Studio Winery

What Studio Winery does

Studio Winery, now rebranding to Geneva Lake Distilling + Winery, is a privately held winery and distillery operating from a single location at 401 Sheridan Springs Road in Lake Geneva, Wisconsin. The company produces wines and spirits on-site and sells them through a direct-to-consumer tasting room, supported by a wine club subscription program, gift cards, and event-based revenue. The venue is multi-functional, combining production, retail tasting, food and beverage service, live music, concerts, a recording studio, and art workshops within one site.

The business model is direct-to-consumer and experiential, with revenue drawn from tasting room transactions (including food and drink menu items), recurring wine club membership subscriptions, gift card sales, and event bookings. Pricing is not publicly disclosed; tasting menu and wine prices are available only at the venue. Marketing relies on organic social media presence (Facebook, TripAdvisor, Yelp), email newsletter capture, and the venue's own website, with live music and concerts serving as experiential draws that bring visitors into the tasting room.

Ownership is independent and unchanged through the rebrand ("Still the Same Ownership"), with no venture capital, private equity, or parent company involvement disclosed. The company maintains a single Wisconsin location with no evidence of geographic expansion, and operates with limited public hours (closed Tuesday and Wednesday). Its competitive position rests on the integrated venue experience and on-site production rather than on distribution scale or technology differentiation.

Name

Studio Winery

Legal name

Geneva Lake Distilling + Winery

Website

https://studiowinery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Winery, rebranding to Geneva Lake Distilling + Winery, is a privately held winery and distillery in Lake Geneva, Wisconsin, selling wines, spirits, and food through a single direct-to-consumer tasting room with a wine club, live music, and event programming.

Ownership category

akta.pro rank

Product category

Winery & Distillery

NAICS

Distilleries (312140), Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)

Keywords

• Craft wine production
• Spirits distillery
• Wine club membership
• Tasting room experience
• Live music venue

Headquarters

HQ city

Lake Geneva

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tasting Room Sales: Direct sales of wine and spirits to visitors at the tasting room, including food and drink menu items
2. Wine Club Membership: Recurring subscription membership for wine purchases and exclusive benefits
3. Gift Cards: One-time purchase gift cards for future redemption
4. Event Revenue: Revenue from live music events, concerts, and private event bookings at the recording studio and venue spaces

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Studio Winery operates a winery and distillery at 401 Sheridan Springs Road, Lake Geneva, Wisconsin, producing and selling wines and spirits directly to consumers through an on-site tasting room. The business additionally offers a wine club subscription, food and beverage service, live music performances, concerts, art workshops, and a recording studio for musicians. The company is rebranding from Studio Winery to Geneva Lake Distilling + Winery while retaining the same location, wines, and ownership.

Product overview

Studio Winery, now rebranding to Geneva Lake Distilling + Winery, operates as a winery and distillery offering wines, spirits, food, and beverages through its tasting room. The portfolio includes Wines and Spirits as core alcoholic products, along with supplementary services such as Wine Club membership, food and drink menu, art workshops, live music performances, concerts, recording studio facilities, and gift cards. The company operates from a single location at 401 Sheridan Springs Road, Lake Geneva, Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Wines Wine varietals produced on-site at the Lake Geneva facility, available for tasting and purchase through the tasting room and wine club membership. Targeted at adult consumers visiting the venue or joining the wine club.
• Spirits Distilled spirits produced at the on-site Geneva Lake Distilling facility, available for tasting and purchase at the tasting room. Targeted at adult consumers visiting the venue.
• Tasting Room On-site tasting experience offering samples of wines and spirits with a food and beverage menu. Operating hours are Friday-Saturday 2-10pm, Sunday 12-4pm, Monday 2-6pm, and Thursday 2-6pm (June through October). Targeted at walk-in visitors.
• Wine Club Recurring wine membership program that delivers regular wine shipments to members and provides exclusive benefits. Targeted at adult consumers seeking regular access to Studio Winery wines.
• Food and Drink Menu Food and beverage offerings served at the tasting room alongside wine and spirit tastings. Targeted at visitors to the Lake Geneva venue.
• Art Workshops Art classes and workshops hosted on-site at the venue. Targeted at adults interested in arts programming in the Lake Geneva area.
• Live Music Live musical performances held at the venue on Friday and Saturday evenings from 5-9pm. Targeted at visitors to the tasting room and local music audiences.
• Concerts Larger periodic concert events held at the venue, with a dedicated concert schedule. Targeted at concertgoers and tasting room visitors.
• Recording Studio Professional recording studio facilities on-site available for musicians to record and produce music. Targeted at musicians and recording artists.
• Gift Cards Gift certificates available for purchase on the company website for future redemption at the venue. Targeted at gift purchasers and visitors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Danzinger Vineyards: Wisconsin winery near Lake Geneva producing wines with a tasting room. Comparable regional DTC winery model in the same tourist geography, though smaller scale and wine-only.
• Parallel 44 Vineyard & Winery: Wisconsin winery with tasting room, food offerings, and on-site events. Comparable DTC winery model in the same regional market, though without the distillery component.
• Vetro Winery: Wisconsin winery operating a tasting room with on-site experiences. Comparable DTC tasting-room model in the same regional market; smaller and wine-only, but draws on similar local tourism.

Direct peers

• St. Julian Winery: Michigan's largest producer of wine and spirits, operating tasting rooms and a wine club. Comparable combination of wine production, spirits production, and DTC tasting room experience, though at larger scale.
• Cedar Ridge Winery & Distillery: Iowa-based combined winery and distillery producing wines and spirits with a tasting room and on-site hospitality. Directly comparable vertical integration and DTC model in a Midwestern regional setting.
• Round Barn Winery, Distillery & Brewery: Michigan winery, distillery, and brewery with tasting room, food service, and live music events. Closely comparable as a multi-beverage producer operating a destination-style venue with on-site entertainment and DTC sales.
• Wollersheim Winery & Distillery: Wisconsin-based combined winery and distillery operating a tasting room and on-site experiences. Highly comparable business model: produces wine and spirits, sells DTC through tasting room and wine/spirits club, and draws on regional tourism. Same state and similar scale.
• Three Brothers Wineries and Estates: New York estate combining multiple wineries plus a distillery/brewery with tasting room, restaurant, and live events. Comparable multi-beverage on-site experience model with strong DTC revenue mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StudioWinery
• LinkedInlinkedin.com/company/studio-winery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Winery