What Messe Düsseldorf Shanghai does

Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a Shanghai-headquartered, wholly-owned subsidiary of German trade fair organizer Messe Düsseldorf GmbH, established in 2009 to bring the parent group's flagship exhibitions into China. MDS organizes and co-organizes 14 leading trade fairs and conferences spanning packaging (interpack China), wire and tube (wire China, Tube China), plastics and rubber (CHINAPLAS), medical devices (Medical Fair China), rehabilitation (REHACARE CHINA), printing (All in Print China), wine and spirits (ProWine Shanghai, ProWine Hong Kong), occupational safety (CIOSH), caravanning (AIC), retail, and organic products (Organic Festa Asia). In 2025, the company operated 10 fairs attracting 8,525 exhibitors and 438,000 professional visitors across approximately 607,000 square meters of exhibition space, and additionally facilitated 2,963 Chinese companies to participate in Düsseldorf-headquartered events abroad. The company employs 60-70+ staff across four offices — Shanghai headquarters, a showroom at Shanghai New International Expo Centre (SNIEC), Beijing branch, and Hong Kong regional office.

MDS's business model is a professional services / event-driven revenue model, generating income through exhibitor booth rentals, sponsorship packages, and associated exhibition services (visa assistance, hotel coordination, business matchmaking, onsite press services). The go-to-market is event-driven, anchored by long-term co-organizer partnerships — notably with Adsale for interpack China and CHINAPLAS, Shanghai Electric Cable Research Institute and CCPIT Metallurgical Council for wire & Tube China, and the National Development and Supply Center of Assistive Products for REHACARE CHINA — that provide consistent exhibitor pipelines and institutional credibility. Marketing is multi-channel, combining dedicated per-event websites, industry media partnerships, onsite press facilities, and cross-border teams addressing intercultural needs of international exhibitors and visitors.

Underlying operations rely on a "trade fair and exhibition organization platform" — essentially the institutional infrastructure, venue relationships (SNIEC, NECC, Suzhou International Expo Centre, Hong Kong Convention and Exhibition Centre), government and industry association relationships, and 15 years of accumulated brand equity that MDS inherits and extends from its German parent. The company's growth signals include launching Organic Festa Asia as a new vertical in 2025, scaling flagship events (interpack China 2026 expansion to 970+ exhibitors / 70,000 sqm, All in Print China 2026 to 120,000 sqm / 1,200+ exhibitors), and geographic extension into Hong Kong and Thailand. MDS operates under the MDfA (Messe Düsseldorf for Asia) regional coordination structure headquartered in Singapore and under General Manager Evian Gu, appointed August 2024.

Name

Messe Düsseldorf Shanghai

Legal name

杜塞尔多夫展览(上海)有限公司 (Messe Düsseldorf (Shanghai) Co., Ltd.)

Website

https://mds.cn

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Messe Düsseldorf Shanghai organizes and co-organizes 14 leading trade fairs across packaging, plastics, medical, rehabilitation, printing, wine, safety, and other industry verticals in China, serving as the Chinese arm of German parent Messe Düsseldorf GmbH and attracting 8,500+ exhibitors and 438,000+ visitors annually.

Ownership category

akta.pro rank

Product category

Trade Fair & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

akta.pro secondary industries

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF), Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

Keywords

• Trade fair organization
• Exhibition management services
• B2B trade shows
• Industry exhibitions
• Conference services

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Exhibition and Trade Fair Services: The company generates revenue through organizing trade fairs and exhibitions, charging exhibitor fees, booth rentals, sponsorship packages, and associated services for trade show participants across various industry verticals in China.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Messe Düsseldorf (Shanghai) Co., Ltd. organizes and co-organizes 14 leading trade fairs and conferences in China across industries such as printing, packaging, plastics, medical devices, rehabilitation, wire and tube, retail, occupational safety, wine and spirits, caravanning, and organic products. The company sells exhibitor booth space, sponsorship packages, and comprehensive exhibition services (including visa assistance, hotel coordination, and business matchmaking) to manufacturers and trade buyers, and also facilitates outbound participation of Chinese companies in Düsseldorf-headquartered trade fairs.

Product overview

Messe Düsseldorf (Shanghai) Co., Ltd. operates as a subsidiary of Messe Düsseldorf GmbH, one of the world's leading exhibition organizers. The company organizes trade shows and exhibitions in China across multiple industry sectors. Their portfolio consists of 14 leading trade fairs and conferences covering printing (All in Print China), packaging (interpack China), wire and tube (wire China, Tube China), plastics (CHINAPLAS), medical devices (Medical Fair China), rehabilitation (REHACARE CHINA), retail (China in-store), occupational safety and health (CIOSH), wine and spirits (ProWine Shanghai, ProWine Hong Kong), caravanning (AIC), and organic products (Organic Festa Asia). These events collectively attract over 400,000+ professional visitors annually across approximately 600,000+ square meters of exhibition space. The company also facilitates outbound business, helping Chinese companies participate in Düsseldorf-based trade shows.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Fair China Medical device innovation exhibition serving as the only satellite event of MEDICA (the world's largest medical device exhibition) in China and a member of MEDICARE ASIA. Showcases global medical technology innovations and serves as a gateway for Chinese medical companies expanding worldwide. Target audience: medical device manufacturers, healthcare providers, and buyers.
• REHACARE CHINA International Trade Fair for Rehabilitation and Care in China. Strategic partnership with National Development and Supply Center of Assistive Products covers exhibitor recruitment and service enhancement, expanding into new zones including Preventive Care, Elder Care, and Tech Enabled: Smart Living. Target audience: rehabilitation assistive device manufacturers, healthcare providers, and care service buyers.
• wire China All China - International Wire & Cable Industry Trade Fair. Flagship trade show for the wire and cable industry. Target audience: wire and cable manufacturers, equipment suppliers, and industry buyers.
• Tube China All China - International Tube and Pipe Industry Trade Fair, co-organized with Shanghai Electric Cable Research Institute and Metallurgical Council of CCPIT. Target audience: tube and pipe manufacturers, equipment suppliers, and industry buyers.
• All in Print China China International Exhibition for All Printing Technology & Equipment. The 10th edition will utilize all ten halls of SNIEC, covering 120,000 sqm with over 1,200 exhibitors. Target audience: printing technology companies, equipment manufacturers, materials suppliers, and printing service buyers.
• ProWine Shanghai

Quantifiable outcome

• 43,090 trade visitors from 122 countries attended swop 2025, a 30% year-on-year increase
• +2 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• Adsale Exhibition Services Ltd.coreStrategic or Co-development Partner · 7 July 2026Co-organizer of interpack China (formerly swop), bringing together the global packaging industry for business matching and innovation showcases in China
• Shanghai Electric Cable Research Institute Co., Ltd.coreStrategic or Co-development Partner · 10 May 2026Co-organizer of wire & Tube China, the flagship trade show for the wire, cable, tube, and pipe industries
• Metallurgical Council of the China Council for the Promotion of Int'l Trade (MC-CCPIT)coreStrategic or Co-development Partner · 6 May 2026Co-organizer of wire & Tube China, supporting international participation in the wire and tube industry exhibition
• National Development and Supply Center of Assistive ProductsstrategicStrategic or Co-development Partner · 2 April 2026Strategic partnership covering exhibitor recruitment and service enhancement for both REHACARE CHINA and REHACARE Düsseldorf in 2026, integrating world-class exhibition resources with the Chinese assistive products market
• IFOAM-Organics AsiastrategicStrategic or Co-development Partner · 23 September 2025Co-created Organic Festa Asia, the inaugural organic industry trade fair spanning the entire organic value chain from equipment and technology to production and distribution
• World Packaging Organisation (WPO)minorStrategic or Co-development PartnerCo-host of Save Food Forum at swop, addressing food loss and waste reduction through packaging innovation and sustainable practices
• Food and Agriculture Organization of United Nations (FAO) China OfficeminorStrategic or Co-development PartnerCo-host of Save Food Forum, focusing on strategies for reducing food loss and waste across the agri-food processing and packaging supply chain
• United Nations Industrial Development Organization (UNIDO)minorStrategic or Co-development PartnerCo-organizer of Save Food Design Award and Sustainability Design Award China, recognizing outstanding achievements in sustainable packaging design

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Koelnmesse (China): Chinese operations of Koelnmesse, a leading German trade fair organizer. Highly comparable as a German Messe peer bringing world-leading fairs (e.g., ISM, Anuga select China) to the China market.
• VNU Exhibitions Asia: Asia-based trade fair organizer with significant China presence across industrial, agri-food, and lifestyle sectors. Comparable as a peer organizer of multi-industry B2B exhibitions.
• Hannover Fairs (China): Chinese subsidiary of Deutsche Messe, a major German exhibition organizer. Comparable as a German Messe peer running industrial and technology trade fairs in China (e.g., industrial automation).
• GL Events (China): French-headquartered global event organizer with significant exhibition operations across Asia. Comparable as an international Messe peer operating venue and exhibition services in Greater China.
• Messe Frankfurt (Greater China): Hong Kong-based subsidiary of Messe Frankfurt, another top-tier German exhibition organizer. Directly comparable as a German Messe peer operating flagship trade fairs across multiple industries in Greater China (e.g., Ambiente, Automechanika).
• Messe München (China): China operations of Messe München, a leading German trade fair organizer. Comparable as a German Messe peer bringing flagship industrial and consumer fairs (e.g., BAU China) to the China market.
• Adsale Exhibition Services Ltd. Hong Kong-based exhibition organizer and MDS's co-organizer for CHINAPLAS and interpack China. Strong comparable as a leading China-focused industrial trade fair organizer, particularly in plastics, packaging, and electronics.

Others

• Shanghai New International Expo Centre (SNIEC): Primary venue partner for MDS's Shanghai-based flagship events including interpack China, All in Print China, ProWine Shanghai, wire & Tube China, and Organic Festa Asia. Comparable as an enabling infrastructure partner rather than a direct competitor.

Broad incumbents

• Informa Markets (China): China arm of the world's largest exhibitions organizer. Operates a broad portfolio of B2B trade fairs across multiple industries, directly overlapping with MDS's diversified model but at much greater scale.
• Reed Exhibitions (RX Greater China): China operations of Reed Exhibitions, part of RELX. Operates a wide portfolio of trade fairs in industrial and consumer sectors across China, comparable in breadth and target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/messe-d%C3%BCsseldorf-shanghai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Messe Düsseldorf Shanghai