What Teekanne Gesellschaft M.b.h. does

TEEKANNE GmbH Teehandelsgesellschaft is a privately-held, family-owned (Familien-Unternehmen) Austrian tea company headquartered in Salzburg (Münchner Bundesstraße 120) that blends, packages, and distributes a broad portfolio of tea products across Austria and Germany. The company's core technology centers on tea sourcing, blending expertise, and product development across more than 30 product lines spanning black, green, herbal, fruit, Rooibos, white, Oolong, organic, iced, children's, and specialty ayurveda categories, alongside formats including conventional tea bags (Teefix), pyramid bags (foursenses, 5 Cups), loose leaf, tea latte, and cocoa/drinking chocolate for HoReCa. Sub-brands include Willi Dungl, 5 Cups, Sir Winston, Kandisin, TEEKANNE Selected (premium), ORGANICS (certified organic), Namastee (ayurveda), Landlust (alpine), Biogarten, Kräutergarten, Früchtegarten, Sweeteas, and Teespezialitäten.

The company operates a dual-channel go-to-market model: direct-to-consumer e-commerce via teekanne.at/shop with tiered shipping (free above €39 in Austria and €49 in Germany; standard fees of €5.90 and €9.90 respectively below threshold) and standard payment options (credit card, PayPal, Amazon Pay, prepayment); and a dedicated B2B Gastro & Büro division serving the hospitality, hotel, restaurant, cafe, and office segments with specialized HoReCa formats. Revenue is generated through one-time purchases of packaged tea products, bulk B2B solutions, and tea accessories/gift packages — no subscription or recurring pricing models are disclosed. Marketing is conducted through an owned Tee-Magazin content platform, email newsletter, Facebook, YouTube, and dedicated B2B microsite, supported by an active product launch cadence including recent iced tea flavor expansions (Eistee Yuzu & Minze, Eistee Sport Apfel-Zitrone + Magnesium) and continued development of the ORGANICS organic line. The company displays CO2-neutral certification and Great Place to Work recognition, and operates without disclosed AI/ML capabilities, technology integrations, parent company ownership, or external funding.

Name

Teekanne Gesellschaft M.b.h.

Legal name

TEEKANNE GmbH Teehandelsgesellschaft

Website

https://teekanne.at

Company type

Private

Founded year

1882

Operating status

Operating

Short description

TEEKANNE is a traditional Austrian family-owned tea company that blends, packages, and distributes 30+ tea product lines and sub-brands across Austria and Germany through direct-to-consumer e-commerce and a dedicated B2B Gastro & Büro division serving hospitality and office customers.

Ownership category

akta.pro rank

Product category

Packaged Tea Products

NAICS

Coffee and Tea Manufacturing (311920), Merchant Wholesalers, Nondurable Goods (424)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee & Tea Service Supplies Wholesale (AFAIALAH)

Keywords

• Packaged tea products
• Herbal tea blends
• Iced tea beverages
• Organic tea line
• Tea accessories

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Tea Products: Sale of packaged tea products to individual consumers through e-commerce and retail channels. Products include tea bags, loose tea, and specialty blends across categories such as black, green, fruit, herbal, and organic teas.
2. B2B/Gastronomy Solutions: Bulk tea products and solutions for the hospitality sector including hotels, restaurants, cafes, and office environments. Products are tailored for professional use with appropriate portioning and packaging.
3. Tea Accessories: Sale of tea accessories including tea preparation equipment, gift packages, and tea-related merchandise.
4. Online Sales: Direct e-commerce sales through the company's online shop, with standard payment options including credit card, PayPal, Amazon Pay, and bank transfer (prepayment).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TEEKANNE is a traditional Austrian tea company that blends, packages, and distributes a wide portfolio of tea products including black, green, herbal, fruit, Rooibos, organic, and iced tea varieties. The company sells directly to consumers through an e-commerce shop at teekanne.at/shop and supplies a dedicated B2B/horeca division serving hotels, restaurants, cafes, and offices with bulk tea and professional formats.

Product overview

TEEKANNE is a traditional Austrian tea company offering a comprehensive portfolio of tea products across multiple varieties (black, green, herbal, fruit, Rooibos), formats (loose leaf, tea bags, pyramids), and sub-brands (ORGANICS organic line, Namastee ayurveda line, Landlust alpine collection, Früchtegarten, TEEKANNE Selected premium, foursenses pyramids, Sweeteas, Teefix bags). The company also produces iced tea products (Eistee line) including organic and functional variants, children's tea, seasonal winter collections, and a professional B2B/horeca range (Gastro Premium, 5 Cups pyramid bags). Additional offerings include cocoa products for gastronomy and partner brands such as Willi Dungl and 5 Cups. The product portfolio spans consumer retail and professional B2B segments.

Differentiator

Problem solved

Functional benefit

Brands

• Willi Dungl: Tea and wellness brand named after Willi Dungl
• 5 Cups
• Sir Winston
• Kandisin
• TEEKANNE Selected
• foursenses

Products and services

• Schwarzer Tee (Black Tea)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TeeGschwendner: Specialty German tea retailer and wholesaler operating teashops plus online and B2B/horeca supply. Highly comparable in DACH focus, specialty tea depth, and dual retail/wholesale motion, though leans more specialty/loose-leaf versus TEEKANNE's bagged mainstream portfolio.
• Messmer (Tee & Co. Importer): Germany's largest tea brand by volume, offering comparable portfolio of bagged teas (black, green, herbal, fruit), specialty formats, and B2B foodservice supply. Directly comparable in product breadth, German/Austrian retail focus, and CPG-and-B2B hybrid go-to-market.
• Hälssen & Lyon: German tea blender and B2B/private-label specialist supplying retailers and horeca with bagged and loose teas. Comparable as a tea-focused mid-market manufacturer in DACH with strong private-label and B2B capabilities, though less consumer-brand-driven than TEEKANNE.

Regional players

• Yorkshire Tea (Bettys & Taylors): Heritage bagged-tea brand with strong UK retail and emerging international focus. Comparable in mid-premium positioning, broad product portfolio (black, green, fruit, herbal), and DTC e-commerce presence, but operates in a different geographic market (UK-centric) with no direct DACH overlap.
• Bigelow Tea: Family-owned US specialty tea company with comparable multi-tier brand portfolio and bagged-tea heritage. Similar family-owned, multi-generational operating profile to TEEKANNE, and broadly similar in product breadth, but US-centric with little to no DACH overlap.

Broad incumbents

• D.E Master Blenders 1753 (JDE Peet's): Tea and coffee giant covering Pickwick and similar bagged-tea brands in DACH retail. Directly comparable as a tea-CPG competitor at scale, but with global brand portfolio, institutional retail muscle, and a parent-backed balance sheet TEEKANNE cannot match.
• Dallmayr Tea: German premium coffee, tea, and fine foods company with a dedicated tea program serving retail and gastronomy. Comparable on DACH region, B2B horeca/gift positioning, and premium brand heritage, though tea is a sub-line within a broader premium foods portfolio.
• Celestial Seasonings (Hain Celestial Group): US herbal and specialty tea brand owned by Hain Celestial, covering bagged herbal, wellness, and iced teas. Comparable in herbal/fruity bagged teas and large multi-format portfolio, but operates primarily in the US with much larger revenue and parent-driven capabilities.
• Twinings (ABF / Associated British Foods): Global premium tea brand owned by Associated British Foods. Overlaps with TEEKANNE on premium bagged teas, fruit/herbal blends, and foodservice supply, but operates at significantly larger scale and a much broader international footprint across 100+ markets.
• Lipton (Unilever / ekaterra): Largest global tea brand with strong DACH retail presence through Lipton and Sirocco lines. Comparable in core bagged black/green/fruit tea, but competes at the volume tier with substantially larger marketing and distribution infrastructure than TEEKANNE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/teekanne-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teekanne Gesellschaft M.b.h.