Synergy Senior Management
Synergy Senior Management is a Saginaw, Michigan-based private operator providing integrated management, asset management, and support services across a 14-15 community, 750+ unit portfolio of Independent Living, Assisted Living, Memory Care, and Respite Care properties in Michigan.
- Company typePrivate
- Founded2022
- HeadquartersSaginaw, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Synergy Senior Management does
Synergy Senior Management is a Saginaw, Michigan-based private management and asset management company for senior living communities, formed in 2022 and significantly scaled through its January 2024 merger with WRG Senior Living. The company delivers an integrated platform of services—operations management, asset management, staffing and recruitment, marketing and census growth, financial management and reporting, in-house IT support, building maintenance and compliance, public relations and community engagement, resident relations and family communication, advisory and consulting, and training and development—to owners and investors of senior living properties. Its managed portfolio consists of 14-15 communities across Michigan spanning Independent Living, Assisted Living, Memory Care, and Short-Term Respite Care, totaling more than 750 units and over 400 field employees under brands including Serene Gardens (multiple locations), Woodlands of DeWitt, Covenant Glen of Frankenmuth, Americana Seniors, Pineview Cottage, Legacies Village, Serene Meadows of Grand Blanc, Cottage of Davison, and Willowbrook Hills.
The underlying technology is modest and operational rather than productized: an in-house IT help desk and customized solutions function rather than a proprietary software platform. The company differentiates itself from typical fee-only third-party managers through equity participation—principals (Zak Aboudane, Clarence Rivette, Nick Rivette, Deema Hannan) hold direct equity stakes alongside capital partners, aligning management incentives with investor outcomes. Nick Rivette's prior track record includes deploying over $61MM in senior living development and joint venture activity over the prior five years, reinforcing the at-risk-investor positioning.
Revenue is generated through a managed services model combining management services fees with profit participation via the principals' equity stakes. Go-to-market is sales-led and relationship-driven: Synergy pursues new management contracts through direct engagement with property owners and investors, while on the resident side it relies on outreach to placement agencies, social workers, and the broader Michigan community to drive census. Two customer segments are served: senior living community owners/investors (B2B) seeking operational and asset management, and seniors requiring various levels of care (B2C end users). All operations are currently domestic and concentrated within the state of Michigan.
Synergy Senior Management firmographics
Firmographics- Name
- Synergy Senior Management
- Legal name
- Synergy Senior Management
- Website
- https://synergyseniormanagement.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Synergy Senior Management is a Saginaw, Michigan-based private operator providing integrated management, asset management, and support services across a 14-15 community, 750+ unit portfolio of Independent Living, Assisted Living, Memory Care, and Respite Care properties in Michigan.
- Ownership category
- akta.pro rank
Synergy Senior Management industry classification
Industry- Product category
- Senior Living Management
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623), Corporate, Subsidiary, and Regional Managing Offices (551114)
- SIC
- Services-Facilities Support Management Services (8744), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Senior Living Property Management (BPAJAGAI)
- akta.pro secondary industries
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Chronic Care & Complex Care Management (HSABAIAD)
Keywords
Where Synergy Senior Management is headquartered
LocationHeadquarters
- HQ city
- Saginaw
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Synergy Senior Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Management Services Fees: Synergy Senior Management generates revenue through comprehensive management services for senior living communities, including operations management, asset management, staffing, marketing, financial management, and advisory services. Their principals have equity and serve as at-risk investors alongside capital partners, indicating a blended model of management fees and profit participation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Synergy Senior Management product offering
Product offeringCore offering
Synergy Senior Management provides comprehensive management, operations, and asset management services for senior living communities in Michigan, including Independent Living, Assisted Living, Memory Care, and Respite Care facilities. The company delivers day-to-day operational oversight covering accounting, payroll, HR, licensing/compliance, resident relations, clinical leadership, maintenance, and culinary and life enrichment programming, along with asset management for debt/equity structuring, acquisitions, and dispositions. Its principals hold equity and act as at-risk investors alongside capital partners.
Product overview
Synergy Senior Management is a senior living community management company that operates a portfolio of 14 senior living communities across Michigan, offering Independent Living, Assisted Living, Memory Care, and Respite Care services. The company's service offering is a platform of integrated management services including Operations Management, Asset Management, Staffing & Recruitment, Marketing & Census Growth, Financial Management & Reporting, Technology & IT Support, Building Maintenance & Compliance, Public Relations & Community Engagement, Resident Relations & Family Communication, Advisory & Consulting, and Training & Development. The portfolio brands include Serene Gardens (multiple locations), Woodlands of DeWitt, Covenant Glen of Frankenmuth, Americana Seniors, Pineview Cottage, Legacies Village, Serene Meadows of Grand Blanc, Cottage of Davison, and Willowbrook Hills, all managed under a unified operations and asset management framework.
Differentiator
Problem solved
Functional benefit
Products and services
- Americana Seniors Senior living facility offering Assisted Living and Memory Care services in Davison, MI.
- Pineview Cottage Senior living facility in Harbor Springs, MI offering assisted living services.
- Legacies Village Independent living community in Caledonia, MI.
- Woodlands of DeWitt Senior living facility in DeWitt, MI offering assisted living and memory care services.
- Covenant Glen of Frankenmuth Senior living community in Frankenmuth, MI offering assisted living services.
- Serene Gardens of Sterling Heights Independent living community in Sterling Heights, MI.
- Serene Gardens of Imlay City Assisted living community in Imlay City, MI.
- Serene Gardens of Grand Blanc Assisted living community in Grand Blanc, MI.
- Serene Gardens of Rochester Hills Assisted living community in Rochester Hills, MI.
- Serene Gardens of Clarkston Assisted living community in Clarkston, MI.
- Serene Gardens of Hartland Assisted living community in Hartland, MI.
- Serene Meadows of Grand Blanc Senior living community in Grand Blanc, MI offering assisted living services.
- Cottage of Davison Memory care community in Davison, MI.
- Willowbrook Hills Senior living community in Auburn Hills, MI offering assisted living, memory care, and short-term respite care services.
- Senior Living Community Management Services Comprehensive management services for senior living community owners and investors, integrating operations management (accounting, payroll, HR, licensing/compliance, resident relations, clinical leadership, maintenance, culinary and life enrichment), asset management (debt and equity structuring, acquisitions, dispositions), staffing and recruitment, marketing and census growth, financial management and reporting, in-house IT support, building maintenance and compliance, public relations and community engagement, resident and family communication, advisory and consulting, and ongoing staff training and development.
Companies that use Synergy Senior Management
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
Synergy Senior Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Synergy Senior Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wirt-Rivette Group (WRG)coreIn January 2024, Synergy Senior Management and WRG merged their senior living management companies. The Wirt-Rivette Group (WRG) is a healthcare-focused development and consulting firm. Nick Rivette assumed the role of Managing Partner following the merger, bringing extensive experience in senior living development with over $61MM in various development and joint venture activities deployed over the past 5 years.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Synergy Senior Management competitors and assessment
Company assessmentDirect peers
- Five Star Senior Living: Operator and third-party manager of senior living communities across Independent Living, Assisted Living, and Memory Care. Highly comparable business model combining operations management and asset management services for community owners and investors.
- Life Care Services: One of the largest third-party managers of senior living communities in the U.S., providing operations, asset management, and consulting services. Comparable as a direct competitor in the third-party senior living management market with similar services to owners and investors.
- Integral Senior Living: Independent third-party senior living management company providing operations, marketing, dining, and clinical support to Independent Living, Assisted Living, and Memory Care communities. Closely comparable as a similarly sized third-party manager competing for the same owner-investor contracts.
- Watermark Retirement Communities: Operator and third-party manager of Independent Living, Assisted Living, and Memory Care communities with a national footprint. Comparable as a full-service senior living management competitor emphasizing clinical quality and resident experience programs.
- Discovery Senior Living: Senior living management, operations, and development company serving Independent Living, Assisted Living, and Memory Care communities. Comparable in offering a full management platform to community owners and in pursuing growth via third-party contracts and acquisitions.
Emerging players
- Sonida Senior Living: Smaller senior living operator with a portfolio of Independent Living, Assisted Living, and Memory Care communities. Comparable at a smaller scale and represents the type of operator Synergy competes against for community acquisitions and management contracts.
Broad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities across Independent Living, Assisted Living, and Memory Care. Comparable because it offers full-service senior living management and operations at scale; broader geographic footprint makes it a benchmark rather than a direct regional competitor.
- Sunrise Senior Living: Established national senior living operator with a strong assisted living and memory care focus. Comparable as a competitor for third-party management contracts and as a benchmark for clinical quality standards in the markets Synergy serves.
- Atria Senior Living: National senior living operator and management company with a portfolio spanning Independent Living, Assisted Living, and Memory Care. Comparable because it provides full-service operations, asset management, and consulting services to owned and third-party-managed communities.
Regional players
- American House Senior Living Communities: Michigan-based senior living operator with Independent Living, Assisted Living, and Memory Care communities. Most geographically relevant peer; competes directly with Synergy for residents and management contracts across the same Michigan metros.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Synergy Senior Management social profiles
Digital presenceSynergy Senior Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synergy Senior Management leadership team
Management profileNumber of profiles
Profiles13 records
Synergy Senior Management subsidiaries and ownership
Company hierarchySubsidiaries14 records
Synergy Senior Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synergy Senior Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synergy Senior Management
What does Synergy Senior Management do?
Synergy Senior Management provides comprehensive management, operations, and asset management services for senior living communities in Michigan, including Independent Living, Assisted Living, Memory Care, and Respite Care facilities. The company delivers day-to-day operational oversight covering accounting, payroll, HR, licensing/compliance, resident relations, clinical leadership, maintenance, and culinary and life enrichment programming, along with asset management for debt/equity structuring, acquisitions, and dispositions. Its principals hold equity and act as at-risk investors alongside capital partners.
Is Synergy Senior Management a public or private company?
Synergy Senior Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Synergy Senior Management founded?
Synergy Senior Management was founded in 2022. It employs 1 to 10 people.
Where is Synergy Senior Management based?
Synergy Senior Management is headquartered in Saginaw, United States, in the North America region.
How does Synergy Senior Management make money?
One revenue line is on record: management Services Fees.
Who are Synergy Senior Management's main competitors?
Direct peers on record are Five Star Senior Living, Life Care Services, Integral Senior Living, Watermark Retirement Communities and Discovery Senior Living. Sonida Senior Living is listed as an emerging player. Broad incumbents are Brookdale Senior Living, Sunrise Senior Living and Atria Senior Living. American House Senior Living Communities is listed as a regional player.
Does Synergy Senior Management have an API?
No public API is recorded for Synergy Senior Management.
What industry is Synergy Senior Management in?
Synergy Senior Management's product category is Senior Living Management. Its primary akta.pro industry code is BPAJAGAI, Senior Living Property Management, with a secondary code of HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF). Its NAICS code is 6233 and its SIC code is 8744.