Rupert Marine
Rupert Marine is a Swedish boat manufacturer (Rupert Marine International AB) that designs and builds custom and series-production professional boats, yacht tenders, and military and rescue vessels, primarily serving military, police, search-and-rescue organizations, and luxury yacht owners.
- Company typePrivate
- Founded-
- HeadquartersHönö, Sweden
- Headcount11–50
- GTM type—
- OfferingHardware or Manufacturing
What Rupert Marine does
Rupert Marine International AB is a privately held Swedish boat manufacturer headquartered in Hönö, Sweden, designing and building professional boats, yacht tenders, and military and rescue vessels. The company operates four product lines: Rupert (custom and production professional boats, 20-50 ft), Rupert-R (series production boats, 15-26 ft), Tenders & Yachts (custom tenders and the Rupert 80 motor yacht, up to 80 ft), and Military & Rescue (custom platforms for police, military, and search-and-rescue operators, 15-50 ft). Core technology centers on a Deep-V hull design paired with self-draining decks and hydraulic steering as standard, with multiple propulsion options covering outboard, diesel stern drive, and water jet (including Hamilton and Rolls Royce/Kamewa systems). The company reports hundreds of vessels in service ranging from Spitsbergen to Australia, with certifications including CE Category B-Offshore and CE Class C.
The business model is built on quote-based, one-time sales of custom-built vessels and series-production boats, with no public pricing disclosed. GTM is sales-led via an export sales team and a dealer network covering Sweden (Stockholm and West Coast), Greece (Etesian Marine), Norway (Viamarine), and the UK (MCC Marine). Customers are concentrated in three primary segments: military, police, and search-and-rescue organizations; luxury yacht owners requiring high-end tenders (e.g., M/Y Vantage, S/Y Indio, S/Y Pink Gin, Wally Ace); and professional sailing teams. Branding is supported through flagship partnerships with Volvo Cars (Volvo Ocean Race VIP transport), Match Cup Sweden, and the M32 World Match Racing Tour, plus participation at the Stockholm International Boat Show. The legal entity is Rupert Marine International AB; there is no disclosed parent company, external investment, or funding history.
Rupert Marine firmographics
Firmographics- Name
- Rupert Marine
- Legal name
- Rupert Marine International AB
- Website
- https://rupertmarine.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rupert Marine is a Swedish boat manufacturer (Rupert Marine International AB) that designs and builds custom and series-production professional boats, yacht tenders, and military and rescue vessels, primarily serving military, police, search-and-rescue organizations, and luxury yacht owners.
- Ownership category
- akta.pro rank
Rupert Marine industry classification
Industry- Product category
- Boat Manufacturing
- NAICS
- Boat Building (336612), Ship and Boat Building (3366)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)
- akta.pro secondary industries
- Luxury Yacht Tenders & Support Craft Manufacturing (IMAJAMAK), Search & Rescue (SAR) & Lifeboats (IMAJADAI), Explorer Yacht Manufacturing (IMAJAMAE), Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)
Keywords
Where Rupert Marine is headquartered
LocationHeadquarters
- HQ city
- Hönö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Rupert Marine business model
Business model- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Built Boats: Custom built boats to customer specifications for professional, military, rescue, and luxury yacht applications. Available in sizes from 15-50 ft for custom builds.
- Production Boats (Rupert-R Series): Series production boats (R5, R6, R7, R8, R9, R10) sold as standard configurations. Range from 15-26 ft. Result of 20 years of refinement from custom projects.
- Yacht Tenders: Custom designed yacht tenders for superyacht market and discerning yachtsmen. Available up to 25 meters including Rupert 80 luxury motor yacht.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom built boats - quote-based pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Rupert Marine product offering
Product offeringCore offering
Rupert Marine designs and builds professional boats across four product lines: the Rupert series of custom-built and production professional boats (20-50 ft), the Rupert-R series of production boats (15-26 ft), custom yacht tenders and the Rupert 80 luxury motor yacht (15-80 ft), and Military & Rescue vessels (15-50 ft). Boats are available in outboard, diesel stern drive, and water jet propulsion configurations with Deep-V hull designs, and are sold to military, police, search & rescue organizations, and high-end yachtsmen worldwide.
Product overview
Rupert Marine is a Swedish boat manufacturer offering three main product lines: Rupert (custom built and production professional boats, range 20-50 ft), Rupert-R (series production boats, range 15-26 ft), and Tenders & Yachts (yacht tenders and luxury motor yachts, range 15-80 ft), plus Military & Rescue (custom professional boats, range 15-50 ft). The Rupert professional boats are uncompromising vessels for demanding users with Deep-V hull designs available in multiple propulsion configurations (outboard, diesel stern drive, water jet). The Rupert-R series represents refined production boats based on twenty years of custom boat development. Yacht tenders are built to the same high standards as professional boats and are available in custom sizes up to 25 meters, with the flagship Rupert 80 luxury motor yacht designed for the superyacht market. Military & Rescue boats are custom-built for police, military, and search & rescue operations based on standard platform models.
Differentiator
Problem solved
Functional benefit
Brands
- Rupert: Custom built & Production boats range 20-50 ft for professional use
- Rupert-R
- Tenders & Yachts
- Military & Rescue
Products and services
- Rupert 20 OB CC
Quantifiable outcome
- Hundreds of boats delivered to military, police, rescue and maritime organizations
- +1 more outcomes
Companies that use Rupert Marine
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Rupert Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rupert Marine partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Volvo CarsflagshipRupert Marine received a prestigious order from Volvo Cars to deliver four custom built Rupert R8 boats for the Volvo Ocean Race. The boats are used for VIP transports in all Race Villages around the world during the event.
- Match Cup SwedencoreRupert Marine is official Partner & Supplier for Match Cup Sweden M32 World Match Racing Tour, providing boats for this professional sailing event.
- M32 World Match Racing TourcoreRupert Marine has delivered Rupert R5 and Rupert R6 sail racing tenders to the International M32 World Match Racing Tour for use by professional racing teams.
- Tansu YachtscoreRupert Marine and Tansu Yachts have started a cooperation for delivery of custom designed yacht tenders for Tansu Yachts. The new tender series is based on Rupert R5 and R6 models.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rupert Marine competitors and assessment
Company assessmentDirect peers
- Fassmer: Fassmer (Germany) builds SAR craft, patrol boats, and professional vessels for coast guards and navies. Overlaps with Rupert's Military & Rescue boats in Deep-V hull platforms and government/defense buyer segments.
- Safe Boats International: Safe Boats International (US) builds aluminum patrol, rescue, and military boats for coast guard, law enforcement, and special operations customers, directly comparable to Rupert Marine's Military & Rescue product line.
- Williams Jet Tenders: Williams Jet Tenders is a UK-based specialist in jet-powered yacht tenders for superyachts, selling into the same luxury yacht and superyacht owner segment as Rupert's Tenders & Yachts line, including models comparable to the Rupert 22 and Rupert 26.
- Norsafe: Norsafe (Norway) designs and builds professional search-and-rescue, fast rescue craft, and lifeboats, directly comparable to Rupert Marine's Military & Rescue product line in hull form, mission profile, and customer base.
- Ribcraft: Ribcraft (UK) manufactures professional rigid-hull inflatable boats for military, police, rescue, and commercial operators, competing head-to-head with Rupert's professional RIB range in size classes from 5 to 12 meters.
- Metal Shark Boats: Metal Shark Boats (US) designs and builds aluminum military, law enforcement, and commercial vessels. Overlaps with Rupert in professional Deep-V hull platforms sold to defense and government buyers.
- Pascoe International: Pascoe International builds custom superyacht tenders and limousine tenders, closely mirroring Rupert's high-end custom tender business for owners of large sailing and motor yachts.
- Highfield Boats: Highfield Boats produces aluminum-hull RIBs and tenders for recreational and professional users globally, overlapping with Rupert's Rupert-R series and smaller tender offerings in size, propulsion, and price band.
Broad incumbents
- Brig: Brig is an internationally distributed RIB and tender manufacturer with a wide product range across recreational and light-professional segments. Overlaps with Rupert-R and smaller Rupert professional boats but at a much larger production scale.
- Zodiac Nautic: Zodiac Nautic is a large global RIB and inflatable boat brand with broad recreational and semi-professional coverage. Competes with Rupert across multiple sizes but at higher volume and broader distribution, functioning as a broader incumbent rather than a niche specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rupert Marine social profiles
Digital presenceRupert Marine compliance and trust
Trust signalCompliance2 records
Rupert Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rupert Marine leadership team
Management profileNumber of profiles
Profiles1 record
Rupert Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rupert Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rupert Marine
What does Rupert Marine do?
Rupert Marine designs and builds professional boats across four product lines: the Rupert series of custom-built and production professional boats (20-50 ft), the Rupert-R series of production boats (15-26 ft), custom yacht tenders and the Rupert 80 luxury motor yacht (15-80 ft), and Military & Rescue vessels (15-50 ft). Boats are available in outboard, diesel stern drive, and water jet propulsion configurations with Deep-V hull designs, and are sold to military, police, search & rescue organizations, and high-end yachtsmen worldwide.
Is Rupert Marine a public or private company?
Rupert Marine is a private company. It is classified as unknown and is currently operating.
When was Rupert Marine founded?
Rupert Marine was founded in -1. It employs 11 to 50 people.
Where is Rupert Marine based?
Rupert Marine is headquartered in Hönö, Sweden, in the Europe region.
How does Rupert Marine make money?
Three revenue lines are on record. Custom Built Boats are the primary driver. The others are production Boats (Rupert-R Series) and yacht Tenders.
Who are Rupert Marine's main competitors?
Direct peers on record are Fassmer, Safe Boats International, Williams Jet Tenders, Norsafe, Ribcraft, Metal Shark Boats, Pascoe International and Highfield Boats. Broad incumbents are Brig and Zodiac Nautic.
Does Rupert Marine have an API?
No public API is recorded for Rupert Marine.
What industry is Rupert Marine in?
Rupert Marine's product category is Boat Manufacturing. Its primary akta.pro industry code is IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing, with a secondary code of IMAJAMAK, Luxury Yacht Tenders & Support Craft Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.