Anthony Baratta
- Company typePrivate
- Founded1981
- HeadquartersRiverhead, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Anthony Baratta firmographics
Firmographics- Name
- Anthony Baratta
- Legal name
- Anthony Baratta LLC
- Website
- https://anthonybaratta.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Anthony Baratta industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491), Interior Design Services (54141)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)
- akta.pro secondary industry
- Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)
Keywords
Where Anthony Baratta is headquartered
LocationHeadquarters
- HQ city
- Riverhead
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Anthony Baratta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales through Shopify storefront including fabrics ($225/yard), wallpapers (custom, quote-based), candles ($45), mugs ($28), pillows ($205-$350), antiques and vintage items ($99-$3,240), and books ($40-$50).
- Interior Design Services: Full-service interior design for high-end residential projects including custom renovations, color consultations, and furniture procurement.
- Custom Furniture & Products: Made-to-order furniture through Erick's Kiosk including custom sofas, chairs, dressers, and rattan pieces. Custom wallpaper and needlepoint canvases. Items like Custom Tiger Maple Nightstand Chests at $9,500, Custom Pair of Sunflower Andirons at $7,800.
- Trade/Wholesale Program: Trade program for interior designers with resale certificates offering special rates and discounts on selected merchandise. 5 yard minimum for fabric orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ceramics & Home Goods |
| Unit Pricing | Pay-as-you-go | Fabrics & Wallpapers |
| Unit Pricing | Multi-year contract | Custom Furniture |
| One time/ perpetual license | Pay-as-you-go | Published Books |
| Subscription | Annual | Trade/Wholesale Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Anthony Baratta product offering
Product offeringCore offering
Anthony Baratta LLC is an interior design firm and e-commerce retailer founded in 1981, offering full-service residential interior design alongside a curated catalog of signature home furnishings sold directly to consumers. The product catalog includes hand-printed Diamond Baratta fabrics, custom screen-printed wallpapers, custom furniture, antiques and vintage pieces, candles, decorative accessories, and published design books. The firm also operates a trade/wholesale program for licensed interior designers.
Product overview
Anthony Baratta LLC is an established interior design firm founded in 1981, operating an e-commerce platform for its curated home furnishings portfolio. The offering consists of a unified design studio that combines residential interior design services with a direct-to-consumer product catalog. The core product range includes Fabrics & Wallpaper (signature patterns sold by the yard with custom options), Antiques & Vintage pieces, Candles & Gifts, Furniture, Wall Decor, Pillows, and Accessories, plus a dedicated Books section featuring publications documenting his work. The Erick's Kiosk sub-brand offers custom furniture, lighting, and specialty wallpapers made to order. The company also provides an interior design service for residential projects and a To The Trade program offering discounts to registered interior designers.
Differentiator
Problem solved
Functional benefit
Brands
- Diamond Baratta: Former partnership with William Diamond producing co-authored books and design collections including fabrics and furniture.
Products and services
- Fabrics & Wallpaper Curated collection of decorative fabrics sold by the yard ($225/yard, 5-yard minimum) and custom-printed wallpapers featuring signature patterns like Diamonds & Roses and Point Lookout, with custom color options available.
- Furniture Upholstered and decorative furniture pieces including chairs, sofas, and case goods for interior design projects.
- Antiques & Vintage Collection of vintage and antique home decor items including folk art, architectural elements, and unique decorative pieces sourced for interior design projects (priced $99-$3,240).
- Candles & Gifts Home fragrance products including hand-poured coconut soy candles in signature scents like Bohemian Rose and Ocean Breeze ($45), plus decorative mugs ($28).
- Pillows Decorative throw pillows featuring needlepoint designs with nautical and traditional motifs ($205-$350).
- Wall Decor Decorative wall art and signage including vintage signs and paintings.
- Accessories Decorative accessories including folk art, plant stands, and geometric home decor pieces.
- Books Published books documenting Anthony Baratta's interior design work, including Decorate Happy ($45), Diamond Baratta Design ($40), and All-American ($50) by Rizzoli.
- Erick's Kiosk (Custom Furniture & Design Studio) Custom furniture collection designed by Erick Espinoza under Anthony Baratta's direction, featuring bespoke upholstered pieces, rattan furniture, custom lighting, needlepoint canvases, and specialty wallpapers made to order. Includes custom pieces such as Custom Tiger Maple Nightstand Chests at $9,500 and Custom Pair of Sunflower Andirons at $7,800.
- Interior Design Services Full-service interior design for high-end residential projects including custom residential design, color consultations, furniture procurement, and historic property renovation. Notable projects include the Colonial Williamsburg Palmer House renovation (2018) and Drumthwacket residence for the Governor of New Jersey.
Quantifiable outcome
- 70+ magazine covers worldwide
- +2 more outcomes
Companies that use Anthony Baratta
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Anthony Baratta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Anthony Baratta partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- Benjamin MoorecoreBenjamin Moore partnered with Baratta to create the Williamsburg Paint Color Collection, inspired by the historic Colonial Williamsburg properties. This collection brings Baratta's color expertise to a broader consumer market through the paint industry leader.
- Weekend Max MaraflagshipAnthony Baratta created a capsule collection called 'Nantucket' for Weekend Max Mara, the luxury Italian fashion designer. The collection debuted in Milan, Italy in Fall 2018 for Spring 2019 release. This collaboration represents the intersection of fashion and interior design, bringing Baratta's signature preppy-chic American style to clothing and accessories.
- Colonial WilliamsburgflagshipAnthony Baratta was appointed as the inaugural Designer in Residence at Colonial Williamsburg, one of America's premier living-history museums. He renovated Palmer House, an 18th-century historic residence, using the Williamsburg Paint Color Collection by Benjamin Moore. This prestigious designation has generated extensive press coverage and solidified Baratta's position as a leading voice in American design.
- Capel RugsminorAnthony Baratta and Capel Rugs collaborated on a new line of rugs, combining Baratta's design aesthetic with Capel's manufacturing expertise in home textiles.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Anthony Baratta competitors and assessment
Company assessmentDirect peers
- Aerin: Aerin Lauder's lifestyle brand sells curated home furnishings, decor, and tabletop through an e-commerce flagship alongside licensing partnerships — directly comparable to Anthony Baratta's omnichannel luxury lifestyle brand structure.
- John Robshaw: John Robshaw is a designer-founded textile and home goods brand producing custom-printed fabrics, bedding, and home accessories — directly overlapping with Anthony Baratta's hand-printed Diamond Baratta fabric and wallpaper product line and trade distribution.
- Bunny Williams Home: Bunny Williams is a celebrated American interior designer with a parallel product line of furniture, fabrics, lighting, and home accessories — directly comparable to Anthony Baratta as another high-end East Coast designer who has scaled from project work into a branded retail offering.
- Kelly Wearstler: Kelly Wearstler operates as a designer-led lifestyle brand with e-commerce, signature product lines, licensed collections, and high-end interior design services — a close analog to Anthony Baratta's boutique designer-retailer hybrid model.
- Jonathan Adler: Jonathan Adler is a designer-founded home brand with strong signature aesthetic, e-commerce storefront, wholesale distribution, and custom product lines — overlapping with Anthony Baratta on boutique designer brand identity, omnichannel retail, and made-to-order offerings.
Emerging players
- McGee & Co. McGee & Co. is the product line of Studio McGee, a designer brand that scaled from interior design services into broad e-commerce — closely comparable to Anthony Baratta's services-plus-retail hybrid, though at significantly larger scale.
Broad incumbents
- Serena & Lily: Serena & Lily is a broader high-end home furnishings lifestyle brand serving a similar HNW coastal customer base with proprietary fabric, furniture, and decor — comparable as a wider assortment competitor in the upper-premium home retail category.
- Ballard Designs: Ballard Designs is an established direct-to-consumer home furnishings retailer with proprietary product lines across furniture, fabrics, and decor — comparable as a broader incumbent in designer-style home e-commerce, though with far wider assortment than Anthony Baratta's curated catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Anthony Baratta social profiles
Digital presenceAnthony Baratta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anthony Baratta leadership team
Management profileNumber of profiles
Profiles2 records
Anthony Baratta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anthony Baratta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anthony Baratta
What does Anthony Baratta do?
Anthony Baratta LLC is an interior design firm and e-commerce retailer founded in 1981, offering full-service residential interior design alongside a curated catalog of signature home furnishings sold directly to consumers. The product catalog includes hand-printed Diamond Baratta fabrics, custom screen-printed wallpapers, custom furniture, antiques and vintage pieces, candles, decorative accessories, and published design books. The firm also operates a trade/wholesale program for licensed interior designers.
Is Anthony Baratta a public or private company?
Anthony Baratta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anthony Baratta founded?
Anthony Baratta was founded in 1981. It employs 11 to 50 people.
Where is Anthony Baratta based?
Anthony Baratta is headquartered in Riverhead, United States, in the North America region.
How does Anthony Baratta make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are interior Design Services, custom Furniture & Products and trade/Wholesale Program.
Who are Anthony Baratta's main competitors?
Direct peers on record are Aerin, John Robshaw, Bunny Williams Home, Kelly Wearstler and Jonathan Adler. McGee & Co. is listed as an emerging player. Broad incumbents are Serena & Lily and Ballard Designs.
Does Anthony Baratta have an API?
No public API is recorded for Anthony Baratta.
What industry is Anthony Baratta in?
Anthony Baratta's product category is Interior Design Services. Its primary akta.pro industry code is CRAIAKAD, Custom Drapery & Made-to-Measure Window Coverings Retail, with a secondary code of CRAKAFAM, Luxury Retail & Clienteling (Boutiques/Omnichannel). Its NAICS code is 44912 and its SIC code is 5700.