Ski Academy Gmbh

What Ski Academy Gmbh does

Ski Academy GmbH is a female-owned snowsports school headquartered in Andermatt, Uri, Switzerland, founded in 2019 and operating with 1-10 employees under owner Anne Jehn. The company delivers private and group ski and snowboard instruction, certified off-piste and backcountry guiding, ski touring and hut-to-hut tours, avalanche safety training, and curated destination ski trips, serving individual consumers ranging from first-time skiers to expert freeriders across age groups including children, teens, adults, and women-only cohorts.

The service portfolio is anchored by Private Lessons (half-day and full-day formats), Off-Piste Adventures, Guided Experiences within the SkiArena Andermatt-Sedrun-Disentis region, and Exclusive Ski Trips to worldwide destinations. Supplementary offerings include Freeride 4 Teens (launched October 2024), WOW! Ladies' Ski Days, Offpiste Progression Courses, Ski Touring Courses, Avalanche Safety Training, and Hut-to-Hut Tours. Operational technology consists of third-party integrations: Flowin for online booking and management, and wallee Group AG for credit card payment processing. The company maintains no proprietary software, mobile applications, or AI capabilities.

Revenue is generated entirely through professional services on a pay-as-you-go basis, with all pricing quoted in Swiss Francs (CHF) exempt of VAT. The business employs a sales-led go-to-market motion via three distribution channels: direct booking (phone, email, in-person), self-serve online booking through the Flowin-integrated website, and third-party referrals through hotel concierges, travel agencies, and tour operators. Demand generation relies on organic social media (Instagram, Facebook, LinkedIn, WhatsApp), TripAdvisor and Google reviews, content marketing through a blog and informational resources (weather, avalanche bulletins, webcams), and email newsletters. The company partners operationally with peakdreams GmbH (a sister mountain sports school under shared ownership) and maintains GTM partnerships with Elan Skis and Ziener Teamwear, alongside certification ties to the Swiss Snowsports Instructor Association (SSBS).

Name

Ski Academy Gmbh

Legal name

Ski Academy GmbH

Website

https://ski-academy.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Ski Academy GmbH is a female-owned snowsports school in Andermatt, Switzerland, providing private and group ski/snowboard lessons, certified off-piste guiding, avalanche training, and destination ski trips for individual consumers ranging from beginners to expert freeriders.

Ownership category

akta.pro rank

Product category

Snowsports Instruction

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Mountain Safety & Patrol Services (Avalanche Training, Rescue, Medical) (THAAAJAI), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)

Keywords

• Ski instruction services
• Snowboard lessons
• Mountain guiding
• Ski camps training
• Private ski school

Headquarters

HQ city

Andermatt

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Lessons: Private ski and snowboard lessons offered for half or full days, providing personalized instruction with undivided attention to individual needs and skill levels.
2. Group Lessons & Camps: Group instruction including ski camps, training courses, avalanche safety training, and specialized programs like Freeride4Teens seasonal program and Ladies' Ski Days.
3. Guiding Services: Mountain guiding for off-piste adventures, ski touring, and hut-to-hut tours led by certified UIAGM mountain guides.
4. Exclusive Ski Trips: Curated ski trips and signature events to ski resorts worldwide and remote destinations, customizable for private parties.
5. Safety & Training Courses: Avalanche safety training, Swiss Mountain Training, and mountain safety courses for off-piste and backcountry skiing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Ski Academy GmbH operates a snowsports school in Andermatt, Switzerland, providing private and group ski and snowboard lessons, certified mountain guiding for off-piste, ski touring, and hut-to-hut tours, specialized courses (avalanche safety, off-piste progression, ski touring, women-only programs), and curated ski camps and exclusive destination ski trips. Instruction is delivered by a small team of multi-lingual, fully certified snowsports professionals and UIAGM mountain guides operating year-round in the SkiArena Andermatt-Sedrun-Disentis region.

Product overview

Ski Academy GmbH operates a snowsports school in Andermatt, Switzerland offering a portfolio of ski and snowboard instruction services. The core offerings include Private Lessons (individual instruction), Off-Piste Adventures (backcountry guiding), Exclusive Ski Trips (destination travel), and Guided Experiences (local area tours). These are complemented by specialized training courses and camps including Freeride 4 Teens, Avalanche Safety Training, WOW! Ladies' Ski Days, Offpiste Progression Courses, Ski Touring Courses, and Hut-to-Hut Tours. The company also partners with peakdreams GmbH for related mountain sports services including climbing and mountaineering.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Lessons One-on-one ski and snowboard instruction tailored to individual skill levels and goals, offering undivided instructor attention and personalized feedback for first-timers through expert skiers.
• Off-Piste Adventures Backcountry and freeride guided experiences led by local UIAGM mountain guides showcasing favorite off-piste runs and nearby peaks in the Andermatt region.
• Exclusive Ski Trips Destination ski trips and signature ski travel experiences to ski resorts and remote locations worldwide, customizable for private parties.
• Guided Experiences Exploration tours discovering hidden gems, local cuisine, and secret stashes within the SkiArena area with snow professionals.
• Freeride 4 Teens Seasonal program for teenagers focusing on safe off-piste terrain exploration, skiing technique improvement, and backcountry safety education.
• Avalanche Safety Training Essential skills training for skiing and riding safely in mountain and glacier environments, taught by certified instructors.
• WOW! Ladies' Ski Days Women-only ski days emphasizing camaraderie and empowerment on the slopes for Women of Winter.
• Offpiste Progression Courses Backcountry courses for all levels working with top instructors and UIAGM guides to maximize skill progression.
• Ski Touring Courses Courses developing ski touring techniques, teaching avalanche safety skills, and exploring terrain around Andermatt.
• Hut-to-Hut Tours Multi-day ski touring trips led by UIAGM mountain guides with overnight stays in mountain huts.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• peakdreams GmbHcoreStrategic or Co-development PartnerRelated mountain sports school specializing in guiding private groups and training courses in mountaineering, climbing, and mountain safety. In winter focuses on freeriding, ski touring, ice climbing and mountain safety courses. Both companies share the same ownership and collaborate on operations.
• Swiss Snowsports Instructor Association (SSBS)coreOthersProfessional certification and standards body for snowsports instructors in Switzerland. Ski Academy instructors are certified through SSBS.
• Women of Winter (WWSO)minorStrategic or Co-development PartnerWomen's empowerment organization in snowsports. Supports the company's women-only programs like WOW! Ladies' Ski Days and For Women by Women initiatives.
• Elan SkisminorGTM or Marketing PartnerSki brand partnership providing demo skis and test gear for instructors and customers to try before purchasing.
• Ziener TeamwearminorGTM or Marketing PartnerOutdoor wear and protective gear brand providing uniforms and equipment for snow professionals.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• European Snowsport: Multi-resort ski and snowboard school operating in Verbier, Zermatt, and Niseko, offering private lessons, off-piste guiding, and instructor training. Most directly comparable to Ski Academy in its private-instruction, multi-lingual, certified-instructor model targeting international guests.
• Altitude Ski School: Independent ski school offering private lessons, guiding, and ski touring in the French Alps with an emphasis on personalized service. Overlaps with Ski Academy's bespoke private-instruction and touring course offerings.
• Swiss Ski School Verbier: Established Verbier-based ski school offering private and group lessons across alpine and off-piste disciplines. Comparable in offering structure (lessons, guiding, children's programs) and Swiss Alpine destination focus.
• New Generation Ski School: Independent ski school with multiple Alpine locations offering private lessons and coaching. Comparable multi-resort private-instruction model with international clientele.
• Summit Ski School: Boutique ski school in the French Alps emphasizing private lessons and off-piste guiding with certified instructors. Closely mirrors Ski Academy's premium private-instruction, guide-led off-piste positioning.
• White Mountain Guides: Mountain guide service offering backcountry skiing, ski touring, and avalanche courses in Switzerland. Directly comparable for ski touring, off-piste guiding, and safety training courses.

Emerging players

• Powder Byrne: UK-based luxury ski holiday operator offering tailored trips, instruction, and guiding at premium Alpine resorts. Comparable for its destination-trip product and high-net-worth client focus, though it operates more as a tour operator than a local school.
• Backcountry & Beyond: Boutique off-piste and ski touring guide service operating in Switzerland and Austria. Comparable for its guide-led off-piste and avalanche training focus targeting experienced skiers.

Broad incumbents

• Ecole Suisse de Ski (ESS): Network of Swiss ski and snowboard schools offering instruction across many Swiss resorts. Comparable as a Swiss ski school umbrella, though broader and less boutique than Ski Academy's Andermatt operation.
• Mammut Mountain School: Major Swiss outdoor brand with affiliated mountain schools offering skiing, touring, and avalanche instruction. Comparable in safety-training curriculum and Swiss Alpine presence, but operates at a much larger scale as part of a broader outdoor equipment portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/skiacademyandermatt
• LinkedInlinkedin.com/company/ski-academy-andermatt
• Instagraminstagram.com/skiacademy_andermatt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Academy Gmbh