Siren Betty Design

What Siren Betty Design does

Siren Betty Design is a privately held, women-owned interior design firm founded in 2006 by Nicole Alexander and headquartered in Chicago, with additional offices in Palm Springs and San Diego. The firm provides full-service interior design for the hospitality sector — restaurants, bars, cocktail lounges, boutique hotels, and salons — and for high-end residential clients, with a particular specialization in adaptive reuse projects that convert historic buildings, former churches, landmark properties, and industrial spaces into hospitality destinations. Service delivery is end-to-end, spanning concept ideation, art curation, procurement and purchasing, 3D modeling, custom fabrication, and construction documentation, supported by a curated network of architectural, branding, lighting (Within Light Studio), and PR partners.

The firm operates a project-based professional services model with quote-driven, multi-year contracts and no publicly disclosed pricing. Customer acquisition relies primarily on portfolio visibility, earned media coverage (Architectural Digest, Forbes, Wallpaper, The Wall Street Journal, Dwell, Chicago Magazine), industry reputation, and referrals, supplemented by the studio's blog (The Siren Call) and Instagram presence. The team of approximately 17 multidisciplinary designers draws on backgrounds in fine art, sculpture, industrial design, music, and hospitality, which the firm cites as the foundation of its bold, maximalist design language blending vintage, modern, and eclectic elements. The business is WBE-certified (Women's Business Enterprise), founder-controlled, and bootstrapped with no disclosed external funding or institutional investors.

Name

Siren Betty Design

Legal name

Siren Betty Design

Website

https://sirenbetty.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Siren Betty Design is a women-owned, WBE-certified interior design firm founded in 2006 that provides full-service hospitality, residential, and adaptive reuse design across the United States from offices in Chicago, Palm Springs, and San Diego.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Hospitality interior design
• Residential interior design
• Adaptive reuse design
• Restaurant bar design
• Boutique hotel design

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hospitality Interior Design Services: Full-service interior design for restaurants, bars, boutique hotels, cocktail lounges, and salons. Services include concept ideation, art curation, procurement and purchasing, 3D modeling, construction documentation, and custom fabrication.
2. Residential Interior Design Services: High-end residential interior design services for private homes, ranging from contemporary city living to historic residences.
3. Adaptive Reuse Design: Specialized interior design transforming historic buildings, former churches, landmark properties, and industrial spaces into hospitality destinations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Siren Betty Design is a WBE-certified, woman-owned interior design firm providing full-service hospitality, residential, and adaptive reuse interior design services to commercial venues (restaurants, bars, boutique hotels, cocktail lounges, salons) and high-end residential clients across the United States. Services cover concept ideation, art curation, procurement, 3D modeling, custom fabrication, and construction documentation, delivered through project-based engagements from offices in Chicago, Palm Springs, and San Diego.

Product overview

Siren Betty Design is a woman-owned, award-winning interior design studio offering hospitality and residential interior design services across the United States. Their core offerings include Hospitality Interior Design (restaurants, bars, cocktail lounges, boutique hotels, and salons), Residential Interior Design, and Adaptive Reuse Interior Design. These services are delivered through a comprehensive suite of service components including Concept Ideation, Art Curation, Procurement & Purchasing, 3D Modeling & Fabrication, and Construction Documentation. The studio also maintains strategic partnerships with architectural firms, branding studios, and marketing/PR firms to deliver fully integrated design projects. With offices in Chicago, Palm Springs, and San Diego, the studio serves clients nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Interior Design Award-winning interior design services for restaurants, bars, cocktail lounges, boutique hotels, and salons, featuring a bold, maximalist aesthetic blending vintage, modern, and eclectic design elements, delivered through concept ideation, art curation, procurement, 3D modeling, fabrication, and construction documentation.
• Residential Interior Design Full-service residential interior design transforming private homes and residences with the same fearless creativity and layered approach as the firm's hospitality work, balancing elegance and ease through art, texture, and storytelling.
• Adaptive Reuse Interior Design Specialized interior design service that transforms historic buildings, former churches, landmark properties, and overlooked commercial spaces into hospitality destinations through adaptive reuse, preserving character while introducing new purpose and function.

Quantifiable outcome

• Hundreds of hospitality and residential projects completed on time and on budget

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Architectural PartnerscoreStrategic or Co-development PartnerSiren Betty Design connects clients with trusted architectural partners to ensure seamless alignment from concept to construction. Together, they create cohesive, fully integrated environments where design intention and built reality are perfectly in sync.
• Branding PartnershipscoreStrategic or Co-development PartnerSiren Betty Design partners with leading branding and creative studios to shape the storytelling behind their spaces. Together, they integrate brand strategy, visual identity, and interior design into a seamless, immersive experience.
• Marketing and PR PartnershipssupportingGTM or Marketing PartnerCollaborates with trusted marketing and PR firms to connect clients with the right team to shape narrative, strengthen visibility, and support successful project launches. Ensures the story behind each space resonates far beyond its walls.
• Within Light StudiocoreStrategic or Co-development PartnerLighting design collaboration partner for projects like Brasero, where lighting becomes its own ingredient with glow, flicker, and reflection bringing rhythm to the room.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Decorist: Online interior design service offering designer-matched residential projects. Adjacent peer in the broader interior design services category, illustrative of technology-enabled models competing for residential design spend.
• Havenly: Online interior design platform connecting consumers and designers for residential projects. Not a hospitality competitor, but represents an emerging technology-enabled model that could pressure traditional studios' residential side over time.

Broad incumbents

• Rockwell Group: Large architecture and design firm led by David Rockwell with a substantial hospitality practice spanning hotels, restaurants, theaters, and immersive experiences. Overlaps with Siren Betty on hospitality interiors but operates at significantly larger scale.
• Gensler: Global architecture and design firm with a large hospitality practice serving hotels, restaurants, and mixed-use developments. Competes for some of the same enterprise hospitality clients but at substantially larger scale and broader scope.

Direct peers

• Yabu Pushelberg: Globally recognized hospitality and residential interior design firm with deep hotel, restaurant, and luxury residential work. Comparable in hospitality-first focus, multidisciplinary talent base, and premium positioning.
• Roman and Williams: New York-based design studio with deep hospitality and residential practice emphasizing narrative, materiality, and adaptive reuse. Highly comparable in aesthetic philosophy and project types.
• Studio McGee: Utah-based interior design firm with strong hospitality and high-end residential practice and a nationally recognized consumer brand. Closest comparable in terms of boutique scale, hospitality/residential mix, brand-driven marketing, and aspirational positioning.
• AvroKO: Hospitality-focused interior design and concept firm known for restaurants, bars, and hotels. Direct comparable on hospitality design specialization, project storytelling, and adaptive reuse of distinctive spaces.
• Kelly Wearstler: Boutique interior design studio with signature maximalist aesthetic spanning hospitality, residential, and branded environments. Comparable in design philosophy, brand-led positioning, and high-end hospitality/residential client base.
• Meyer Davis Studio: Hospitality, residential, and commercial interior design firm serving boutique hotels, restaurants, and private residences. Comparable in client mix, multi-city delivery, and full-service capabilities from concept to construction documentation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sirenbettydesign
• LinkedInlinkedin.com/company/siren-betty-design

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siren Betty Design