Tide Cap, Emerald City Cap, Cascade Cap, City of Goodwill Throwback, Seattle Vandal Cap, Montlake Cap), accessory items including embroidered patches, pins (Goodwill Pin, Pan-Africa Pin, Waves of Pride Pin), a tote bag, stickers, posters, and camping cups. The flagship publication is Seattle Civic Magazine, a limited-run cultural magazine documenting Seattle's creative spirit. All profits from product sales are donated to King County non-profits working to mitigate homelessness. The organization champions inclusive public art in partnership with the community and City of Seattle.

Differentiator

Problem solved

Functional benefit

Brands

• Seattle Civic: A limited-run cultural magazine documenting people, places, and creative spirit shaping Seattle. Built from community contributions.

Products and services

• Seattle City Flag 2x3

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Seattle Office of Arts and CulturecoreStrategic or Co-development Partner · 1 May 2022In May 2022, the Seattle Office of Arts and Culture awarded Seattle City Flag grant funding to exhibit the contemporary Seattle flag in coffee shops throughout Seattle. The program aims to develop community identity for small coffee business owners and the city broadly.
• Seattle Metropolitan Chamber of CommerceminorGTM or Marketing PartnerSeattle City Flag is a member of the Seattle Metropolitan Chamber of Commerce, participating in regional economic development community focused on civic design that works with regional commerce.
• Seattle Good Business NetworkminorGTM or Marketing PartnerSeattle City Flag is a member of the Seattle Good Business Network, positioning itself as part of the regional economic development community.
• C&P CoffeeminorStrategic or Co-development PartnerParticipating coffee shop in the Seattle City Flag exhibition program displaying flags in West Seattle location to build community identity.
• Retro CoffeeminorStrategic or Co-development PartnerParticipating coffee shop in the Seattle City Flag exhibition program displaying flags in Downtown Seattle location.
• Yellow Butterfly CoffeeminorStrategic or Co-development PartnerParticipating coffee shop in the Seattle City Flag exhibition program displaying flags in Pioneer Square location.
• Avole CoffeeminorStrategic or Co-development PartnerParticipating coffee shop in the Seattle City Flag exhibition program displaying flags.
• 203F CoffeeminorStrategic or Co-development PartnerParticipating coffee shop in the Seattle City Flag exhibition program displaying flags.
• Lighthouse RoastersminorStrategic or Co-development PartnerParticipating coffee shop in the Seattle City Flag exhibition program displaying flags.
• Espresso VivaceminorStrategic or Co-development PartnerParticipating coffee shop in the Seattle City Flag exhibition program displaying flags at multiple locations including Capitol Hill.
• Realfine CoffeeminorStrategic or Co-development PartnerParticipating coffee shop in the Seattle City Flag exhibition program displaying flags in West Seattle.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Annin & Co. Annin & Co. is the largest US flag manufacturer, producing the overwhelming majority of American flags sold domestically and a broad catalog of state, corporate, and custom flags. Comparable to Seattle City Flag as a flag producer/retailer, though Annin operates as a mass-market commercial incumbent rather than a civic non-profit.
• Flag & Banner Co. Flag & Banner is a long-established US retailer and manufacturer of custom flags, banners, and patriotic merchandise. Comparable to Seattle City Flag in product category (flags, custom textiles, civic/patriotic items), but operates as a broad commercial retailer rather than a civic non-profit.

Others

• Public Art Fund: Public Art Fund is a New York-based non-profit that presents contemporary public art projects and civic-cultural programming. Comparable to Seattle City Flag as a peer non-profit using public art and civic symbolism as the vehicle for community-building, though operating at a much larger scale in visual-art curation rather than merchandise.
• Crown Flag Manufacturing: Crown Flag Manufacturing produces custom and stock flags, banners, and display textile products for commercial, governmental, and institutional buyers. Operates in the same physical product category as Seattle City Flag but focuses on B2B/custom production rather than civic-mission DTC merchandise.
• Eder Flag Manufacturing: Eder Flag Manufacturing is a US flag and banner manufacturer serving government, commercial, and retail customers with custom and stock flag products. Comparable to Seattle City Flag as a flag producer and category peer, though focused on traditional commercial flag-making rather than civic-symbol activism.
• Allegiance Arts: Allegiance Arts is a US-based custom flag, banner, and display manufacturer serving brands, organizations, and events. Comparable to Seattle City Flag in product category (custom textile merchandise and branded displays) but operating as a B2B commercial supplier rather than a mission-driven non-profit.
• North American Vexillological Association (NAVA): NAVA is the leading North American association for flag scholarship, design, and vexillology. Seattle City Flag explicitly partnered with NAVA to host the NAVA 59 conference, making it a direct ecosystem collaborator on flag design principles, civic symbolism, and the flag-design movement that SCF operates within.

Emerging players

• Halfstaff Brands: Halfstaff Brands is a flag-themed apparel and accessories brand focused on patriotic and civic-identity merchandise. Closely comparable to Seattle City Flag as a niche, flag-symbol-focused apparel/accessories retailer with similar product types (caps, pins, patches) and a patriotic identity angle.

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/seattlecityflag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle City Flag