SUPPORTIVE HOUSING ASSOCIATION OF NJ INC

What SUPPORTIVE HOUSING ASSOCIATION OF NJ INC does

The Supportive Housing Association of New Jersey (SHA) is a statewide nonprofit membership association founded in 1998 and headquartered in South Orange, NJ. SHA unites more than 120 member organizations — including nonprofit and for-profit housing developers, service providers, allied advocacy organizations, corporate vendors, and government agencies — to advance supportive housing opportunities for people with special needs across New Jersey. Its core activities center on providing resources, training, advocacy, and convening infrastructure for the state's supportive housing industry, rather than direct service delivery or technology product development.

SHA's "product" surface is a portfolio of programmatic and content offerings: the Housing Navigator Program (training and certification of housing navigators who guide families to housing for individuals with special needs); the Integrated Community Project (ICP) Toolkit for Municipalities (a second-edition resource guide with Spanish translation, deployed across nine NJ counties); the Affordable Housing Data Project (a consolidated municipal funding database co-developed with Fair Share Housing Center and supported by three financial institutions); the Strengthening Inclusive Leadership Initiative (SILI) addressing disability representation on boards; the Housing Hub (a digital resource portal); multiple printed/digital guides (Housing Guide, Aging in Supportive Housing Guide, Federal & State Housing Funding Guide); and the annual New Jersey Supportive Housing Conference, now in its 28th year and drawing 400+ attendees. Underlying technology is primarily a digital resource platform, a WordPress-based website, and a Constant Contact newsletter system; there is no public API, mobile app, or proprietary AI tooling.

SHA's revenue model is a hybrid typical of mid-sized trade associations: annual membership dues on a sliding scale ($500 for civic members up to $1,800 for organizations with budgets over $15 million); foundation grants (NJ Council on Developmental Disabilities, The Henry and Marilyn Taub Foundation, The Westfield Foundation, Partners for Health Foundation, and others); individual tax-deductible donations; and conference sponsorships and exhibitor fees. Go-to-market is sales-led and relationship-driven, with members recruited through conferences, member meetings, and affinity groups (Developers Group, Family Advisory, Investor Council). The organization is governed by an annually elected Board of Trustees, led by Executive Director Kate Kelly (appointed 2025), and operates with a small professional staff.

Name

SUPPORTIVE HOUSING ASSOCIATION OF NJ INC

Legal name

Supportive Housing Association of New Jersey

Website

https://shanj.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

The Supportive Housing Association of New Jersey (SHA) is a 1998-founded statewide nonprofit membership association uniting 120+ member organizations to advance supportive housing for people with special needs in NJ, delivering training, advocacy, resource portals, toolkits, and an annual conference serving housing developers, service providers, advocacy groups, and government agencies.

Ownership category

akta.pro rank

Product category

Nonprofit Supportive Housing Association

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Affordable Rental & Multifamily Housing Finance Programs (LIHTC/Tax Credits/Subsidized Loans) (FSALAKAF)

Keywords

• Supportive housing advocacy
• Nonprofit membership association
• Affordable housing development
• Housing resources training
• Housing policy advocacy

Headquarters

HQ city

South Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership dues calculated on a sliding scale based on organization budget, ranging from $500 for civic members to $1800 for organizations with budgets over $15 million
2. Foundation Grants: Grant funding from foundations including NJ Council on Developmental Disabilities, The Henry and Marilyn Taub Foundation, The Westfield Foundation, and Partners for Health Foundation
3. Individual Donations: Tax-deductible donations from individuals supporting the mission to strengthen and expand supportive housing statewide
4. Conference Sponsorships and Exhibits: Revenue from annual conference sponsorships, exhibitor fees, and advertising in conference programs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SHA is a statewide nonprofit membership organization that unites over 120 member organizations to advance supportive housing in New Jersey. It delivers value through resource libraries (Housing Hub), training and certification (Housing Navigator Program), annual conferences, advocacy for supportive housing policy, and funded initiatives such as the Integrated Community Project, SILI, and the Affordable Housing Data Project. Revenue is generated primarily through sliding-scale membership dues, foundation grants, individual donations, and conference sponsorships.

Product overview

SUPPORTIVE HOUSING ASSOCIATION OF NJ INC (SHA) is a statewide nonprofit membership organization founded in 1998, not a technology product company. It offers a portfolio of programs and services focused on supportive housing advocacy, education, and resource coordination. The core offerings include the Housing Navigator Program for training housing guides, the Integrated Community Project (ICP) Toolkit for municipalities, the Housing Hub resource portal, and annual conferences. SHA also produces various publications including Housing Guides, the Aging in Supportive Housing Guide, and the Federal & State Supportive Housing Funding Guide. Additional initiatives include the Strengthening Inclusive Leadership Initiative (SILI), the Affordable Housing Data Project, and the NJ Housing Navigation Project. These programs and resources work together to serve SHA's over 120 member organizations and advance supportive housing opportunities statewide.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fair Share Housing CentercoreStrategic or Co-development PartnerSHA partners with Fair Share Housing Center on the Affordable Housing Data Project to facilitate housing development in New Jersey by collecting and assembling critical municipal information in one accessible database.
• Housing and Community Development Network of New Jersey (HCDNNJ)coreStrategic or Co-development PartnerHCDNNJ's Community Scholar program provided intern support for SHA projects including the Federal & State Housing Funding Guide and housing navigation pilot in Passaic County.
• National Low Income Housing Coalition (NLIHC)minorOthersSHA is a proud member of NLIHC, a nationwide coalition focused on ending the affordable housing crisis.
• NJ Coalition for Nonprofit Excellence (NJCNP)minorOthersSHA is a proud member of NJCNP, supporting nonprofit excellence in New Jersey.
• American Society of Association Executives (ASAE)minorOthersSHA is a proud member of ASAE, the leading organization for association professionals.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• NJ Coalition for Nonprofit Excellence (NJCNP): New Jersey coalition promoting nonprofit excellence. NJCNP is an adjacent peer that supports SHA indirectly as a member organization; SHA itself is a member of NJCNP, but NJCNP's scope is broad nonprofit capacity-building rather than housing-specific.

Direct peers

• Housing and Community Development Network of New Jersey (HCDNNJ): Statewide New Jersey housing advocacy coalition. HCDNNJ is a direct peer as a NJ-based nonprofit membership association working on affordable housing policy and community development; SHA is already a partner of HCDNNJ through its Community Scholar intern program, confirming operational overlap.
• NJ Coalition to End Homelessness: Statewide New Jersey coalition advocating to prevent and end homelessness. NJCEH is a direct peer as a NJ-based nonprofit membership/advocacy organization serving an overlapping population (homelessness and supportive housing residents); SHA Program Manager Kate Leahy spent 10+ years at NJCEH, evidencing close functional overlap.
• Corporation for Supportive Housing (CSH): National nonprofit intermediary that advances supportive housing through training, financing, and policy advocacy. CSH is a direct peer to SHA in the supportive housing ecosystem — both organizations provide training, convene stakeholders, and advocate for funding for supportive housing, though CSH operates nationally and SHA is NJ-specific.

Broad incumbents

• Local Initiatives Support Corporation (LISC): National nonprofit CDFI that invests in affordable housing and community development across the U.S. LISC is a broader peer — both SHA and LISC invest in NJ affordable housing ecosystems, but LISC is a national financial intermediary with much larger capital deployment.
• National Alliance to End Homelessness: National nonprofit advocacy organization working to end homelessness in the United States. It is a broader peer that overlaps with SHA's supportive housing mission but operates at federal scale across all homeless services, while SHA specializes in NJ supportive housing.
• National Low Income Housing Coalition (NLIHC): National advocacy organization dedicated to ending America's affordable housing crisis. NLIHC is a broader peer in the affordable housing advocacy space; SHA is an NLIHC member and they collaborate on federal policy, but NLIHC operates nationally and across all affordable housing (not specifically supportive housing).
• Enterprise Community Partners: National nonprofit that invests in affordable housing and community development. Enterprise is a broader peer — both organizations work to expand affordable and supportive housing, but Enterprise is a national CDFI/developer with capital deployment at scale rather than a membership association.

Emerging players

• Monarch Housing Associates: New Jersey nonprofit housing developer and policy advocate. Monarch is both a SHA member and board chair organization and an adjacent peer — it develops affordable housing and advocates on policy, while SHA convenes the broader industry; their roles are complementary.
• Affordable Housing Alliance: New Jersey-based community catalyst providing housing and related relief services. AHA is both a SHA member and an adjacent peer — it operates direct housing programs in Monmouth County while SHA serves as the statewide convener, so the roles are complementary rather than directly competitive.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/supportive-housing-association-of-new-jersey

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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