Ross Recreation Program

What Ross Recreation Program does

Ross Recreation Program is a self-supporting municipal recreation department of the Town of Ross, California, established in 1972. The organization delivers recreation and educational programs to residents of Ross and surrounding communities, serving all age cohorts from infants through seniors aged 60 and over. Its portfolio spans more than 100 classes annually, organized around three pillars: youth programming (afterschool enrichment at Ross School and Bacich Elementary, Kids Club for grades K-5, summer camps, youth soccer and basketball leagues), adult programming (tennis, pickleball, and general enrichment), and senior engagement through the Age Friendly Ross taskforce. The department also manages municipal recreational assets including tennis courts, Ross Common fields, and the Three Bear Hut facility.

The operating model combines direct staff delivery with contracted third-party instructors. Core in-house staff comprises a Recreation Manager (Maureen Borthwick), Recreation Coordinator (Wyatt Mann), Recreation Clerk (Mallory Beren), and several lead instructors overseeing Kids Club and youth sports leagues. Adult tennis and pickleball instruction are delivered through paid contractors—Higgins Tennis, HRT Tennis, and Pickleball Organized—allowing the department to scale specialized instruction without expanding full-time headcount. Programs are delivered on-site at partner schools (Ross School, Bacich Elementary) and at municipal facilities, with curriculum and scheduling aligned to the Ross School District and Kentfield School District calendars.

Revenue is generated entirely through program registration fees, field rentals, and tennis court key subscriptions priced at $125 per year. The department is self-supporting, with no direct reliance on general municipal tax funding, and operates under the oversight of the Town of Ross. Distribution is primarily through the HiSawyer online registration platform and an in-person office at 9 Lagunitas Road, supported by marketing via email newsletters, a Squarespace-hosted website, and Ross School District parent communications. A Memorandum of Understanding with the Ross School District, signed in November 2012, formalizes facility access and program alignment and constitutes the foundational relationship underpinning the department's programming footprint.

Name

Ross Recreation Program

Legal name

Ross Recreation Department

Website

https://rossrecreation.org

Company type

Private

Founded year

1972

Operating status

Operating

Short description

Ross Recreation is a self-supporting municipal recreation department of the Town of Ross, California, delivering 100+ annual programs—from afterschool care and youth sports leagues to adult enrichment and senior engagement—for residents of Ross and surrounding communities.

Ownership category

akta.pro rank

Product category

Municipal recreation services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Child Day Care Services (8351), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Outdoor / Nature-Based Before/After Care Programs (EDACAHAJ), Youth Adventure Camps & Summer Programs (THAAAOAB), Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK)

Keywords

• Municipal recreation programs
• Afterschool enrichment programs
• Community sports leagues
• Adult enrichment classes
• Senior recreation services

Headquarters

HQ city

Ross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recreation Program Fees: Revenue generated from registration fees for classes, camps, leagues, and enrichment programs across all age groups including afterschool programs, youth sports leagues, adult enrichment, and tot/pre-k programs. Fees are collected online via credit card (with service fee), by cash, or check.
2. Field Rentals & Special Event Permits: Revenue from field rentals on Ross Common and Three Bear Hut and surrounding picnic area for sports leagues and small gatherings such as birthday parties. Charged on a per-use basis, contingent on availability, first come first served.
3. Tennis Court Access Keys: Yearly court access keys providing residents with access to Town of Ross multi-use tennis and pickleball courts. $125 per yearly key, renewed at end of December, prorates starting in June. $25 for first replacement key.
4. Contractor-Based Class Revenue Share: Ross Recreation contracts with independent providers (Pickleball Organized for pickleball; Higgins Tennis and HRT Tennis for adult tennis) for classes, round robin tournaments, and socials. The department oversees scheduling and collects registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ross Recreation is a municipal recreation department that registers and delivers over 100 classes and programs annually for residents of Ross and surrounding communities, including afterschool enrichment at Ross School and Bacich Elementary, an on-site Kids Club for grades K-5, Tot & Pre-K enrichment, youth soccer and basketball leagues, summer camps, no-school day camps, adult tennis and pickleball instruction, adult enrichment classes, and Age Friendly Ross senior programming. It also manages field rentals on Ross Common and Three Bear Hut and sells annual tennis court access keys.

Product overview

Ross Recreation Program is a self-supporting municipal recreation department established in 1972 as part of the Town of Ross, California. The organization offers over 100 classes and programs annually, serving residents from infants to seniors. Its portfolio includes youth programming (afterschool enrichment, Kids Club, summer camps, youth sports leagues in soccer and basketball), adult fitness and enrichment (tennis, pickleball, general enrichment), facility rentals (fields, tennis courts), and community events (Turkey Trot, Town Dinner, 4th of July Parade, Age Friendly Ross programming). The programs are delivered through a combination of direct staff delivery and contracted partners including HiSawyer for registration management. Registration and information are accessible through the organization's Squarespace-based website.

Differentiator

Problem solved

Functional benefit

Products and services

• Ross Afterschool Classes and Programs After-school enrichment classes for students in grades K-5 at Ross School covering academics, arts, sports, and life skills outside of regular school hours.
• Bacich Afterschool Classes and Programs After-school enrichment programs at Bacich Elementary School aligned with the school bell schedule, offering learning, growth, and fun activities for children.
• Adult Classes and Programs Programs designed to engage adults in activities promoting physical fitness, mental well-being, social interaction, and personal growth across various interests and fitness levels.
• Tot and Pre-K Classes Early childhood enrichment programs supporting toddler development from 6 months to 5 years while providing community connection opportunities for parents and caregivers.
• Kids Club After School Program On-site afterschool program at Ross School for grades K-5 following the Ross School calendar, offering flexible registration including single-day drop-in and recurring enrollment.
• Summer Camp 2026 Summer day camp providing supervised activities, crafts, games, and outdoor play for children during summer months.
• Youth Basketball League Winter basketball league for children in grades K-4 featuring 8 weeks of practices and 6 Saturday games, led by Coach Schafer and Coach C.
• Youth Soccer League Fall soccer league for kindergarten through 2nd grade players featuring weekday practices and Saturday games, coached by Jean Marc Schafer.
• Adult Tennis Tennis instruction for adults provided through partnerships with Higgins Tennis and HRT Tennis contractors, offering clinics for various skill levels.
• Adult Pickleball Pickleball programming contracted with Pickleball Organized, including classes, round robin tournaments, and social events for adults.
• No School Day Camps Day camps scheduled during school breaks following Ross School District and Kentfield School District calendars for grades K-5, featuring free play, sports, crafts, and outdoor activities.
• Age Friendly Ross Community initiative and recreational programs for Ross residents aged 60 and older, including breakfast gatherings, luncheons, and social events.
• Field Rentals and Special Event Permits Rental of Ross Common and Three Bear Hut fields and picnic areas for sports leagues and small gatherings such as birthday parties on a first-come, first-served basis.
• Tennis Court Access Keys Annual court access keys providing Town of Ross residents, business owners, RSD staff, and Ross School families with access to multi-use tennis and pickleball courts, priced at $125 per year.
• Community Events Organized community gatherings including Ross Turkey Trot, Father Daughter Dance, Ross Town Dinner, 4th of July Parade and Celebration, and various Age Friendly Ross events.
• Wilderness Cubs Outdoor nature program for children ages 3-5 combining exploration and environmental education activities.

Quantifiable outcome

• Over 100 classes offered annually across all age groups

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Ross School DistrictflagshipStrategic or Co-development Partner · 1 November 2012Ross Recreation and Ross School District share similar goals in offering recreation to students and the public. Their supporters and beneficiaries overlap, making effective collaboration beneficial. This partnership led to a Memorandum of Understanding signed in November 2012. Ross Recreation runs Kids Club on-site at Ross School, offers afterschool enrichment, and uses school facilities for programming. Ross School provides facility access and student population reach.
• Pickleball OrganizedcoreStrategic or Co-development PartnerRoss Recreation contracts with Pickleball Organized for pickleball classes, round robin tournaments, socials, and special events such as Mother/Son Pickleball tournaments and Love & Pickleball speed-dating events for adults 40+. Pickleball Organized provides instruction and tournament management; Ross Recreation provides facilities and registration.
• Higgins TenniscoreStrategic or Co-development PartnerRoss Recreation contracts with Higgins Tennis for adult tennis classes. Higgins Tennis provides professional instruction at Ross Recreation's tennis courts.
• HRT TenniscoreStrategic or Co-development PartnerRoss Recreation contracts with HRT Tennis for adult tennis classes. HRT Tennis provides professional instruction at Ross Recreation's tennis courts.
• Bacich Elementary SchoolcoreStrategic or Co-development PartnerRoss Recreation collaborates with Bacich Elementary to provide a range of enrichment classes aligned with the school bell schedule. Programs are offered on-site at Bacich, and Bacich facilities are used for youth basketball league games for Kinder and 1st Grade.
• Town of RossflagshipStrategic or Co-development PartnerRoss Recreation is a self-supporting department of the Town of Ross (established 1972, Tax ID: 94-6001436). The Town provides municipal oversight and authority. Ross Recreation manages Town recreational field rentals, facilities, and organizes Town of Ross special events including the 4th of July Parade and Celebration.
• Age Friendly Ross TaskforcecoreStrategic or Co-development PartnerThe Age Friendly Ross (AFR) taskforce meets monthly to discuss, collaborate, and plan upcoming events, programs, and initiatives that help keep Ross friendly to all ages. Chaired by Maureen Borthwick, Ross Recreation Manager, it serves Ross residents 60+ and organizes luncheons, breakfasts, and community events.
• Marin Art and Garden CenterminorStrategic or Co-development PartnerMany Age Friendly Ross events and programs are held at the Marin Art and Garden Center (30 Sir Francis Drake Blvd, Ross), including Valentine's Luncheons, Spring Gardening, community breakfasts, and Ross Town Dinners.
• Ross Turkey Trot Sponsors (Town of Ross, Ross Property Owners' Association, Ross Auxiliary, The Ross Preschool, Ross Bridges, SF Running Company, Woodlands Market)minorGTM or Marketing PartnerAnnual Ross Turkey Trot community race event sponsored by multiple local Ross organizations. Sponsors support the event through in-kind contributions and primary sponsorship. Ross Recreation organizes the event.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• National Recreation and Park Association (NRPA): National nonprofit association supporting municipal park and recreation agencies. Not a competitor but an enabling/ecosystem organization that informs best practices, certification, and benchmarking for departments like Ross Recreation.

Direct peers

• Sausalito Recreation Department: City of Sausalito's Recreation Department provides community programming, sports leagues, and facility access. A direct peer in terms of municipal structure and Marin County regional context.
• Corte Madera Parks and Recreation: Town of Corte Madera Parks & Recreation provides youth and adult recreation programming, sports leagues, and community events. Another direct Marin County municipal peer with similar small-town department structure.
• Novato Parks, Recreation & Community Services: City of Novato's Parks, Recreation & Community Services Department offers a comprehensive suite of youth, adult, and senior programming, facility rentals, and community events — a scaled-up Marin County municipal recreation comparator.
• San Rafael Parks & Recreation: Municipal recreation department serving San Rafael, CA — also offers youth/adult programs, sports leagues, facility rentals, and community events. Direct comparable as another Marin County municipal parks & recreation provider with similar program breadth.
• Tiburon Parks and Recreation: Town of Tiburon's Parks & Recreation Department delivers community programs, sports leagues, and facility rentals. Same municipal structure as Ross Recreation and serves an immediately adjacent, similarly affluent Marin County community.
• Larkspur Community Center (Parks & Recreation): Larkspur's Parks & Recreation Department offers youth/adult enrichment, sports leagues, facility rentals, and senior programs in adjacent Marin County. Highly comparable as a neighboring municipal recreation provider serving a similar affluent residential base.
• Fairfax Recreation: Town of Fairfax's Recreation Department offers youth and adult recreation programs, sports, and community events in Marin County. Comparable as a small Marin municipality running a similarly scoped municipal recreation operation.
• Mill Valley Recreation: Mill Valley's municipal recreation division delivers youth/adult classes, sports leagues, camps, and senior programming. Closely comparable to Ross Recreation in scope, scale, and Marin County municipal structure.

Broad incumbents

• Marin County Parks: Marin County's broader parks and recreation authority manages regional parks, trails, and recreation programming across the county. A scaled-up incumbent operating in the same geography and partially overlapping with Ross Recreation's community-events and facility footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ross-recreation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ross Recreation Program