Stay Safe Pty Ltd

What Stay Safe Pty Ltd does

Stay Safe Pty Ltd is an Australian-owned distributor of personal protective clothing, equipment, footwear, accessories and corporate clothing, established in 1998 and headquartered in Campbellfield, Melbourne. The company supplies a broad catalogue organised across twelve-plus categories including protective workwear, protective footwear (carrying brands such as Blundstone, Steel Blue, FXD, Oliver, Bata, Redback and Mongrel), respiratory protection, head, hearing and eye protection, hand protection, site safety and signage (including spill kits, dangerous goods storage, fire extinguishers and signage), height safety, janitorial and food industry products, gas detection, health and first aid, and a Covid protection range. Products listed span SKUs such as Sundstrom full-face respirators, Honeywell North 7700 half masks, Tyvek disposable overalls, DuPont Tyvek 400 coveralls, Blundstone safety boots, oil and hazchem spill kits, and Duoflex welding glasses, indicating a catalogue that combines third-party branded safety equipment with bundled consumables.

The business operates a B2B sales-led go-to-market motion, supported by a dedicated field sales team that conducts site reviews, training and administration-cost reduction initiatives for clients across construction, manufacturing, mining, food processing, janitorial and general industrial workplaces. Distribution runs through three channels: a direct field sales force targeting enterprise accounts, a company-owned e-commerce storefront at staysafe.net.au, and a third-party marketplace presence on GearUpOnline.com.au targeting SMB and individual buyers. Value-added services include embroidery, screen printing, employee named packaging and bulk pricing discounts, and pricing is not publicly disclosed — customers contact for quotes. The revenue model is hardware sales of PPE and safety products with bulk pricing tiers; the company does not disclose revenue, does not have any disclosed funding rounds, has no parent company, and is privately held with 1-10 employees.

Name

Stay Safe Pty Ltd

Legal name

Stay Safe Pty Ltd

Website

https://staysafe.net.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Stay Safe Pty Ltd is an Australian-owned B2B distributor, founded in 1998, that supplies personal protective clothing, equipment, footwear and corporate apparel to industrial and commercial customers across Australia. Sales are led by a dedicated field team and supplemented by e-commerce and marketplace channels.

Ownership category

akta.pro rank

Product category

Personal Protective Equipment

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK)

akta.pro secondary industries

Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK), Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF), Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers) (CRAAALAM)

Keywords

• Personal protective equipment
• Industrial safety supplies
• Protective workwear
• Safety footwear
• Respiratory protection equipment

Headquarters

HQ city

Campbellfield

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PPE and Safety Equipment Sales: Direct sale of personal protective clothing, equipment, footwear, accessories, corporate clothing and safety products to businesses across diverse industry groups. Revenue generated through product sales with bulk pricing discounts available.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Stay Safe Pty Ltd supplies a comprehensive range of Personal Protective Clothing & Equipment (PPE) and safety consumables, including spill kits, respirators, safety boots, eye protection, hand protection, workwear, and janitorial products, to industrial and commercial businesses. The company sells these items through a direct sales team, an online shop, and a partner marketplace, complemented by services such as site reviews and training.

Product overview

Stay Safe Pty Ltd is an Australian-owned company established in 1998, serving as a major supplier of Personal Protective Clothing and Equipment to diverse industry groups. The company operates a broad portfolio of safety-related products organized into main categories: Covid Protection Range (Surgical Masks, Face Visors, Disposable Gloves, Alcohol Wipes, Hand Sanitiser), Protective Workwear (Hi-Vis Workwear with 104 items, Workwear including Shirts, Trousers, Overalls, Jackets; Disposable Coveralls and Tyvek Overalls), Protective Footwear (Safety Footwear & Workboots featuring brands like Blundstone, Steel Blue, FXD, Oliver, Bata, Redback, Mongrel; Executive Footwear, Gumboots, Ladies Footwear), Respiratory Protection (Dust Masks, Respirators including Honeywell North 7700, Sundstrom Full/Half Face, Pro Choice Half Mask), Site Safety & Signage (Spill Kits in General, Hazchem, and Oil & Fuel variants; Dangerous Goods Storage, Fire Extinguishers, Safety Signage), Head/Hearing & Eye Protection (Spectacles, Safety Glasses, Goggles, Welding Glasses), Hand Protection (Disposable Gloves, Chemical Gloves, Cut Resistant Gloves), Janitorial & Food Industry products, Corporate Clothing (Business Shirts), Gas Detection, and Health & First Aid. The company also offers value-added services including Embroidery, Screen Printing, Employee Named Packaging, and Bulk Pricing Discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Spill Kits Spill containment kits for industrial and commercial workplaces to manage hazardous liquid spills.
• Respirators Respiratory protective equipment for workers exposed to dust, fumes, or hazardous atmospheres in industrial settings.
• Safety Boots Protective footwear designed for industrial and commercial work environments to prevent foot injuries.
• Eye Protection Safety glasses and goggles to protect workers' eyes from impact, debris, and chemical exposure.
• Hand Protection Protective gloves for industrial and commercial workers handling chemicals, sharp objects, or rough materials.
• Workwear Protective clothing and workwear for industrial and commercial workers requiring durable, safety-oriented apparel.
• Janitorial Products Janitorial and cleaning consumables supplied to industrial and commercial workplaces alongside PPE.
• Site Reviews On-site assessments of customer workplaces to recommend appropriate PPE selections and identify safety gaps.
• Training Training services for industrial and commercial customers on the correct use and maintenance of PPE products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ansell: Global leader in hand and body protection, manufacturing and distributing PPE including the gloves, respiratory, and protective apparel categories that overlap directly with Stay Safe's catalog.
• Honeywell Safety Products: Global safety equipment manufacturer whose respiratory, eye protection, and fall protection products (e.g., the North 7700 half mask carried by Stay Safe) compete across many of the same categories.
• MSA Safety: Global manufacturer of safety equipment including respiratory protection, gas detection, head/eye protection, and fall protection — directly overlapping with several of Stay Safe's listed categories (respiratory, gas detection, head/hearing/eye, height safety).
• 3M Safety: Multinational safety products manufacturer covering respirators, eye protection, hearing protection, and disposable PPE, overlapping with most of Stay Safe's product categories and competing for the same Australian buyers.

Direct peers

• Protective Industrial Products (PIP): Global PPE manufacturer and supplier offering hand protection, protective clothing, and safety products that compete in several of Stay Safe's core categories (gloves, workwear, eye protection).
• Aussie Workwear: Australian online retailer specializing in workwear, safety footwear, and PPE — competing with Stay Safe for the same SMB and individual buyer segment in Australia.
• Blackwoods: Australia's largest industrial and safety products distributor, offering PPE, workwear, footwear, and site safety supplies to the same construction, manufacturing, and mining customer base that Stay Safe targets.
• Total Safety Supplies: Australian distributor of PPE, workwear, and safety equipment serving industrial customers with a comparable catalog and sales-led model to Stay Safe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/stay-safe-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stay Safe Pty Ltd