SubCulture Coffee Roasters
SubCulture Coffee Roasters is a Florida specialty coffee roastery operating five South Florida cafes and a direct-to-consumer e-commerce and subscription business, selling small-batch single-origin and blended coffees plus a 2024-launched THC-infused beverage line.
- Company typePrivate
- Founded-
- HeadquartersWest Palm Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SubCulture Coffee Roasters does
SubCulture Coffee Roasters is a privately held specialty coffee roastery headquartered in West Palm Beach, Florida, operating five retail cafes across South Florida (West Palm Beach/Clematis, Jupiter, Palm Beach Gardens/PGA, Boca Raton/Mizner, and Delray Beach). The company roasts coffee in-house daily in small batches, sourcing seasonally from small-batch coffee farms worldwide to produce single-origin coffees and signature espresso blends (Cult Classic, Espresso, Huila Decaf) sold in 12 oz bags at $17-$19 price points. Beyond the cafe business, the company sells through a direct-to-consumer e-commerce site, a multi-tier subscription club ($16.85 to $50 per month) with grind and size customization, branded merchandise, and a wholesale program for other businesses, with online pickup ordering facilitated through the Toasttab platform.
The company's go-to-market is omnichannel D2C and small-format retail, anchored by location density in affluent Palm Beach County submarkets and reinforced by digital reach. In 2024, the company launched a THC-infused beverage line (5mg oat milk lattes and black cold brew) under a separate brand domain (drinksubculture.com), positioning the business at the intersection of specialty coffee and the emerging legal cannabis beverage category, with a free-shipping trial offer for new customers. Each cafe features a distinct design theme intended to drive cross-location visitation, and the company complements coffee with locally baked vegan and homemade cake options. Revenue mechanics span one-time retail (beans, baked goods, merchandise, in-cafe beverages), recurring subscriptions, and transaction-based wholesale supply, with no disclosed enterprise anchors and a structurally long-tail customer base.
SubCulture Coffee Roasters firmographics
Firmographics- Name
- SubCulture Coffee Roasters
- Legal name
- Subculture Coffee Roasters
- Website
- https://subculturecoffee.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SubCulture Coffee Roasters is a Florida specialty coffee roastery operating five South Florida cafes and a direct-to-consumer e-commerce and subscription business, selling small-batch single-origin and blended coffees plus a 2024-launched THC-infused beverage line.
- Ownership category
- akta.pro rank
SubCulture Coffee Roasters industry classification
Industry- Product category
- Specialty Coffee Roastery and Café
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)
Keywords
Where SubCulture Coffee Roasters is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
SubCulture Coffee Roasters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Coffee Sales: Sale of whole bean coffee and espresso products directly to consumers through physical cafe locations and e-commerce. Products include single origin coffees and signature espresso blends sold in 12 oz bags at $17-19 price points.
- Coffee Subscriptions: Monthly subscription service offering recurring deliveries of coffee products. Subscription tiers include single bag options starting at $16.85/month, two-bag subscriptions at $33/month, and three-bag options at $50. Multiple roast options available including Espresso, Cult Classic, Decaf, and single origin varieties.
- Cafe Food and Beverage: Revenue from food and beverage sales at physical cafe locations including specialty coffee drinks, THC infused lattes and cold brew products, and locally baked treats including vegan and homemade cake options.
- Merchandise: Sale of branded merchandise including apparel such as the Subculture BLOOM Tee at $25.
- Wholesale: Wholesale coffee supply to other businesses, with contact available via [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cult Classic Blend - 12 oz Bag |
| Unit Pricing | Pay-as-you-go | Espresso Blend - 12 oz Bag |
| Unit Pricing | Pay-as-you-go | Huila Decaf - 12 oz Bag |
| Subscription | Monthly | Single Bag Subscription Options |
| Subscription | Monthly | Two Bag Subscription |
| Subscription | Pay-as-you-go | Three Bag Subscription |
| Unit Pricing | Pay-as-you-go | Subculture BLOOM Tee |
| Unit Pricing | Pay-as-you-go | THC Infused Products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels1 record
SubCulture Coffee Roasters product offering
Product offeringCore offering
SubCulture Coffee Roasters roasts coffee in small batches in-house daily and sells retail whole-bean coffee, monthly customizable coffee subscriptions, café beverages (including legal THC-infused oat milk lattes and black cold brew at 5mg), locally baked vegan and homemade cakes, and branded merchandise across five South Florida café locations and a direct-to-consumer e-commerce site. The company also operates a wholesale coffee program supplying other businesses.
Product overview
SubCulture Coffee Roasters is a specialty coffee roastery operating multiple retail locations across South Florida (Clematis/West Palm Beach, Jupiter, PGA/Palm Beach Gardens, Mizner/Boca Raton, Delray). The company operates as a unified coffeehouse concept with three core product lines: (1) Retail Coffee — single origin and blended whole bean coffees sold in 12 oz bags including Cult Classic Blend, Espresso, and Huila Decaf; (2) Subscription Service — monthly delivery programs with customizable two-bag and three-bag plans plus single-origin subscriptions; (3) THC-Infused Beverages — newly launched cannabis-infused oat milk lattes and black cold brew sold through a separate domain. The company also offers merchandise (apparel) and a wholesale program for businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee Subscription Service
Companies that use SubCulture Coffee Roasters
Customer profileSegments2 records
Ideal customer profiles2 records
SubCulture Coffee Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SubCulture Coffee Roasters partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
SubCulture Coffee Roasters competitors and assessment
Company assessmentDirect peers
- Verve Coffee Roasters: Specialty roaster with cafes, retail bags, and subscription offerings anchored in single-origin sourcing. Comparable third-wave positioning and cafe-retail model.
- Intelligentsia Coffee: Third-wave specialty coffee roaster operating cafes and wholesale accounts. Comparable in single-origin focus, in-house roasting, and cafe-retail integration.
- Blue Bottle Coffee: Specialty coffee roaster and cafe chain owned by Nestlé. Comparable in in-house roasting, cafe-retail integration, and direct-to-consumer bean and subscription sales.
- La Colombe Coffee Roasters: Specialty roaster operating multiple cafes alongside wholesale and D2C channels. Comparable as a multi-cafe roastery concept with branded retail and subscription.
- Driftaway Coffee: Subscription-first specialty coffee company with rotating single-origin offerings. Directly comparable to SubCulture's subscription model and origin-story marketing.
- Counter Culture Coffee: Specialty roaster with a strong wholesale program, subscriptions, and sustainability-driven single-origin sourcing. Directly comparable to SubCulture's small-batch, B2B-plus-D2C model.
- Heart Coffee Roasters: Small-batch specialty roaster with cafes, subscriptions, and wholesale. Closely comparable in size, in-house roasting approach, and multi-channel D2C/B2B mix.
- Stumptown Coffee Roasters: Specialty small-batch coffee roaster with cafes, wholesale, and subscription programs. Directly comparable in roasting model, cafe-retail hybrid, and direct-to-consumer bean sales.
- Onyx Coffee Lab: Specialty roaster competing on competition-grade single-origin coffees with D2C and wholesale channels. Comparable in premium single-origin positioning and craft roasting.
Emerging players
- Cann: Cannabis-infused beverage brand. Directly comparable to SubCulture's newly launched THC-infused oat milk latte and cold brew line in product category and regulatory positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
SubCulture Coffee Roasters social profiles
Digital presenceSubCulture Coffee Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
SubCulture Coffee Roasters leadership team
Management profileNumber of profiles
SubCulture Coffee Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SubCulture Coffee Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SubCulture Coffee Roasters
What does SubCulture Coffee Roasters do?
SubCulture Coffee Roasters roasts coffee in small batches in-house daily and sells retail whole-bean coffee, monthly customizable coffee subscriptions, café beverages (including legal THC-infused oat milk lattes and black cold brew at 5mg), locally baked vegan and homemade cakes, and branded merchandise across five South Florida café locations and a direct-to-consumer e-commerce site. The company also operates a wholesale coffee program supplying other businesses.
Is SubCulture Coffee Roasters a public or private company?
SubCulture Coffee Roasters is a private company. It is classified as unknown and is currently operating.
When was SubCulture Coffee Roasters founded?
SubCulture Coffee Roasters was founded in -1. It employs 1 to 10 people.
Where is SubCulture Coffee Roasters based?
SubCulture Coffee Roasters is headquartered in West Palm Beach, United States, in the North America region.
How does SubCulture Coffee Roasters make money?
Five revenue lines are on record. Retail Coffee Sales are the primary driver. The others are coffee Subscriptions, cafe Food and Beverage, merchandise and wholesale.
Who are SubCulture Coffee Roasters's main competitors?
Direct peers on record are Verve Coffee Roasters, Intelligentsia Coffee, Blue Bottle Coffee, La Colombe Coffee Roasters, Driftaway Coffee, Counter Culture Coffee, Heart Coffee Roasters, Stumptown Coffee Roasters and Onyx Coffee Lab. Cann is listed as an emerging player.
Does SubCulture Coffee Roasters have an API?
No public API is recorded for SubCulture Coffee Roasters.
What industry is SubCulture Coffee Roasters in?
SubCulture Coffee Roasters's product category is Specialty Coffee Roastery and Café. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 31192 and its SIC code is 2080.