SARAH BARNARD DESIGN

What SARAH BARNARD DESIGN does

Sarah Barnard Design is a boutique interior design studio founded in 2003 by Sarah Barnard and headquartered in Los Angeles, California. The firm designs personalized, sustainable, restorative spaces that integrate biophilic principles, neuroinclusive design, material wellness protocols (low-emitting organic finishes, air purification), and art curation. Its proprietary methodology — codified in the "Ten Pillars of Neuroinclusive Design" — tunes universal neurodesign principles for clients with autism, ADHD, sensory processing differences, PTSD, chronic illness, and age-related cognitive decline, and is offered alongside wellness-focused residential design and art commissioning services. The practice holds WELL AP (since 2017), LEED AP (since 2007), California Naturalist, NKBA, ASID, and Building Biology Practitioner credentials, and has been featured in Architectural Digest, Elle Décor, Vogue, HGTV, Forbes, Business of Home, and the Los Angeles Times, with seven consecutive Best of Houzz Design awards.

The studio serves a primary segment of high-net-worth individuals — described as "the 1% with a conscience," including celebrities, entertainment executives, influencers, and corporate leaders who own multiple multi-million-dollar homes in California coastal and Los Angeles markets — plus secondary segments including families with diverse cognitive and sensory needs and nonprofit/social justice organizations (National Immigration Law Center, Heritage Square Museum, Downtown Women's Center) that receive pro-bono design services. Revenue is generated under a professional services model with individually quoted project fees; the firm supplements this with product sales via its Kale Tree e-commerce sub-brand (kaletree.com), which sells artisan textiles, wallcoverings, furniture, and lighting. Distribution is consultative and capacity-capped: consultations are initiated by email through the website, the studio only takes on a limited number of projects at any given time, and commissions are accepted worldwide for projects aligned with the studio's creative vision.

Name

SARAH BARNARD DESIGN

Legal name

Sarah Barnard Design

Website

https://sarahbarnard.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Sarah Barnard Design is a Los Angeles-based boutique interior design studio founded in 2003 that creates personalized, sustainable, neuroinclusive, and wellness-focused residential spaces for high-net-worth clients, complemented by a Kale Tree e-commerce product line.

Ownership category

akta.pro rank

Product category

Residential Interior Design

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)

Keywords

• Interior design services
• Sustainable interior design
• Wellness interior design
• Neuroinclusive design
• Biophilic residential design

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interior Design Services: Boutique interior design firm providing highly personalized, sustainable design services for private residences and select commercial spaces. Professional services model with limited project capacity to maintain focus on client uniqueness.
2. Product Sales (Kale Tree Shop): Online shop selling premium design products including textiles, wall coverings, furniture, and lighting through kaletree.com. The shop features artisan products that complement the interior design aesthetic.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sarah Barnard Design is a boutique interior design firm based in Los Angeles that delivers personalized residential interior design services centered on sustainability, wellness, historic preservation, and neuroinclusive design. The firm serves high-net-worth individuals, celebrities, executives, and clients with neurodiverse or health-related needs, providing full-service design from concept through installation. A complementary e-commerce offering, Kale Tree Shop, sells curated home accessories and branded objects directly to consumers.

Product overview

Sarah Barnard Design is a boutique interior design studio offering personalized residential design services, not a technology product. The core offering is interior design consultation and execution, with specialized methodologies in Neuroinclusive Interior Design and Wellness Interior Design. A complementary sub-brand, Kale Tree, operates as a separate e-commerce shop for curated design products including textiles, wall coverings, and furniture. The studio also integrates art curation services as part of its design projects. The company serves high-end residential clients primarily in California, focusing on sustainable, restorative, and nature-connected design.

Differentiator

Problem solved

Functional benefit

Brands

• Kale Tree: A product shop/brand offering design products including textiles, wallcoverings, furniture, and lighting.

Products and services

• Full-Service Residential Interior Design Principal-led, full-scope interior design for private homes, covering concept development, space planning, material and finish specification, furnishing, art curation, and project installation for high-net-worth residential clients.
• Neuroinclusive Interior Design Specialized residential design service for neurodiverse households and individuals with sensory or developmental differences, applying the firm's proprietary Ten Pillars of Neuroinclusive Design framework to layout, lighting, acoustics, materials, and color.
• Wellness and Sustainable Interior Design Wellness-oriented residential design guided by WELL Building Standard and LEED-certified material and indoor air quality strategies, with biophilic principles integrated into residential environments, including for clients with environmental sensitivities.
• Historic Preservation and Restoration Design Design and restoration of historic residential properties, blending preservation-appropriate detailing with modern sustainability, wellness, and neuroinclusive design considerations.
• Kale Tree Shop Online retail store selling curated home accessories, objects, and branded merchandise to design-conscious consumers, complementing the firm's residential design practice.

Quantifiable outcome

• Recognized in INT Interior Design Awards with 3 projects honored (2 longlist, 1 shortlist) across 35+ countries
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Disc Interiors: Los Angeles-based boutique interior design firm serving residential and select commercial clients with a modern, art-forward sensibility. Comparable in scale (small team), LA base, and emphasis on art curation within design projects.
• Jamie Bush & Company: Los Angeles-based boutique interior design firm serving luxury residential clients with a personalized, architecture-led approach. Highly comparable to Sarah Barnard Design in city, clientele (celebrities/HNW), boutique scale, and editorial press footprint (Architectural Digest, Elle Décor).
• Marmol Radziner: LA-based architecture and interior design firm with a strong emphasis on indoor-outdoor living, sustainability, and custom residential projects. Comparable to Sarah Barnard Design in California coastal residential focus, sustainability ethos (LEED-equivalent practice), and high-end boutique positioning.
• Amber Interiors: Los Angeles-based interior design firm with founder Amber Lewis, focused on residential projects with strong brand and product extensions. Comparable in boutique LA model, founder-led brand equity, and editorial/social-media-driven growth.
• House of Honey: Los Angeles-based interior design firm specializing in high-end residential projects with strong press recognition. Comparable in boutique LA model, luxury residential clientele, and editorial visibility.
• Studio Shamshiri: Los Angeles-based interior design studio working on luxury residential and select hospitality projects. Comparable in boutique LA footprint, celebrity/HNW clientele, and editorial press presence.

Broad incumbents

• Kelly Wearstler: Los Angeles-based luxury interior design and lifestyle brand with a much larger portfolio and product extensions. Comparable as a high-end LA design authority targeting HNW residential and hospitality clients, though operates at significantly greater scale and breadth.
• Nate Berkus Associates: Nationally recognized interior design brand with a strong founder-led identity and product collaborations. Comparable in celebrity/HNW clientele, branded approach, and media-driven demand generation, though operates at significantly larger scale.
• Studio McGee: Scalable interior design firm with a strong media brand (Netflix series) and product line. Comparable as a founder-led design brand pursuing editorial-to-product commercialization, though at materially larger scale and more mainstream positioning.
• Trowbridge Group: High-end interior design firm serving luxury residential and commercial clients with deep historical credentials. Comparable in luxury clientele and design authority, though headquartered outside LA with broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sarahbarnarddesign
• LinkedInlinkedin.com/company/sarah-barnard-design

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SARAH BARNARD DESIGN