TOM DALE COMPANY LTD
Tom Dale Company is a Nottingham-based contemporary dance charity that creates and tours performances integrating dance with AR, VR, projection mapping, and electronic music, serving UK and international arts audiences, festivals, councils, and educational institutions.
- Company typePrivate
- Founded2010
- HeadquartersNottingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What TOM DALE COMPANY LTD does
Tom Dale Company Ltd is a Nottingham-based, registered charitable company (company number 07219696; charity number 1177150) founded in 2010 by choreographer Tom Dale. It creates and tours contemporary dance works that integrate digital art, electronic music, and immersive technologies including augmented reality, virtual reality, projection mapping, and immersive audio-visual design. The company operates as an Arts Council England National Portfolio Organisation since 2018 and is run by a small core team of 1-10 part-time and freelance staff supplemented by a wider network of dancers, digital artists, and musicians.
The company's core products are touring performance productions — notably SURGE (an immersive audio-visual duet between dancer and digital light with music by Ital Tek and design by Vent Media), INSCAPE (an AR photography project delivered via smartphone app), Primal Future (a community-driven building projection spectacle), and a back catalogue including Rise, SUB:VERSION, ROAM, Refugees of the Septic Heart, SUBTERRANIA, and Digitopia. These productions are complemented by a services portfolio of bespoke commissions for multimedia events, music videos and adverts, choreographic intensives, and technology workshops on AV design, video mapping, and interactive media.
Revenue is generated through four streams: touring and festival performance fees, commissions for bespoke multimedia projects, professional services from workshops and intensives, and recurring public funding as an Arts Council England National Portfolio Organisation supplemented by project-specific grants. Distribution is via UK and international theatre touring, festival appearances, and increasingly via AR/VR digital channels. The company is founder-led with no external equity backing, no subsidiaries, and no recorded M&A or funding rounds.
TOM DALE COMPANY LTD firmographics
Firmographics- Name
- TOM DALE COMPANY LTD
- Legal name
- Tom Dale Company Ltd
- Website
- https://tomdale.org.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tom Dale Company is a Nottingham-based contemporary dance charity that creates and tours performances integrating dance with AR, VR, projection mapping, and electronic music, serving UK and international arts audiences, festivals, councils, and educational institutions.
- Ownership category
- akta.pro rank
TOM DALE COMPANY LTD industry classification
Industry- Product category
- Contemporary Dance & Digital Performance
- NAICS
- Dance Companies (71112), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Contemporary & Modern Dance (MPAGADAB)
- akta.pro secondary industries
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Dance Theatre (Narrative/Experimental) (MPAGADAC)
Keywords
Where TOM DALE COMPANY LTD is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TOM DALE COMPANY LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Performance Touring: Revenue from touring theatrical productions to venues and festivals across the UK and internationally. Includes venue fees, festival appearance fees, and performance licensing.
- Commissions and Bespoke Projects: Custom project commissions for multimedia events, music videos, adverts, and corporate work delivered with world-class performers and artists.
- Workshops and Training: Revenue from choreographic intensives, technology workshops (AV design, video mapping, interactive media), and bespoke workshops delivered to schools, companies, and community groups.
- Arts Council and Public Funding: Core operational funding as a National Portfolio Organisation for Arts Council England since 2018, supplemented by project-specific grants and commission funding.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
TOM DALE COMPANY LTD product offering
Product offeringCore offering
Tom Dale Company creates and tours contemporary dance productions that fuse physical choreography with digital art, electronic music, and immersive technologies such as AR, VR, and projection mapping. The company stages performances in theatres and festivals, delivers commissioned works, and runs participatory programmes including workshops, choreographic intensives, and bespoke training for schools, communities, and professional artists.
Product overview
Tom Dale Company is a contemporary dance and digital arts organization founded in 2010, operating as a single unified artistic practice rather than a platform product. The company's portfolio centers on immersive performance experiences that merge dance with digital technology. Key products include: SURGE (an audio-visual performance with digital design by VENT MEDIA), INSCAPE (an AR photography project), and PRIMAL FUTURE (a community-driven projection mapping spectacle). These core productions are complemented by technology workshops, commissions, and choreographic intensives that extend the company's expertise to other organizations. The company also maintains an extensive archive of past productions including RISE, SUB:VERSION, ROAM, CABIN FEVER, REFUGEES OF THE SEPTIC HEART, SUBTERRANIA, STEP SONIC, and DIGITOPIA. The company was awarded Outstanding Production at the UK Theatre and Technology Awards for DIGITOPIA, and SURGE received National Dance Award recognition for Jemima Brown's Outstanding Performance.
Differentiator
Problem solved
Functional benefit
Products and services
- SURGE
- SURGE VR
- INSCAPE
- PRIMAL FUTURE
- SUB:VERSION
- Two Fresh (production label)
- Choreographic Intensives
- Technology Workshops
- Commissioned Works
- Bespoke Workshops
Quantifiable outcome
- SURGE received 4 and 5-star national reviews from The Guardian and Culture Whisper
- +2 more outcomes
Companies that use TOM DALE COMPANY LTD
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
TOM DALE COMPANY LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
TOM DALE COMPANY LTD partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Vent MediacoreLong-term collaboration with digital artist Barret Hodgson of Vent Media for digital design across productions including SURGE, Primal Future, and Refugees of the Septic Heart. Vent Media provides video projection design and interactive digital environments.
- Two FreshminorLondon-based video production team commissioned to create animated logo and motion design for company visual identity refresh.
- Ital TekcoreBritish music producer commissioned to create specially commissioned music for SURGE production, creating original soundtrack.
- ShackletoncoreMaverick producer/composer whose music has inspired multiple productions including ROAM and Subterrania, creating audio-visual collaborations.
- SIONcoreDrum and bass outfit providing specially commissioned music for ROAM and RISE productions.
- Dance4coreNottingham-based international dance development organisation where Tom Dale Company is resident company.
- Laban TheatrecorePartnership with Laban Theatre for ROAM production, supported through public funding by National Lottery via Arts Council England.
- DanceXchangecoreBirmingham-based dance organisation partnered for ROAM and Refugees of the Septic Heart productions.
- Dance DigitalminorPartner organisation supporting ROAM production development and digital dance initiatives.
- Nottingham City CouncilcoreCommissioned Primal Future for Light Night Nottingham 2025 alongside It's In Nottingham, with funding from Arts Council England.
- Curve LeicesterminorTheatre venue supporting Refugees of the Septic Heart production.
- Lakeside Arts CentreminorPartner venue for Refugees of the Septic Heart production.
- dédaminorDerby-based dance organisation supporting Refugees of the Septic Heart production.
- 2Faced DancecorePartnership with 2Faced Dance for Subterrania collaborative production.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
TOM DALE COMPANY LTD competitors and assessment
Company assessmentDirect peers
- Dance4: Nottingham-based international dance development organisation where Tom Dale Company is a resident company. Comparable as a peer in the same Nottingham ecosystem and as a UK dance development body commissioning and supporting contemporary dance work.
- Akram Khan Company: Internationally renowned UK-based contemporary dance company creating boundary-pushing choreography that fuses traditional and contemporary movement with technology and visual design. Highly comparable in its integration of dance with multimedia/immersive staging and its award-winning critical profile.
- Hofesh Shechter Company: Award-winning UK contemporary dance company producing theatrical dance works with strong musical and visual identity. Comparable as a touring UK contemporary dance ensemble with a distinctive choreographic voice and international profile.
- 2Faced Dance: Contemporary dance company and Tom Dale Company's collaborative partner on SUBTERRANIA. Comparable as a UK contemporary dance company of similar scale that collaborates on co-produced touring work and shares overlapping commissioning and festival networks.
- Wayne McGregor | Random Dance: Pioneering UK choreographer and company known for fusing contemporary dance with cutting-edge technology, AI, and digital design. The closest direct peer in terms of dance-and-technology practice, with a much larger institutional footprint.
- Rambert: One of the UK's flagship contemporary dance companies, producing and touring original choreographic work nationally and internationally. Directly comparable to Tom Dale Company as a UK-based dance company creating new repertoire for live audiences, though significantly larger in scale and operating budget.
- Punchdrunk: UK immersive theatre company creating site-specific, technology-rich performances that place audiences inside the work. Comparable to Tom Dale Company in its use of immersive staging, digital environments, and AR/VR-adjacent formats — though Punchdrunk's primary medium is theatre rather than dance.
- Phoenix Dance Theatre: Leeds-based UK contemporary dance company producing and touring new choreography nationally and internationally. Comparable as a mid-sized NPO-funded UK contemporary dance company creating original repertoire for live touring.
Broad incumbents
- Sadler's Wells: The UK's leading dance venue and a major commissioner/producer of contemporary dance, including resident companies. Comparable as a UK dance ecosystem incumbent that both produces and books contemporary dance work and that co-funds companies in the same space as Tom Dale.
Regional players
- Fuel Theatre: UK producing organisation supporting experimental theatre and dance touring, frequently programming works at the intersection of performance and digital/immersive formats. Comparable as a commissioning/production partner operating in the same experimental UK touring space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TOM DALE COMPANY LTD social profiles
Digital presenceTOM DALE COMPANY LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOM DALE COMPANY LTD leadership team
Management profileNumber of profiles
Profiles9 records
TOM DALE COMPANY LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOM DALE COMPANY LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOM DALE COMPANY LTD
What does TOM DALE COMPANY LTD do?
Tom Dale Company creates and tours contemporary dance productions that fuse physical choreography with digital art, electronic music, and immersive technologies such as AR, VR, and projection mapping. The company stages performances in theatres and festivals, delivers commissioned works, and runs participatory programmes including workshops, choreographic intensives, and bespoke training for schools, communities, and professional artists.
Is TOM DALE COMPANY LTD a public or private company?
TOM DALE COMPANY LTD is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TOM DALE COMPANY LTD founded?
TOM DALE COMPANY LTD was founded in 2010. It employs 1 to 10 people.
Where is TOM DALE COMPANY LTD based?
TOM DALE COMPANY LTD is headquartered in Nottingham, United Kingdom, in the Europe region.
How does TOM DALE COMPANY LTD make money?
Four revenue lines are on record. Performance Touring is the primary driver. The others are commissions and Bespoke Projects, workshops and Training and arts Council and Public Funding.
Who are TOM DALE COMPANY LTD's main competitors?
Direct peers on record are Dance4, Akram Khan Company, Hofesh Shechter Company, 2Faced Dance, Wayne McGregor | Random Dance, Rambert, Punchdrunk and Phoenix Dance Theatre. Sadler's Wells is listed as a broad incumbent. Fuel Theatre is listed as a regional player.
Does TOM DALE COMPANY LTD have an API?
No public API is recorded for TOM DALE COMPANY LTD.
What industry is TOM DALE COMPANY LTD in?
TOM DALE COMPANY LTD's product category is Contemporary Dance & Digital Performance. Its primary akta.pro industry code is MPAGADAB, Contemporary & Modern Dance, with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 71112 and its SIC code is 7900.