Rensenhouse Electric

What Rensenhouse Electric does

Rensenhouse Electric is a regional industrial electrical distributor and solutions provider headquartered in Kansas City, Missouri, serving manufacturers and industrial operators across Kansas City, St. Joseph, and Topeka. The company operates as a regional location within the Industrial Solutions Network (ISN) by Consolidated Electrical Distributors (CED), which provides broader access to technology partners, consultants, and shared services. Founded in 1913, Rensenhouse is an authorized distributor for Rockwell Automation/Allen Bradley control products and Square D by Schneider Electric power distribution products, and bundles these with a portfolio of professional services spanning asset management, manufacturing technology, energy, and workforce solutions. An internal smart-manufacturing team called FactoryXT extends the offering into data, process, and people digitization using third-party software and hardware.

Underlying technology and solution breadth cover equipment lifecycle management, technology migration planning, storeroom and spares management, factory floor automation and process controls, OT communication and network services, IT/OT convergence, OT information visualization and contextualization, network consulting, cybersecurity, energy usage and reduction strategies, power quality analysis, power distribution, and personnel safety mitigation and training. Distribution and service delivery are executed through locally empowered field sales teams with dedicated inventory in each market, supported by an e-business portal (kansascity.portalced.com) that provides online ordering, account management, and EDI.

Revenue is generated across three streams: industrial product distribution with margin-based hardware sales, professional services engagements, and e-business/EDI subscriptions, all delivered under multi-year contracts via quote-based pricing. The go-to-market is field-sales-led with channel partnerships (Rockwell, Square D, Huffman Engineering) and an inside-sales/portal layer. Customer segmentation is vertical, anchored on manufacturers and industrial automation buyers in the Midwest US, with the company explicitly noting that distribution decisions are made locally and that dedicated manufacturing experts are assigned per market.

Name

Rensenhouse Electric

Legal name

Rensenhouse

Website

https://rensenhouse.com

Company type

Private

Founded year

1913

Operating status

Operating

Short description

Rensenhouse Electric is a Midwest regional industrial distributor and solutions provider serving manufacturers across Kansas City, St. Joseph, and Topeka with Rockwell Automation, Square D, and FactoryXT smart-manufacturing offerings as part of the Industrial Solutions Network by CED.

Ownership category

akta.pro rank

Product category

Industrial Electrical Distribution

NAICS

Electrical Equipment Manufacturing (33531), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Electrical Industrial Apparatus (3620), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)

Keywords

• Industrial electrical distribution
• Factory floor automation
• Power distribution products
• Smart manufacturing solutions
• IT/OT convergence services

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Products Distribution: Distribution of industrial automation, control, and power distribution products including Rockwell Automation/Allen Bradley control products and Square D by Schneider Electric power products. Revenue generated through product sales with margin-based pricing.
2. Professional Services: Asset management, manufacturing technology, energy, workforce, logistics, and project management services delivered by local experts and consultants.
3. E-Business Services: Online ordering, purchasing, account management, and EDI services for customer convenience and efficiency.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels3 records

Core offering

Rensenhouse Electric is an authorized industrial distributor of Rockwell Automation/Allen Bradley control products and Square D by Schneider Electric power distribution products, serving manufacturers and industrial operators in the Kansas City, St. Joseph, and Topeka markets. Beyond product distribution, the company delivers professional services across asset management, manufacturing technology, energy, workforce, and logistics/project management, supported by locally-empowered field sales and e-business/EDI capabilities for online ordering.

Product overview

Rensenhouse Electric, operating as part of the Industrial Solutions Network (ISN) by CED, functions primarily as an industrial distributor and solutions provider rather than a product manufacturer. The company distributes major automation and electrical brands including Square D by Schneider Electric (power distribution) and Rockwell Automation/Allen Bradley (control systems), while also offering FactoryXT as an internal smart manufacturing solutions team. The core value proposition centers on combining distributed products with a suite of professional services spanning Asset Management, Manufacturing Technology, Energy, and Workforce solutions, all delivered through locally-empowered teams positioned in Kansas City, St. Joseph, and Topeka markets.

Differentiator

Problem solved

Functional benefit

Brands

• FactoryXT: A team dedicated to smart manufacturing solutions, providing software and hardware to connect and digitize data, processes and people.

Products and services

• Square D by Schneider Electric Power Distribution Products Distributed power distribution products and solutions offered through Rensenhouse Kansas City, St. Joseph, and Topeka locations, enhancing operational efficiency and reliability for industrial power needs of manufacturers and industrial operators.
• Rockwell Automation / Allen Bradley Control Products Distributed industrial control products including programmable logic controllers (PLCs), HMIs, and related automation components offered to manufacturing customers through Rensenhouse's authorized distributor status.
• FactoryXT Smart Manufacturing Solutions Sub-brand team dedicated to smart manufacturing solutions that helps manufacturers connect and digitize data, processes, and people with the latest software and hardware, focused on intelligent, connected, and digitally transformed manufacturing operations.
• Asset Management & Infrastructure Solutions Solutions covering Equipment Lifecycle Management, Technology Migration Path Strategies, Storeroom & Spares Management, and Infrastructure Development, delivered to industrial clients to optimize and modernize equipment and operations.
• Manufacturing Technology Solutions Solutions encompassing Network Consulting, Cybersecurity, Factory Floor Automation & Process Controls, OT Communication & Network Services, IT/OT Convergence Strategies, and OT Information Visualization & Contextualization for manufacturing customers modernizing factory operations.
• Energy Solutions Solutions covering Energy Usage & Reduction Strategies, Power Quality, and Power Distribution, offered to industrial facilities seeking to reduce consumption and optimize power infrastructure.
• Workforce Solutions Solutions focused on Personnel Safety Mitigation and Personnel Training for manufacturing environments and industrial workplaces.
• Asset & Infrastructure Services Professional services covering on-site inventory, modernization, start-ups, repairs, inspections, maintenance, and disposal for industrial customers.
• Manufacturing Technology Services Professional services covering networks, data, design, and monitoring for manufacturing technology deployments at industrial customer sites.
• Logistics & Project Management Services Professional services covering delivery, pick-up, staging, and project management support for industrial customers.
• E-Business Services Online ordering, purchasing, account management, and EDI services delivered via Rensenhouse's customer portal at kansascity.portalced.com for customer procurement efficiency.
• Energy Services Professional services providing lighting and energy audits, analysis, and design for industrial facilities.
• Workforce Services Professional services covering safety, risk mitigation, and training for industrial workforce environments.
• Support Services Support programs providing customers access to technical experts, resources, and tools.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Rockwell Automation/Allen BradleycoreChannel Partner/ Reseller/ DistributorRensenhouse Kansas City, St. Joseph, and Topeka are authorized distributors of Rockwell Automation/Allen Bradley control products, providing factory floor automation, process controls, and industrial automation solutions.
• Square D by Schneider ElectriccoreChannel Partner/ Reseller/ DistributorRensenhouse Kansas City, St. Joseph, and Topeka are official distributors of Square D by Schneider Electric. This partnership broadens offerings with innovative power distribution products, enhancing operational efficiency and reliability for industrial power needs.
• Huffman EngineeringcoreStrategic or Co-development PartnerPartnership with Huffman Engineering to help Nebraska manufacturers turn complex ideas into practical, powerful solutions. From automation upgrades to full-scale digital transformation, working alongside manufacturers to simplify tech, sharpen processes, and bring visions to life.
• Industrial Solutions Network (ISN) / CEDcoreChannel Partner/ Reseller/ DistributorRensenhouse is part of the Industrial Solutions Network by CED, providing a robust ecosystem of partners, locally empowered people, and consultants. ISN enables access to broader resources, technology partners, and industry expertise.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rexel: Global electrical distribution group with deep U.S. presence distributing automation and power products from the same OEMs (Schneider, Rockwell partners) — overlapping product categories with Rensenhouse but operating at vastly larger scale.
• Graybar: One of the largest North American electrical, communications, and data-networking distributors with broad OEM authorizations including Schneider/Square D — same product categories but national scale rather than Rensenhouse's regional focus.
• WESCO International: Fortune 500 electrical, communications, and utility distribution company offering automation, power distribution, and integrated supply services — comparable categories but global scale and broader portfolio.
• Platt Electric Supply: West Coast-focused subsidiary of Rexel distributing industrial electrical products including automation and power distribution — comparable product categories though geographically separate from Rensenhouse's Midwest footprint.

Direct peers

• Border States Electric: Employee-owned regional industrial distributor serving the Upper Midwest and Plains states with automation, communications, and electrical products, plus a growing services portfolio — same OEM authorizations and customer profile as Rensenhouse.
• Van Meter Inc. Iowa-based industrial distributor serving Midwest manufacturers with automation, electrical, and data-comm products along with solutions/services — similar regional footprint, OEM relationships, and services emphasis.
• Crescent Electric Supply Company: Midwest-based regional industrial electrical distributor offering automation, lighting, and power distribution products alongside technical services — directly comparable in geographic focus and product/solutions mix to Rensenhouse.
• Kendall Electric: Midwest-focused industrial electrical distributor offering automation, power distribution, and engineered solutions to manufacturers — comparable customer base and product/solution mix.
• McNaughton-McKay Electric Company: Regional industrial electrical distributor with strong Rockwell Automation/Allen-Bradley alignment, serving Midwest and Mid-Atlantic manufacturers with automation products and engineering services — directly comparable GTM.

Emerging players

• Huffman Engineering: Nebraska-based control systems integrator named as a Rensenhouse partner, focused on automation upgrades and digital transformation for manufacturers — comparable end customer and solution scope, but integrator rather than distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rensenhouse Electric