Savage Hart Farm

What Savage Hart Farm does

Savage Hart Farm is a family-owned sheep farm in Hartford, Vermont (White River Junction area), operating on 32 acres since its founding in 2012 by owners Peggy and Todd Allen. The business maintains a flock of approximately 30 colored Corriedale sheep and operates two distinct revenue streams. The first is agricultural: raw wool (~230 lbs annually) processed into yarn at Junction Fiber Mill and sold as finished skeins, felted wool hats (80+ units sold), and lambskin rugs tanned at Stern's in Wisconsin, with lamb sausage sold as a food product. Distribution is concentrated at the Norwich Farmers Market on Saturdays from May through October, supplemented by direct sales via Instagram. The second is agritourism: a private 675-square-foot vacation rental apartment above an attached garage, accommodating up to four guests at $225–$275 per night, booked through the farm's website, email, VRBO listing #480973, and reservation forms, with payments accepted via Venmo and PayPal.

The underlying technology stack is minimal and conventional: a WordPress website, Instagram for social commerce, VRBO for marketplace distribution, and basic payment processing. The farm's competitive differentiation rests on the natural color range of its Corriedale sheep (producing wool from almost black to cinnamon without dyeing), its embedded position in the Upper Valley community (Norwich/Hartford list serves, local press coverage including a Mountain Times podcast and article in 2021), and the scenic 270-degree views of the Jericho Rural Historic District. Customer segments are individual consumers — vacationers seeking a farm experience and Dartmouth-area visitors, plus local food and fiber enthusiasts shopping the weekly farmers market.

Revenue mechanics are split between nightly accommodation bookings and intermittent product sales; the model has no external funding, no institutional ownership, and is operated by the two founders with part-time help from a family member and community volunteers. Growth to date has been incremental and capacity-bounded, with no disclosed expansion into new geographies, channels beyond Instagram and VRBO, or operational scale beyond the existing land and flock.

Name

Savage Hart Farm

Legal name

Savage Hart Farm

Website

https://savagehartfarm.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Savage Hart Farm is a family-owned 32-acre sheep farm in Hartford, Vermont, operating a flock of colored Corriedale sheep that supply yarn, felted wool hats, lamb sausage, and lambskin rugs, alongside a private vacation rental apartment catering to Upper Valley visitors.

Ownership category

akta.pro rank

Product category

Sheep Farming and Agritourism

NAICS

Sheep Farming (11241)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Sheep Farming (Wool & Meat) (AFAEAFAA)

akta.pro secondary industry

Grazing & Pasture-Based Operations (Range, Rotational Grazing) (AFAEAFAG)

Keywords

• Sheep farming
• Wool products
• Vacation rentals
• Agritourism
• Farm products

Headquarters

HQ city

White River Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Vacation Rental Accommodation: Private rental apartment (675 sq ft, 1 bedroom, queen sofa bed) with separate entrance above attached garage. Accommodates up to 4 guests. Revenue from nightly rates, cleaning fees, pet fees, and security deposits.
2. Wool and Fiber Products: Raw wool sent to Junction Fiber Mill for processing into yarn, which is then sold as finished yarn and felted wool hats. Over 80 felted wool hats sold since last year.
3. Lamb and Lamb Products: Lamb sausage sold at farmers' markets. Lambskin rugs processed at Stern's tannery in Wisconsin, sold directly to consumers at farmers' markets and via Instagram.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Savage Hart Farm is a small Vermont sheep farm raising colored Corriedale sheep and selling raw wool, processed yarn, felted wool hats, lambskin rugs, and lamb sausage through the Norwich Farmers Market and direct on-farm channels. The farm also operates a 675-square-foot private vacation rental apartment on its 32-acre property for agritourism guests. Wool is processed at Junction Fiber Mill and lambskins are tanned at Stern's tannery in Wisconsin.

Product overview

Savage Hart Farm is a small sheep farm in Hartford, Vermont, operating a vertically integrated wool business. The farm maintains a flock of colored Corriedale sheep, producing raw wool (approximately 230 pounds annually from 30 sheep) which is processed into yarn at Junction Fiber Mill and crafted into finished goods including felted wool hats (over 80 sold). The farm also sells lambskin rugs sourced from its colored sheep. In addition to its agricultural products, the farm operates a vacation rental apartment (675 sq ft, 2-bedroom) for agritourism guests seeking to experience farm life in Vermont's Upper Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rental Apartment A 675-square-foot private apartment on a 32-acre sheep farm in Hartford, Vermont, accommodating up to four guests with 270-degree views of the Connecticut River valley, available nightly or weekly as an agritourism stay.
• Wool and Yarn Products Raw and processed wool and yarn made from naturally colored Corriedale sheep fiber, ranging from near-black to cinnamon, sold directly to fiber-arts consumers.
• Felted Wool Hats Handmade hats crafted from felted naturally colored Corriedale wool, sold to consumers seeking distinctive, locally produced headwear.
• Lambskin Rugs Tanned lambskin rugs made from the farm's Corriedale lambs, finished at Stern's tannery in Wisconsin and sold as natural home goods.
• Lamb Sausage Sausage made from the farm's pasture-raised lamb, sold directly to consumers at the Norwich Farmers Market and through farm channels.

Quantifiable outcome

• Over 80 felted wool hats sold since launching product line
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Junction Fiber MillcoreTechnology or Integration · 1 March 2021Third-party wool processing mill where farm's raw fleeces are processed into finished yarn. Located in Junction, Vermont. The farm delivers their wool (230+ pounds of fleeces from shearing) to the mill for processing into yarn products which are then sold at farmers' markets and direct.
• Stern's (Tannery)coreTechnology or IntegrationWisconsin-based tannery specializing in lambskin processing. Produces the farm's lambskin rugs which range from almost black to cinnamon with natural colors. Stern's does a 'magnificent job' according to farm owner. Critical for converting raw lambskins into finished home goods.
• Mountain TimesminorGTM or Marketing PartnerFree weekly newspaper based in Killington covering Rutland and Windsor counties. Assistant Editor Ethan produced a 9-minute podcast and printed feature story about the farm, driving awareness and product sales (80+ hats sold).
• VRBOminorChannel Partner/ Reseller/ DistributorVacation rental marketplace platform where farm lists their rental apartment (VRBO listing #480973). One of four booking channels including direct website, email, and reservation forms.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Shelburne Farms: Vermont nonprofit on a 1,400-acre historic estate with an inn, restaurant, educational programs, and a working farm. Much larger than Savage Hart, but operates in the same Vermont agritourism and education category and competes for the same Upper Valley visitor demand.
• Billings Farm & Museum: Operating dairy farm and museum in Woodstock, Vermont, with a working farm, visitor programs, and farm store. A broader, larger-scale incumbent in Vermont farm-based tourism that overlaps with Savage Hart's visitor economy.
• Lava Lake Lamb: Idaho-based grass-fed lamb producer selling nationwide wholesale and direct. A much larger-scale incumbent in the American lamb category that competes for the same pasture-raised, locally-branded lamb customer, but without the agritourism component.

Regional players

• Stonewall Farm: Nonprofit working farm in Keene, New Hampshire, with livestock, educational programs, a farm store, and community events. Comparable small-scale regional agritourism operation with direct-to-consumer product sales, but geographically focused in southern New Hampshire rather than the Upper Valley.
• Sunflower Farm Creamery: Small Maine dairy farm with on-site creamery and agritourism events such as open farm days and cheese-making classes. Directly comparable in scale and small-farm-with-visitors model, though focused on dairy rather than sheep.
• Aldermere Farm: Historic working cattle farm in Rockport, Maine, owned by Maine Coast Heritage Trust, offering community programs and on-farm visitor experiences. Comparable small-acreage New England working farm with agritourism and educational programming.

Emerging players

• Brooklyn Tweed: Premium American yarn brand that designs knitwear patterns and sources wool from small American mills and farms. Competes for the same craft-knitter customer as Savage Hart's yarn and felted-hat products, and represents the kind of national distribution channel a small fiber farm could partner with or sell into.

Direct peers

• Green Mountain Spinnery: Vermont yarn company that processes wool — including from regional farms — into finished yarn sold wholesale and retail. Operates one of the same supply-chain roles as Savage Hart's partner Junction Fiber Mill, and competes for the same naturally colored, sustainable yarn customer.
• Liberty Hill Farm: Vermont working dairy farm that operates a guest house offering farm-stay accommodations and home-cooked meals. Closest peer to Savage Hart's model of combining a small working livestock operation with paid guest lodging in the Upper Valley region.
• Apple Hill Farm: Small North Carolina sheep and alpaca farm that offers farm tours, an on-site store selling fiber and meat products, and agritourism experiences. Directly comparable to Savage Hart's combination of colored sheep, fiber products, and visitor-facing hospitality on a small acreage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/savagehartfarm
• LinkedInlinkedin.com/company/savage-hart-farm-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savage Hart Farm