The London Practice
The London Practice is a London-based private psychotherapy clinic operating four central locations and online, delivering evidence-based therapy, ADHD assessment, neurofeedback, and workplace wellbeing through 28 practitioners to individual adults, couples, families, children, and corporate clients.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The London Practice does
The London Practice is a London-based private psychotherapy clinic founded in 2016 by Dr Lee Valls and Dr Moa Lundström, operating four clinic locations across central London (Covent Garden, Liverpool Street, Oxford Circus, and South Kensington) alongside an online therapy channel. It delivers evidence-based mental health services including individual psychotherapy, couples and family therapy, child and teen therapy, ADHD assessment and coaching, neurofeedback, and workplace wellbeing programmes. A roster of 28 practitioners delivers across 14+ therapeutic modalities (including CBT, EMDR, psychodynamic, DBT, ACT, and others) to individual adults, couples, families, children, teenagers, ADHD clients, and corporate clients, with multilingual capability.
The business operates on a fee-for-service model with tiered per-session pricing ranging from £50 (trainee clinicians) to £450 (clinic director level), supplemented by billing through eight private health insurers (Aetna, Allianz, AXA, AVIVA, Cigna, Healix, Simplyhealth, WPA). Go-to-market is direct-to-consumer via self-referral (no GP gatekeeping), supported by content marketing, social media, press features, and a Mindbody booking listing. The practice remains founder-owned with no institutional investment, no disclosed funding rounds, no acquisitions, and no IPO activity in the input data.
The London Practice firmographics
Firmographics- Name
- The London Practice
- Legal name
- The London Practice
- Website
- https://thelondonpractice.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The London Practice is a London-based private psychotherapy clinic operating four central locations and online, delivering evidence-based therapy, ADHD assessment, neurofeedback, and workplace wellbeing through 28 practitioners to individual adults, couples, families, children, and corporate clients.
- Ownership category
- akta.pro rank
The London Practice industry classification
Industry- Product category
- Psychotherapy and Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where The London Practice is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
The London Practice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Therapy Sessions: Revenue generated from 50-minute therapy sessions with pricing varying by practitioner qualification level - clinical/counselling psychologists and senior therapists charge £180-£250, directors charge £250-£450, psychotherapists charge £135-£200, and trainee therapists charge £50 per session.
- Couple/Family Therapy Sessions: Revenue from relationship and family therapy sessions priced at £185-£250 per 50-minute session.
- Specialized Services: Additional revenue streams from ADHD assessments, ADHD coaching, psy-coaching programmes, wellness performance plans, workplace wellbeing services, and neurofeedback sessions.
- Insurance Billing: The practice works with major private health insurers including Aetna, Allianz, AXA, AVIVA, Cigna, Healix, Simplyhealth, and WPA, processing insurance claims for covered therapy sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clinical/Counselling Psychologist or Senior Therapist |
| Unit Pricing | Pay-as-you-go | Directors |
| Unit Pricing | Pay-as-you-go | Psychotherapist |
| Unit Pricing | Pay-as-you-go | Counsellor |
| Unit Pricing | Pay-as-you-go | Trainee Therapist |
| Unit Pricing | Pay-as-you-go | Couple/Family Therapy |
| Other | Pay-as-you-go | Initial Phone Consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The London Practice product offering
Product offeringCore offering
The London Practice is a private psychotherapy clinic delivering one-to-one therapy, couples and family therapy, child and adolescent therapy, ADHD assessments and coaching, neurofeedback, workplace wellbeing programmes, and group therapy across four central London clinics and via online sessions. Services are delivered by 28 practitioners spanning 14 evidence-based therapeutic approaches, with pricing tiered by practitioner seniority.
Product overview
The London Practice is a private psychotherapy clinic offering a comprehensive suite of mental health services through multiple locations across central London (Covent Garden, Liverpool Street, Oxford Circus, South Kensington) and online. The core offering is psychotherapy delivered by experienced psychologists, psychotherapists, and counsellors, supported by specialist services including ADHD assessment and coaching, neurofeedback, workplace wellbeing programmes, and group therapy. The practice operates on a tiered pricing model based on practitioner seniority, from trainee therapists to directors and senior clinicians.
Differentiator
Problem solved
Functional benefit
Products and services
- Psychotherapy Core psychotherapeutic service offering a range of approaches including CBT, psychodynamic, person-centred therapy, EMDR, and existential psychotherapy to enable self-knowledge and personal growth for individual adult clients.
- Online Therapy Remote therapy sessions delivered via video platform providing the same evidence-based therapeutic approaches as in-person sessions, with the same practitioners, for clients with scheduling constraints, mobility issues, or those located outside London.
- Single Session Therapy A focused, one-off 90-minute therapeutic session designed to help clients gain clarity, identify patterns, and take meaningful steps forward without committing to ongoing therapy.
- Relationship Therapy Couples counselling addressing issues such as lack of intimacy, trust, communication, and recurring arguments to help partners feel heard and reconnected.
- ADHD Assessment Comprehensive, evidence-based ADHD assessments for adults providing diagnostic clarity and a plan to support wellbeing, delivered by specialist ADHD assessors including Prof. Tommy Dickinson.
- ADHD Coaching Practical, forward-focused coaching helping individuals understand their unique brain wiring and build strategies aligned with how they naturally think, feel, and function.
- Psy-coaching An intensive coaching programme targeting fast and effective change by combining coaching with understanding of individual psychology, subconscious drives, and past experiences.
- Wellness Performance Plan Assessment service integrating diet, health, sleep, and environmental factors with psychological understanding to outline changes for specific goals and overall wellbeing.
- Workplace Wellbeing Mental health solutions for organisations providing psychotherapy and support beyond traditional EAPs, including support for stressed teams, workplace challenges, and culture building.
- Neurofeedback Non-invasive, evidence-based method providing the brain with real-time information about its own activity to help clients shift out of unhelpful patterns into more regulated, balanced states.
- Gay Men's Group Supportive, confidential therapy group for gay men facilitated by Dr Lee Valls, offering a safe environment to share experiences and build resilience.
- Therapy Processing Group Group focused on working through stresses and obstacles hindering clients from living life as desired, tailored to address unique self-understanding and barriers to connection.
- Individual Therapy One-on-one psychotherapy sessions with experienced psychologists, psychotherapists, and counsellors tailored to individual needs and therapeutic goals, available in person and online.
- Couples and Family Therapy Therapy services for couples and families addressing relationship difficulties, communication issues, and family dynamics, priced at £185-£250 per 50-minute session.
- Teen Therapy Specialised therapeutic support for teenagers experiencing mental health challenges, behavioural issues, or emotional difficulties, delivered by practitioners experienced with adolescents.
- Child Therapy Therapeutic services for children addressing emotional, behavioural, and developmental concerns in a safe, age-appropriate environment, supported by the practice's child and family-specialist practitioners.
Companies that use The London Practice
Customer profileSegments8 records
Ideal customer profiles5 records
The London Practice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The London Practice partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AetnacoreAetna is a major private health insurer that The London Practice works with to provide covered therapy sessions for Aetna-insured clients. Clients can arrange payment through their Aetna insurance policy.
- AllianzcoreAllianz is a major private health insurer that The London Practice works with to provide covered therapy sessions for Allianz-insured clients. Clients can arrange payment through their Allianz insurance policy.
- AXA HealthcoreAXA Health is a major private health insurer that The London Practice works with to provide covered therapy sessions for AXA-insured clients. Clients can arrange payment through their AXA insurance policy.
- AVIVAcoreAVIVA is a major private health insurer that The London Practice works with to provide covered therapy sessions for AVIVA-insured clients. Clients can arrange payment through their AVIVA insurance policy.
- CignacoreCigna is a major private health insurer that The London Practice works with to provide covered therapy sessions for Cigna-insured clients. Clients can arrange payment through their Cigna insurance policy.
- HealixcoreHealix is a private health insurer that The London Practice works with to provide covered therapy sessions for Healix-insured clients. Clients can arrange payment through their Healix insurance policy.
- SimplyhealthcoreSimplyhealth is a private health insurer that The London Practice works with to provide covered therapy sessions for Simplyhealth-insured clients. Clients can arrange payment through their Simplyhealth insurance policy.
- WPAcoreWPA (Western Provident Association) is a private health insurer that The London Practice works with to provide covered therapy sessions for WPA-insured clients. Clients can arrange payment through their WPA insurance policy.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
The London Practice competitors and assessment
Company assessmentBroad incumbents
- Bupa UK: Major UK private healthcare provider with mental health services and insurance products; comparable because several of Bupa's clients are treated in private clinics like The London Practice, and Bupa is both a potential partner and a broad competitor.
- Priory Group: Large UK private mental health provider with inpatient and outpatient services, comparable in the broader mental health category but operating at significantly larger scale across more acuity levels.
- BetterHelp: Largest online therapy platform globally, comparable on online therapy delivery and modality breadth, but operating at a different scale, price point, and digital-first model than The London Practice.
Direct peers
- The Awareness Centre: London psychotherapy and counselling practice operating multiple locations with a similar mix of qualified therapists across evidence-based modalities, online and in-person delivery, and self-referral model.
- Private Therapy Clinic: London-based multi-modality therapy clinic with broad issue coverage and online options, closely comparable in offering structure and self-pay positioning to The London Practice.
- The Chelsea Psychology Clinic: Multi-practitioner London psychology clinic offering psychotherapy, assessments, and specialist services with a similar tiered-pricing, multi-location, self-pay positioning aimed at professional and high-income clientele.
- Harley Therapy: London-based psychotherapy and psychology clinic offering individual and couples therapy across multiple modalities, with a comparable premium self-pay model and central London presence serving similar client demographics.
- City Psychology Group: London-focused psychology practice offering therapy, assessments, and corporate wellbeing services, directly comparable in target market (City/financial district professionals) and service breadth.
Emerging players
- Spill: UK workplace mental health platform offering therapy and wellbeing to businesses, comparable to The London Practice's workplace wellbeing line but delivered as a digital subscription rather than clinic-based psychotherapy.
- Oliva: UK-based therapy and coaching platform for individuals and employers, overlapping on corporate mental health and individual therapy but with a digital-first delivery model rather than a clinic network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The London Practice social profiles
Digital presenceThe London Practice financial estimates
Financial estimateRevenue estimate
Valuation estimate
The London Practice leadership team
Management profileNumber of profiles
Profiles4 records
The London Practice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The London Practice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The London Practice
What does The London Practice do?
The London Practice is a private psychotherapy clinic delivering one-to-one therapy, couples and family therapy, child and adolescent therapy, ADHD assessments and coaching, neurofeedback, workplace wellbeing programmes, and group therapy across four central London clinics and via online sessions. Services are delivered by 28 practitioners spanning 14 evidence-based therapeutic approaches, with pricing tiered by practitioner seniority.
Is The London Practice a public or private company?
The London Practice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The London Practice founded?
The London Practice was founded in 2016. It employs 11 to 50 people.
Where is The London Practice based?
The London Practice is headquartered in London, United Kingdom, in the Europe region.
How does The London Practice make money?
Four revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are couple/Family Therapy Sessions, specialized Services and insurance Billing.
Who are The London Practice's main competitors?
Broad incumbents on record are Bupa UK, Priory Group and BetterHelp. Direct peers are The Awareness Centre, Private Therapy Clinic, The Chelsea Psychology Clinic, Harley Therapy and City Psychology Group. Emerging players are Spill and Oliva.
Does The London Practice have an API?
No public API is recorded for The London Practice.
What industry is The London Practice in?
The London Practice's product category is Psychotherapy and Mental Health Services. Its primary akta.pro industry code is HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 621420 and its SIC code is 8093.