Ser-kallai Inc

What Ser-kallai Inc does

Ser-kallai Inc is a 501(c)(3) nonprofit organization founded in 2019 and headquartered in West Palm Beach, Florida, with program delivery locations in Phoenix, Arizona and Cincinnati, Ohio. The organization delivers social-emotional learning (SEL), mindfulness in positive psychology (MPP), and trauma-informed care (TIC) programs targeting K-12 youth, families, caregivers, and the community-based organizations that serve them, with a stated focus on vulnerable populations including children in foster care, immigrant shelters, refugees, and low-income families. Its core portfolio consists of three age-segmented holistic programs — Story EQschange (ages 4-7), IMAGINE (ages 8-12), and IGNITE (ages 13-17) — each structured as five consecutive sessions, supplemented by workshops (EQuipped, Nurture, My Mindful Space, Trauma-Informed Care, EQ Café), one-on-one coaching and mentoring from Six Seconds-certified EQ professionals, and recurring community events (SHINE Festival, Wonder Festival, Family Expo, MLK Oratorical Contest).

The underlying methodology is grounded in Piaget's four cognitive stages of childhood development (sensorimotor, preoperational, concrete operational, formal operational), the CASEL framework, and Six Seconds EQ Network assessments, with bilingual English/Spanish delivery and pre/post psychometric measurement built into every cohort. Programs are priced at $125-$150 per participant for the core series and $25 per workshop session, with scholarships and free placements available for qualifying families; revenue is supplemented by tiered one-time and monthly donations, branded merchandise, corporate sponsorships, and government/foundation grants — most notably from the Children's Services Council of Palm Beach County and Prime Time Palm Beach County. Distribution runs through an e-commerce website store, direct delivery at partner schools and community venues (including Title I schools, faith-based organizations, and outdoor settings), virtual workshops, and annual festivals.

The business model is grant-dependent and partner-mediated rather than commercial: customer concentration sits primarily on funding sources rather than paying end-customers, with documented anchor grants totaling $149,569 across 2023-2026 and a stated organizational goal of serving 700+ individuals annually. As of the most recent data, the organization has reached 280+ individuals through its flagship Children's Services Council grant (exceeding the 250-person goal), 130+ at SHINE Festival, and 70+ teens at Neighborhood Ministries summer camps, with 14 named team members including the founder/CEO, program director, certified facilitators, and a six-person board.

Name

Ser-kallai Inc

Legal name

SER-KALLAI, INC

Website

https://serkallai.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Ser-kallai Inc is a 501(c)(3) nonprofit that delivers trauma-informed social-emotional learning programs, workshops, coaching, and community festivals for K-12 youth, families, and the organizations that serve them, with a focus on vulnerable populations in Florida, Arizona, and Ohio.

Ownership category

akta.pro rank

Product category

Youth Development and Social-Emotional Learning Services

NAICS

Educational Support Services (611710), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC)

akta.pro secondary industries

Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC), Emotion Literacy & Social Skills Groups (0–5) (EDACAOAF), Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE), Mindfulness, Stress Management & Resilience Training (EDAMAIAD), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)

Keywords

• Social-emotional learning
• Trauma-informed care
• Youth development programs
• Emotional intelligence coaching
• Community wellness workshops

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Fees: Revenue from structured holistic programs (Story EQschange, Imagine, Ignite), workshops (EQuipped, My Mindful Space, Nurture), and specialized coaching services sold through the online store. Programs are priced at $125–$150 per participant with scholarships available.
2. Individual Donations: One-time and recurring donations from individuals at tiered levels ($25–$5,000 one-time; $20–$1,000/month for sponsors), processed through the website store with multiple payment options including PayPal, Stripe, Klarna, and cryptocurrency.
3. Grant Funding: Government and foundation grants including the Children's Services Council of Palm Beach County Great Ideas Initiative ($34,500 in 2023; $54,500 in 2025), and a $60,569 grant through Prime Time Palm Beach County for the Health and Wellness Program 2025-2026 school year.
4. Corporate/Foundation Sponsorships: Corporate sponsors and foundation partners providing programmatic and operational support, with recognition on the organization's supporters page and at events.
5. Merchandise Sales (EQ Gear): Sale of EQ-themed merchandise through bonfire.com/store/ser-kallai-eq-gear, branded products supporting emotional intelligence awareness.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Ser-Kallai delivers evidence-based emotional intelligence (EQ) programs, workshops, and one-on-one coaching for children, teens, young adults, caregivers, and the organizations that serve them. Core offerings include three age-tiered holistic programs (Story EQschange for ages 4-7, IMAGINE for ages 8-12, IGNITE for ages 13-17), competency-based workshops (EQuipped, Nurture, My Mindful Space, Trauma-Informed Care), personalized coaching from certified EQ professionals, and community engagement festivals (SHINE, Wonder, MLK Oratorical Contest).

Product overview

Ser-kallai Inc is a 501(c)(3) non-profit organization offering a portfolio of social-emotional learning products and services built on three foundational pillars: Social-Emotional Learning (SEL), Mindfulness in Positive Psychology (MPP), and Trauma-Informed Care (TIC). The core offerings consist of three age-targeted holistic programs: Story EQschange (ages 4-12) using story-based learning, IMAGINE (ages 8-17) providing comprehensive emotional resilience training, and IGNITE (ages 13-17/young adults) focused on teen well-being and life skills. Complementing these are workshop offerings including My Mindful Space (mindfulness for teens), EQuipped (adult professional development), Nurture (caregiver support), EQ Café (virtual peer learning), and Trauma-Informed Care workshops for organizations. Specialized services include personalized one-on-one coaching and mentoring from certified EQ professionals. The organization also hosts community events including the SHINE Festival, Wonder Festival, and annual MLK Oratorical Contest. Programs are delivered in-person at locations in Florida (West Palm Beach, Riviera Beach), Arizona (Phoenix/Peoria), and Ohio (Cincinnati), with select virtual options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Story EQschange

Quantifiable outcome

• 280+ individuals served through CSC Great Ideas Initiative grant in 2023-2025, exceeding goal of 250
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Knowledge, Opportunity and Prosperity (KOP) Mentoring NetworkcoreStrategic or Co-development Partner · 1 January 2026Founded in 1991 by C. Ron Allen, KOP has served 4,000+ youth ages 7-17 across eastern Palm Beach County. Ser-Kallai provides EQ framework and My Mindful Space experiential programming (kayak competitions, spring break programs) for KOP youth. Partnership combines KOP's mentorship with Ser-Kallai's emotional intelligence tools for a comprehensive youth development approach.
• Prime Time Palm Beach County, Inc.coreStrategic or Co-development Partner · 1 January 2025Prime Time awarded a $60,569 grant to Ser-Kallai through CSC funding to deliver the Health and Wellness Program during the 2025-2026 school year. Prime Time Palm Beach County connects Ser-Kallai to the out-of-school time network and facilitates introductions to youth-serving organizations. Prime Time receives significant funding from CSC and the Palm Beach County Youth Services Department.
• SpinArt PhoenixminorStrategic or Co-development Partner · 1 January 2025Phoenix-based art studio partner hosting Ser-Kallai's Colors and Sounds workshop combining emotional intelligence with music therapy and intentional art for youth from Neighborhood Ministries.
• Faith Deliverance ChurchcoreStrategic or Co-development Partner · 1 January 2025Host venue for the 3rd Annual Family Expo: Health & Wellness Edition (May 2026), bringing together families, community vendors, and partners for wellness and emotional intelligence activities in West Palm Beach, Florida.
• Christ Tabernacle Ministries of ExcellencecoreStrategic or Co-development Partner · 1 January 2025Partner hosting the EQ Essentials 3-day intensive program for the Next Gen Health Group, delivering emotional intelligence tools to children and youth in a faith-based setting.
• 100 Black Men of Greater Fort LauderdaleminorStrategic or Co-development Partner · 1 January 2025Community partner for the 'From Trash to Treasure: Feelings on the Shoreline' environmental and emotional wellness workshop at John D. MacArthur Beach State Park, combining environmental stewardship with emotional intelligence education.
• City of West Palm BeachminorStrategic or Co-development Partner · 1 January 2025Partner host for the Clematis by Fright community event, inviting Ser-Kallai to deliver emotional intelligence activities for over 100 children and families at the annual Halloween celebration.
• Living Word Christian Community (LWCC)coreStrategic or Co-development Partner · 1 January 2025Primary venue host for IGNITE and Story EQschange programs in West Palm Beach, Florida. LWCC serves as a community hub for Ser-Kallai's regular programming, providing accessible space for youth and family programs.
• Neighborhood MinistriescoreStrategic or Co-development Partner · 1 January 2024Arizona-based community partner hosting Ser-Kallai's My Mindful Space programming at summer camps (70+ teens in 2024), Paint Hearts workshop, and Colors and Sounds workshop at SpinArt Phoenix. Long-standing partnership delivering EQ programming to youth in the Phoenix metropolitan area.
• Love, Hope & HealingcoreStrategic or Co-development Partner · 1 January 2024Host partner for Ignite Summer Camp in Florida, enabling emotional intelligence programming for teens in a supportive camp environment focused on building leadership and emotional awareness.
• Adopt a FamilycoreStrategic or Co-development Partner · 1 January 2024Partnership delivering My Mindful Space programming at summer camp, bringing emotional intelligence activities to children served by Adopt a Family's programs in Palm Beach County.

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Inner Explorer: Nonprofit providing daily mindfulness and SEL audio-based practices for K-12 classrooms. Comparable as a nonprofit SEL/mindfulness provider targeting schools with evidence-based programming.
• Transforming Education: Nonprofit that partners with school systems to design SEL strategies, professional learning, and measurement. Comparable as a SEL-focused nonprofit working directly with districts on capacity building and outcomes.
• Move This World: SEL program provider serving K-12 schools with video-based social-emotional learning curricula and professional development. Comparable in delivering structured SEL to school systems, though with a more digital/scaled delivery model.
• Committee for Children: Seattle-based nonprofit and one of the largest K-12 SEL curriculum providers (Second Step). Directly comparable as a nonprofit delivering evidence-based SEL programs to K-12 students across U.S. school districts.
• Yale Center for Emotional Intelligence: Develops the RULER approach, an evidence-based SEL framework widely adopted in K-12 schools. Directly comparable as a research-anchored SEL methodology and K-12 program provider.
• MindUP (Goldie Hawn Foundation): Nonprofit delivering mindfulness-based SEL programming to K-12 students globally. Closely comparable to Ser-Kallai in combining mindfulness, SEL competencies, and trauma-informed content for youth.
• Sanford Harmony: National University-affiliated SEL program offering K-12 relationship-building and SEL curricula widely adopted in U.S. schools. Comparable as a K-12 SEL program with evidence-based design and national district partnerships.

Broad incumbents

• EVERFI: Larger edtech incumbent offering a broad portfolio of K-12 prevention and SEL digital courses to school districts. Comparable in subject matter (SEL in K-12) but operates at substantially greater scale and with a digital-first model.

Others

• CASEL (Collaborative for Academic, Social, and Emotional Learning): The leading SEL framework organization whose CASEL competencies Ser-Kallai explicitly aligns to. Comparable as the de facto standards body for the SEL space and a frequent partner/destination for SEL practitioners, rather than a direct service competitor.
• Six Seconds (The Emotional Intelligence Network): Global EQ network that certifies Ser-Kallai's coaches and provides the psychometric assessments underpinning Ser-Kallai programs. Comparable as a methodology and certification partner within the EQ/SEL ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLRS6wO9Wr0wGndIOsL-ek-DwKsP-p00QP
• Facebookfacebook.com/SER-Kallai-101257841234707
• LinkedInlinkedin.com/company/serkallai

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ser-kallai Inc