TAGS Gymnastics

Name

TAGS Gymnastics

Legal name

TAGS Gymnastics

Website

https://tagsgym.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Gymnastics Instruction

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Teen Personal Training (HSADAAAJ)

akta.pro secondary industry

Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)

Keywords

• Youth gymnastics instruction
• Recreational gymnastics classes
• Competitive gymnastics teams
• Preschool gymnastics programs
• Gymnastics summer camps

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Recreational Class Tuition: Session-based tuition for weekly gymnastics classes. TAGS offers 5 sessions per year (Fall 1, Fall 2, Winter, Spring, Summer) with tuition paid per session. Most students attend 1-2 times per week. Tuition is prorated for late registration.
2. Summer Camps: Camp fees for various camp options including Junior Gymnastics Camp (ages 3-4), Gymnastics Camp (ages 5-17), Trampoline & Tumbling Camp (ages 5-17), and Gold Camp (Half Day and Full Day options). Camps run June through August.
3. Private Lessons: One-on-one 25-minute lessons with a TAGS instructor at $65 per session. Available year-round with limited availability posted prior to each session.
4. Competitive Team Programs: By-invitation team programs including Tiny Team, Training Team, Developmental Program (Levels 3-10), Xcel Program (Silver through Diamond), and Boys Developmental Program. Team fees are non-refundable and non-transferable.
5. Annual Family Fee & ProShop Sales: $45 annual family fee due each school year (prorated to $25 for Spring start, waived for Summer). On-site ProShop sells TAGS branded athletic attire including leotards, shorts, and t-shirts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

TAGS Gymnastics provides in-person gymnastics instruction for children ages 1-17 across two physical gymnasium facilities in Apple Valley and Eden Prairie, Minnesota. Its core offerings include preschool (GymKids), progressive recreational classes for girls and boys, trampoline and tumbling classes, summer day camps, private one-on-one lessons, and invitation-only competitive team programs (USAG Levels 3-10 and Xcel). Sessions run year-round with five enrollment periods annually, and the company generates revenue from session tuition, private lessons, camp fees, annual family fees, and on-site ProShop apparel sales.

Product overview

TAGS Gymnastics operates as a multi-location gymnastics education provider offering a comprehensive suite of programs for children ages 1-17. The core offerings include the GymKids Program for preschoolers, Girls Progressive Program, Boys Progressive Program, Trampoline & Tumbling Classes, Summer Camps, and Private Lessons. Competitive team programs (TAGS Teams) are available by invitation for advanced athletes. Programs are structured across five sessions per year (Fall 1, Fall 2, Winter, Spring, Summer) with skill-based progressions and evaluations. The company operates two facilities in Apple Valley and Eden Prairie, Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• GymKids Program Preschool gymnastics program for boys and girls from walking age through age 4, introducing basic body awareness through movement, tumbling, bars, balance beam, and trampoline activities. Parent participation required for GymBabies (walking to 23 months) and Toddlers (ages 2-3).
• Girls Progressive Program Recreational gymnastics classes for girls ages 5 and up with structured skill progressions from Beginner through Ultra Advanced levels, covering floor, bars, beam, trampoline, and Tumble-Trak.
• Boys Progressive Program Recreational gymnastics classes for boys ages 5 and up with structured skill progressions from Beginner through Ultra Advanced levels, covering rings, parallel bars, pommel horse, mushroom, floor, trampoline, and Tumble-Trak.
• Trampoline & Tumbling Classes Co-ed classes for boys and girls ages 5 and up focused on floor, trampoline, and Tumble-trak skills, with Tumblers 1-4 levels running from Advanced Beginner through Ultra Advanced. Supplementary training for dancers and cheerleaders.
• Summer Camps Seasonal day camps including Junior Gymnastics Camp (ages 3-4), Gymnastics Camp (ages 5-17), Trampoline & Tumbling Camp (ages 5-17), and Gold Camp Half Day and Full Day options (ages 5-17). Camps run June through August.
• Private Lessons One-on-one 25-minute gymnastics lessons with a TAGS instructor for girls and boys ages 5 to 17, offered year-round at $65 per session. Available publicly during summer; requires current session enrollment during school year.
• TAGS Teams (Competitive Team Program) Invitation-only competitive gymnastics teams including Tiny Team (ages 5-6), Training Team (ages 6-9), Developmental Program (USAG Levels 3-10, ages 7-18), Xcel Program (Silver through Diamond), and Boys Developmental Program (Apple Valley only, ages 6-18). Competes at State, Regional, and National levels with a documented pipeline to collegiate gymnastics.

Quantifiable outcome

• Over 115 TAGS athletes have gone on to compete at the collegiate level
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kids First Sports Center: Multi-sport youth activity center offering gymnastics, soccer, basketball, and other sports instruction. Broader scope than TAGS but comparable in serving youth-as-customer with instructional, facility-based programming.
• Gymboree Play & Music: Play, music, and movement classes for young children (often franchises/certified operators). Adjacent in early-childhood motor-development programming, partially overlapping with TAGS' GymKids segment.

Direct peers

• The Little Gym: International franchise offering gymnastics, motor-skill, and developmental classes for children from 4 months to 12 years. Direct comparable to TAGS in age range, parent-child class structure, and progressive curriculum delivery, though franchise-based rather than owner-operated.
• Flips Gymnastics: Independent gymnastics studio offering recreational and team programs with progressive class structures. Comparable in service mix (classes, teams, camps) and youth-focused delivery model.
• Gold Medal Gymnastics: Multi-location gymnastics center offering recreational classes, competitive teams, and private lessons for children. Comparable product mix (recreational + competitive + private lessons) and customer profile to TAGS.
• My Gym: Franchise of children's fitness and gymnastics centers offering structured classes, camps, and parties for kids 6 months to 10 years. Highly comparable in core product (recreational gymnastics + camps + classes) and customer base, with a similar progressive curriculum approach.
• Premier Gymnastics Center: Independent gymnastics studio offering progressive recreational classes, trampoline/tumbling, and competitive teams. Highly comparable in product mix and direct-to-consumer enrollment model.
• Midwest Gymnastics Center: Regional gymnastics center providing recreational instruction and competitive team programming for children and teens. Comparable in progressing curriculum model and youth athlete development focus.
• Universal Gymnastics: Full-service gymnastics facility delivering recreational classes, pre-team, and competitive team programs. Comparable in coaching-led instruction model and team-program pipeline feeding USAG Levels.

Regional players

• Twin City Twisters: Minnesota-based gymnastics and cheer training facility with multiple locations serving recreational and competitive athletes. Same metro market and overlapping customer base, with direct competition for the same Twin Cities families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tagsgymnastics
• LinkedInlinkedin.com/company/tags-gymnastics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAGS Gymnastics