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Taste & Tour

Full company profile

uuid00yle14

Namestring
Taste & Tour
Websiteurl
tasteandtour.co.uk
Company typeenum
Private
Founded yearint
2016
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersBelfast, United Kingdom
HQ citystring
Belfast
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
guided food tours, culinary experiences, drink tastings, corporate team building, Belfast walking tours
Industry4 codes
1Food, Market & Culinary Culture Tours
CodeTHAJAAAGPrimaryYes
2Culinary & Wine Travel Agencies
CodeTHAKAFAHPrimaryNo
3Culinary Walking & Market Tours
CodeTHAJAGAAPrimaryNo
4Street Food Tours
CodeTHAJAGACPrimaryNo
NAICS code1 code
  • Tour Operators561520
SIC code1 code
  • Services-Amusement & Recreation Services7900
Product category
Food and Drink Tour Services
Social media profiles1 record
Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Taste & Tour delivers guided food and drink tours, tastings, and curated culinary experiences for public, private, and corporate groups in Belfast. Offerings are led by local guides and combine venue visits, food tastings, and drink pairings into themed walking tours. Experiences are tailored separately for individual tourists, private social bookings, and corporate events such as team-building.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1Guided public food and drink tours
CategoryFood and Drink Tour Services
Description

Scheduled, guide-led food and drink walking tours and tastings in Belfast aimed at individual visitors and small social groups booking on the public calendar.

2Private group food and drink experiences
CategoryFood and Drink Tour Services
Description

Customised guided tasting tours arranged exclusively for private social groups, with timing, route, and venues tailored to the booking.

3Corporate food and drink experiences
CategoryFood and Drink Tour Services
Description

Corporate-focused guided tasting experiences used for team-building, client entertainment, or private company events, customised to group size and preferences.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers9 records
1Withlocals
TypeBroad incumbent
Description

Marketplace for private and small-group guided tours (including food/culture tours) across many cities — comparable product category and customer, but operating as a wider-platform intermediary rather than a single-operator specialist.

2Viator (Tripadvisor)
TypeBroad incumbent
Description

Large online marketplace for tours and activities, distributing food and drink tours in Belfast and across Europe — directly competes for the same end-customer bookings.

3Secret Food Tours
TypeDirect peer
Description

Global guided food-tour operator running small-group culinary walking tours and tastings in dozens of cities — the closest direct analogue to Taste & Tour's product, customer segment, and booking model.

4GetYourGuide
TypeBroad incumbent
Description

Global OTA for tours, attractions, and experiences including a large food-tour inventory in Belfast — a broad incumbent that aggregates demand and competes for bookings against independent culinary operators.

5Devour Tours
TypeDirect peer
Description

Boutique small-group food tours focused on local cuisine, chefs, and artisans — highly comparable on curated culinary experiences, B2C + private/corporate model, and tour-operator economics.

6Belfast Food Tour (local operators)
TypeDirect peer
Description

Multiple local Belfast food-tour brands (e.g., McComb's Coachworks / Belfast Food Tour / Taste Belfast) operate guided culinary walking tours in the same city — direct local competitors for the same tourist demand.

7Eating Europe
TypeDirect peer
Description

Food and wine walking-tour specialist operating across European cities with small-group tastings and curated experiences — direct overlap with Taste & Tour on product format, geography (Europe), and customer mix.

8Airbnb Experiences
TypeBroad incumbent
Description

Online and offline platform offering hosted culinary experiences and food tours globally, including Belfast listings — comparable product and customer, but distributed through Airbnb's broader travel marketplace.

9Streatr (food/culture tour platforms)
TypeEmerging player
Description

Specialised booking and distribution platform for food and culture tours — comparable customer (tourists seeking curated culinary experiences) and overlapping operator base.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Taste & Tour

Food and Drink Tour Servicestasteandtour.co.uk

Taste & Tour firmographics

Firmographics
Name
Taste & Tour
Website
https://tasteandtour.co.uk
Company type
Private
Founded year
2016
Headcount range
1–10 employees
Ownership category
akta.pro rank

Taste & Tour industry classification

Industry
Product category
Food and Drink Tour Services
NAICS
Tour Operators (561520)
SIC
Services-Amusement & Recreation Services (7900)
akta.pro primary industry
Food, Market & Culinary Culture Tours (THAJAAAG)
akta.pro secondary industries
Culinary & Wine Travel Agencies (THAKAFAH), Culinary Walking & Market Tours (THAJAGAA), Street Food Tours (THAJAGAC)

Keywords

  • Guided food tours
  • Culinary experiences
  • Drink tastings
  • Corporate team building
  • Belfast walking tours

Where Taste & Tour is headquartered

Location

Headquarters

HQ city
Belfast
HQ country
United Kingdom
HQ region
Europe

Markets served

Taste & Tour business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Taste & Tour product offering

Product offering

Core offering

Taste & Tour delivers guided food and drink tours, tastings, and curated culinary experiences for public, private, and corporate groups in Belfast. Offerings are led by local guides and combine venue visits, food tastings, and drink pairings into themed walking tours. Experiences are tailored separately for individual tourists, private social bookings, and corporate events such as team-building.

Differentiator

Problem solved

Functional benefit

Products and services

  • Guided public food and drink tours Scheduled, guide-led food and drink walking tours and tastings in Belfast aimed at individual visitors and small social groups booking on the public calendar.
  • Private group food and drink experiences Customised guided tasting tours arranged exclusively for private social groups, with timing, route, and venues tailored to the booking.
  • Corporate food and drink experiences Corporate-focused guided tasting experiences used for team-building, client entertainment, or private company events, customised to group size and preferences.

Companies that use Taste & Tour

Customer profile

Ideal customer profiles2 records

Taste & Tour technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Taste & Tour partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights1 record

Taste & Tour competitors and assessment

Company assessment

Broad incumbents

  • Withlocals: Marketplace for private and small-group guided tours (including food/culture tours) across many cities — comparable product category and customer, but operating as a wider-platform intermediary rather than a single-operator specialist.
  • Viator (Tripadvisor): Large online marketplace for tours and activities, distributing food and drink tours in Belfast and across Europe — directly competes for the same end-customer bookings.
  • GetYourGuide: Global OTA for tours, attractions, and experiences including a large food-tour inventory in Belfast — a broad incumbent that aggregates demand and competes for bookings against independent culinary operators.
  • Airbnb Experiences: Online and offline platform offering hosted culinary experiences and food tours globally, including Belfast listings — comparable product and customer, but distributed through Airbnb's broader travel marketplace.

Direct peers

  • Secret Food Tours: Global guided food-tour operator running small-group culinary walking tours and tastings in dozens of cities — the closest direct analogue to Taste & Tour's product, customer segment, and booking model.
  • Devour Tours: Boutique small-group food tours focused on local cuisine, chefs, and artisans — highly comparable on curated culinary experiences, B2C + private/corporate model, and tour-operator economics.
  • Belfast Food Tour (local operators): Multiple local Belfast food-tour brands (e.g., McComb's Coachworks / Belfast Food Tour / Taste Belfast) operate guided culinary walking tours in the same city — direct local competitors for the same tourist demand.
  • Eating Europe: Food and wine walking-tour specialist operating across European cities with small-group tastings and curated experiences — direct overlap with Taste & Tour on product format, geography (Europe), and customer mix.

Emerging players

  • Streatr (food/culture tour platforms): Specialised booking and distribution platform for food and culture tours — comparable customer (tourists seeking curated culinary experiences) and overlapping operator base.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Taste & Tour social profiles

Digital presence

Taste & Tour financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Taste & Tour leadership team

Management profile

Number of profiles

Profiles1 record

Taste & Tour funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Taste & Tour M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taste & Tour

What does Taste & Tour do?

Taste & Tour delivers guided food and drink tours, tastings, and curated culinary experiences for public, private, and corporate groups in Belfast. Offerings are led by local guides and combine venue visits, food tastings, and drink pairings into themed walking tours. Experiences are tailored separately for individual tourists, private social bookings, and corporate events such as team-building.

When was Taste & Tour founded?

Taste & Tour was founded in 2016. It employs 1 to 10 people.

Where is Taste & Tour based?

Taste & Tour is headquartered in Belfast, United Kingdom, in the Europe region.

Who are Taste & Tour's main competitors?

Broad incumbents on record are Withlocals, Viator (Tripadvisor), GetYourGuide and Airbnb Experiences. Direct peers are Secret Food Tours, Devour Tours, Belfast Food Tour (local operators) and Eating Europe. Streatr (food/culture tour platforms) is listed as an emerging player.

Does Taste & Tour have an API?

No public API is recorded for Taste & Tour.

What industry is Taste & Tour in?

Taste & Tour's product category is Food and Drink Tour Services. Its primary akta.pro industry code is THAJAAAG, Food, Market & Culinary Culture Tours, with a secondary code of THAKAFAH, Culinary & Wine Travel Agencies. Its NAICS code is 561520 and its SIC code is 7900.

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