Proactive Rehab Limited

What Proactive Rehab Limited does

Proactive Rehab Limited is a New Zealand-based private healthcare provider delivering multidisciplinary physiotherapy, rehabilitation, occupational health, and wellbeing services across all major regions of the country. Founded in 1999 in Wellington as a musculoskeletal and return-to-work service, the company now operates from 39 clinic locations spanning Northland to Southland and employs approximately 180 clinical staff across disciplines including physiotherapy, occupational therapy, psychology, nursing, exercise physiology, and medical specialties in pain, occupational, and sports medicine. Service lines are organized into three pillars: core physiotherapy (musculoskeletal, sports, pelvic health, older adults, pre/post-surgery), specialist rehabilitation (concussion, pain management, vocational rehabilitation, functional capacity evaluation, inpatient rehabilitation), and occupational health (pre-employment assessments, workstation assessments, vaccinations, health monitoring, workplace training). The company's proprietary "Four Corners of Health" methodology integrates exercise, nutrition, sleep, and psychological wellbeing across its programmes, and it uses the evidence-based WorkHab Functional Capacity Evaluation system for workplace capability assessments.

The business operates a hybrid B2B/B2C go-to-market model with revenue drawn from four streams: ACC-funded government contracts (vocational rehabilitation, concussion, pain management, specialist MSK pathways) that function as recurring subscription-style revenue; private and insurance-funded treatment billed through Southern Cross Easy-Claim and other insurers on a transactional basis; B2B occupational health services sold directly to employers including pre-employment screening, health monitoring, workplace training, and vaccinations; and ancillary sports club and school VIP packages. Proactive is one of only six ACC-approved national suppliers of vocational rehabilitation services, and since 2021 has been a wholly-owned subsidiary of Evolution Healthcare, a larger New Zealand private healthcare platform with 1,300+ employees that also operates Wakefield and Bowen Hospitals where Proactive delivers inpatient physiotherapy. Service delivery combines in-clinic visits across the 39-location physical footprint with telehealth consultations delivered via Microsoft Teams for remote and rural patient access, supported by an online booking system and structured GP referral pathways through Healthlink EDI and ERMS.

Name

Proactive Rehab Limited

Legal name

Proactive Rehab Limited

Website

https://proactivehealthcare.co.nz

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Proactive Rehab Limited is a New Zealand private healthcare provider operating 39 clinic locations nationwide, delivering multidisciplinary physiotherapy, rehabilitation, occupational health, and wellbeing services to individual patients, employers, sports organizations, and ACC-funded clients. It is a wholly-owned subsidiary of Evolution Healthcare.

Ownership category

akta.pro rank

Product category

Rehabilitation and Occupational Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Vocational Rehabilitation Services (6243), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN)

akta.pro secondary industries

Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI), Post-Acute / Post-Surgical In-Home Rehab (HSABADAD), Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

Keywords

• Physiotherapy services
• Rehabilitation programmes
• Occupational health
• Vocational rehabilitation
• Workplace wellbeing

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. ACC-Funded Services: Government-funded rehabilitation, vocational rehabilitation, concussion services, pain management, and return-to-work programmes through ACC contracts
2. Private and Insurance-Funded Treatment: Private physiotherapy, rehabilitation, and psychological services billed to private health insurers including Southern Cross Easy-Claim
3. Occupational Health Services: B2B services to employers including pre-employment assessments, health monitoring, workplace assessments, vaccinations, and drug testing
4. ACC Vocational Rehabilitation Contracts: One of 6 suppliers of vocational rehabilitation services to ACC for Stay at Work and Back to Work programmes

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Proactive Rehab Limited provides physiotherapy, multidisciplinary rehabilitation, occupational health, and workplace wellbeing services delivered through 39 clinic locations across New Zealand. Services span musculoskeletal physiotherapy, concussion and pain management, pre- and post-surgery rehabilitation, pelvic health, vocational (return-to-work) rehabilitation, and B2B occupational health programmes including pre-employment assessments, workplace testing, vaccinations, and health monitoring. Care is supported by a telehealth platform and the proprietary Four Corners of Health methodology, with funding sourced from ACC contracts, private health insurers (Southern Cross), private paying patients, and employer contracts.

Product overview

Proactive Rehab Limited operates as a nationwide healthcare network offering physiotherapy, rehabilitation, and occupational health services across New Zealand. The company provides a comprehensive suite of services organized around core physiotherapy offerings (musculoskeletal, sports, pelvic health, older adults), specialist rehabilitation programmes (concussion, pain management, pre/post surgery, vocational rehabilitation), and occupational health services (pre-employment assessments, health monitoring, workplace training). Services are delivered through 39+ clinic locations and via telehealth, with ACC-funded pathways and private payment options available. The Four Corners of Health™ methodology underpins many services, emphasizing exercise, nutrition, sleep, and psychological wellbeing.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Services Core physiotherapy services for people affected by injury, illness, aging, or disability, including sports physiotherapy, acupuncture, spinal physiotherapy, functional physiotherapy, and community/home-based physiotherapy. Delivered to individual patients.
• Concussion Services ACC-funded and private interdisciplinary service for mild or moderate head injury, providing early access and timely expert assessment including triage, allied health input, psychological consultation, medical assessment, and neuropsychological screening. For individuals recovering from concussion and ACC referrers.
• Functional Capacity Evaluation (FCE) / Physical Capacity Testing Evidence-based Functional Capacity Evaluation using the WorkHab FCE system to assess an individual's physical capabilities in relation to work role or tasks. Used for pre-employment screening, rehabilitation planning, identifying suitable work types, and confirming capability. For employers and rehabilitation referrers.
• Inpatient Physiotherapy and Rehabilitation Inpatient physiotherapy and rehabilitation delivered at Evolution Healthcare's Wakefield and Bowen Hospitals in Wellington, including pre-habilitation, post-surgery physiotherapy, seamless discharge planning, and post-discharge rehabilitation to achieve optimal wellbeing and independence. For hospital inpatients.
• Older Adults Services Comprehensive service for adults over 60 promoting independence, self-esteem, and good health, including physiotherapy, occupational therapy, exercise physiology, psychology, speech language therapy, wheelchair assessments, equipment provision, and falls prevention. For older adults and aged care facilities.
• Pain Management Services ACC-funded and private multidisciplinary pain management programme for acute and chronic pain, including understanding fears and worries, medication management, sleep regulation, gradual activity reintegration, exercise prescription, and pain neuroscience education. For individuals with acute or chronic pain.
• Pelvic Health Physiotherapy Specialist pelvic health physiotherapy addressing incontinence, pelvic pain, maternal birth injuries, pregnancy-related problems, persistent pelvic pain, pre- and post-pelvic surgery care, and men's health including prostate surgery recovery. For women and men seeking pelvic health support.
• Pre & Post Surgery Rehabilitation Pre-surgical rehabilitation to improve physical function, pain management, and wellbeing before surgery, plus post-surgical physiotherapy to guide recovery, healing, and rehabilitation to rebuild mobility, strength, and endurance. For patients preparing for or recovering from surgery.
• Vocational Rehabilitation Structured ACC-funded Stay at Work and Back to Work programme helping employees remain in work or return to work following injury, illness, or health-related challenges. Includes comprehensive assessment, individualised rehabilitation plans, graduated return-to-work programmes, and workplace modifications. For injured workers and employers.
• Specialist Musculoskeletal Pathways ACC-funded integrated care pathways for shoulder, knee, and back injuries providing access to specialist reviews, navigation support, and return-to-work assistance, including the Proactive Care Pathways programme. Delivered as one of ACC's approved providers. For ACC claimants and referrers.
• Occupational Health Services Comprehensive workplace health services delivered by registered nurses with Occupational Health and Safety qualifications, including pre-employment assessments, annual health monitoring, respiratory fit testing, workstation assessments, wellbeing checks, vaccinations, early intervention, and rehabilitation in the workplace. For employer organisations across New Zealand.
• Occupational Medicine Services Independent specialist occupational medicine services provided by occupational medicine specialists and doctors, including employee health management, consultancy services, health risk assessments, health surveillance programmes, and fitness for work medicals. For employers needing specialist occupational medicine.
• Pre-Employment Assessments Pre-employment medical and physical functional screening to determine if prospective employees can manage role demands, including online screens, medical assessments, functional assessments, and certificate of fitness issuance. Employers conducting these screenings have reported a 41% reduction in work injuries. For employers hiring new staff.
• Annual Health Monitoring Onsite and in-clinic occupational health testing including hearing testing, respirator fit testing, vision screening, lung function testing, biological monitoring, and drug and alcohol testing to help businesses stay compliant and keep staff safe. For employers requiring workforce health monitoring.
• Respiratory Fit Testing Qualitative and quantitative respiratory fit testing compliant with AS/NZS 1715 requirements, including education on self-seal checks, storage, cleaning, valve inspection, filter changes, and clean-shaven requirements for effective mask sealing. For employers with respiratory protection requirements.
• Workstation Assessments Comprehensive and bespoke workstation injury prevention service delivered in three tiers: preventative screens (20-30 minutes), simple workstation assessments (60-90 minutes), and complex workstation assessments (up to 180 minutes) for employees with pain, discomfort, or injuries. For employers needing ergonomic support.
• Workplace Vaccinations Comprehensive workplace vaccination programmes including influenza, hepatitis A and B, and tetanus/diphtheria/pertussis, delivered on-site at workplaces, at Proactive clinics, or via partnered Green Cross Health Pharmacies. For employers running workplace vaccination programmes.
• Wellbeing Checks Health and wellbeing checks covering biometrics, blood pressure, diabetes checks, cholesterol screening, psychological health screening, and skin cancer checks, plus psychology services and clinical exercise physiology. For employers running employee wellbeing programmes.
• Rehabilitation in the Workplace Stay at Work and Return to Work programmes with over 90% success rate in supporting injured workers back to work, including coordination with employers, equipment provision, exercises, stretches, and education for self-management. For employers managing injured workers.
• Early Intervention Service Physiotherapy assessment and treatment to help injured employees get better and stay at work, offering injury triage within 24 hours of referral, clear diagnosis, appropriate pathway recommendations, and direct access to ACC pathways of care. For employers needing rapid injury response.
• First Aid Training Comprehensive workplace first aid courses, refresher courses, and CPR training delivered at client sites, covering all areas of first aid and CPR equivalent to NZQA 6401 and 6402 standards. For employers needing certified first aid training for staff.
• Workplace Training (Moving and Handling) Moving and handling training courses to equip staff with safe moving and handling principles, risk assessment skills, and workplace injury prevention, with customised sessions including presentation, theory, and practical lifting technique demonstrations. For employers needing manual handling safety training.
• Psychology Services Range of psychology services for children, adolescents, adults, and older adults including clinical psychology, neuropsychology, and sensitive claims services, with psychologists working as part of rehabilitation services such as concussion, pain management, and return-to-work programmes. For individuals needing psychological support as part of rehabilitation.
• Telehealth Telephone and video appointments with health professionals allowing clients to receive services remotely, including preparation checklists for telephone and video appointments and Microsoft Teams connection testing. For patients across New Zealand seeking remote consultations.
• Courtside Services for Clubs and Schools Sports and schools VIP partnership packages including Game Day Partner (physio at competitions), Team Partner (access to resources without game-day physio), and Premier Team Partner (physio at game day and practices), with discounts, workshops, and VIP sports portal access. For sports clubs and schools.

Quantifiable outcome

• Over 90% of clients make a return to work through vocational rehabilitation programme
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Evolution HealthcarecoreOthers · 1 January 2021Parent company relationship since 2021. Evolution Healthcare is a leading private healthcare provider in Aotearoa, New Zealand with over 1,300 employees across hospital, health, and wellbeing facilities and services.
• ABI RehabilitationcoreStrategic or Co-development PartnerCo-sponsored ASSBI and NZSIGN Conference together. Joint presentations on brain injury rehabilitation topics including cultural authenticity and concussion recovery. Te Rina Ruru-Pelasio from Proactive received Lived Experience Award.
• Green Cross Health (Unichem and Life Pharmacies)minorChannel Partner/ Reseller/ DistributorFlu voucher partnership allowing employees to receive flu vaccinations at Unichem and Life Pharmacies with prepaid vouchers
• TBI HealthminorChannel Partner/ Reseller/ DistributorRegional partnership for vocational rehabilitation services to ensure access to high-quality rehabilitation support in some regions alongside Proactive services
• Southern Cross Health InsurancecoreChannel Partner/ Reseller/ DistributorApproved Southern Cross Easy-Claim provider enabling instant claims processing for physiotherapy services without paperwork or delays
• Wakefield Hospital and Bowen HospitalcoreStrategic or Co-development PartnerInpatient physiotherapy and rehabilitation services provided at Evolution Healthcare's Wakefield and Bowen Hospitals in Wellington

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Habit Health: Large New Zealand physiotherapy, rehabilitation, and workplace health provider with national clinic coverage. Direct competitor for ACC contracts, occupational health, and vocational rehabilitation services.
• TBI Health: NZ-based provider of physiotherapy, rehabilitation, and pain management services and ACC vocational rehabilitation supplier. Compares directly on ACC contract participation, regional clinic footprint, and clinical services.
• Body in Motion: Multi-site NZ physiotherapy and rehabilitation provider. Comparable on multi-clinic delivery, musculoskeletal physiotherapy, and employer-facing occupational health services.
• Geneva Healthcare: New Zealand home and community healthcare provider offering rehabilitation, vocational, and ACC-funded services. Overlaps with Proactive on community rehabilitation and ACC-funded programs.
• APM (Advanced Personnel Management): Australia- and NZ-headquartered provider of vocational rehabilitation, occupational health, and disability employment services. Competes for ACC and employer contracts with similar multidisciplinary delivery model.

Others

• Green Cross Health: NZ primary care and pharmacy network partnering with Proactive on workplace flu vaccinations. Comparable as a distributed NZ healthcare provider enabling vaccination and occupational health delivery.
• Southern Cross Health Insurance: Largest NZ health insurer and Easy-Claim partner to Proactive. Comparable as a payer-enabled healthcare ecosystem that channels physiotherapy and rehabilitation services to insured members.

Broad incumbents

• Evolution Healthcare (parent): Parent company of Proactive, providing private hospitals, day surgeries, and wellbeing services across NZ. Comparable as a broader NZ private healthcare provider with overlapping rehab/wellbeing portfolio.

Regional players

• Allied Health Services / Pegasus Health: NZ allied health and primary care support network with rehabilitation and physiotherapy offerings. Comparable in scope of multidisciplinary allied health services and ACC pathway relationships.

Emerging players

• Cavendish Health: NZ-based rehabilitation and behavioral health provider. Comparable in concussion, pain management, and ACC-funded rehabilitation service lines.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61565739222507
• LinkedInlinkedin.com/company/proactive-rehab-ltd
• Instagraminstagram.com/proactivehealthcare.nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proactive Rehab Limited