TOM DALE COMPANY LTD

What TOM DALE COMPANY LTD does

Tom Dale Company Ltd is a Nottingham-based, registered charitable company (company number 07219696; charity number 1177150) founded in 2010 by choreographer Tom Dale. It creates and tours contemporary dance works that integrate digital art, electronic music, and immersive technologies including augmented reality, virtual reality, projection mapping, and immersive audio-visual design. The company operates as an Arts Council England National Portfolio Organisation since 2018 and is run by a small core team of 1-10 part-time and freelance staff supplemented by a wider network of dancers, digital artists, and musicians.

The company's core products are touring performance productions — notably SURGE (an immersive audio-visual duet between dancer and digital light with music by Ital Tek and design by Vent Media), INSCAPE (an AR photography project delivered via smartphone app), Primal Future (a community-driven building projection spectacle), and a back catalogue including Rise, SUB:VERSION, ROAM, Refugees of the Septic Heart, SUBTERRANIA, and Digitopia. These productions are complemented by a services portfolio of bespoke commissions for multimedia events, music videos and adverts, choreographic intensives, and technology workshops on AV design, video mapping, and interactive media.

Revenue is generated through four streams: touring and festival performance fees, commissions for bespoke multimedia projects, professional services from workshops and intensives, and recurring public funding as an Arts Council England National Portfolio Organisation supplemented by project-specific grants. Distribution is via UK and international theatre touring, festival appearances, and increasingly via AR/VR digital channels. The company is founder-led with no external equity backing, no subsidiaries, and no recorded M&A or funding rounds.

Name

TOM DALE COMPANY LTD

Legal name

Tom Dale Company Ltd

Website

https://tomdale.org.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Tom Dale Company is a Nottingham-based contemporary dance charity that creates and tours performances integrating dance with AR, VR, projection mapping, and electronic music, serving UK and international arts audiences, festivals, councils, and educational institutions.

Ownership category

akta.pro rank

Product category

Contemporary Dance & Digital Performance

NAICS

Dance Companies (71112), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Contemporary & Modern Dance (MPAGADAB)

akta.pro secondary industries

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Dance Theatre (Narrative/Experimental) (MPAGADAC)

Keywords

• Contemporary dance
• Immersive performance
• Digital choreography
• Projection mapping dance
• Movement workshops

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Performance Touring: Revenue from touring theatrical productions to venues and festivals across the UK and internationally. Includes venue fees, festival appearance fees, and performance licensing.
2. Commissions and Bespoke Projects: Custom project commissions for multimedia events, music videos, adverts, and corporate work delivered with world-class performers and artists.
3. Workshops and Training: Revenue from choreographic intensives, technology workshops (AV design, video mapping, interactive media), and bespoke workshops delivered to schools, companies, and community groups.
4. Arts Council and Public Funding: Core operational funding as a National Portfolio Organisation for Arts Council England since 2018, supplemented by project-specific grants and commission funding.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Tom Dale Company creates and tours contemporary dance productions that fuse physical choreography with digital art, electronic music, and immersive technologies such as AR, VR, and projection mapping. The company stages performances in theatres and festivals, delivers commissioned works, and runs participatory programmes including workshops, choreographic intensives, and bespoke training for schools, communities, and professional artists.

Product overview

Tom Dale Company is a contemporary dance and digital arts organization founded in 2010, operating as a single unified artistic practice rather than a platform product. The company's portfolio centers on immersive performance experiences that merge dance with digital technology. Key products include: SURGE (an audio-visual performance with digital design by VENT MEDIA), INSCAPE (an AR photography project), and PRIMAL FUTURE (a community-driven projection mapping spectacle). These core productions are complemented by technology workshops, commissions, and choreographic intensives that extend the company's expertise to other organizations. The company also maintains an extensive archive of past productions including RISE, SUB:VERSION, ROAM, CABIN FEVER, REFUGEES OF THE SEPTIC HEART, SUBTERRANIA, STEP SONIC, and DIGITOPIA. The company was awarded Outstanding Production at the UK Theatre and Technology Awards for DIGITOPIA, and SURGE received National Dance Award recognition for Jemima Brown's Outstanding Performance.

Differentiator

Problem solved

Functional benefit

Products and services

• SURGE
• SURGE VR
• INSCAPE
• PRIMAL FUTURE
• SUB:VERSION
• Two Fresh (production label)
• Choreographic Intensives
• Technology Workshops
• Commissioned Works
• Bespoke Workshops

Quantifiable outcome

• SURGE received 4 and 5-star national reviews from The Guardian and Culture Whisper
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Vent MediacoreTechnology or IntegrationLong-term collaboration with digital artist Barret Hodgson of Vent Media for digital design across productions including SURGE, Primal Future, and Refugees of the Septic Heart. Vent Media provides video projection design and interactive digital environments.
• Two FreshminorStrategic or Co-development PartnerLondon-based video production team commissioned to create animated logo and motion design for company visual identity refresh.
• Ital TekcoreStrategic or Co-development PartnerBritish music producer commissioned to create specially commissioned music for SURGE production, creating original soundtrack.
• ShackletoncoreStrategic or Co-development PartnerMaverick producer/composer whose music has inspired multiple productions including ROAM and Subterrania, creating audio-visual collaborations.
• SIONcoreStrategic or Co-development PartnerDrum and bass outfit providing specially commissioned music for ROAM and RISE productions.
• Dance4coreStrategic or Co-development PartnerNottingham-based international dance development organisation where Tom Dale Company is resident company.
• Laban TheatrecoreStrategic or Co-development PartnerPartnership with Laban Theatre for ROAM production, supported through public funding by National Lottery via Arts Council England.
• DanceXchangecoreStrategic or Co-development PartnerBirmingham-based dance organisation partnered for ROAM and Refugees of the Septic Heart productions.
• Dance DigitalminorStrategic or Co-development PartnerPartner organisation supporting ROAM production development and digital dance initiatives.
• Nottingham City CouncilcoreStrategic or Co-development PartnerCommissioned Primal Future for Light Night Nottingham 2025 alongside It's In Nottingham, with funding from Arts Council England.
• Curve LeicesterminorStrategic or Co-development PartnerTheatre venue supporting Refugees of the Septic Heart production.
• Lakeside Arts CentreminorStrategic or Co-development PartnerPartner venue for Refugees of the Septic Heart production.
• dédaminorStrategic or Co-development PartnerDerby-based dance organisation supporting Refugees of the Septic Heart production.
• 2Faced DancecoreStrategic or Co-development PartnerPartnership with 2Faced Dance for Subterrania collaborative production.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dance4: Nottingham-based international dance development organisation where Tom Dale Company is a resident company. Comparable as a peer in the same Nottingham ecosystem and as a UK dance development body commissioning and supporting contemporary dance work.
• Akram Khan Company: Internationally renowned UK-based contemporary dance company creating boundary-pushing choreography that fuses traditional and contemporary movement with technology and visual design. Highly comparable in its integration of dance with multimedia/immersive staging and its award-winning critical profile.
• Hofesh Shechter Company: Award-winning UK contemporary dance company producing theatrical dance works with strong musical and visual identity. Comparable as a touring UK contemporary dance ensemble with a distinctive choreographic voice and international profile.
• 2Faced Dance: Contemporary dance company and Tom Dale Company's collaborative partner on SUBTERRANIA. Comparable as a UK contemporary dance company of similar scale that collaborates on co-produced touring work and shares overlapping commissioning and festival networks.
• Wayne McGregor | Random Dance: Pioneering UK choreographer and company known for fusing contemporary dance with cutting-edge technology, AI, and digital design. The closest direct peer in terms of dance-and-technology practice, with a much larger institutional footprint.
• Rambert: One of the UK's flagship contemporary dance companies, producing and touring original choreographic work nationally and internationally. Directly comparable to Tom Dale Company as a UK-based dance company creating new repertoire for live audiences, though significantly larger in scale and operating budget.
• Punchdrunk: UK immersive theatre company creating site-specific, technology-rich performances that place audiences inside the work. Comparable to Tom Dale Company in its use of immersive staging, digital environments, and AR/VR-adjacent formats — though Punchdrunk's primary medium is theatre rather than dance.
• Phoenix Dance Theatre: Leeds-based UK contemporary dance company producing and touring new choreography nationally and internationally. Comparable as a mid-sized NPO-funded UK contemporary dance company creating original repertoire for live touring.

Broad incumbents

• Sadler's Wells: The UK's leading dance venue and a major commissioner/producer of contemporary dance, including resident companies. Comparable as a UK dance ecosystem incumbent that both produces and books contemporary dance work and that co-funds companies in the same space as Tom Dale.

Regional players

• Fuel Theatre: UK producing organisation supporting experimental theatre and dance touring, frequently programming works at the intersection of performance and digital/immersive formats. Comparable as a commissioning/production partner operating in the same experimental UK touring space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TomDaleCompany
• Facebookfacebook.com/tomdalecompany
• Instagraminstagram.com/tomdalecompany
• LinkedInlinkedin.com/company/tom-dale-company-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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