Swift Movement Studio

Name

Swift Movement Studio

Legal name

Swift Movement Studio LLC

Website

https://swift-movement.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Parkour and Movement Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Recreational and Vacation Camps (except Campgrounds) (721214), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Parkour training
• Acrobatics classes
• Movement education
• Youth fitness programs
• Birthday party venue

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Memberships: Recurring monthly memberships providing access to scheduled classes, open gym sessions, and member events. Multiple tier options based on days per week and class type. Family discounts available for multiple household members. Membership auto-renews on a monthly billing cycle.
2. Drop-in Class Fees: Per-visit class fees for non-members. First-time drop-in is offered at a heavily discounted rate (over 50% off standard price).
3. 6-Week Fitness Programs: Structured time-bound fitness programs (e.g., 6 Week Jumpstart) sold as one-time packages with a set number of sessions over a defined duration, led by specific coaches.
4. Birthday Party / Private Events: Private party bookings (birthday parties, corporate events, Nerf Wars) sold at tiered price points with varying inclusion levels (Standard, Plus, Deluxe). Additional revenue from extended party time and extra participants.
5. Camps: Seasonal and holiday camp registrations (summer, winter, spring break, fall) sold as week-long or multi-day packages.
6. Scholarship Program Revenue Reduction: The scholarship program offers 25% or 50% discounts on core memberships funded by setting aside up to 5% of monthly revenue. This reduces full-price revenue but serves as a customer retention and community investment mechanism.
7. Membership Hold Fees: $12 per 4 weeks fee charged to members placing their membership on hold.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Swift Movement Studio operates Cincinnati's only dedicated parkour and freerunning facility, providing group classes, private lessons, camps, and birthday party events for ages 4 through adult. The studio delivers structured parkour, acrobatics, yoga, flexibility, and fitness programming using a proprietary Level Band progression system, with revenue generated from monthly memberships, drop-in fees, seasonal camps, private events, and structured fitness challenges.

Product overview

Swift Movement Studio operates as a dedicated parkour and movement facility offering a unified program portfolio centered on parkour, acrobatics, and fitness instruction. The core offerings include Parkour and Acrobatics Classes and Fitness and Mobility Classes, which form the foundation of their weekly programming. These are supplemented by seasonal Camps (Summer, Winter, Spring, Fall), Birthday Party Packages, and Nerf Wars Events for special programming. All students progress through the Level Band System, a structured skill progression framework. The studio also offers Open Gym Access and Private Lessons as supplementary offerings. The studio maintains accessibility through a Scholarship Program and drives membership growth via a Bring a Friend Referral Program. The 6 Week Jumpstart Fitness Challenge represents their flagship fitness-focused structured program.

Differentiator

Problem solved

Functional benefit

Products and services

• Parkour and Acrobatics Classes Weekly group classes teaching parkour and acrobatics skills for ages 4 and up, with a structured level band progression system from beginner (White) through advanced levels (Red, RedWhite Swirl, RedBlack Swirl). Designed for children and adults seeking progressive movement skill development.
• Fitness and Mobility Classes Adult-focused fitness program including yoga, flexibility training, conditioning, and the 6 Week Jumpstart fitness challenge designed to build strength, confidence, and healthy living habits for adult members.
• 6 Week Jumpstart Fitness Challenge Structured fitness program meeting 3x per week (Tuesday/Thursday/Saturday) with progressive workouts, expert coaching by Coach Paul with support from Coach Melanie (nutrition and fitness), and community support for building strength and endurance over 6 weeks.
• Summer Camps Full-day parkour camps during summer break featuring themed weeks (Parkour, Movement Games, Tag, Nerf), games, crafts, and parkour challenges for all skill levels and ages.
• Seasonal Camps (Winter, Spring, Fall) Seasonal camp programs during winter, spring, and fall school breaks offering similar parkour activities as summer camps with age-appropriate games and skill development for children.
• Birthday Party Packages Private event hosting with parkour instruction, themed activities (Movement Games, Nerf Wars, Parkour Competition, Among Us), and catering options in Standard, Plus, and Deluxe tiers for birthdays, corporate events, and group outings.
• Nerf Wars Events Monthly youth Nerf battle events (1st and 3rd Saturdays) combining parkour skills with strategic gameplay in a safe, supervised environment. Open to non-members ages 7 and up.
• Open Gym Access Unstructured training time for members to practice skills, use equipment, and self-directed training. Level 3+ students gain access to advanced open training sessions.
• Private Lessons One-on-one coaching sessions with certified parkour instructors for personalized skill development, specific technique work, or accelerated learning.
• Monthly Memberships Recurring monthly memberships providing access to scheduled classes, open gym sessions, and member events. Multiple tier options based on days per week and class type. Family discounts available for multiple household members. All-access membership includes parkour, acrobatics, yoga, acro-yoga, flexibility, aerials, conditioning, adult games, and open gym time.

Quantifiable outcome

• 4.9/5 average review rating across Google and Facebook (200+ reviews)
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DEFY Trampoline & Adventure Parks: Multi-location trampoline and aerial adventure park chain offering structured classes, open jump, parties, and youth programming. Comparable on indoor active recreation, birthday-party revenue model, and youth fitness segments, but not parkour-specific.
• F45 Training: Global franchise fitness studio offering group functional training classes with a tiered membership model. Comparable business model (group classes, recurring memberships, coached fitness) but serves a different training category than Swift's parkour/acro focus.
• Sky Zone: National trampoline park chain offering open jump, fitness classes, parties, and youth events. Comparable as an indoor active-recreation operator targeting similar family/birthday-party and youth segments, but at much greater scale and broader scope than Swift's parkour focus.
• The Little Gym: Franchised children's gymnastics and movement enrichment gym chain with classes, camps, birthday parties, and a structured progression curriculum. Comparable on parent-purchaser buying behavior, youth movement curriculum, party revenue, and seasonal camp programming.

Direct peers

• Apex Movement: Multi-location parkour and freerunning academy in Colorado offering classes, camps, and competitions. Directly comparable as a dedicated parkour facility with structured progression systems, similar youth and adult segments, and event hosting.
• Urban Evolution: Parkour and freerunning gym chain with locations in Atlanta and the US Southeast. Direct peer — dedicated parkour facility, group classes, open gym, parties, and progressive curriculum comparable to Swift.

Emerging players

• House of Air: Indoor trampoline and aerial park in San Francisco offering structured classes, open jump, and youth programming. Overlaps with Swift on indoor movement-based youth programming, parties, and fitness-adjacent recreation, though not parkour-specific.

Others

• Storror: Parkour media collective and YouTube/TikTok brand featuring professional parkour athletes. Thematically adjacent — drives parkour awareness and consumer interest that ultimately funnels demand to facilities like Swift, but does not operate a gym.

Regional players

• Tempest Freerunning Academy: Parkour/freerunning academy in Vancouver, Canada offering classes, camps, and competitive teams. Closely comparable operating model (dedicated parkour gym, coached classes, structured progression) but geographically separate from Swift's Midwest US base.
• Parkour Generations: UK-based parkour training organization running dedicated parkour facilities, classes, and ADAPT certification. Comparable as a parkour-specific operator with a structured curriculum, but primarily serves the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdEftZ4oGl-E5F7WiBUCsQw
• Facebookfacebook.com/swiftmoves
• Instagraminstagram.com/swiftmovementstudio
• LinkedInlinkedin.com/company/swift-movement

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swift Movement Studio