Sroka Design, Inc.
Sroka Design, Inc. is a Washington, DC-based full-service interior design firm founded in 1990 by Skip Sroka, serving high-net-worth residential clients across the East Coast with comprehensive design services and a proprietary S Brand line of custom furnishings, rugs, and lighting.
- Company typePrivate
- Founded1990
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sroka Design, Inc. does
Sroka Design, Inc. is a full-service residential interior design firm founded in 1990 by Skip Sroka and headquartered at 2158 Wisconsin Ave NW in Washington, DC. The firm serves high-net-worth residential clients in the Washington, DC metropolitan area and select East Coast markets (New York, Annapolis, Virginia suburbs), delivering comprehensive design services from initial concept through turnkey installation. Engagements cover measured floor plans, elevations, sketches, budget development, material and window treatment selections, custom furnishings procurement, construction oversight, lighting plans, moldings, paint and wallcovering selections, and decorative and fine art advisory. The firm operates a project-based professional services model with quote-based pricing, acquiring clients through referrals, press coverage, and industry recognition rather than paid marketing.
The firm's underlying capability is its creative design practice and the founder's expertise, backed by NCIDQ certification and active engagement with industry bodies such as the Design Leadership Network, The Design Trust (as a founding member), and the Institute for Classical Art and Architecture. The proprietary S Brand sub-brand extends the firm's offering into custom-designed furniture, rugs, and lighting, created when suitable products are unavailable in the marketplace. S Brand products include the Corey Chair, Stacker Bookcase, The Curved Console, Dunmore Cabinet, and TV Wall Cabinet, with the firm emphasizing natural wood finishes and integration of practical features such as power outlets and storage. The firm has a small headcount (1-10 employees) and operates as a boutique studio with a sales-led, direct-engagement go-to-market model.
Revenue is generated primarily through project-based professional services fees, supplemented by direct sales of S Brand products. Pricing is not publicly disclosed and is customized per project scope. The firm has no external funding, no parent company, and is founder-owned and operated. Distribution is regional and direct, with top-of-funnel client acquisition driven by earned media (Andrew Martin Interior Design Review Volume 26, Architectural Digest, Modern Luxury, Business of Home) and organic social presence on Facebook and Instagram.
Sroka Design, Inc. firmographics
Firmographics- Name
- Sroka Design, Inc.
- Legal name
- Sroka Design Inc.
- Website
- https://srokadesign.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sroka Design, Inc. is a Washington, DC-based full-service interior design firm founded in 1990 by Skip Sroka, serving high-net-worth residential clients across the East Coast with comprehensive design services and a proprietary S Brand line of custom furnishings, rugs, and lighting.
- Ownership category
- akta.pro rank
Sroka Design, Inc. industry classification
Industry- Product category
- Residential Interior Design
- NAICS
- Interior Design Services (541410), Industrial Design Services (54142)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Sroka Design, Inc. is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sroka Design, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Interior Design Services: Full-service interior design engagement covering all phases from concept through installation. Services include measured floor plans, elevations, sketches, budget development, material and window treatment selections, custom furnishings procurement, construction oversight, lighting plans, moldings, paint and wallcovering selections, decorative and fine art advisory, and turnkey installation.
- S Brand Products: Proprietary custom furnishings, rugs, and lighting sold directly to clients under the S Brand label.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sroka Design, Inc. product offering
Product offeringCore offering
Sroka Design is a full-service interior design firm that delivers comprehensive residential design services from initial concept through turnkey installation, including floor plans, material selections, custom furnishings procurement, construction oversight, lighting plans, and fine art advisory. The firm also designs and produces its own line of custom furnishings, rugs, and lighting under the proprietary S Brand label when marketplace offerings are insufficient.
Product overview
Sroka Design, Inc. is a full-service interior design firm that operates both as a service provider and product creator. The company's core offering is interior design services for residential properties, including renovations and new home planning. In addition to design services, the firm has created S Brand, a proprietary sub-brand that designs and manufactures custom furnishings, rugs, and lighting when suitable products are not available in the marketplace. S Brand products include the Corey Chair, Stacker Bookcase, The Curved Console, Dunmore Cabinet, and TV Wall Cabinet. The firm maintains relationships with luxury furnishing manufacturers while creating its own furniture line to fill marketplace gaps.
Differentiator
Problem solved
Functional benefit
Brands
- S Brand: Custom furnishings, rugs, and lighting line. When there is a need that cannot be fulfilled in the marketplace, the company creates its own solutions. Focus on natural beauty of wood with finishes that enhance inherent charm, integrating power outlets and storage into furniture pieces.
Companies that use Sroka Design, Inc.
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Sroka Design, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sroka Design, Inc. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- NCIDQcoreSkip Sroka is NCIDQ certified, demonstrating professional excellence in interior design standards.
- Institute for Classical Art and ArchitecturecoreSkip Sroka is an active member of this professional organization focused on classical art and architecture.
- Design Leadership NetworkcoreSkip Sroka is an active member of this network of design industry leaders.
- The Design TrustcoreSkip Sroka is a founding member of The Design Trust, a true visionary shaping the industry.
- Hillwood MuseumcoreSkip Sroka serves as a board member of the Hillwood Museum.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Sroka Design, Inc. competitors and assessment
Company assessmentBroad incumbents
- RH (Restoration Hardware): RH is a broad luxury home furnishings incumbent offering a wide portfolio of furniture, lighting, and design services at scale; it overlaps with Sroka Design's HNW residential furnishing category but competes more on product breadth than bespoke service.
Others
- 1stDibs: 1stDibs is an online marketplace for luxury furniture and design that is an enabling platform for firms like Sroka Design — a potential distribution channel for S Brand products and a sourcing channel for project specifications.
Direct peers
- Markham Roberts Inc. Markham Roberts is a high-end residential interior design firm with strong press credentials and a classically-informed aesthetic, comparable to Sroka Design's positioning in the HNW residential market.
- Bunny Williams Home: Bunny Williams Home is a luxury residential interior design practice with a complementary proprietary product line, very similar in dual model (services + own-brand furnishings) and HNW clientele to Sroka Design.
- Cullman & Kravis: Cullman & Kravis is a multi-partner, high-end residential interior design firm serving elite East Coast clients with a similar full-service, classically-informed approach to Sroka Design.
- Anthony Baratta: Anthony Baratta is an established luxury residential interior designer known for classically-inspired interiors and custom product work, similar in aesthetic positioning to Sroka Design.
- Suzanne Lovell Inc. Suzanne Lovell Inc. is a luxury residential interior design firm with a similarly holistic service offering (architecture-aware design, custom furnishings, art advisory) and elite client base comparable to Sroka Design.
- Alyssa Kapito Interiors: Alyssa Kapito Interiors is a New York-based luxury residential interior design firm with elite clientele and a similar full-service model to Sroka Design.
- Eve Robinson Associates: Eve Robinson Associates is a luxury residential interior design firm serving HNYC elite clients with full-service design and custom furnishings, directly comparable to Sroka Design.
- McMillen Inc. McMillen Inc. is a long-established luxury residential interior design firm offering full-service design with custom furnishings, directly comparable to Sroka Design's HNW residential focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Sroka Design, Inc. social profiles
Digital presenceSroka Design, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sroka Design, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Sroka Design, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sroka Design, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sroka Design, Inc.
What does Sroka Design, Inc. do?
Sroka Design is a full-service interior design firm that delivers comprehensive residential design services from initial concept through turnkey installation, including floor plans, material selections, custom furnishings procurement, construction oversight, lighting plans, and fine art advisory. The firm also designs and produces its own line of custom furnishings, rugs, and lighting under the proprietary S Brand label when marketplace offerings are insufficient.
Is Sroka Design, Inc. a public or private company?
Sroka Design, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sroka Design, Inc. founded?
Sroka Design, Inc. was founded in 1990. It employs 1 to 10 people.
Where is Sroka Design, Inc. based?
Sroka Design, Inc. is headquartered in Washington, United States, in the North America region.
How does Sroka Design, Inc. make money?
Two revenue lines are on record. Interior Design Services are the primary driver. The others are S Brand Products.
Who are Sroka Design, Inc.'s main competitors?
RH (Restoration Hardware) is listed as a broad incumbent. 1stDibs is listed as an others. Direct peers are Markham Roberts Inc., Bunny Williams Home, Cullman & Kravis, Anthony Baratta, Suzanne Lovell Inc., Alyssa Kapito Interiors, Eve Robinson Associates and McMillen Inc..
Does Sroka Design, Inc. have an API?
No public API is recorded for Sroka Design, Inc..
What industry is Sroka Design, Inc. in?
Sroka Design, Inc.'s product category is Residential Interior Design. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541410 and its SIC code is 2510.