Sroka Design, Inc.

What Sroka Design, Inc. does

Sroka Design, Inc. is a full-service residential interior design firm founded in 1990 by Skip Sroka and headquartered at 2158 Wisconsin Ave NW in Washington, DC. The firm serves high-net-worth residential clients in the Washington, DC metropolitan area and select East Coast markets (New York, Annapolis, Virginia suburbs), delivering comprehensive design services from initial concept through turnkey installation. Engagements cover measured floor plans, elevations, sketches, budget development, material and window treatment selections, custom furnishings procurement, construction oversight, lighting plans, moldings, paint and wallcovering selections, and decorative and fine art advisory. The firm operates a project-based professional services model with quote-based pricing, acquiring clients through referrals, press coverage, and industry recognition rather than paid marketing.

The firm's underlying capability is its creative design practice and the founder's expertise, backed by NCIDQ certification and active engagement with industry bodies such as the Design Leadership Network, The Design Trust (as a founding member), and the Institute for Classical Art and Architecture. The proprietary S Brand sub-brand extends the firm's offering into custom-designed furniture, rugs, and lighting, created when suitable products are unavailable in the marketplace. S Brand products include the Corey Chair, Stacker Bookcase, The Curved Console, Dunmore Cabinet, and TV Wall Cabinet, with the firm emphasizing natural wood finishes and integration of practical features such as power outlets and storage. The firm has a small headcount (1-10 employees) and operates as a boutique studio with a sales-led, direct-engagement go-to-market model.

Revenue is generated primarily through project-based professional services fees, supplemented by direct sales of S Brand products. Pricing is not publicly disclosed and is customized per project scope. The firm has no external funding, no parent company, and is founder-owned and operated. Distribution is regional and direct, with top-of-funnel client acquisition driven by earned media (Andrew Martin Interior Design Review Volume 26, Architectural Digest, Modern Luxury, Business of Home) and organic social presence on Facebook and Instagram.

Name

Sroka Design, Inc.

Legal name

Sroka Design Inc.

Website

https://srokadesign.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Sroka Design, Inc. is a Washington, DC-based full-service interior design firm founded in 1990 by Skip Sroka, serving high-net-worth residential clients across the East Coast with comprehensive design services and a proprietary S Brand line of custom furnishings, rugs, and lighting.

Ownership category

akta.pro rank

Product category

Residential Interior Design

NAICS

Interior Design Services (541410), Industrial Design Services (54142)

SIC

Household Furniture (2510)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Residential interior design
• Custom furniture design
• Luxury home design
• Interior decoration services
• Custom lighting fixtures

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interior Design Services: Full-service interior design engagement covering all phases from concept through installation. Services include measured floor plans, elevations, sketches, budget development, material and window treatment selections, custom furnishings procurement, construction oversight, lighting plans, moldings, paint and wallcovering selections, decorative and fine art advisory, and turnkey installation.
2. S Brand Products: Proprietary custom furnishings, rugs, and lighting sold directly to clients under the S Brand label.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sroka Design is a full-service interior design firm that delivers comprehensive residential design services from initial concept through turnkey installation, including floor plans, material selections, custom furnishings procurement, construction oversight, lighting plans, and fine art advisory. The firm also designs and produces its own line of custom furnishings, rugs, and lighting under the proprietary S Brand label when marketplace offerings are insufficient.

Product overview

Sroka Design, Inc. is a full-service interior design firm that operates both as a service provider and product creator. The company's core offering is interior design services for residential properties, including renovations and new home planning. In addition to design services, the firm has created S Brand, a proprietary sub-brand that designs and manufactures custom furnishings, rugs, and lighting when suitable products are not available in the marketplace. S Brand products include the Corey Chair, Stacker Bookcase, The Curved Console, Dunmore Cabinet, and TV Wall Cabinet. The firm maintains relationships with luxury furnishing manufacturers while creating its own furniture line to fill marketplace gaps.

Differentiator

Problem solved

Functional benefit

Brands

• S Brand: Custom furnishings, rugs, and lighting line. When there is a need that cannot be fulfilled in the marketplace, the company creates its own solutions. Focus on natural beauty of wood with finishes that enhance inherent charm, integrating power outlets and storage into furniture pieces.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• NCIDQcoreOthersSkip Sroka is NCIDQ certified, demonstrating professional excellence in interior design standards.
• Institute for Classical Art and ArchitecturecoreOthersSkip Sroka is an active member of this professional organization focused on classical art and architecture.
• Design Leadership NetworkcoreOthersSkip Sroka is an active member of this network of design industry leaders.
• The Design TrustcoreStrategic or Co-development PartnerSkip Sroka is a founding member of The Design Trust, a true visionary shaping the industry.
• Hillwood MuseumcoreOthersSkip Sroka serves as a board member of the Hillwood Museum.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• RH (Restoration Hardware): RH is a broad luxury home furnishings incumbent offering a wide portfolio of furniture, lighting, and design services at scale; it overlaps with Sroka Design's HNW residential furnishing category but competes more on product breadth than bespoke service.

Others

• 1stDibs: 1stDibs is an online marketplace for luxury furniture and design that is an enabling platform for firms like Sroka Design — a potential distribution channel for S Brand products and a sourcing channel for project specifications.

Direct peers

• Markham Roberts Inc. Markham Roberts is a high-end residential interior design firm with strong press credentials and a classically-informed aesthetic, comparable to Sroka Design's positioning in the HNW residential market.
• Bunny Williams Home: Bunny Williams Home is a luxury residential interior design practice with a complementary proprietary product line, very similar in dual model (services + own-brand furnishings) and HNW clientele to Sroka Design.
• Cullman & Kravis: Cullman & Kravis is a multi-partner, high-end residential interior design firm serving elite East Coast clients with a similar full-service, classically-informed approach to Sroka Design.
• Anthony Baratta: Anthony Baratta is an established luxury residential interior designer known for classically-inspired interiors and custom product work, similar in aesthetic positioning to Sroka Design.
• Suzanne Lovell Inc. Suzanne Lovell Inc. is a luxury residential interior design firm with a similarly holistic service offering (architecture-aware design, custom furnishings, art advisory) and elite client base comparable to Sroka Design.
• Alyssa Kapito Interiors: Alyssa Kapito Interiors is a New York-based luxury residential interior design firm with elite clientele and a similar full-service model to Sroka Design.
• Eve Robinson Associates: Eve Robinson Associates is a luxury residential interior design firm serving HNYC elite clients with full-service design and custom furnishings, directly comparable to Sroka Design.
• McMillen Inc. McMillen Inc. is a long-established luxury residential interior design firm offering full-service design with custom furnishings, directly comparable to Sroka Design's HNW residential focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/srokadesigninc
• Instagraminstagram.com/srokadesign
• LinkedInlinkedin.com/company/sroka-design-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sroka Design, Inc.