The BioMechanics Method

What The BioMechanics Method does

The BioMechanics Method, operated by The BioMechanics LLC (a California LLC founded in 2006 and headquartered in San Diego), is an online education business that delivers corrective exercise certification and continuing education to fitness, exercise, and health professionals. Its core curriculum comprises the foundational TBMM-CES (Corrective Exercise Specialist) certification — five modules covering structural assessment, muscles and movement, corrective exercise fundamentals, an exercise library of nearly 200 movements, and program design — and the industry-only TBMM-AdCES advanced certification (three modules on movement analysis, advanced program design, and practical application). Supplementary offerings include a bridging course for already-certified professionals, business courses (remote service delivery and practice building), a 538-page academic textbook co-published with Human Kinetics, and 30- and 60-minute live mentoring sessions delivered personally by founder Justin Price.

The business model is one-time perpetual licensing rather than subscription: individual courses and modules are priced between $19.95 (merchandise) and $832 (specialist bundle), with a textbook at $94 and live mentoring at $250–$500. Affirm-powered installment plans (0% APR, four interest-free payments) are offered to expand purchasing power. Course delivery runs on the Inspire360 LMS, which also powers dedicated portals for each distribution partner. Go-to-market combines direct e-commerce via thebiomechanicsmethod.com with a multi-partner distribution network spanning ACE, NETA, IDEA, MeFitPro, FitPro UK, Australian Fitness Network, Physiolution India, and Fitness Academy Asia, plus content marketing (YouTube, blog, social), an alumni-driven referral register, and limited institutional licensing into college and university degree programs.

Customer segments span personal trainers, strength and conditioning coaches, and corrective exercise specialists as the primary buyer; physical therapists, chiropractors, occupational therapists, and massage therapists as a secondary persona; and academic institutions as a tertiary B2B licensing channel. The company is privately held, bootstrapped, and founder-led, with no disclosed external funding, parent company, or subsidiary structure. Certified specialists are reported across 80+ countries, and techniques are used by professional athletes, sports teams, military forces, and celebrities per the company's own positioning.

Name

The BioMechanics Method

Legal name

The BioMechanics LLC

Website

https://thebiomechanicsmethod.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The BioMechanics Method is an online corrective exercise education company offering foundational (TBMM-CES) and advanced (TBMM-AdCES) certification courses, modules, and a textbook to fitness, exercise, and health professionals worldwide, delivered via an outsourced LMS and distributed through certifying-organization partnerships.

Ownership category

akta.pro rank

Product category

Corrective Exercise Education

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAIAM

Corrective Exercise, Movement Screening & Biomechanics

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYHSADAAAE

Corrective Exercise & Posture Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAD

Functional Fitness & Mobility Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYEDAAAHAB

Fitness & Exercise Training Education (Strength, Cardio, Mobility)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Corrective exercise education
• Fitness certification courses
• Musculoskeletal assessment training
• Online continuing education
• Exercise specialist training

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Course Sales: One-time purchase of individual online courses including foundational modules, advanced courses, and standalone continuing education courses. Includes digital materials, video content, and online testing.
2. Course Bundles: Bundle pricing for purchasing multiple courses together (e.g., Specialist Course Bundle combining TBMM-CES and TBMM-AdCES) at discounted rates. One-time purchase with savings of $279-$348 over individual purchases.
3. Textbook Sales: Sale of 538-page The BioMechanics Method for Corrective Exercise textbook (2nd edition) published in partnership with Human Kinetics. Available with or bundled with courses.
4. Live Assistance Mentoring Sessions: Personalized one-on-one mentoring sessions with Justin Price (creator of The BioMechanics Method) available in 30-minute ($250) and 60-minute ($500) formats for consultation on corrective exercise-related subjects.
5. Payment Plan Financing: Partnership with Affirm to offer installment payment options (4 interest-free payments or low monthly payments at 0% APR) on course purchases, enabling higher average order values.
6. Institutional Licensing: Licensing of curriculum, textbooks, and course materials to universities, colleges, and learning institutions for classroom use. Institutions receive ancillary materials and support.

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels8 records

Core offering

The BioMechanics Method provides online corrective exercise education and certification courses for fitness, exercise, and health professionals. The core offering consists of two certification programs — the foundational TBMM-CES (Corrective Exercise Specialist) and the advanced TBMM-AdCES (Advanced Corrective Exercise Specialist) — covering structural assessment, functional anatomy, corrective exercise techniques, an exercise library of nearly 200 exercises, and program design. Courses are approved for continuing education credits by major certifying organizations and delivered through the Inspire360 online learning platform.

Product overview

The BioMechanics Method is an online education platform offering a comprehensive corrective exercise curriculum through multiple certification courses, individual modules, course bundles, and supplementary products. The core offering consists of two certification programs: TBMM-CES (Corrective Exercise Specialist) - a foundational five-module certification covering structural assessment, anatomy, corrective exercise techniques, exercise library, and program design; and TBMM-AdCES (Advanced Corrective Exercise Specialist) - the industry's only advanced certification building on the foundational course with movement analysis and advanced program design. Individual course modules can be purchased separately or bundled for savings. The product portfolio also includes a bridging course for already-certified professionals, business-focused courses for remote services and professional practice, a 538-page textbook published with Human Kinetics, live mentoring sessions with founder Justin Price, and branded merchandise. All courses provide unlimited access, free test retakes, and CEC credits approved by major fitness organizations including ACE, NASM, ACSM, NSCA, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• TBMM-CES (Corrective Exercise Specialist) Certification Course The foundational corrective exercise specialist certification course consisting of five educational modules covering structural assessment, functional anatomy, corrective exercise techniques, an exercise library of nearly 200 exercises, and program design. Approved for continuing education credits by ACE, NASM, ACSM, NSCA, BOC, and others. Designed for fitness, exercise, and health professionals seeking specialization in corrective exercise.
• TBMM-AdCES (Advanced Corrective Exercise Specialist) Certification Course The industry's only advanced corrective exercise specialist certification, building on the TBMM-CES foundation with three modules covering movement analysis, advanced program design, and practical application. Designed for TBMM-CES holders who want to work with athletes and complex client cases.
• TBMM-CES Bridging Course Enables exercise, health and fitness professionals who already hold similar qualifications (FMS, NASM CES, ISSA CES, CSCS, etc.) to earn the TBMM-CES credential through an expedited pathway, providing access to the same materials as the full TBMM-CES course.
• Specialist Course Bundle Bundle containing both the TBMM-CES and TBMM-AdCES certification courses at a discounted price of $832 (reduced from $1,189), saving $309 over purchasing separately. Includes the foundational and advanced corrective exercise specialist certifications.
• The Corrective Exercise Business Professional Online business course for health, exercise and fitness professionals covering how to develop, operate, and market a successful corrective exercise business.
• How to Use The BioMechanics Method Remotely Business course teaching specialists how to provide effective corrective exercise services via live video feed, including modified assessment and exercise techniques for remote service offerings.
• The BioMechanics Method for Corrective Exercise Textbook (2nd Edition) 538-page academic textbook written by Justin Price in partnership with Human Kinetics. Contains core text material for the TBMM-CES certification course and is adopted in degree programs at colleges and universities.
• 30 Minute Live Assistance Mentoring Session 30-minute personalized, hands-on mentoring session with Justin Price (creator of The BioMechanics Method) covering structural assessment, movement analysis, corrective exercise programming, and business topics. TBMM-CES students receive a 10% discount.
• 60 Minute Live Assistance Mentoring Session

Quantifiable outcome

• Research shows 90% of people have muscle pain, joint dysfunction and movement limitations affecting ability to move and exercise successfully
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, minor and regional.

• ACE (American Council on Exercise)coreChannel Partner/ Reseller/ DistributorDistribution partnership allowing ACE certified professionals to access TBMM courses through dedicated portal (tbmm-acefitness.inspire360.com). ACE is a major fitness certifying organization with thousands of members worldwide.
• NETA (National Exercise Trainers Association)coreChannel Partner/ Reseller/ DistributorDistribution partnership for NETA members to access TBMM courses through dedicated portal (tbmm-netafit.inspire360.com). NETA is a major certifying organization for fitness professionals.
• FitPro UKminorChannel Partner/ Reseller/ DistributorUK-based fitness professional organization distributing TBMM courses to their member base in the United Kingdom market.
• Australian Fitness NetworkregionalChannel Partner/ Reseller/ DistributorAustralia and New Zealand fitness network distributing TBMM courses through dedicated portal (tbmm-fitnessnetwork.inspire360.com) to regional fitness professionals.
• IDEA Health & Fitness AssociationcoreChannel Partner/ Reseller/ DistributorDistribution partnership with IDEA for their members to access TBMM courses. IDEA is a major international health and fitness organization.
• Physiolution (India)regionalChannel Partner/ Reseller/ DistributorIndian fitness education provider distributing TBMM courses in the India market through their platform.
• Fitness Academy AsiaregionalChannel Partner/ Reseller/ DistributorAsian fitness education academy distributing TBMM courses throughout the Asia-Pacific region.
• MeFitProcoreChannel Partner/ Reseller/ DistributorGlobal fitness professional organization distributing TBMM courses to MeFitPro members worldwide.
• Human KineticscoreStrategic or Co-development PartnerAcademic publishing partnership for The BioMechanics Method for Corrective Exercise textbook (2nd edition). Human Kinetics is a leading academic publisher specializing in fitness and health education. Partnership includes ancillary materials for instructors and academic institutions.
• Inspire360coreTechnology or IntegrationOnline learning management system (LMS) hosting provider for all TBMM online courses. Provides course delivery platform, student access management, and certificate verification systems.
• AffirmminorGTM or Marketing PartnerFinancial technology partnership providing installment payment options (4 interest-free payments or low monthly payments at 0% APR) to make courses more accessible and drive higher conversion rates.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Emerging players

• Institute of Motion (IoM): Australian-based education provider offering corrective exercise and movement-focused practitioner courses; smaller in scale than TBMM but addresses the same corrective exercise specialist persona with adjacent methodologies.
• Dr. John Rusin Academy: Online performance and corrective training education platform for fitness professionals offering structured programs on pain-free performance, hypertrophy, and corrective strategies; competes for the same trainer persona with a digital-first model.

Direct peers

• CHEK Institute: Paul Chek's holistic corrective and high-performance coaching education company offering practitioner certifications in corrective exercise and movement; closely comparable to TBMM's niche of corrective exercise education for fitness professionals.
• NETA (National Exercise Trainers Association): National certifying organization for fitness professionals that also distributes TBMM courses; offers its own group exercise and personal training credentials, making it both a distribution partner and a direct competitor in the specialty fitness education category.
• Functional Movement Systems (FMS): Founded by Gray Cook, FMS offers movement screening, assessment, and corrective exercise certification programs that compete head-to-head with TBMM's Structural Assessment Process and CES curriculum in the corrective exercise specialist niche.

Broad incumbents

• NASM (National Academy of Sports Medicine): Major US fitness certification body offering its own Corrective Exercise Specialist (NASM-CES) credential alongside broader personal training and performance certifications; directly comparable to TBMM's foundational and advanced CES offerings but with much broader scope.
• NSCA (National Strength and Conditioning Association): Established credentialing body for strength and conditioning professionals with CSCS and TSAC-F certifications; overlaps with TBMM's advanced corrective exercise audience of performance and conditioning coaches.
• ACE (American Council on Exercise): One of the largest US fitness certifying organizations; distributes TBMM courses to its members but also offers its own specialty credentials, making it both a channel partner and a broad incumbent competitor in the fitness education space.
• ISSA (International Sports Sciences Association): Global online fitness education provider offering personal training, corrective exercise, and specialty certifications; competes in the same online-certification format with a broader catalog.
• Precision Nutrition: Well-known online education brand for fitness and nutrition coaching certifications; not a corrective exercise specialist but is a comparable online specialty education company targeting the same fitness professional buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/thebiomechanics
• YouTubeyoutube.com/user/BioMechanicsMethodTV
• Facebookfacebook.com/TheBioMechanicsMethod
• LinkedInlinkedin.com/company/the-biomechanics-method
• Instagraminstagram.com/thebiomechanicsmethod

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The BioMechanics Method