Three Brothers Winery

What Three Brothers Winery does

Three Brothers Wineries and Estates is a privately held, multi-venue craft beverage producer and destination operator headquartered in Geneva, New York, in the Finger Lakes region. Founded in 2007 by Dave and Luanne Mansfield on a 40-acre former vineyard property, the estate operates three distinct wineries (Stony Lonesome Wine Cellars, Passion Feet Wine Barn, and Bagg Dare Wine Co.), the War Horse Brewing Co. microbrewery and cidery, Iron Heart Coffee & Eatery cafe, and a Vineyard Cottage rental, all on a single property. The company produces wines, craft beers, hard ciders (Bombshell), craft sodas (Iron Heart), ready-to-drink canned cocktails (Singria), and house-made wine slushies from a certified sustainable vineyard and on-site production facilities.

The business operates a hybrid direct-to-consumer and wholesale model. Revenue is generated through walk-in tasting room experiences ($15-$55 per person), guided tours ($50-$100 per person), on-site cafe and food sales, e-commerce shipped to 20+ states, wholesale distribution to approximately 200 New York State liquor stores, private events and corporate gifting, vacation lodging, and tiered loyalty programs including the Family Club ($1,000-$10,000 annual purchase thresholds) and War Horse Mug Club ($100/year). The company is privately owned by four partners—the founding Mansfields and the Paolicellis—with no disclosed external venture funding.

Customer reach is anchored by 130+ employees, 1,755+ Google reviews with an Excellent rating, recognition as the most visited craft beverage producer in the Finger Lakes, and shipments to over 20 states (beer restricted to NY, DC, OH due to licensing). Awards include a 94-point VinePair rating for the 2024 Riesling Clone #110 and Gold Medal/Best in Class recognition for the 2025 Zweigelt Rosé at the New York Wine Classic and Finger Lakes International Wine Competition. Sustainability infrastructure includes a pond-source geothermal heating/cooling system and participation in regional recycling coalitions.

Name

Three Brothers Winery

Legal name

Three Brothers Wineries and Estates

Website

https://3brotherswinery.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Three Brothers Wineries and Estates is a privately held Finger Lakes craft beverage producer and destination operator producing wines, craft beers, hard ciders, sodas, and RTD cocktails across three on-site wineries, a brewery, cafe, and lodging on a 40-acre certified sustainable estate, serving walk-in visitors, e-commerce customers in 20+ states, and ~200 NY wholesale accounts.

Ownership category

akta.pro rank

Product category

Winery & Craft Beverage Production

NAICS

Wineries (312130), Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080), Malt Beverages (2082)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Craft winery beverages
• Microbrewery craft beer
• Hard cider production
• Wine tasting experiences
• Estate vineyard products

Headquarters

HQ city

Geneva

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tasting Room Experiences: Walk-in tastings at four tasting rooms (Stony Lonesome, Passion Feet, Bagg Dare, War Horse Brewing Co.) generating per-person revenue. Options range from $15 single building to $55 shared pass for two people.
2. Direct Bottle/Can Sales: On-site and e-commerce sales of wine, beer, hard cider, soda, and merchandise. Products shipped to over 20 states for wine, with beer limited to NY, DC, OH.
3. Wine Subscriptions: Wine subscription program offering 20% savings on recurring deliveries. Minimum 2 orders before canceling, automatic renewal.
4. Food & Beverage at Cafe: Iron Heart Coffee Co. & Eatery serves breakfast and lunch items, generating food and beverage revenue. Includes coffee, craft sodas, and paired menu items.
5. Family Club Membership: Tiered loyalty program with $1,000, $3,500, and $10,000 purchase thresholds offering 30-35% discounts, complimentary tastings, and exclusive events.
6. Guided Tours: Premium tour experiences including Saturday Guided Tour ($50), Behind the Label ($75), Sip & See Vineyard Discovery ($65), and Full Immersion Tour ($100).
7. Vineyard Cottage Rental: Vacation rental through Airbnb of 2-bedroom vineyard cottage on 40 acres with Seneca Lake views, generating lodging revenue.
8. Wholesale to Liquor Stores: Distribution to approximately 200 liquor stores in New York State through wholesale relationships.
9. Private Events: Corporate gifting (contact [email protected]) and private event hosting generating additional revenue streams.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Three Brothers Wineries and Estates produces and sells wines, craft beers, hard ciders, and craft sodas from a 40-acre Finger Lakes estate in Geneva, NY. The company operates three distinct on-site wineries (Stony Lonesome, Passion Feet, Bagg Dare), War Horse Brewing Co. microbrewery, Iron Heart Coffee & Eatery cafe, and a vineyard cottage rental, alongside direct-to-consumer e-commerce and wholesale distribution.

Product overview

Three Brothers Wineries and Estates operates as a multi-venue craft beverage estate in the Finger Lakes, offering a portfolio of three distinct wineries (Stony Lonesome Wine Cellars, Passion Feet Wine Barn, and Bagg Dare Wine Co.) plus War Horse Brewing Co. (a microbrewery and cidery producing Bombshell Hard Ciders and Iron Heart Craft Sodas), Iron Heart Coffee & Eatery, and a Vineyard Cottage rental. The estate produces wines from its 40-acre certified sustainable vineyard and crafts beers, ciders, and sodas on-site. Additional products include a wine slushie program, Singria ready-to-drink canned sangria, and an Annual Pass membership. All products are available through on-site tastings and an e-commerce platform shipping to over 20 states.

Differentiator

Problem solved

Functional benefit

Brands

• Stony Lonesome Wine Cellars: The estate's cornerstone for traditionalists, overlooking Seneca Lake. Focuses on the art of cool-climate winemaking with award-winning dry Rieslings, estate-grown Chardonnay, and bourbon barrel aged Barbera.
• Passion Feet Wine Barn
• Bagg Dare Wine Co.
• War Horse Brewing Co.
• Bombshell Hard Cider
• Iron Heart Craft Soda
• Singria
• Iron Heart Coffee Co. & Eatery
• War Horse Mug Club

Products and services

• Stony Lonesome Wine Cellars The estate's cornerstone traditional winery producing dry Rieslings, estate-grown Chardonnay, and bourbon barrel-aged Barbera from a certified sustainable vineyard. Targets sophisticated traditionalists seeking structured, balanced cool-climate wines.
• Passion Feet Wine Barn Boutique-style tasting room and wine line offering semi-sweet to sweet wines including Scandelicious and Flirtation, plus house-made wine slushies. Targets visitors seeking playful, social tasting experiences.
• Bagg Dare Wine Co. Bayou-themed tasting room dedicated to sweet wines with a laid-back atmosphere and live music from a truck-bed bandstand. Targets visitors seeking unconventional, playful wine experiences.
• War Horse Brewing Co. WWII-themed microbrewery producing custom ales, lagers, and seasonal beers including the Lieutenant Dan IPA. All beers produced and packaged onsite. Targets craft beer enthusiasts.
• Bombshell Hard Cider Hard cider line made from 100% New York State apples in flavors including Original Red Apple, Mango, Watermelon, Raspberry, and Concord Grape. Also offered as Hard Cider Slushie Kits. Targets consumers seeking fruit-forward alcoholic beverages.
• Iron Heart Craft Soda House-made non-alcoholic craft sodas in Root Beer, Orange Cream, Grape, Sugar Free Cream Soda, and Lemon Lime flavors, produced at the War Horse brewing facility. Targets non-drinkers, families, and designated drivers.
• Singria Ready-to-Drink Canned Sangria Ready-to-drink canned sangria cocktail at 11% Alc./Vol. in Mango Orange Raspberry and Prickly Pear Lime 4-pack formats. Targets consumers seeking portable canned wine cocktails.
• Wine Slushie Program Frozen wine slushie mixes and freeze pops offered year-round in flavors including Appleoosa Cider, Berry Pomegranate, Cranberry Raspberry, Peach Mango, Pink Lemonade, Strawberries and Cream, and Atomic. Offered as kits, freeze pops, and tumbler fills.
• Iron Heart Coffee & Eatery On-site cafe serving breakfast sandwiches, pretzels, nachos, sandwiches, chicken tenders, coffee, tea, and craft sodas. Open daily with indoor and outdoor seating. Targets visitors seeking food pairings with beverages.
• Vineyard Cottage Rental Two-bedroom vacation rental on 40 acres with panoramic Seneca Lake views, private patio, second-story balcony, fully equipped kitchenette, and complimentary tastings. Listed on Airbnb with a 5-star rating. Targets Finger Lakes tourists seeking overnight stays.
• Tasting Room Experiences Walk-in tasting experiences at four on-site tasting rooms with options including $15 single building tasting, $40 single pass, $55 shared pass for two across all venues, and $15 non-alcoholic tasting pass. Targets walk-in visitors and tourists.
• Guided Tours Premium guided tour experiences including Saturday Guided Tour ($50), Behind the Label ($75), Sip & See Vineyard Discovery ($65), and Full Immersion Tour ($100). Targets visitors seeking deeper estate and production education.
• Wine Subscription Program Recurring wine delivery subscription offering 20% savings on monthly wine purchases with automatic renewal and minimum 2 orders before cancellation. Targets wine enthusiasts seeking convenience and value.

Quantifiable outcome

• 94-point score from VinePair for 2024 Riesling Clone #110
• +6 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Finger Lakes Craft Beverage Environmental Coalition (CBEC)minorStrategic or Co-development Partner · 1 January 2024Participated in 2024 to fill a 20-yard roll off with 11,000 empty wine bottles for recycling into cullet. Coalition provides financial assistance for hauling costs to divert glass from landfills.
• Infinite Hero FoundationminorStrategic or Co-development PartnerWith every Lieutenant Dan IPA can purchased, a portion of proceeds goes to the Infinite Hero Foundation, a nonprofit dedicated to supporting military members and their families facing mental and physical challenges through innovative rehabilitation programs.
• Veterans AssociationminorStrategic or Co-development PartnerAnnual Veterans Day donations of unredeemed Pint It Forward proceeds to local Veterans Association. Over $8,000 contributed to support community heroes.
• Ontario County Can Carrier Collection ProgramminorStrategic or Co-development PartnerWar Horse Brewing Co. joined as the 21st brewery in the program. Customers return can carriers for reuse by local breweries, reducing plastic waste.
• Seneca Lake Wine TrailcoreChannel Partner/ Reseller/ DistributorProud member of the Seneca Lake Wine Trail, a non-profit membership association formed in 1986 dedicated to promoting member wineries in the Seneca Lake AVA within the Finger Lakes.
• Working Class Coffee Co.coreOthersCoffee beans roasted locally by Working Class Coffee Co. and served at Iron Heart Coffee Co. & Eatery on the estate.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wagner Vineyards: Finger Lakes estate winery that also operates Empire Estate Brew House on its property, offering wine, beer, food, tours, and events from a single destination — the closest multi-venue wine + brewery model to Three Brothers in the same region.
• Ravines Wine Cellars: Premium Finger Lakes winery with estate tastings, vineyard tours, and a focus on dry European-style wines — comparable as a Finger Lakes premium producer with a destination tasting experience.
• Hermann J. Wiemer Vineyard: Highly regarded Finger Lakes winery specializing in Riesling and Chardonnay, with estate tastings and a strong DTC/wine club model — directly comparable as a Finger Lakes estate with award-winning wines and direct-to-consumer focus.
• Fox Run Vineyards: Finger Lakes estate winery with vineyard tastings, a cafe, and a broad DTC program — comparable as a Finger Lakes destination combining wine, food, and tourism.
• Glenora Wine Cellars: Finger Lakes winery with on-site lodging (Glenora Inn), restaurant, tastings, and events — comparable as a multi-venue Finger Lakes destination combining wine, hospitality, and overnight stays.
• Dr. Konstantin Frank Wine Cellars: Premium Finger Lakes winery focused on cool-climate vinifera (notably Riesling) with estate tastings, tours, and a strong DTC and wholesale presence — directly comparable as a Finger Lakes premium wine producer with tourism-driven revenue.
• Hazlitt 1852 Vineyards: One of the largest Finger Lakes estates with on-site lodging (Vineyard Inn at Mazza), tastings, events, and a broad DTC and wholesale footprint — comparable as a destination estate combining wine, hospitality, and lodging.

Regional players

• Brotherhood Winery: America's oldest operating winery in the Hudson Valley with extensive underground cellars, tastings, tours, and events — comparable as a multi-experience wine destination and historic estate, though located in a different region.
• Wölffer Estate Vineyard: Long Island estate winery with vineyard cottage lodging, restaurant, tastings, wine club, and a strong lifestyle brand — comparable destination-anchored wine estate model, but operating in a different region (Long Island) rather than directly competing in Finger Lakes.
• Pindar Vineyards: Large Long Island estate winery with extensive tasting room, event programming, wine club, and broad DTC distribution — comparable as a high-volume destination wine estate with event-driven revenue, though operating in a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3broswine
• YouTubeyoutube.com/@3broswineFLX
• Facebookfacebook.com/ThreeBrothersWineries
• LinkedInlinkedin.com/company/236682/admin/feed/posts
• Instagraminstagram.com/3broswine

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three Brothers Winery