What Soar Financial Partners does

Soar Financial Partners is an international corporate communications firm founded in 2010 by Kai Hoffmann, focused exclusively on the junior mining sector. Operating through NorthStar Communications GmbH (Germany) and NorthStar Communications Canada Corp. (British Columbia), the company runs offices in Hattersheim/Frankfurt and Vancouver, positioning it to bridge North American mining issuers with European institutional and high-net-worth investors. The offering combines three owned media properties — the Soar Financially podcast (200+ episodes, 15,000+ subscribers), the Gold Newsletter Channel (co-hosted with Brien Lundin), and the Deutsche Goldmesse conference — with a suite of fee-based services including investor relations, corporate communications, event planning, European roadshows, property tours, public relations, video production, and webinars.

The company does not develop proprietary technology; value is delivered through content production, event management, and curated introductions to its network of European institutional investors, family offices, high-net-worth individuals, newsletter writers, influencers, and journalists. Reported scale signals include 150+ public company partnerships and 15,000+ podcast subscribers. Distribution is event-driven and community-led: the semi-annual Deutsche Goldmesse in Frankfurt anchors go-to-market, complemented by site visits, SF Online webinars, and ongoing podcast content.

Revenue is generated via value pricing — predictable monthly or project fees — billed on a recurring/project basis to mining company clients. The firm is privately held, founder-owned, bootstrapped (no disclosed VC funding), and operates with a small team (1-10 employees). The underlying business model is a specialized professional services franchise monetizing access, audience, and content production for a narrow vertical.

Name

Soar Financial Partners

Legal name

NorthStar Communications GmbH

Website

https://soarfinancial.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Soar Financial Partners is a privately held corporate communications and investor relations firm founded in 2010, serving junior mining companies with media platforms, the Deutsche Goldmesse conference, and IR services across European and North American markets.

Ownership category

akta.pro rank

Product category

Corporate Communications & Investor Relations

NAICS

Investment Banking and Securities Intermediation (52315), Investment Banking and Securities Intermediation (523150)

SIC

Investment Advice (6282)

akta.pro primary industry

Investment & Wealth Introducers (RIA/Private Wealth Referrals) (FSAEAMAC)

akta.pro secondary industry

Finance & Investment Conferences (MPAGAGAG)

Keywords

• Investor relations services
• Corporate communications
• Junior mining advisory
• Mining investor events
• Capital markets consulting

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting and Service Fees: The company uses 'value pricing' to provide predictable monthly or project fees for corporate communications services including business development, corporation communication, event planning, roadshows, property tours, and public relations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Soar Financial Partners is an international corporate communications firm providing investor relations, business development, corporate communications, event planning, roadshows, property tours, and public relations services to junior mining companies. The firm operates proprietary media platforms including the Deutsche Goldmesse investment conference, the Soar Financially video channel, the Gold Newsletter Channel, and the SF Live Podcast to bridge North American mining clients with European institutional and high-net-worth investors.

Product overview

Soar Financial is an international corporate communications firm focused on the junior mining industry. Their offering is a platform-plus-services architecture centered around their media properties (Soar Financially, Gold Newsletter Channel, Deutsche Goldmesse conference, and SF Live Podcast) combined with a suite of service offerings (Investor Relations, Business Development, Corporate Communications, Event Planning, Roadshows, Property Tours/Site Visits, Public Relations, Video Services, and Webinars). The media platforms serve as content distribution channels while the services provide direct investor outreach and communication support, all aimed at bridging the Atlantic gap between junior mining clients and the European investment community.

Differentiator

Problem solved

Functional benefit

Brands

• Deutsche Goldmesse: Germany's premier mining investment conference connecting junior mining companies with European institutional and high-net-worth investors.
• Soar Financially
• Gold Newsletter Channel

Products and services

• Deutsche Goldmesse Germany's premier mining investment conference featuring industry-leading keynote speakers and approximately 30 carefully selected companies across a range of commodities and stages from explorers to producers. Connects junior mining companies with European institutional and high-net-worth investors.
• Soar Financially A video and podcast channel featuring macro conversations with industry leaders, analysts, and strategists covering topics such as the Federal Reserve, banking systems, geopolitics, precious metals, and the global economy. Available on Apple Podcasts, Spotify, Google Podcasts, YouTube, and other platforms.
• Gold Newsletter Channel High-impact CEO interview video channel hosted by Brien Lundin and Kai Hoffmann, dedicated to bringing engaging and informative interviews with CEOs and experts in the junior mining sector to a global investor audience.
• SF Live Podcast A podcast series with 200+ episodes reaching daily listeners across the US, Canada, and Europe with 15,000+ targeted subscribers. Distributed via Apple Podcasts, Spotify, Google Podcasts, Radio Public, Overcast, and Pocket Casts.
• Investor Relations Services Strategic investor relations solutions tailored for the mining and resource sector, helping companies differentiate their story and secure competitive advantage. Delivered on a monthly retainer or project basis.
• Corporate Communications Enabling appropriate communication with the financial community for junior mining companies, including message development and stakeholder engagement.
• Business Development Tailored development and refinement of corporate messaging for clients in the mining and resource sector, supporting their go-to-market and capital raising activities.
• Event Planning Organizing and attending trade shows, retail and analyst events, and hosting press and media days with continuous engagement of shareholders and stakeholders for junior mining clients.
• European Roadshows One-on-one meetings with funds, family offices, high net worth investors, retail investors, journalists, and newsletter writers in Germany and Europe on behalf of junior mining clients.
• Property Tours and Site Visits Fully organized site visits with investors, journalists, newsletter writers, and influencers, featuring tailor-made onsite presentations for mining projects.
• Public Relations Establishing newsletter coverage with focus on unpaid coverage by leading industry publications, with a strong focus on media relations to ensure continuous coverage for junior mining clients.
• Video Services Video production services that drive investor conversations across mainstream financial outlets and social media for junior mining clients.
• Webinars In-depth interviews with executive teams and/or CEOs and industry experts, allowing companies to announce new developments and share stories with global investors.

Quantifiable outcome

• 150+ public companies partnered
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• District Metals CorpcoreOthersSoar Financial organized an impressive group of funds, HNWs, and newsletter writers for District Metals' Tomtebo Property visit in October 2021. The live onsite video created showcasing the property's potential through interviews with key personnel has been effective for the company.
• Endeavour MiningminorOthersEndeavour Mining participated in Deutsche Goldmesse virtual conference organized by Soar Financial, which provided a unique opportunity to connect with high quality German investors.
• Ridgeline MineralsminorOthersRidgeline Minerals regularly attends SF Online sessions organized by Soar Financial as part of their strategy to expand presence in European markets.
• Cascadia Minerals LtdcoreOthersCascadia Minerals Ltd participated in Deutsche Goldmesse Fall 2025 investment conference in Frankfurt, where management held meetings and presented to European investors regarding their flagship Carmacks Project.
• Yardeni Research IncminorOthersEd Yardeni, Founder, President and Chief Investment Strategist at Yardeni Research, was featured as a guest on the Soar Financially podcast discussing market outlook, gold, and investment strategy.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Adelaide Capital: Toronto-based IR and capital markets advisory firm focused on junior and mid-tier mining companies. Comparable to Soar Financial in serving mining issuers with investor introductions, roadshows, and conference-style investor events targeting institutional and retail capital pools.
• Cambridge House International (121 Mining Investment): Producer of the 121 Mining Investment conference series connecting mining company management with institutional investors across multiple cities. Directly comparable to Deutsche Goldmesse as a curated, small-group mining investor event series.
• RENMARK Financial Communications: Montreal-based investor relations firm specializing in mining and natural resources. Highly comparable to Soar Financial because it provides IR, corporate communications, and event support to TSX/TSX-V-listed resource issuers, often with European outreach components.
• Mines and Money: Leading global mining investment conference series (London, Hong Kong, etc.) connecting mining companies with institutional investors. Directly comparable to Deutsche Goldmesse as a flagship mining-investor event franchise, with overlapping client base and audience.
• Lambert (formerly Lambert & Co.): US-based integrated communications and IR firm with a dedicated mining and resources practice. Comparable to Soar Financial because it delivers IR strategy, corporate communications, media, and event support to resource issuers seeking US/global investor outreach.
• Hybrid Financial Ltd: Toronto-based IR and corporate communications firm with a long-standing focus on junior mining. Comparable to Soar Financial because it offers IR advisory, media relations, and investor event services for resource issuers listed on Canadian exchanges.

Broad incumbents

• Aspermont (Mining Journal, Mining Capital): Global mining media and events business publishing Mining Journal and hosting investment-focused mining events. Comparable to Soar Financial through its combined media-plus-events model targeting mining investors, though at substantially larger scale.
• PDAC (Prospectors & Developers Association of Canada): The world's premier mineral exploration and mining convention held annually in Toronto, attracting tens of thousands of investors and issuers. Comparable to Soar Financial as a dominant mining-investor gathering point, though broader in scope than Deutsche Goldmesse.

Emerging players

• Proactive Investors: Global financial media platform producing video interviews, news, and investor content focused on mining and growth companies. Comparable to Soar Financial's owned-media properties (Soar Financially, Gold Newsletter Channel), with partial overlap in serving junior mining client-videos and investor outreach.

Others

• Oreninc: Data-driven mining finance intelligence platform tracking TSX/TSX-V/CSE deal flow, led by Kai Hoffmann (also Soar Financial's founder). Adjacent and enabling peer — not a direct competitor but provides cross-pollination and intelligence that informs Soar's IR advisory work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/soarfinancial
• YouTubeyoutube.com/c/SoarFinancial
• LinkedInlinkedin.com/company/soar-financial-partenrs

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soar Financial Partners