Sec Shield

What Sec Shield does

SEC Shield is a Michigan-based professional services firm that places former law enforcement Directors of Safety and Security and CPI Blue-Card certified Safety Managers directly into K-12 schools and corporate organizations. Operating as the latest service line of parent company Secure Environment Consultants (SEC, founded 2013 by former U.S. Secret Service Special Agent Jason Russell), SEC Shield differentiates itself from traditional guard services through relationship-based engagement, behavioral threat assessment, de-escalation training, and FEMA/NIMS-aligned emergency operations planning. Its proprietary SEC Certified training program covers crisis intervention, critical incident response, behavioral threat assessment, CPR/AED/First Aid, Stop the Bleed, and DEI/accessibility training.

The firm's revenue model is professional services: multi-year enterprise contracts for embedded personnel placement, supplemented by training programs, tabletop exercises, and site security assessments. Pricing is custom and non-public, determined through consultation-based sales. Customer segments are primarily K-12 school districts (over 40 across Michigan, including Clarkston, Sparta Area, and Rochester Community Schools) and secondarily businesses and entertainment venues (e.g., Frederik Meijer Gardens). Go-to-market is sales-led and direct, with content marketing, LinkedIn, and podcast appearances as top-of-funnel channels. Operations are concentrated in Michigan with a regional office in Austin, Texas, and the firm is actively hiring to support scaling.

Name

Sec Shield

Legal name

SEC Shield

Website

https://secshield.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

School and Corporate Safety Services

NAICS

Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161), Educational Services (61)

SIC

Services-Detective, Guard & Armored Car Services (7381), Services-Educational Services (8200)

akta.pro primary industry

General Security Officer (Unarmed) Training & Certification (BPAKAOAA)

akta.pro secondary industries

Security Supervisor/Management & Operations Training (BPAKAOAG), Private Security, Guarding & Patrol Training (EDAOAMAF), Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH), Safety Compliance, Audits & Risk Assessments (Security Assessments, CPTED) (EDAEACAN)

Keywords

• School safety consulting
• Security guard services
• Workplace violence prevention
• Emergency preparedness training
• Safety management services

Headquarters

HQ city

Rochester Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Security Personnel Placement Services: SEC SHIELD places highly trained Directors of Safety and Security and Safety Managers directly in client workplaces (schools and businesses). Revenue is generated through the provision of trained security personnel to client organizations.
2. Training and Certification Programs: Advanced Safety Certification Program and training programs for educational personnel and businesses, including de-escalation training, critical incident response training, behavioral threat assessment support, AED/CPR instruction, and emergency preparedness workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SEC Shield places highly trained Directors of Safety and Security and Safety Managers directly into K-12 schools, businesses, and organizations to provide full-time, relationship-based safety leadership. The offering is supplemented by the Advanced Safety Certification Program and SEC Certified Training Program covering crisis intervention, de-escalation, critical incident response, behavioral threat assessment, CPR/AED, and Stop the Bleed certification.

Product overview

SEC SHIELD is a services-based security offering from Secure Environment Consultants, not a software platform. The core offering consists of SEC SHIELD-branded security personnel services: Directors of Safety and Security (former law enforcement professionals) and Safety Managers (trained security guards). These are supported by the Advanced Safety Certification Program and SEC Certified Training Program, which train personnel in crisis intervention, de-escalation, critical incident response, and behavioral threat assessment. Additional training services include Workplace Violence Prevention Training, De-Escalation Training, Critical Incident Response Training, Behavioral Threat Assessment Training, and Tabletop Exercises. Site-level offerings include Event Site Assessments and Site Security Assessments for identifying vulnerabilities in physical security and emergency preparedness.

Differentiator

Problem solved

Functional benefit

Products and services

• SEC SHIELD Personnel Placement Core service placing trained Directors of Safety and Security and Safety Managers directly into schools, businesses, and organizations to provide full-time, relationship-based safety leadership and on-site protection.
• Directors of Safety and Security Former law enforcement professionals placed as full-time safety leaders who oversee safety and security programming, develop comprehensive security plans, coordinate emergency preparedness, and serve as liaisons with law enforcement agencies.
• Safety Managers Trained security personnel placed on-site to provide safety management, access control, visitor management, emergency response support, and staff training facilitation for schools and businesses.
• Advanced Safety Certification Program Comprehensive training and certification program covering crisis intervention, critical incident response, behavioral threat assessment, de-escalation, CPR/AED, tactical training, DEI, accessibility training, and Stop the Bleed certification.
• Event Site Assessments Security assessments identifying gaps or weaknesses in existing event security plans and providing actionable recommendations for securing students, staff, and visitors during events.
• Site Security Assessments Comprehensive third-party security assessments evaluating physical risks, cultural, procedural, and staffing-related gaps through 360-degree examination of K-12 and childcare facilities.

Quantifiable outcome

• Over a decade-long positive partnership with Rochester Community Schools
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Secure Environment Consultants (SEC)coreStrategic or Co-development PartnerSEC SHIELD is the latest offering from Secure Environment Consultants (SEC), placing SEC SHIELD Directors of Safety and Security and Safety Managers directly in client workplaces. SEC provides the parent company expertise, support, tools, services, and executive team access that SEC SHIELD leverages for its security personnel and training programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• G4S (now part of Allied Universal): Global security and facility services company with significant U.S. school and government guard contracts. Overlaps in the deployed-security-officer layer but lacks SEC Shield's K-12-specialized leadership and training brand.
• Allied Universal: Largest U.S. security guard and protective services provider, holding significant K-12 and corporate contracts. Overlaps directly with SEC Shield's Safety Manager placement, but at a much larger scale and with a less specialized, lower-cost labor model.
• Universal Protection Service: Operating brand of Allied Universal providing uniformed security officers to commercial, educational, and government clients. Direct head-to-head for many of the same district-level guard contracts SEC Shield targets.
• Securitas: Global security services firm with a U.S. footprint spanning guard services, mobile patrol, and corporate security. Comparable in the broader personnel-placement category but competes with SEC Shield on price rather than specialized training.

Emerging players

• Navigate360: K-12 school safety platform combining emergency management, social-emotional learning, and behavioral threat assessment tools. An alternative approach to the same problem, addressing the safety and emergency preparedness workflow with technology rather than personnel.
• Raptor Technologies: School safety technology vendor offering visitor management, emergency management, and tip-line software to K-12 districts. Competes indirectly for the same school safety budget that SEC Shield addresses with personnel and training.

Others

• Crisis Prevention Institute (CPI): Provider of the CPI Blue-Card certification that SEC Shield's personnel hold. Functions as both a partner (training credential) and an adjacent competitor in the de-escalation training market for schools and corporations.
• NASRO (National Association of School Resource Officers): Professional association providing training and standards for school resource officers. Relevant comparator because school districts increasingly choose SRO-led models over civilian Director/Safety Manager models, which is a key substitution risk for SEC Shield.

Direct peers

• T&M Protection Resources: Mid-sized security services firm offering guard placement, consulting, and threat assessment, with exposure to corporate and institutional clients. Closest comparable in scale and service mix to SEC Shield's corporate vertical.
• ALICE Training Institute: Active shooter and crisis response training organization widely used in U.S. K-12 schools. Competes with SEC Shield's critical incident response and behavioral threat assessment training modules within the same school safety budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SecureEd
• Facebookfacebook.com/SecureEd
• LinkedInlinkedin.com/company/sec-shield/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sec Shield