Speakers Bureau Of Canada Inc

What Speakers Bureau Of Canada Inc does

Speakers Bureau of Canada Inc is a privately held Canadian speaker talent agency headquartered in Calgary, Alberta, founded in 1995 as Speakers Bureau of Alberta by Gordon and Roger Breault. The company operates as a two-sided matchmaking intermediary between professional keynote, motivational, and thought leader speakers and the organizations that hire them. Its roster spans Indigenous speakers, athletes and Olympians, business leaders, entertainers, and subject-matter experts across topics including leadership, mental health, AI, and resilience, with representation in every Canadian province and territory.

The firm's operating model is commission-based: bureau agents work directly with event planners to define requirements, recommend speakers, confirm availability, manage contracting, and coordinate event logistics, with services provided at no charge to client organizations while the bureau earns commission from the booked speaker. Speaker fees range from approximately $3,500 for budget options to $50,000 or more for premium talent, with the majority of established professionals falling between $5,000 and $15,000. The company facilitates close to 1,000 events per year and supports both in-person and virtual formats including Zoom and MS Teams.

The customer base spans corporate enterprises (including Microsoft, Scotiabank, RBC, Loblaws, Best Buy, and Staples), federal and provincial governments, universities (McGill, University of Toronto, University of Alberta, University of British Columbia), professional associations, and non-profit and First Nations organizations. The company has no public listing, no external funding rounds, no subsidiaries, and no disclosed M&A activity, operating as an independent family-controlled business.

Name

Speakers Bureau Of Canada Inc

Legal name

Speakers Bureau of Canada Inc.

Website

https://speakerscanada.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Speakers Bureau of Canada is a Calgary-based speaker talent agency that matches Canadian event planners with professional keynote, motivational, and thought leader speakers across all provinces and territories, earning commission from speakers on close to 1,000 events annually.

Ownership category

akta.pro rank

Product category

Speaker Booking and Event Talent Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Speaker, Entertainment & Talent Booking (Corporate) (HSACADAK)

Keywords

• Keynote speaker booking
• Motivational speaker agency
• Corporate event speakers
• Professional speaker bureau
• Event speaker representation

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Speaker Commission: The company earns revenue by taking a commission from speakers on each booking. Services are free to client organizations - the tailored services are provided at no extra cost as the bureau takes a small commission from the speaker.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Speakers Bureau of Canada matches Canadian organizations with vetted keynote, motivational, Indigenous, mental health, athlete, business, and entertainment speakers for corporate events, conferences, and government functions. Bureau agents provide speaker search, recommendations, availability coordination, contracting, and event logistics management, with services offered at no charge to client organizations while earning commission from booked speakers.

Product overview

Speakers Bureau of Canada Inc operates as a Canadian talent and speaker agency that represents and connects event planners with motivational keynote speakers for corporate events across Canada. The company provides a matching and booking service for speakers across various categories including Indigenous speakers, mental health speakers, athletes, Olympians, business leaders, and entertainers. The service supports both virtual and in-person event formats, including virtual presentations for Zoom and MS Teams. Services include speaker search, recommendations, availability coordination, contracting, and event logistics management. The company offers speakers across different price points from budget speakers under $5,000 to premium speakers at higher price ranges.

Differentiator

Problem solved

Functional benefit

Products and services

• Keynote and Motivational Speaker Booking Service Full-service speaker matching and booking for Canadian organizations, providing vetted keynote, motivational, Indigenous, mental health, athlete, business, and entertainment speakers for conferences, corporate events, government functions, association meetings, and educational institution events. Bureau agents manage speaker search, recommendations, availability coordination, contracting, and event logistics; services are provided at no charge to client organizations while the bureau earns commission from booked speakers.
• Virtual Speaker Service Speaker delivery for online and hybrid events, including virtual presentations via platforms such as Zoom and MS Teams, in addition to in-person keynote and workshop formats.

Quantifiable outcome

• Organizations served
• +1 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• APB Speakers: APB Speakers is a global keynote and celebrity speakers bureau with a digital-first marketing approach, representing business, motivational, and celebrity speakers worldwide. Overlaps with Speakers Bureau of Canada on the buyer (event-planner) side and on speaker categories, but with an internationally broader talent pool.

Direct peers

• Gotham Artists: Gotham Artists is a U.S. speakers bureau and entertainment-booking agency representing keynote speakers, entertainers, and bands for corporate and private events. Directly comparable in commission-driven intermediary model and event-planner customer segment, with overlap on motivational and entertainment speaker categories.
• Premiere Speakers Bureau: Premiere Speakers Bureau is a U.S.-based full-service speakers bureau representing keynote and business speakers for corporate events. The same curated-roster + commission-referral model as Speakers Bureau of Canada, targeting the same types of event planners and offering comparable speaker categories (leadership, motivation, business).
• National Speakers Bureau: National Speakers Bureau is the leading Canadian-headquartered speaker agency, directly competing with Speakers Bureau of Canada for keynote bookings across corporate, association, and government events in Canada. Same commission-based model, overlapping roster categories, and direct competition for marquee Canadian clients.
• All American Entertainment (AAE): AAE is a large U.S. speakers bureau providing talent booking services for corporate and association events. Directly comparable in business model (intermediary, commission-based) and target customer (event planners sourcing keynote speakers), making it a primary peer despite operating primarily in the U.S. market.
• Big Speak Speakers Bureau: Big Speak is a U.S.-based speakers bureau and marketplace connecting event planners with keynote and motivational speakers. It directly competes with Speakers Bureau of Canada on the buyer side (event organizers) using a similar commission-based intermediary model, and represents an emerging marketplace-style approach to talent booking.
• The Lavin Agency: The Lavin Agency is a U.S.-based speakers bureau representing keynote speakers, thought leaders, and authors for corporate and association events. Directly comparable business model (commission on speaker bookings), overlapping end-customers (enterprise event planners), and the most established international competitor for cross-border keynote engagements.
• Harry Walker Agency: Harry Walker Agency is the longest-standing U.S. speakers bureau, representing celebrity and keynote talent for corporate events globally. Same commission-driven intermediary model and overlapping talent categories (celebrity, business, inspirational speakers) make it a strong direct peer for any bureau-led speaker booking operation.
• Greater Talent Network: Greater Talent Network is a U.S. speakers bureau representing business, motivational, and celebrity keynote speakers for association, corporate, and university events. Same intermediary-plus-commission model and same end-customers (meeting and event professionals) as Speakers Bureau of Canada.

Broad incumbents

• CAA Speakers (Creative Artists Agency): CAA Speakers is the talent-booking division of global entertainment and sports agency Creative Artists Agency, representing high-profile speakers, athletes, and entertainers for corporate events. Overlaps with Speakers Bureau of Canada on the keynote/celebrity speaker-booking side, but operates as a much larger, broader incumbent across entertainment representation broadly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/speakerscanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speakers Bureau Of Canada Inc