What Sos Emergency Response Technologies - Bc & Alberta does

SOS Emergency Response Technologies is a BC-owned e-commerce and workplace safety supply business founded in 1978 and operated as a sole proprietorship by Stacey Friedman from its headquarters in Richmond, British Columbia. The company distributes Automated External Defibrillators (AEDs) from multiple manufacturers including ZOLL, Cardiac Science, Philips, Mediana, and STRYKER (including HeartSine), along with AED accessories, training equipment, BC-regulated first aid kits (Personal, Intermediate, and Advanced tiers aligned with WorkSafeBC's November 2024 regulatory framework), 72-hour earthquake and emergency preparedness kits, oxygen equipment, and PPE such as masks and hand sanitizer. Its service portfolio spans an Oxygen & Maintenance Program, a recurring First Aid Service Program providing quarterly to annual onsite supply restocking for food service and fleet operators, and Canadian Red Cross First Aid Training covering CPR, Basic/Intermediate First Aid, Joint OHS Committee, and Mental Health Awareness delivered onsite or via Zoom.

The business operates as a direct-to-consumer e-commerce storefront at sostech.ca, supplemented by toll-free and local phone sales, direct corporate sales via email, workplace purchase programs offering wholesale pricing to employees with free delivery, and school/PAC fundraising programs that return up to 10% on earthquake kit sales. Revenue is generated through three streams: one-time product sales via e-commerce catalog, professional services revenue from training delivery, and recurring revenue from the First Aid Service Program. Pricing is unit-based and largely publicly listed, with products ranging from approximately $24.95 for personal first aid kits to $189 for intermediate kits, alongside higher-priced AEDs and AED accessories. The customer base spans regulated workplaces in BC and Alberta, schools and Parent Advisory Councils, food service operators, vehicle fleet operators, and individual consumers seeking personal or family emergency preparedness supplies, with all kits assembled in Canada and the company positioning itself as a regulatory-compliance specialist for WorkSafeBC and Alberta OHS requirements.

Name

Sos Emergency Response Technologies - Bc & Alberta

Legal name

Stacey Friedman

Website

https://sostech.ca

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

SOS Emergency Response Technologies is a BC-owned e-commerce retailer founded in 1978, distributing AEDs, BC-regulated first aid kits, emergency preparedness kits, and PPE to workplaces, schools, food service operators, and consumers across British Columbia and Alberta, supplemented by recurring first aid service programs and Canadian Red Cross training.

Ownership category

akta.pro rank

Product category

Workplace Safety & Emergency Response Supplies

NAICS

Emergency and Other Relief Services (62423)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)

akta.pro secondary industries

Natural Disaster Preparedness & Recovery (Storm/Flood/Wildfire) (BPABANAI), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

Keywords

• First aid supplies
• Emergency preparedness kits
• AED defibrillator sales
• Workplace safety training
• PPE distribution

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: E-commerce sales of first aid supplies, AEDs, oxygen equipment, emergency kits, PPE, and safety products through their online catalog at sostech.ca
2. Training Services: Canadian Red Cross First Aid Training including CPR, Basic First Aid, Intermediate First Aid, Joint OHS Committee Member Training, and Mental Health Awareness programs delivered at client workplaces or via Zoom
3. First Aid Service Program: Ongoing service program delivering and stocking first aid supplies on regular schedules (quarterly, semi-annually, or annually) for customers, custom-built to meet specific needs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SOS Emergency Response Technologies sells first aid kits, AEDs, emergency oxygen units, 72-hour earthquake preparedness kits, PPE, and workplace safety products through its e-commerce site sostech.ca, serving regulated workplaces and consumers in British Columbia and Alberta. The company also delivers Canadian Red Cross first aid and OHS training at client sites or via Zoom, and runs an ongoing First Aid Service Program that delivers and stocks first aid supplies on quarterly, semi-annual, or annual schedules.

Product overview

SOS Emergency Response Technologies is a BC-owned e-commerce business since 1978 serving Western Canada (British Columbia and Alberta) with emergency preparedness, first aid, and workplace safety products. The product portfolio centers on Automated External Defibrillators (AEDs) from multiple brands including ZOLL, Cardiac Science, Philips, Mediana, and STRYKER (including HeartSine), complemented by AED accessories, batteries, pads, cabinets, and training equipment. The company offers BC-regulated first aid kits (Personal, Basic, Intermediate, Advanced levels) meeting WorkSafeBC November 2024 requirements, plus WorkSafeBC Dressing Stations and First Aid Room supplies. Service offerings include an Oxygen & Maintenance Program and a First Aid Service Program for onsite supply delivery and restocking. Additional product lines encompass emergency preparedness/72-hour earthquake kits, automotive emergency kits, PPE (masks, gloves, sanitizer, disinfectant), safety products, first aid equipment (stretchers, wheelchairs, beds), and workplace safety signage. The company also provides first aid and OHS training programs through Canadian Red Cross partnerships, and offers fundraising and workplace purchase programs for earthquake kits.

Differentiator

Problem solved

Functional benefit

Brands

• Mental Health Home Kit: Mental health home kit product line

Products and services

• Automated External Defibrillators (AEDs) Resells AEDs from ZOLL (AED Plus, AED 3), Cardiac Science (Powerheart G5), Philips (OnSite), Mediana (A16), and STRYKER/HeartSine (LifePak CR2, Samaritan PAD 350P) for workplaces, public spaces, and emergency response programs across BC and Alberta. Each model offers CPR feedback, voice prompts, and varying battery/pad lifespans and warranties.
• AED Training Equipment Training-only AED device (ZOLL AED PLUS Trainer 2) that simulates rescues with four scenarios and manual mode, including wireless instructor remote, CPR-D Training Padz, reusable gels, batteries, and operator's guide for first aid instructors and training programs.
• AED Accessory Response Kit Pre-assembled AED accessory kit with pocket face mask, two pairs of nitrile gloves, paramedic shears, prep razor, towel, and hand wipes in a clear-view nylon bag with clip, intended to accompany deployed AED units.
• BC Personal First Aid Kit BC-regulated personal first aid kit for 2-9 workers (Class 1) or 2-5 workers (Class 2) in a compact bag, designed for smaller workplaces needing minimum-compliance first aid coverage.
• BC Intermediate First Aid Kit BC-regulated intermediate first aid kit replacing legacy WorkSafeBC Level 2 and Level 3 kits, providing comprehensive first aid supplies in a deluxe square bag for mid-sized workplaces under November 2024 occupational first aid requirements.
• BC Advanced First Aid Kit BC-regulated advanced first aid kit for high-risk workplaces, combining the Intermediate First Aid Kit with oxygen kit, airway kit, bag valve mask, digital pulse oximeter, and portable suction unit, fully compliant with WorkSafeBC standards.
• Oxygen & Maintenance Program Service program for workplaces supplying emergency oxygen units and regular servicing/maintenance to ensure readiness of life-safety oxygen equipment.
• First Aid Service Program Recurring onsite service program delivering and stocking first aid kits, cabinets, bleeding control kits, burn control kits, eye wash, and replenishment supplies on quarterly, semi-annual, or annual schedules, custom-built for food service and vehicle fleet operations.
• Earthquake & Emergency 72-Hour Kits Pre-assembled 72-hour emergency preparedness kits, including 2-person deluxe configurations, providing essential supplies for survival during earthquakes and disasters for homes, schools, and workplaces.
• Disposable 3-Ply Masks Disposable 3-ply face masks sold in boxes of 50 with fiberglass-free, hypoallergenic materials, adjustable nose clip, and elastic ear loops for workplaces and general use.
• Hand Sanitizer Products Hand sanitizer products available in 70% and 80% alcohol formulations across sizes including 60ml spray, 240ml pump, 1.5L pump, and individual packets for workplace and personal use.
• Mental Health Home Kit Mental health and wellness home kit assembled in Canada, part of the company's broader health and safety product line targeting personal well-being.
• Canadian Red Cross First Aid & OHS Training Canadian Red Cross First Aid Training covering CPR, Basic First Aid, Intermediate First Aid, Joint OHS Committee Member Training, and Mental Health Awareness, delivered at client workplaces in BC and Alberta or remotely via Zoom.

Quantifiable outcome

• AEDs can improve survival rates from ~5-7% (waiting for responders) to up to 60% with immediate defibrillation

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Levitt-Safety: Levitt-Safety is a Canadian distributor of first aid, AEDs, PPE, and workplace safety products with national coverage. Directly comparable as a multi-brand safety equipment distributor serving regulated workplaces.
• Canadian Red Cross: Canadian Red Cross is both a training partner and a competitor, delivering first aid and CPR training across Canada including BC and Alberta. Overlaps directly with SOS's training services and competes for the same workplace compliance budgets.
• Safety First Aid (Canada): Safety First Aid is a Canadian first aid and emergency preparedness product retailer offering kits, AEDs, and supplies online. Comparable as a direct e-commerce competitor in the same first aid product category.
• St. John Ambulance (BC & Alberta): St. John Ambulance operates in the same BC/Alberta territory delivering first aid training and workplace safety products. Directly comparable as a training-and-supplies competitor for the same regulated workplace customers.

Others

• ZOLL Medical Corporation: ZOLL is a leading AED and resuscitation equipment manufacturer. Connected as both a key supplier for SOS and a comparable presence in the AED distribution ecosystem in North America.
• HeartSine (Stryker): HeartSine (now part of Stryker) is a public-access AED manufacturer listed in SOS's catalog. Connected as a key supplier and as a parallel distributor of AED products to workplaces and public spaces.

Emerging players

• MedAire: MedAire provides workplace and remote medical emergency response equipment and training. Overlaps in the AED and emergency response equipment segment, particularly for non-traditional workplaces and travel risk.

Broad incumbents

• Honeywell Safety Products: Honeywell manufactures and distributes PPE, respiratory protection, and workplace safety products. Overlaps with SOS's PPE product lines and competes indirectly for the same workplace safety budgets.
• Acklands-Grainger: Acklands-Grainger is a major Canadian industrial and safety supplies distributor offering first aid, AEDs, and PPE. Operates as a broad incumbent in the same category with a wider product portfolio and national distribution.
• Direct Safety (Grainger): Grainger owns Direct Safety and offers first aid, AED, and PPE products at scale across North America. Comparable as a broad incumbent with industrial safety and emergency response product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sosfirstaidbc?lang=en
• YouTubeyoutube.com/channel/UC1n53S7G_edTSBzlFUfd3eg
• Facebookfacebook.com/sosemergencyresponsetechnologies
• LinkedInlinkedin.com/company/sos-emergency-response-technologies-vancouver
• Instagraminstagram.com/sosemergencyresponse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sos Emergency Response Technologies - Bc & Alberta