Sam Brocato Companies, Inc.
Sam Brocato Companies operates a single flagship hair and beauty salon in SoHo, NYC, and develops and sells proprietary clean haircare product lines (Together Beauty, BXT, Brocato) direct-to-consumer. It serves affluent urban consumers, bridal clients, and clean beauty buyers with premium services and products anchored by celebrity-credentialed master stylists.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sam Brocato Companies, Inc. does
Sam Brocato Companies, Inc. is a privately held New York beauty business founded in 2008 by Sam Brocato, operating a single flagship hair and beauty salon in SoHo, Manhattan. The company delivers premium in-person services including haircuts (priced $125-$300 by stylist tier), color and highlights ($165-$550+), texture treatments (SuperHair smoothing system $495+, Japanese thermal relaxer $600+), extensions, beauty/waxing services, and bridal packages. Services are booked online or by phone with credit card reservation required. The salon is staffed by master stylists with editorial and celebrity credentials, including Sam Brocato himself, a NAHA Lifetime Achievement Award recipient and London Hairdresser Hall of Fame inductee.
The company operates a vertically integrated product business across three proprietary brands: Together Beauty (clean, 95-100% natural hair and scalp products with a subscription option), BXT (Beta x Together, launched 2024 in the BXT Apothecary Lab, featuring peptide-based scalp and hair growth systems), and Brocato Professional (salon-grade lines including Cloud 9 repair, Vibracolor color protection, and Supersilk frizz control). Products are sold direct-to-consumer through the company's e-commerce platform and in-salon, with registered trademarks covering the major product lines and tools including the VibraStrait oscillating flat iron. Revenue is generated solely through services and product sales; no enterprise contracts, wholesale channels, or external investment are disclosed.
The customer base consists of affluent urban consumers in NYC, bridal clients, and clean beauty buyers, supported by celebrity clientele (Ryan Gosling, Grace Jones, Claire Danes, Evan Rachel Wood, Abbey Lee, Taylor Tomasi Hill, Gerrit Cole) that functions primarily as brand social proof. Marketing relies on Instagram, the company website's trend reports and blog content, and third-party review platforms (Google, Yelp). The business operates entirely within the United States with no disclosed geographic expansion beyond the single SoHo location.
Sam Brocato Companies, Inc. firmographics
Firmographics- Name
- Sam Brocato Companies, Inc.
- Legal name
- Sam Brocato Companies, Inc.
- Website
- https://sambrocatosalon.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sam Brocato Companies operates a single flagship hair and beauty salon in SoHo, NYC, and develops and sells proprietary clean haircare product lines (Together Beauty, BXT, Brocato) direct-to-consumer. It serves affluent urban consumers, bridal clients, and clean beauty buyers with premium services and products anchored by celebrity-credentialed master stylists.
- Ownership category
- akta.pro rank
Where Sam Brocato Companies, Inc. is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sam Brocato Companies, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Salon Services: Hair and beauty services delivered at the SoHo location including cuts, styling, color, highlights, texture treatments, extensions, makeup, and bridal services. Services are priced by stylist level with appointments booked online or by phone.
- Professional Hair Care Products: Sale of proprietary product lines (Together Beauty, BXT, Brocato) through the company's e-commerce platform and at the salon location. Products include shampoos, conditioners, styling products, tools, and treatments.
- Together Beauty Subscriptions: Subscription option for Together Beauty products offering 5% savings with recurring delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Haircut services by experience level |
| Unit Pricing | Pay-as-you-go | Color services |
| Unit Pricing | Pay-as-you-go | Texture and conditioning treatments |
| Unit Pricing | Pay-as-you-go | Styling services |
| Unit Pricing | Pay-as-you-go | Beauty/waxing and makeup services |
| Unit Pricing | Pay-as-you-go | Wedding services |
| Unit Pricing | Pay-as-you-go | Product pricing - Brocato line |
| Unit Pricing | Subscription | Together Beauty product line |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sam Brocato Companies, Inc. product offering
Product offeringCore offering
Sam Brocato Companies operates a flagship luxury hair and beauty salon in SoHo, Manhattan, and develops and sells proprietary professional haircare and scalp wellness product lines. In-salon offerings span haircuts, color, highlights, balayage, smoothing and texture services, hair extensions, makeup, waxing, and wedding/bridal styling. Branded product collections include Sam Brocato, Together Beauty (clean-beauty, gender-neutral), and BXT (Beta x Together) professional products, sold direct-to-consumer and distributed through a subscription model for Together Beauty.
Product overview
Sam Brocato Companies operates a high-end hair salon in SoHo, New York, established in 2008, while also developing and selling professional hair care product lines. The product portfolio consists of three main brands: (1) Together Beauty – clean, 95-100% natural hair and scalp products (shampoos, conditioners, styling) designed for affordable luxury; (2) Brocato Professional – salon-grade products including Cloud 9 repair line, Vibracolor color protection, and Supersilk frizz control; and (3) BXT (Betaˣ Together) – modern, performance-driven innovations from the BXT Apothecary Lab featuring scalp health systems, growth serums, and botanical styling products. The company also provides salon services including cuts, color, highlights, texture treatments (SuperHair smoothing system), extensions, and wedding services, creating a vertically integrated beauty business combining service and product sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Salon Hair Services Premium in-salon hairstyling services performed by tiered stylists (Levels 1-6 and Master Stylists) at the flagship SoHo salon in Manhattan, covering haircuts, single-process color, highlights, balayage, smoothing and texture treatments, extensions, and scalp wellness treatments for individual consumers.
- Beauty Services Waxing and professional makeup services delivered in-salon at the SoHo location for individual clients seeking coordinated look services alongside their hairstyling appointments.
- Wedding and Bridal Hair Services Dedicated bridal and wedding-day hairstyling services for brides and bridal parties, performed in the SoHo salon as a premium, appointment-based service for special-event occasions.
- Gift Certificates Redeemable gift certificates usable toward salon services and retail product purchases, supporting gift-giving and new-client acquisition.
- Sam Brocato Professional Haircare Line The flagship professional haircare brand carrying founder Sam Brocato's name, encompassing editorial-fashion-inspired product systems including the Cloud 9 Miracle Repair Line, Vibracolor Color Protection Line, and Supersilk Line. Products are sold direct-to-consumer through the company's e-commerce storefront and include shampoos, conditioners, treatments, serums, and related haircare SKUs targeting individual consumers.
- Together Beauty A clean-beauty, gender-neutral haircare product line built on the Green ZEROSOL formulation platform (no sulfates, parabens, phthalates, or silicones) and offered both on a one-time purchase basis and via recurring subscription. Includes products such as LOVE, LATHER Moisture Shampoo; Day DREAMER Daily Conditioner; PURPLE REIGN Brightening Shampoo; Vx Volume Shampoo; WASH & CO. 2-in-1 Co-Wash; LIFE IN THE FAST LANE Dry Shampoo; DREAMER Repair Mask; FLOWER SUPPLY Essential Oil Drops; SHINE ON Glisten Spray; and PROMISE LAND Setting Spray, plus the WHATEVER WHEREVER Line for targeting individual haircare concerns.
- BXT (Beta x Together) Professional Products The BXT (Beta x Together) line represents the company's salon-professional, internally developed product range, positioned as internal/professional-only products developed in-house for in-salon use and professional distribution rather than mass consumer availability.
- VibraStrait Flat Iron A professional-grade flat iron tool sold under the Sam Brocato brand, built on tourmaline ceramic vibrating-plate heating technology, marketed to consumers and stylists seeking high-performance thermal styling hardware.
Quantifiable outcome
- VibraStrait Flat Iron decreases styling time by 30%
Companies that use Sam Brocato Companies, Inc.
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Sam Brocato Companies, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sam Brocato Companies, Inc. partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Sam Brocato Companies, Inc. competitors and assessment
Company assessmentBroad incumbents
- Redken (L'Oréal): Mass-market professional haircare brand owned by L'Oréal, sold globally through salons. Comparable as a broad incumbent in professional salon haircare competing for the same stylist/distribution channels as Brocato professional products.
- Shiseido Professional: Global beauty conglomerate with a professional haircare division (Shiseido Professional / authentic Beauty Concept). Comparable as a broad incumbent operating in the same professional haircare category as Sam Brocato's Brocato professional line.
Emerging players
- Function of Beauty: Personalized, clean haircare DTC brand with subscription model. Comparable to Sam Brocato's Together Beauty subscription offering and clean-beauty positioning.
- Prose: Custom, clean-ingredient DTC haircare brand. Comparable to Together Beauty's clean, natural-ingredient formulation approach and direct-to-consumer e-commerce model.
- Olaplex: Professional-grade, science-backed haircare brand that built a hair-repair franchise from salon channels into global retail. Comparable to Sam Brocato's salon-originated, technology-forward clean haircare lines (Together Beauty, Brocato) with similar premium positioning.
- Ceremonia: Clean, Latinx-founded haircare brand using natural ingredients, sold DTC and through premium retailers. Comparable to Together Beauty's natural/botanical formulation approach and culturally-rooted brand story.
Direct peers
- R+Co: Professional salon haircare brand co-founded by celebrity stylists with editorial pedigree, sold through salons and DTC. Directly comparable to Sam Brocato's editorial-driven, stylist-founded premium salon haircare positioning.
- John Masters Organics: Professional, organic, salon-grade haircare brand with natural ingredient focus. Comparable to Together Beauty's clean, organic-ingredient formulation philosophy and salon-channel origins.
- DevaCurl: Professional salon-rooted haircare brand specializing in textured, curl, and scalp care sold through salons and DTC. Comparable to Sam Brocato's professional haircare and scalp wellness positioning (Scalp Theory, Feed Your Head).
- Sally Hershberger Salon: Celebrity-stylist-founded NYC luxury salon offering high-end cuts, color, and extensions. Directly comparable to Sam Brocato Salon as a similarly positioned, celebrity-stylist-founded, premium NYC salon with parallel service offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
Sam Brocato Companies, Inc. social profiles
Digital presenceSam Brocato Companies, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sam Brocato Companies, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Sam Brocato Companies, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sam Brocato Companies, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sam Brocato Companies, Inc.
What does Sam Brocato Companies, Inc. do?
Sam Brocato Companies operates a flagship luxury hair and beauty salon in SoHo, Manhattan, and develops and sells proprietary professional haircare and scalp wellness product lines. In-salon offerings span haircuts, color, highlights, balayage, smoothing and texture services, hair extensions, makeup, waxing, and wedding/bridal styling. Branded product collections include Sam Brocato, Together Beauty (clean-beauty, gender-neutral), and BXT (Beta x Together) professional products, sold direct-to-consumer and distributed through a subscription model for Together Beauty.
Is Sam Brocato Companies, Inc. a public or private company?
Sam Brocato Companies, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sam Brocato Companies, Inc. founded?
Sam Brocato Companies, Inc. was founded in 2008. It employs 11 to 50 people.
Where is Sam Brocato Companies, Inc. based?
Sam Brocato Companies, Inc. is headquartered in New York, United States, in the North America region.
How does Sam Brocato Companies, Inc. make money?
Three revenue lines are on record. Salon Services are the primary driver. The others are professional Hair Care Products and together Beauty Subscriptions.
Who are Sam Brocato Companies, Inc.'s main competitors?
Broad incumbents on record are Redken (L'Oréal) and Shiseido Professional. Emerging players are Function of Beauty, Prose, Olaplex and Ceremonia. Direct peers are R+Co, John Masters Organics, DevaCurl and Sally Hershberger Salon.
Does Sam Brocato Companies, Inc. have an API?
No public API is recorded for Sam Brocato Companies, Inc..