Stubbs Harley-davidson

What Stubbs Harley-davidson does

Stubbs Harley-Davidson is a privately-held, full-service authorized Harley-Davidson motorcycle dealership founded in 1965 and headquartered in a single retail showroom at 4400 Telephone Rd., Houston, TX 77087, led by General Manager Jeff White. The company sells new and pre-owned Harley-Davidson motorcycles across multiple model families (Softail, Sportster, Touring, Adventure Touring/Pan America, Trike, CVO, Dyna, V-Rod, Low Rider, and Street Bob) with 2026 model year inventory ranging from approximately $14,999 to $27,199 MSRP, complemented by a Certified Pre-Owned program and trade-in services. Beyond unit sales, the dealership operates an integrated service and parts ecosystem: a full service department, a parts department carrying Genuine Harley-Davidson Parts & Accessories, MotorClothes branded apparel, Harley-Davidson Insurance, and a state-approved Riding Academy for rider training and licensing preparation.

The business model combines hardware sales (new and pre-owned motorcycles, parts, apparel) with professional services (service, repair, training) and transaction-based financing facilitated through Eaglemark Savings Bank at APRs from 3.99% to 12.74% and terms up to 96 months. Customer acquisition is direct-to-consumer through the brick-and-mortar showroom, test rides, and the stubbshd.com website powered by DX1 dealer management software, with supporting marketing via Google reviews, event programming (including Hou-Tex H.O.G. chapter affiliation and Rolling Laconia/Sturgis rides), email/SMS outreach, and identity-verified H-D Hero Cash promotions targeting military personnel and first responders. The company does not develop proprietary technology, holds no AI/ML capabilities, and competes against 7 Harley-Davidson dealerships within a 50-mile radius of downtown Houston primarily on customer service, longevity (60+ years), and full-lifecycle ownership support rather than on technology or pricing differentiation.

Name

Stubbs Harley-davidson

Legal name

Stubbs Harley-Davidson in Houston, TX

Website

https://stubbshd.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Stubbs Harley-Davidson is a privately-held, authorized Harley-Davidson dealership in Southeast Houston, operating since 1965. It sells new and pre-owned Harley-Davidson motorcycles and provides integrated service, parts, financing, insurance, apparel, and state-approved rider training to Houston metro consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Motorcycle Sales: Primary revenue from selling new and pre-owned Harley-Davidson motorcycles. The dealership carries various models including Cruiser, Touring, Adventure Touring, Sport, and Trike categories. New inventory includes 2025 and 2026 model year motorcycles.
2. Service Department: Full-service department offering maintenance, repairs, and service for Harley-Davidson motorcycles.
3. Parts and Accessories: Sale of Genuine Harley-Davidson Parts & Accessories, and MotorClothes (apparel and merchandise).
4. Financing Services: Financing offered through Eaglemark Savings Bank for motorcycle purchases. The dealership facilitates loan applications and earns commission on financed sales.
5. Riding Academy: State-approved official Riding Academy courses for rider training and education.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Stubbs Harley-Davidson is an authorized Harley-Davidson motorcycle dealership that sells new and pre-owned Harley-Davidson motorcycles across multiple model families (Sport, Adventure Touring, Cruiser, Touring, Trike, Pan America, Low Rider, Street Bob). The dealership also operates a full service department, parts department, MotorClothes apparel store, facilitates financing through Eaglemark Savings Bank, offers Harley-Davidson Insurance, and provides state-approved Riding Academy courses for rider training.

Product overview

Stubbs Harley-Davidson is a full-service Harley-Davidson motorcycle dealership offering a unified sales and service platform. The core product is the sale of new and pre-owned Harley-Davidson motorcycles across multiple families (Softail, Sportster, Touring, Adventure Touring, Trike, CVO, Dyna, V-Rod, Pan America, Low Rider, and Street Bob). The business operates as a platform combining motorcycle sales with integrated service modules including a full Service Department, Parts Department, MotorClothes apparel, Harley-Davidson Financing through Eaglemark Savings Bank, Insurance products, and state-approved Riding Academy courses. Key product lines include the Pan America adventure touring series, Low Rider cruiser series, and Street Bob cruiser models.

Differentiator

Problem solved

Functional benefit

Products and services

• New Harley-Davidson Motorcycles
• Pre-Owned Motorcycles
• Service Department
• Parts Department
• MotorClothes
• Harley-Davidson Financing
• Harley-Davidson Insurance
• Riding Academy

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered primary, minor and core.

• Harley-Davidson Motor CompanyprimaryChannel Partner/ Reseller/ DistributorStubbs Harley-Davidson is an authorized Harley-Davidson motorcycle dealership. They are a franchise dealer representing the Harley-Davidson brand, selling new Harley-Davidson motorcycles, Genuine H-D Parts & Accessories, MotorClothes merchandise, and providing authorized service. The dealership operates under Harley-Davidson's brand standards and programs including H-D Membership and the Riding Academy.
• Hou-Tex Chapter (H.O.G.)minorStrategic or Co-development PartnerThe Hou-Tex Harley Owners Group (H.O.G.) chapter is affiliated with Stubbs Harley-Davidson. H.O.G. chapters provide community events, group rides, and social activities for Harley-Davidson riders. The dealership supports this chapter as part of their customer engagement.
• ID.mecoreTechnology or IntegrationID.me provides identity verification services for the H-D Hero Cash program. Military personnel and first responders validate their eligibility through ID.me to receive unique promotional offer codes for $250-$500 customer cash on select motorcycle purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Yamaha Motor USA: Major powersports manufacturer with cruiser, sport, adventure, and off-road lines sold through authorized dealers. Competes with H-D for the same discretionary riding dollars at adjacent price points, with overlapping dealer footprints in major metros.
• American Honda Motor (Honda Powersports): Major powersports manufacturer competing across motorcycles, ATVs, and side-by-sides. Honda's authorized dealer network overlaps with H-D's in many metros, drawing from the same enthusiast/discretionary buyer pool, though with broader non-cruiser mix.
• Polaris Inc. Parent of Indian Motorcycle and a major powersports manufacturer. Competes with Harley-Davidson broadly across cruiser, touring, and Slingshot segments, and operates a competing dealer network that draws from the same enthusiast customer base.

Direct peers

• Heritage Harley-Davidson: Multi-location authorized Harley-Davidson dealership group. Same OEM franchise, same integrated sales/service/parts/apparel model; larger scale than Stubbs provides a useful benchmark on multi-store unit economics.
• Laredo Harley-Davidson: Authorized Harley-Davidson dealer in Laredo, Texas. Same franchise model—new/pre-owned HD sales, service, parts, MotorClothes, and H-D financing—operating in a different Texas regional market.
• Indian Motorcycle (Polaris): Direct heavyweight cruiser/touring brand competitor to Harley-Davidson, distributed through authorized Indian dealers with the same full-line retail model (sales, service, parts, apparel, financing). Closest brand-level competitor to the H-D lineup Stubbs carries.
• Cowboy Harley-Davidson: Authorized Harley-Davidson franchise dealership in Austin, Texas. Same brand franchise, same full-line sales/service/parts/apparel/Riding Academy operating model as Stubbs, operating in a different but overlapping Texas metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stubbs-harley-davidson

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stubbs Harley-davidson