Sumun

What Sumun does

Sumun Comunicación Global S.L. is a privately-held, 360° design, marketing, and strategic innovation agency founded in 2007 and headquartered in Zaragoza, Spain. The firm delivers integrated services spanning strategic brand consulting, visual identity, UX/UI design, web design and development, graphic design, audiovisual production, industrial/product infographics, and digital and offline marketing campaigns. Its core technology stack is anchored on WordPress CMS with deep customization (custom roles and permissions, custom post types, child themes, and bespoke plugins that preserve core integrity during updates), supplemented by HTML5, CSS3, JavaScript, PHP, and MySQL; differentiated delivery also includes WebGL with three.js and CSS 3D for 3D navigation environments. Methodological differentiation is articulated through the proprietary Sumun Project Journey (a four-phase agile sprint model: Kick Off, Conceptualization and Strategy, Design, Activation) and the Soul Brands approach, which couples internal brand foundations with external expression.

The agency monetizes through project-based professional services engagements with upfront budget agreements, supplemented by a subscription/recurring line under the Sumunazol sub-brand that sells prepaid web-maintenance packages in tiered 'mg' denominations (5mg at €275, 10mg at €495, 20mg at €925, plus a 40mg tier). Go-to-market is direct sales-led: clients engage via website contact forms, phone, email, WhatsApp, and in-person meetings at the Zaragoza office. Customer segments are hybrid, spanning mid-to-large companies seeking brand transformation, SMEs and local businesses, and government/public institutions (e.g., Ayuntamiento de Zaragoza, CSIC), with notable enterprise logos including Ibercaja, Decathlon, TROX España, Grupo Pronet, and Grupo Araven.

Operationally, Sumun runs with an 11-50 employee band and a published core team of 8 specialists covering design direction, development, marketing strategy, UX/UI, copywriting, social media, graphic design, and administration. Distribution is single-country domestic (Spain, primarily Aragón region) with no disclosed international footprint. The firm is entirely founder/partner-owned, with no external funding rounds, no parent company, no subsidiaries, and no disclosed M&A activity. Revenue is not publicly disclosed. The agency has accumulated 1,200+ projects across 400+ clients and has earned regional industry recognition (Anuaria de Oro 2020 in two categories; Aragón en La Red Best Web Design 2017 and 2018; CETEM International Furniture Design Competition 2nd prize in 2012).

Name

Sumun

Legal name

Sumun Comunicación Global S.L.

Website

https://sumun.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Sumun Comunicación Global is a Zaragoza-based, 360° design, marketing, and strategic innovation agency serving mid-to-large enterprises, SMEs, and government clients in Spain with brand strategy, visual identity, WordPress web development, UX/UI, audiovisual production, and digital campaigns.

Ownership category

akta.pro rank

Product category

Brand Strategy and Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Brand strategy services
• Visual identity design
• Web design development
• Marketing campaigns
• Graphic design

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Strategy & Identity Services: Project-based services including brand strategy, verbal identity, visual identity, research and CX. Pricing agreed upfront as project ceiling budget before starting.
2. Web Design & Development: Website and application design/development, UX-UI design, MVPs, and digital product creation.
3. Campaign Services: Digital and offline campaign creation, multimedia production, audiovisual production.
4. Sumunazol Web Maintenance: Hourly maintenance packages (5mg, 10mg, 20mg tiers) for ongoing web support, SEO, social media, and content updates. Prepaid packages with validity periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sumun is a 360° design, marketing, and strategic innovation agency that sells brand strategy, visual identity, UX/UI design, web design and development (with deep WordPress customization), graphic design, audiovisual production, industrial/product infographics, and digital and offline marketing campaign services. It also offers a recurring web maintenance service under the trademarked Sumunazol sub-brand. Deliverables are sold as discrete project engagements or prepaid maintenance packages to companies and institutions seeking brand transformation.

Product overview

Sumun Comunicación Global is a 360° design, marketing, and strategic innovation agency based in Zaragoza, Spain, founded in 2007. The agency offers an integrated suite of services centered on brand strategy and communication: strategic brand consulting (research, CX, verbal identity), visual identity and branding, UX/UI design, web design and development (with deep WordPress expertise including custom themes, child themes, and proprietary plugins), graphic design (packaging, editorial, signage), audiovisual production (combining 2D/3D animation with real footage), industrial design and product infographics, and digital/offline marketing campaigns. The agency also offers a web maintenance service under the Sumunazol sub-brand, providing ongoing technical support in tiered service packs.

Differentiator

Problem solved

Functional benefit

Brands

• Sumunazol: A web maintenance and technical support service offering billed hours of website maintenance, design, and programming assistance in pill-formatted packages (5mg, 10mg, 20mg, 40mg) with different validity periods.

Products and services

• Strategic Brand Consulting Brand strategy services including research, CX analysis, verbal identity development, and strategic positioning to help companies articulate their unique value proposition.
• Visual Identity & Branding Creation and redesign of corporate visual identities including logos, color systems, typography, and brand guidelines that ensure visual coherence across all touchpoints.
• UX & UI Design User experience and interface design services that translate strategic brand positioning into intuitive, user-centered digital and physical product experiences.
• Web Design & Development Design and programming of websites and web applications, including WordPress development with extreme customization (custom themes, child themes, bespoke plugins), static HTML/CSS/JavaScript sites, e-commerce solutions, MVPs, and digital product creation.
• Graphic Design Comprehensive graphic design services including corporate stationery, packaging, signage, editorial design, catalogs, brochures, and promotional materials.
• Audiovisual Production Video production for corporate videos, product demonstrations, process explanations, spots, and events, combining 2D and 3D animation with real-image integration, documentary scripts, and storyboards.
• Industrial Design & Product Infographics Volume study, 3D rendering, industrial product visualization, animated mascots, and product presentation tools for industrial and commercial applications.
• Digital & Offline Marketing Campaigns Campaign development including 360° communication campaigns, digital advertising, social media management, and traditional offline marketing materials such as posters, banners, and signage.
• Sumunazol Web Maintenance A trademarked recurring web maintenance service offering technical support, programming, CSS styling, front-end development, WordPress and Joomla CMS management, plugin updates, SEO, social media support, image editing, and content creation, sold in prepaid hourly packages (5mg, 10mg, 20mg).

Quantifiable outcome

• Over 1200 projects completed for 400+ clients since 2007
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HiberuscoreStrategic or Co-development Partner · 13 October 2020Technology partner for development of the 'Volveremos' app for Zaragoza City Council's small commerce support initiative. Hiberus developed the mobile application while Sumun handled creative campaign design and development.
• Brusau FilmsminorStrategic or Co-development Partner · 13 October 2020Audiovisual animation partner for the 'Volveremos' 360° communication campaign for Zaragoza City Council. Provided video animation services complementing Sumun's campaign design.
• CreattaminorStrategic or Co-development Partner · 2 April 2012Design collaboration partner for LuNi adaptable children's furniture project that won 2nd prize at CETEM International Furniture Design Competition. Joint development with Sumun and Río Mobiliario.
• Río MobiliariominorStrategic or Co-development Partner · 2 April 2012Manufacturing partner for LuNi adaptable children's furniture project. Sumun provided design, Creatta design proposals, Río Mobiliario manufactured the furniture.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Independent global design firm with partner-led studios delivering brand identity, digital, and editorial design. Comparable to Sumun in delivering premium brand work, though at a much larger scale and global reach.
• Landor & Fitch: Global branding and design consultancy with brand strategy, identity, and experience design. Comparable to Sumun in the brand strategy and identity domain, but operates at a much larger scale with offices worldwide.
• Interbrand: Global brand consultancy offering brand strategy, naming, visual identity, and brand valuation. Comparable to Sumun as a larger incumbent in the same brand transformation space with broader geographic reach.

Direct peers

• Morillas Brand Design: Barcelona-based independent brand design consultancy with expertise in brand strategy, visual identity, and packaging. Comparable to Sumun as a heritage Spanish design agency with a strategy-led approach.
• Folch Studio: Barcelona-based independent brand and editorial design studio with global brand strategy, naming, and content capabilities. Comparable to Sumun as a Spanish boutique agency with international brand work and a similar service mix.
• Erretres: Spanish design and branding studio offering identity, editorial, digital, and motion design. Direct competitor in the Spanish independent agency market with overlapping service offerings and similar client base.
• Apple Tree Communications: Madrid-based communications and creative agency with branding, advertising, and digital capabilities. Comparable to Sumun as a Spanish mid-to-large agency covering strategy, brand, and digital execution.
• Mucho Studio: A Madrid-based branding and digital design studio offering brand strategy, visual identity, editorial design, and web development. Highly comparable to Sumun as a Spanish independent design agency serving mid-to-large clients with a 360° approach.

Regional players

• Yrabi: Spanish design and branding agency with offices in Spain and Latin America. Comparable to Sumun in delivering identity and brand strategy, but with a stronger Latin American focus.
• Estudio Gus Rey: Independent Spanish design studio working in branding, art direction, and digital projects. Comparable to Sumun as a small specialty design agency operating in the Spanish market with similar project sizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SumunTV
• Facebookfacebook.com/Sumun.net
• LinkedInlinkedin.com/company/sumun
• Instagraminstagram.com/sumuntheagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sumun