Sovi Turismo Srl Soggiorno Viaggi Turismo

What Sovi Turismo Srl Soggiorno Viaggi Turismo does

Sunland Travel & Tourism, legally So.Vi. Turismo S.r.l. and operating as Sunland Viaggi e Turismo, is a privately held Italian destination management company founded in 1979 and headquartered at C.so Reginna 82 in Maiori on the Amalfi Coast. The company provides tourist ground handling services across continental South Italy — Campania, Amalfi Coast, Sorrento Peninsula, Cilento, and the Gulf of Naples — to major Italian and foreign tour operators and travel agents, and directly to individual travelers. Its service portfolio spans three pillars: accommodation (two managed properties in Ravello — Residence Villa Casale and Residence Le Villette — totaling approximately 250 beds), excursions (daily collective tours, food and wine experiences, cooking classes, exclusive VIP tours, and shore excursions to Pompeii, Vesuvius, Capri, Herculaneum, Paestum, and Sorrento priced €30–€560 per person), and events (full-service destination weddings, recommended by the British Consulate, and MICE services with named corporate clients including Ferrari, ACI, Henkel, Alcatel-Lucent, and CONI). Private door-to-door transfers by luxury Mercedes, vans, and minibuses (from €175 per group) connect airports and rail stations to resort towns.

The technology stack is light and operational rather than proprietary. Online booking and reservation are powered by the third-party bookingkit platform, which exposes both a consumer-facing tour booking system and a dedicated registered-operator portal offering confidential FIT rates and instant availability for travel trade partners. The website at sunland.it provides bilingual English/Italian content covering destinations, tours, accommodations, and event services. Destination management is supported by a curated supplier network of licensed guides, drivers, hotels, restaurants, and venues built over 45+ years of operation; dedicated guest booking portals are maintained for individual destination weddings through 2026.

Revenue is generated across multiple streams: B2B ground handling commissions and coordination fees from tour operators, accommodation revenue from the managed hotel properties, transaction-fee income from tours and transfers, and professional services fees for weddings and MICE events. Pricing is unit-based and pay-as-you-go with tiered rates by group size and pickup location, and peak-season rates apply from April to October. Distribution is hybrid: B2B through trade partner portals and direct relationships with tour operators, and B2C through the website and bookingkit-powered self-serve booking, with corporate and wedding sales conducted via direct consultation.

Name

Sovi Turismo Srl Soggiorno Viaggi Turismo

Legal name

So.Vi. Turismo S.r.l.

Website

https://sunland.it

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunland Travel & Tourism (So.Vi. Turismo S.r.l.) is a Maiori-based Italian destination management company, founded in 1979, providing ground handling, tours, transfers, weddings, MICE, and managed Amalfi Coast accommodations to tour operators, corporate clients, and individual travelers.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (56152), Travel Agencies (561510), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKAOAB

Concierge & Luxury Personal Itinerary Design

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

SECONDARYHSACAKAK

Group, Family & Multi-Generational Travel Planning

Home & Personal Services/Event & Personal Concierge Services/Travel & Itinerary Concierge Services

SECONDARYTHAEAFAC

Shore Excursion Operators (Tours & Activities)

Travel & Hospitality/Cruises & Maritime Leisure Travel/Cruise Booking, Shore Excursions & Port Services

SECONDARYTHAEAFAB

Cruise Travel Agencies & Specialist Cruise Consultants

Travel & Hospitality/Cruises & Maritime Leisure Travel/Cruise Booking, Shore Excursions & Port Services

Keywords

• Destination management services
• Ground handling services
• Tour operator services
• Destination wedding planning
• MICE event services

Headquarters

HQ city

Maiori

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Ground Handling Services: Tourist ground handling services in continental South Italy serving major Italian and foreign tour operators and travel agents. This is the core B2B revenue stream.
2. Hotel Management: Management of two hotels on the Amalfi Coast with total capacity of 250 beds, generating accommodation revenue.
3. Tours and Excursions: Daily collective tours, exclusive VIP tours, food & wine experiences, cooking classes, and archaeological site visits to Pompeii, Vesuvius, Capri, and other destinations. Prices range from €30 to €560 per person.
4. Transfer Services: Private door-to-door transfers by luxury Mercedes, vans, and minibuses from airports and railway stations to resort destinations along the Amalfi Coast.
5. Wedding Services: Full-service wedding organization including paperwork, beauty services, floral arrangements, photography, video, music, wedding cake, reception venue, transportation, and honeymoon planning for destination weddings on the Amalfi Coast.
6. MICE Services: Meeting, congress, incentive, and events services for corporate clients including venue selection, transportation, dining, entertainment, and team building activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

So.Vi. Turismo S.r.l. (operating as Sunland Travel & Tourism) provides ground handling and destination management services in continental South Italy, primarily the Amalfi Coast, Cilento, and Neapolitan Riviera. Its portfolio covers accommodation management (two residences totaling 250 beds in Ravello), daily collective and private excursions, food & wine experiences, private transfers, full-service destination wedding organization, and MICE (meetings, incentives, conferences, and events) services for both tour operator clients and individual travelers.

Product overview

Sunland (So.Vi. Turismo S.r.l.) is a travel and tourism company founded in 1979, providing ground handling services for tour operators and travel agents across continental South Italy, particularly the Amalfi Coast, Cilento, and Neapolitan Riviera. The company operates a diversified portfolio of travel services organized around three pillars: accommodation management (operating two hotels with 250 beds and managing vacation residences including Residence Villa Casale and Residence Le Villette), excursion services (daily collective tours, food & wine experiences, VIP tours, and shore excursions), and event services (wedding organization and MICE/meetings). All services are bookable through a proprietary online booking system powered by bookingkit, with dedicated portals for travel trade partners and wedding guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Excursions and Tours Organized daily tours and day trips from Amalfi Coast towns covering archaeological sites (Pompeii, Herculaneum), islands (Capri), and regional attractions including Pompeii & Vesuvius tours, Capri cruises, and small group tours. Targeted at individual travelers and tour operator clients.
• Food & Wine and Special Experiences Gastronomic experiences including wine tours, cooking classes, culinary walking tours, and food tastings across Campania Region, featuring visits to local farms, vineyards, and specialty producers. Pricing ranges from €147 to €410 per person depending on experience and group size.
• Wedding Services Full-service destination wedding organization on the Amalfi Coast including paperwork assistance, beauty services, floral arrangements, photography, video, music, transportation, reception venue selection, guest accommodations, and honeymoon planning. The company is recommended as a wedding organizer by the British Consulate.
• MICE (Meetings, Incentives, Conferences, Events) Business event services including meeting planning, team building activities, corporate event coordination, and venue selection for meetings, congresses, and incentive travel on the Amalfi Coast. Past clients include Ferrari, Alcatel-Lucent, Henkel, ACI, Università Federico II di Napoli, and others.
• Group Travel Services Group travel arrangements and coordination services for organized tour groups visiting the Amalfi Coast, Cilento, and Neapolitan Riviera regions, including accommodation, transfers, and guided excursions.
• Private Transfer Services Private door-to-door transportation services using luxury Mercedes vehicles, vans, and minibuses for airport and railway station transfers, covering Amalfi Coast, Capri, Sorrento, and Cilento areas. Pricing from €175 for Naples to Amalfi Coast transfers.
• Residence Villa Casale Vacation residence in Ravello featuring nine self-catering apartments with garden, swimming pool, and panoramic sea views, located near Villa Rufolo and main square. Part of Sunland's managed accommodation portfolio totaling 250 beds.
• Residence Le Villette Eleven-apartment residence in Ravello center with swimming pool, solarium, and facilities, located near Villa Rufolo and Villa Cimbrone. Part of Sunland's managed accommodation portfolio totaling 250 beds.
• Online Tours Booking System Online booking platform powered by bookingkit enabling tour operators, travel agents, and individual travelers to view FIT rates and instant availability, with real-time reservation capabilities for all tours, experiences, and accommodations.
• Destination Wedding Guest Booking Service Dedicated booking portal for wedding guests to reserve accommodations and transfers, with personalized pages for specific wedding events. Supports couples' destination weddings by simplifying group guest logistics.

Quantifiable outcome

• Two hotels managed with 250 beds capacity

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• bookingkitcoreTechnology or IntegrationThird-party online booking and reservation platform integrated into Sunland website for processing tour and experience bookings. Powers the online booking system with multi-language support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Viator (Tripadvisor): Global online tour and excursion aggregator listing Amalfi Coast experiences including Sunland's Pompeii, Capri, and cooking class products; competes in distribution and discoverability while serving as a partial sales channel for Sunland's tour inventory.
• GetYourGuide: Global tours and activities marketplace with strong Italy presence; represents a digital-first competitor and alternative distribution channel that competes with Sunland's bookingkit-powered online booking for the same Capri, Pompeii, and cooking-class demand.

Direct peers

• Veratour: Italy-focused tour operator offering packages, excursions, and resort-ground-handling services in Italian destinations, including Campania, with comparable channel structure (B2B agency network plus direct bookings).
• Hotelplan Italia (Hotel & Tour): Swiss-owned Italian tour operator providing packaged holidays, group tours, and accommodation across Italy, including Campania, with comparable B2B tour-operator distribution model.
• Go Ahead Tours Italy: US-based escorted tour specialist with substantial Italy inventory, comparable to Sunland's Pompeii/Vesuvius/Capri day-tour portfolio in terms of archaeological-site excursion content.
• Tauck Italy: Premium escorted-tour operator with a deep Italy program including Amalfi Coast itineraries; overlaps Sunland's higher-end private-VIP tour and small-group excursion tier.
• I Grandi Viaggi: Italian tour operator (MTA-listed) with packaged tours, hotel ownership, and destination management in Italian regions, comparable in scope (tours + accommodation + ground handling) to Sunland's integrated offering.
• Citalia: UK-based tour operator specializing exclusively in Italy, offering escorted tours, self-drive packages, and beach/coastal holidays — direct competitor in Italy-focused tour distribution, particularly via UK tour-operator partners that overlap Sunland's trade relationships.
• Alidays: Italian DMC and tour operator specializing in custom itineraries across Italy, comparable to Sunland as a B2B trade partner offering tours, transfers, accommodation, and event services to international tour operators.
• CIT Tours (Compagnia Italiana Turismo): Historic Italian tour operator active since 1924, organizing package holidays, escorted tours, and group travel across Italy — overlapping directly with Sunland's tour and excursion portfolio and B2B travel-agent channel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sunland-viaggi-e-turismo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sovi Turismo Srl Soggiorno Viaggi Turismo