Swati Goorha Designs

What Swati Goorha Designs does

Swati Goorha Designs is a full-service interior design studio founded in 2013 by Swati Goorha, headquartered in New Providence, New Jersey. The firm provides high-end residential and commercial interior design across the New York, New Jersey, and Pennsylvania markets, with documented projects completed nationally and internationally. The core offering spans full-service residential design, kitchen and bathroom design, home office design, commercial work for corporate offices, hospitality and restaurants, public spaces and lobbies, plus specialized sustainable/green and vegan interior design services. Beyond project-based work, the studio operates a virtual consultation service ("Ask an Interior Designer") and sells a $250 Design Project Management Spreadsheet Bundle targeting design professionals. The team is small (4-5 personnel including founder, a designer, a project administrator, and a bookkeeper) and principal-led, with founder Swati Goorha personally conducting discovery calls.

The business model rests on three revenue streams: flat-fee design services billed on capped hours (with a 50% deposit at SOW signing and a 20-hour minimum on first engagements), furniture and case-goods procurement (with 100% deposit, 10-19% freight pass-through, and white-glove delivery fees at cost), and digital product sales. Distribution is primarily direct via Calendly-scheduled discovery calls, with an e-commerce shop and a content-driven funnel (Instagram, blog, newsletter) supporting top-of-funnel awareness. Go-to-market combines sales-led enterprise field work for commercial clients with a direct-to-consumer motion for residential and digital offerings.

The studio differentiates through a 400+ to-trade vendor network providing exclusive sourcing, founder-led creative direction grounded in an MS in Interior Architecture from Drexel University, and accumulated brand equity from features in Architectural Digest, Elle Decor, House Beautiful, Vogue India, HGTV, and 2024 Kips Bay Decorator Show House participation. Operations run on standard interior-design tooling (CAD, space planning, 3D drawing) supplemented by proprietary Excel-based project management templates; the firm is privately held and bootstrapped with no external funding.

Name

Swati Goorha Designs

Legal name

Swati Goorha Interior Design

Website

https://swatigoorha.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Swati Goorha Designs is a founder-led, full-service interior design studio in New Providence, NJ, offering high-end residential and commercial design across NJ, NY, and PA, plus virtual consultations and digital tools for design professionals.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Interior design services
• Residential interior design
• Commercial interior design
• Virtual design consulting
• Sustainable interior design

Headquarters

HQ city

New Providence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Full-Service Interior Design Fees: Flat fee design services based on estimated project hours, capped at certain number of hours. Initial deposit of 50% at SOW signing, balance after first presentation. Minimum 20-hour requirement for first projects.
2. E-commerce Products: Sale of digital products including the Design Project Management Spreadsheet Bundle at $250 per bundle.
3. Furniture and Merchandise Procurement: Sourcing and procurement of furniture, case goods, and materials for client projects. Requires 100% deposit for orders. Freight charges typically 10-19% of item cost plus white glove delivery fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Swati Goorha Designs is a full-service interior design studio providing comprehensive residential and commercial design services, including space planning, furniture and material procurement, project management, and installation. Offerings span specialized design (kitchen, bathroom, home office, sustainable, vegan), virtual consultations (Ask an Interior Designer), furniture procurement from 400+ to-trade vendors, and a digital product (Design Project Management Spreadsheet Bundle) sold via the company's online shop.

Product overview

Swati Goorha Designs is a full-service interior design studio offering a comprehensive suite of services centered on high-end residential and commercial interior design. The core offering is Full-Service Interior Design, supplemented by specialized services including Kitchen Design, Bathroom Design, Home Office Design, Home Accessory and Staging, Corporate Office Design, Hospitality & Restaurant Design, Public Spaces & Lobby Design, Sustainable & Green Interior Design, and Vegan Interior Design. The studio also offers a virtual consultation service called 'Ask an Interior Designer (AID)' for DIY clients seeking professional guidance, and a downloadable digital product: the Design Project Management Spreadsheet Bundle ($250). The portfolio showcases completed projects including residential homes (Grace House, Blue Hues), commercial spaces (Luminous Med Spa), and event design (Lenox Hill Gala). The studio's design philosophy emphasizes timeless aesthetics, sustainability, and personalized spaces that balance modern convenience with enduring design principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Interior Design
• Residential Interior Design
• Commercial Interior Design
• Kitchen Design
• Bathroom Design
• Home Office Design
• Corporate Office Design
• Hospitality & Restaurant Design
• Public Spaces & Lobby Design
• Sustainable & Green Interior Design
• Vegan Interior Design
• Home Accessory and Staging
• Ask an Interior Designer (AID)
• Design Project Management Spreadsheet Bundle
• Furniture and Merchandise Procurement

Quantifiable outcome

• Design projects completed across the country and overseas

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Trade Vendors NetworkcoreOthersNetwork of 400+ to-trade vendors worldwide providing exclusive access to furnishings, materials, fixtures, and finishes not available direct-to-consumers. These vendor relationships enable unique, curated design solutions for client projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• House of Jade Interiors: Full-service interior design firm with a similar founder-led model, residential/commercial focus, and editorial-driven brand. Comparable in team size, geographic flexibility, and full-service design engagement structure.
• Nate Berkus Associates: Established residential interior design firm with extensive media presence (TV shows, Target product line, books) and a similar founder-driven, high-end residential focus. Comparable in positioning as a celebrity-adjacent designer serving affluent homeowners with full-service design.
• Chango & Co. Brooklyn-based interior design firm offering residential and commercial design with a similar boutique team structure and founder-led model. Comparable in service breadth (full-service residential + commercial), team size, and design philosophy emphasizing personalized, layered spaces.
• Kelly Wearstler: Internationally recognized interior design studio known for high-end residential, hospitality, and commercial projects, with strong editorial presence in publications like Architectural Digest and Elle Decor. Comparable to Swati Goorha Designs in international press footprint, founder-led brand, and confident use of color and texture as design signature.
• Studio McGee: Salt Lake City-based full-service interior design studio specializing in high-end residential projects, with comparable brand-building through media partnerships (Netflix series, McGee & Co. product line) and a similar small-to-mid team structure. Highly comparable in target customer (affluent homeowners), service model (flat-fee full-service design), and content-led marketing approach.
• Amber Interiors: Los Angeles-based interior design firm offering residential design services and a successful e-commerce product line, mirroring Swati Goorha's combination of full-service design with digital product sales. Comparable in founder-led brand, productized digital offerings, and high-end residential positioning.
• Lindye Galloway Design: Orange County-based residential interior design firm with similar small-team structure, e-commerce/digital product offerings, and content-driven marketing approach. Comparable in target market (affluent homeowners), founder-led brand, and combination of design services with scalable digital products.

Emerging players

• Modsy: Virtual interior design service using 3D renderings to provide room designs at mid-market price points. Competes with Swati Goorha's "Ask an Interior Designer" virtual offering for DIY-leaning customers seeking remote design guidance without full-service commitment.
• Havenly: Online interior design platform connecting consumers with designers for room-by-room design at accessible price points. A partial competitor offering an alternative service model (virtual, lower-touch) to Swati Goorha's full-service offering; serves a different price tier but competes for the same end-customer consideration set.

Broad incumbents

• Crate & Barrel / CB2: Large home furnishings retailer offering in-store and online interior design services through their design programs. A broad incumbent that competes for the same affluent residential customers at a different price point, with greater brand recognition but lower design customization.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/swatigoorhadesigns

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swati Goorha Designs