Swash Hygiene Supplies Limited

What Swash Hygiene Supplies Limited does

Swash Hygiene Supplies Limited is a family-owned independent UK distributor of janitorial, hygiene, and medical consumables, founded in 2014 and headquartered in London. The company sells cleaning chemicals, paper hygiene products, PPE such as gloves and masks, wound care, first aid kits, medical furniture, and dispensers through an e-commerce storefront at swashhygiene.com, supplemented by a trade account programme offering credit facilities (up to 30 days), bespoke pricing, and a personal account assistant. Operations are confined to England, Wales and Scotland, with UK mainland delivery offered free on orders over £99.

The underlying technology is a standard WooCommerce-style e-commerce platform rather than a proprietary system. Payments are processed through WorldPay with 128-bit SSL encryption, back-office operations run on QuickBooks Online, and site analytics use Google Analytics, ShareThis, and AddThis cookies. There is no public API, no mobile app, and no AI/ML capability; the website functions as a self-service catalogue with add-on services such as biohazard waste removal and first aid kit management. Marketing relies on product availability, competitive pricing, and a loyalty programme (Swash Club) rather than explicit digital campaigns.

The business model is one-time product resale with a pay-as-you-go billing cadence, augmented by the trade account programme for mid-market commercial customers. Target segments include cleaning companies, healthcare facilities (care homes, clinics, dental practices), hospitality (restaurants, hotels, serviced offices), education, and industrial/manufacturing, with primary emphasis on cleaning, healthcare, and hospitality. The company claims to serve thousands of businesses across the UK and to be one of the market leaders in its niche, though no revenue figures, funding rounds, or peer-validated market share data are publicly disclosed.

Name

Swash Hygiene Supplies Limited

Legal name

Swash Hygiene Supplies Ltd

Website

https://swashhygiene.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Swash Hygiene Supplies Limited is a UK family-owned e-commerce distributor of janitorial, hygiene, and medical consumables, serving thousands of commercial and healthcare businesses across England, Wales and Scotland via online sales and trade accounts.

Ownership category

akta.pro rank

Product category

Janitorial & Hygiene Supplies

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)

akta.pro secondary industries

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL), Personal Hygiene & Bath & Body Distribution (CRAOAEAH), Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL)

Keywords

• Janitorial supplies
• Hygiene products
• Medical consumables
• Cleaning chemicals
• Paper hygiene

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sale of hygiene, cleaning, medical, and janitorial supplies to businesses and individuals through e-commerce platform and trade accounts. Products include paper hygiene, cleaning chemicals, medical consumables, gloves, first aid supplies, and dispensers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Swash Hygiene Supplies Limited distributes and sells janitorial, hygiene, and medical supplies through its own e-commerce platform to commercial and healthcare customers across the UK. The product catalogue spans paper hygiene, cleaning chemicals, gloves, medical consumables, first aid kits, dispensers, and medical furniture, complemented by trade account services including credit facilities, bespoke pricing, and personal account management.

Product overview

Swash Hygiene Supplies Limited operates as a family-owned independent e-commerce business offering an extensive range of hygiene, cleaning, and medical supplies to UK businesses. The company's product portfolio spans multiple categories: Medical supplies (wound care packs like Premier Wound Care Pack II Plus, Kaltostat dressings, patient identification bands, examination gloves including Unigloves Black Pearl Nitrile, Gammex Latex Surgical, and Bodyguards Sterile Nitrile gloves, medical furniture including stretchers and wheelchairs, hand sanitisers like Clinell); Paper hygiene products (Softesse quilted toilet tissue, couch rolls, centrefeed, hand towels); Cleaning and janitorial supplies (chemicals, cloths, scourers, refuse bags); Food service kitchen essentials (baking parchment, cling film, kitchen foil); Dispensers (toilet tissue dispensers in various sizes including Jumbo 8" and 12", Standard 3 Roll, soap dispensers); First aid equipment (HSE kits, plasters, bandages, crutches, scissors, specimen containers). The offering functions as a single e-commerce platform where customers browse and purchase products across these categories, with trade account options offering credit facilities and bespoke pricing. The company also provides related services including biohazard waste removal and disposal, first aid kit supplies, and medical consumables management.

Differentiator

Problem solved

Functional benefit

Brands

• Swash Club: Loyalty programme offering deals and rewards for existing customers including vouchers, free dispensers and partner rewards.

Products and services

• Premier Wound Care Pack II Plus Aseptic wound care pack providing a simple and effective method of dressing procedures for healthcare providers. Contains nitrile gloves, forceps, non-woven swabs, dressing towel, laminate sheet, tray, gallipot, disposal bag, and sterile field; latex-free, single-use, sterile.
• Unigloves Black Pearl Nitrile Gloves Medical grade, medium weight nitrile examination gloves designed to minimise cross-contamination with beaded cuff and textured finish for superior grip. Suitable for colour-coding in food industry and double-gloving applications.
• Softesse Quilted Toilet Tissue 3 Ply 3-ply quilted toilet tissue balancing softness with durability, featuring plush texture, clog remover and septic safe formulation. FSC certified and water soluble.
• 20" Off White Recycled Couch Roll High quality recycled couch roll using FSC certified responsibly sourced products. 2-ply, 40m x 500mm rolls, individually wrapped in recyclable plastic film. CHSA Soft Tissue Standard compliant.
• Plastic Eye Bath Used for applying medicated or cleansing solutions to the eyeball in clinical and first aid settings.
• Unicare Soft Stretch Vinyl Gloves Latex-free vinyl powder-free medical grade gloves designed for dentistry, care homes, and general cleaning. Lightweight, ambidextrous fit suitable for those with latex allergies.
• Standard 3 Roll Tissue Dispenser Innovative design enabling storage of up to 3 standard toilet rolls with finger slot loading and powder-coated steel insert protection. Available in Brushed Stainless, Polished Stainless, and White Metal finishes. Manufactured in the UK.
• Unicare Nitrile Examination Gloves Disposable nitrile gloves tested to EN374, AQL 1.5 medical standards. Features textured finger-tips for superior grip, beaded cuff, free from latex and powder. Suitable for food contact and various healthcare and cleaning applications.
• Gammex Latex Surgical Gloves Ansell Gammex Natural Latex Surgical Gloves - extra soft and sensitive with straight SUREFIT cuff technology. Sterile, contains latex, with micro-textured finish. Tested for chemotherapy drugs and suitable as outer glove for double gloving.
• 400ml Liquid Soap Dispenser Compact refillable liquid soap dispenser for commercial use. Key lockable unit with push action button and level indicators. Available in Brushed Stainless or Polished Stainless finishes.
• Kaltostat Calcium Sodium Alginate Dressing Primary dressing for moderately to highly exuding chronic and acute wounds. On contact with exudates, forms a firm, moist gel which is highly absorbent. Also indicated for wounds with minor bleeding.
• Medical Furniture (Screens, Stretchers, Wheelchairs) Stainless steel medical screens including removable curtains, lightweight folding wheelchairs, evacuation chairs, and folding aluminium stretchers for medical and emergency facilities.
• First Aid Kits and Supplies First aid kits (HSE 1-10 Person), plasters, bandages, kits, scissors, specimen containers, and other first aid supplies for workplace and medical use.
• Cleaning Chemicals and Janitorial Supplies Cleaning chemicals, cloths, scourers, refuse bags, and janitorial supplies for commercial and healthcare cleaning applications.
• Paper Hygiene Products Hygiene rolls, facial tissues, centrefeed rolls, kitchen towels, hand towels, and paper napkins for commercial and healthcare washroom facilities.
• Medical Consumables Medical masks, gloves, sutures, syringes, needles, medical soaps, hand gels, sanitisers, swabs, dressings, gowns, examination supplies, defibrillators, wound care products, and procedure packs.
• Kitchen Essentials (Baking Parchment, Cling Film, Kitchen Foil) Baking parchment, cling film, and kitchen foil for catering and food preparation in commercial and professional kitchens.
• Clinell Hand Sanitiser Gel Hand sanitising gel containing 70% alcohol (WHO recommended formula) with moisturisers including glycerin and aloe vera to prevent dry, cracked hands. Available in 500ml and 50ml sizes with clip.
• Premier Identity Patient Bands Adult identification bracelets with card insert and fully adjustable wrist band fitting all wrist sizes. Latex free.
• Crutches Lightweight adjustable crutches with contoured handle for better grip and stability, featuring non-marking slip-resistant rubber tips for mobility assistance.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• WorldPaycoreTechnology or IntegrationWorldPay is used as the secure online payment system. All transaction information is encrypted using 128-bit SSL certificates. No cardholder information is passed unencrypted and messages are signed using MD5 hashing.
• QuickBookscoreTechnology or IntegrationQuickBooks Online is used as the operating system for storing personal data with protected privacy policy.
• RZ InvestminorGTM or Marketing PartnerEnergy broker partner in the Swash Club Reward Partners program, offering gas and electricity savings to customers with expiring deals. Commission is shared with customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Evans Vanodine: UK-based cleaning and hygiene product manufacturer offering disinfectant, janitorial and hand hygiene chemicals direct to cleaning, hospitality and healthcare customers across England, Wales and Scotland.
• Northwood Hygiene: UK paper hygiene manufacturer and distributor selling toilet tissue, hand towels, couch rolls and dispensers to commercial and healthcare customers - a directly comparable product set to Swash's Paper Hygiene categories.
• PHS Group: UK's largest washroom services and hygiene supplies group, offering paper hygiene, cleaning chemicals, medical consumables and managed-service contracts to commercial customers - directly comparable catalog and customer base to Swash Hygiene.
• Robert Scott & Sons: UK manufacturer and supplier of cleaning tools, cloths, mops and janitorial accessories serving commercial cleaning contractors and facilities - closely mirrors Swash's cleaning chemicals and janitorial category.
• Arrow County Supplies: UK-based janitorial, cleaning and hygiene supplies distributor with e-commerce and trade account programs serving healthcare, hospitality and commercial sectors across the UK.
• CWS Workwear (UK): European hygiene services and supplies group operating in the UK with washroom, floorcare, workwear and consumables offerings to commercial customers; competes with Swash in paper hygiene and dispensing programs.

Broad incumbents

• Bunzl UK & Ireland: Multinational distribution group with a major UK janitorial, hygiene and foodservice supplies business; competes with Swash across paper hygiene, cleaning chemicals and PPE categories at much greater scale.
• Diversey (UK): Global hygiene, cleaning and infection prevention solutions provider with significant UK presence selling cleaning chemicals, sanitizers and dispensers into hospitality, healthcare and facilities - overlapping at the product level with Swash's range.

Others

• GOJO Industries (Purell): Manufacturer of hand hygiene products (Purell, GOJO) and dispensers widely stocked by UK hygiene distributors; Swash lists a dedicated GOJO product category, making GOJO a key supplier rather than direct competitor.
• Kimberly-Clark Professional: Global manufacturer of Scott, Kleenex and WypAll professional paper hygiene, wiping and hand hygiene brands typically distributed through janitorial suppliers like Swash - an upstream supplier rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/swash-hygiene-supplies-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swash Hygiene Supplies Limited