What Thai Odyssey Sdn. Bhd. does

Thai Odyssey Sdn. Bhd. is a Malaysian private company founded in 2004 that operates the country's largest Thai massage and spa chain, with over 50 directly-owned outlets across Kuala Lumpur, Selangor, Johor, Penang, Negeri Sembilan, Pahang, Melaka, Perak, and Sabah. The core service portfolio comprises eight modalities — Thai Traditional Massage, Thai Aromatherapy Massage (with six proprietary essential oil blends sourced from Australia), Herbal Therapy, Gentle Palm Massage, Body Scrub, Traditional Foot Massage, Upper Body Treatments, and the premium Ultimate Thai Odyssey signature experience — delivered by hundreds of Thai therapists trained at the company's Kota Kinabalu academy. A subset of outlets in premium locations (Genting SkyAvenue, Bangsar Shopping Centre, Gateway@KLIA2, Exchange 106, Exchange TRX) operates as a "signature" tier with higher pricing, typically 10–20% above standard outlets.

The business operates a multi-channel direct-to-consumer model: walk-in and online reservations via website and mobile app, prepaid package tiers (Single RM1,000, Couple RM2,000, Family RM3,000) with 12–24 month validity and cashback, a points-based loyalty programme, and an e-commerce store selling retail aromatherapy products for home use. Revenue streams are concentrated in on-demand massage services, prepaid package credits, retail product sales, and loyalty-engagement-driven repeat visits. Distribution is entirely company-owned, with no franchising evident, supported by marketing channels including Instagram, Facebook, email/SMS blasts, and partnership-driven promotional campaigns (Starbucks Reserve, MasterCard, ShopBack PayLater, DITP Think Thailand Fair). The company is led by Managing Director Din Tan Yong Chia and is a member of AMSPA and MAWSPA industry associations.

Name

Thai Odyssey Sdn. Bhd.

Legal name

THAI ODYSSEY Sdn. Bhd.

Website

https://thaiodyssey.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Thai Odyssey Sdn. Bhd. is Malaysia's largest Thai massage and spa chain, operating 50+ directly-owned outlets across 8+ states. Founded in 2004, it delivers traditional Thai massage, aromatherapy, herbal, and premium spa services to individual retail consumers, supported by prepaid packages, a loyalty programme, and an online retail store.

Ownership category

akta.pro rank

Product category

Spa and Wellness Services

NAICS

Other Personal Care Services (81219)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Thai Massage (HSALAEAG)

akta.pro secondary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Thai massage therapy
• Aromatherapy spa services
• Prepaid spa packages
• Wellness retail products
• Herbal body treatments

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Spa and Massage Services: On-demand spa and massage services ranging from 15-minute head/shoulder massages to 180-minute full body treatments. Services include Thai Traditional Massage, Thai Aromatherapy Massage, Herbal Therapy, Body Scrub, Traditional Foot Massage, and specialty treatments.
2. Package Sales: Prepaid package credits (Single, Couple, Family tiers) with validity periods of 12-24 months. Package holders earn loyalty points and receive cashback on purchases.
3. Spa Products and Retail: Sale of retail spa products including massage oils, body scrubs, bath gels, shampoos, balms, room sprays, and merchandise like pyjama sets and kimono robes through e-commerce store and in-outlet purchases.
4. Loyalty Program: Members earn 1 point per RM1 spent, redeemable for services and products. RM10 registration fee waived with package purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Thai Odyssey operates Malaysia's largest authentic Thai massage and spa chain, delivering Thai Traditional Massage, Thai Aromatherapy Massage, herbal treatments, body scrubs, foot and upper-body massages, and a premium signature suite experience across more than 50 retail outlets. The offering is supported by prepaid Single/Couple/Family packages, a points-based loyalty programme, and an online store selling massage oils and spa products.

Product overview

Thai Odyssey is Malaysia's largest authentic Thai massage and spa chain offering a unified portfolio of massage and wellness services, a loyalty programme, prepaid packages, and an online retail store. The core offering consists of eight distinct massage and spa services: Thai Traditional Massage, Thai Aromatherapy Massage (with six essential oil variants), Herbal Treatments (Herbal Therapy and Herbal Aromatherapy), Gentle Palm Massage, Body Scrub, Traditional Foot Massage, Upper Body Treatments (Head, Shoulder, Half Body), and the premium Ultimate Thai Odyssey signature experience. These services are available at standard and premium 'signature' outlet tiers (Genting SkyAvenue, Bangsar Shopping Centre, Gateway@KLIA2, Exchange 106, Exchange TRX). Supporting the service portfolio is a Loyalty Programme enabling point earning and redemption for products and services, prepaid Packages (Single, Couple, Family tiers) with credit values and extended validity, and an Online Store selling retail products including massage oils, body care, and aromatherapy items for home use. All services are subject to 8% SST.

Differentiator

Problem solved

Functional benefit

Brands

• Day Dream by Thai Odyssey: A branch concept located at 1 Utama Shopping Centre (Old Wing) offering Thai Odyssey spa services.
• Happy Retreat

Products and services

• Thai Traditional Massage Traditional Thai massage performed without oil using acupressure, joint mobilisation, deep muscle compression, and yoga-like stretches; available as a standard service or as a Four Palms signature option with two therapists. Priced from RM140 (60 mins, standard) to RM239 (120 mins, signature outlets).
• Thai Aromatherapy Massage Full body massage combining gentle muscle compression with one of six pure essential massage oil blends (Awaken, Balance, Calm, Comfort, Signature, Soothe) sourced from Australia. Priced from RM160 (60 mins, standard) to RM279 (120 mins, signature outlets); Four Palms version available.
• Herbal Treatments Therapeutic treatments using Thai herbal poultices (luk pra kob) to deliver warmth and relaxation to muscles; available as Herbal Therapy (RM249-RM269, 120 mins) or Herbal Aromatherapy (RM289-RM309, 120 mins).
• Gentle Palm Massage Gentler full-body alternative to Thai Aromatherapy using long kneading strokes with Soothe or Jojoba pure massage oil; performed with the customer lying sideways, face up, or seated. Priced at RM249 for 90 mins (standard) and RM269 (signature outlets).
• Body Scrub Full body exfoliation treatment using aromatic, gentle and moisturising scrubs to revive dull skin and reveal natural radiance. Priced at RM199 for 60 mins (standard) and RM219 (signature outlets).
• Traditional Foot Massage Foot massage beginning with an invigorating foot scrub for dead skin removal, followed by acupressure on reflex points to improve flexibility, induce relaxation, stimulate blood flow and ease muscle tension. Priced from RM79 (30 mins, standard) to RM129 (60 mins, signature outlets).
• Upper Body Treatments Focused upper-body tension treatments using deep tissue techniques, including Head Massage (15 mins, RM39-RM49), Shoulder Massage (15 mins, RM39-RM49), and Half Body Massage (30-45 mins, RM70-RM109). Signature outlets command higher prices.
• Ultimate Thai Odyssey Luxurious 180-minute signature treatment suite experience including foot bath, full body exfoliation, milk bath soak and aromatherapy massage in complete privacy; available as Single or Couple options at selected outlets.
• Thai Odyssey Packages Prepaid service credit packages redeemable at any Thai Odyssey outlet in Malaysia for non-promotional a la carte services, products and vouchers: Single (RM1,000, 12 months, RM100 cashback), Couple (RM2,000, 18 months, RM250 cashback) and Family (RM3,000, 24 months, RM400 cashback), each accompanied by loyalty points.
• Pure Essential Massage Oils Line of six pure essential massage oils sourced from Australia — Awaken (rosemary, lemon, juniper berry), Balance (jasmine, sage, geranium), Calm (lavender, patchouli, palmarosa), Comfort (Thai plai, clove bud, peppermint), Signature (rose damascena, rose geranium, cananga) and Soothe (Roman chamomile, rose geranium, frankincense) — sold in 10ml bottles through in-outlet and online retail channels for home use.
• Thai Odyssey Online Store E-commerce storefront (thaiodysseystore.com) selling the company's massage oils, body scrubs, bath gels, shampoos, balms, room sprays and merchandise such as pyjama sets and kimono robes, with delivery across Malaysia and payment via Visa, Mastercard, ShopBack PayLater and online banking.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor, flagship and core.

• PAWS Animal Welfare SocietyminorOthers · 20 April 2024Charitable partnership for 20th Anniversary 'Feel Good, Do Good' campaign. Thai Odyssey matched 100% of public donations targeting RM3,000 per beneficiary (H.O.P.E., 4PAWS, Woo & Meow, My Pets Haven) for animal rescue and welfare organizations.
• H.O.P.E. (Homeless & Orphan Pets Exist)minorOthers · 20 April 2024Non-profit animal shelter beneficiary in Johor founded in 2007. Currently shelters over 2,000 cats and dogs with monthly expenses of approximately RM170,000. Donations are tax-deductible.
• 4PAWS (Penang Animal Welfare Society)minorOthers · 20 April 2024Registered non-profit animal welfare organization founded in 2011 by Barbara Janssen in Penang. Currently cares for over 600 strays. Donations are tax-deductible.
• Woo & Meow Animal Shelter OrganisationminorOthers · 20 April 2024Non-profit animal shelter founded in 2013 by Aunty Kim for welfare of stray animals in Selangor. Team feeds close to 400 rescues daily.
• My Pets HavenminorOthers · 20 April 2024Independent animal shelter and adoption centre based in Selangor, founded in 2011 by Aunty Aileen. Currently houses about 40 dogs and cats with vision to expand shelter capacity.
• Department of International Trade Promotion (DITP), Ministry of Commerce ThailandflagshipStrategic or Co-development Partner · 19 July 2023Return participant in Think Thailand Fair 2023 (pet-themed edition) at Tropicana Gardens Mall Centre Court. Proceeds from 15-min Head, Neck, and Shoulder Massage (RM18) contributed to PAWS Animal Welfare Society. Additional 15% discount on service vouchers for full body massages.
• Starbucks Reserve (Tropicana Gardens Mall)flagshipGTM or Marketing Partner · 1 June 2023Joint promotional partnership from June to August 2023 where Starbucks Reserve customers receive 10% off on Thai Odyssey full body massage services on weekdays, and Thai Odyssey customers receive 'Buy 1 Free 1' Starbucks vouchers with purchase of two full body massage services. Redemption requires presenting Starbucks Reserve receipt at Tropicana Gardens Mall outlet.
• ShopBack PayLatercoreTechnology or Integration · 14 July 2022Buy-now-pay-later payment integration allowing customers to split purchases into 3 interest-free monthly installments. New ShopBack PayLater users received 25% discount (capped at RM25-40) on first purchase. Valid for online and in-store purchases at KL, Selangor, and JB outlets.
• Department of International Trade Promotion (DITP), Ministry of Commerce ThailandflagshipStrategic or Co-development Partner · 25 May 2022Invited participant in Think Thailand Fair 2022 organized by DITP at Tropicana Gardens Mall. Event showcases authentic Thai culture, traditions, and lifestyle. Thai Odyssey provided free 15-minute Half Body Massage with minimum RM30 spend and demonstrations of authentic Thai massage techniques on stage.
• Mastercard Travel RewardscoreGTM or Marketing Partner · 1 April 2022Co-branded promotional partnership from April 2022 to March 2023 offering eligible Mastercard cardholders 6% cash rebate on in-store and online purchases of RM1,000 and above in a single transaction. Rebate automatically credited to cardholder's bank statement at month end.
• Malaysian Association of Wellness and Spa (MAWSPA)coreOthers · 1 January 2015Industry association membership since 2015. MAWSPA works with AMSPA on initiatives like Safe To Spa certification program for spa safety standards.
• Association of Malaysian Spas (AMSPA)coreOthers · 1 January 2014Industry association membership since 2014. Thai Odyssey is a member of AMSPA which conducts Spa & Wellness Awards recognizing excellence in Malaysian spa industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights13 records

Emerging players

• Spa Ceylon: Sri Lankan-origin spa and aromatherapy retail brand with growing global retail and spa footprint; mirrors Thai Odyssey's strategy of combining in-spa therapy with branded retail (massage oils, body care) for at-home use.
• Urban Company (formerly UrbanClap): Asia-headquartered at-home services marketplace including massage and wellness; represents the platform-based distribution model that disrupts traditional brick-and-mortar spa chains.

Direct peers

• Spa Esprit Group: Malaysian wellness-and-beauty group operating multiple spa and beauty brands (Strip, Browhaus, etc.) — competes for the same Malaysian wellness consumer wallet and shares a multi-outlet retail operating model.
• Elements Wellness: Malaysian day-spa and wellness chain operating multiple outlets across Kuala Lumpur and Selangor, directly competing for the same mid-premium massage and spa consumer in overlapping mall footprints.
• AWAKEN Spa: Malaysia-based spa chain offering a comparable menu of massage and wellness treatments across multiple branches, targeting the same value-conscious urban customer segment.

Broad incumbents

• Banyan Tree Spa: Globally recognised luxury spa brand with deep Asia-Pacific footprint; competes in the premium spa-and-aromatherapy category in which Thai Odyssey won its 2025 World Luxury Spa Awards.
• Mandara Spa: Established Asian spa operator with multi-country footprint across resort and urban locations; overlaps with Thai Odyssey in aromatherapy and Thai-style massage services, but at a broader hospitality scale.
• Chi, The Spa at Shangri-La: Hotel-anchored luxury spa brand with prominent Kuala Lumpur and Malaysian-resort presence; competes with Thai Odyssey's premium 'signature' outlets for high-end spa consumers, though bundled into hotel operations.
• Anantara Spa: Luxury hospitality spa brand under Minor Hotels; addresses the same high-end wellness consumer in Asia-Pacific and competes for regional Thai-influenced wellness tourism demand.

Regional players

• Devdan Tjokro & Associates / Tjokro Thai Spa Group: Indonesian-origin spa group with regional 'Thai-influenced' massage concepts; competes for the same ASEAN consumer seeking authentic Thai-style massage but in different country geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThaiOdyssey
• Instagraminstagram.com/thaiodyssey/?hl=en
• LinkedInlinkedin.com/company/thai-odyssey-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thai Odyssey Sdn. Bhd.