What Schrack Technik Gmbh does

Schrack Technik GmbH is a Vienna-headquartered Austrian electrical engineering distributor founded in 1920, supplying more than 50,000 products across energy distribution, building automation, network infrastructure, photovoltaics, e-mobility charging, cables, and lighting to customers in Central and Eastern Europe. Its product portfolio spans proprietary lines such as the Modul 160/2000/2000TT/2500TT type-tested low-voltage switchgear assemblies, VISIO S switch programs, KNX-based smart building components, EasyLan fiber optic systems, SECURO 24 PRO and WirelessControl Professional emergency lighting, CION/i-charge EV wallboxes, REDUXI load management, and (post-April 2026) the acquired evon Smart Home building automation line to be rebranded as Schrack Technik Building Automation GmbH. The company complements its hardware catalog with proprietary digital planning tools — Schrack CAD Plug-In (10,000+ product database with EN 61439 thermal validation, integrated with AutoCAD and BricsCAD), VISIO S Configurator, LWL Trunk Konfigurator, and the Schrack Design distributor planner — plus the free Schrack for Students e-learning platform (1,800+ exercises, iOS/Android apps).

The business model is primarily B2B hardware distribution monetized through quote-based project pricing and registered-customer unit pricing, augmented by automated transactional channels (SOAP-based B2B API, Datanorm, BMECat, ebInterface, IDS, OCI) used by 250+ enterprise customers, and supported by professional services including the Schrack Academy training center, field sales consultation, and norm-compliant tender processing. Go-to-market is hybrid and channel-diversified: 7 physical stores across Austria (Vienna, Graz, Linz, Salzburg, Klagenfurt, Innsbruck, Dornbirn), 3 Vienna-area pickup stations, the bookable Tradeliner mobile showroom, regional outside sales (Außendienst), a self-service online shop with 24-hour warehouse delivery, and digital ecosystem integrations via EPLAN Data Portal (7,000+ products). Customer segments are diversified across electrical installation companies, industrial customers, and building technology professionals as primary buyers, with trade/craft businesses and vocational schools as secondary segments. The company is privately held under Schrack Technik International GmbH, with three managing directors (Wilhelm Großeibl, Franz Gletthofer, Andreas Fichtenbauer) and no disclosed venture or private equity ownership.

Name

Schrack Technik Gmbh

Legal name

Schrack Technik GmbH

Website

https://schrack.at

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Schrack Technik GmbH is an Austrian electrical engineering distributor founded in 1920, supplying 50,000+ products across energy distribution, building automation, networking, photovoltaic, and e-mobility to installers, industrial buyers, and building technology professionals across Central and Eastern Europe.

Ownership category

akta.pro rank

Product category

Electrical Equipment Distribution

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Switchgear & Switchboards (HV/MV/LV, GIS/AIS) (IMAGAAAB)

akta.pro secondary industry

Circuit Protection Devices (MCBs, MCCBs, ACBs, fuses, RCD/GFCI, surge protection) (IMAGAEAB)

Keywords

• Electrical wholesale distribution
• Energy distribution systems
• Building automation solutions
• Photovoltaic and storage
• Network infrastructure products

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Products Wholesale: Core revenue from distribution of over 50,000 electrical engineering products including energy technology, building automation, network technology, photovoltaic systems, e-mobility charging, cables, and lighting. Products sold through online shop, physical stores, and field sales with 24-hour delivery capability.
2. Professional Services: Customer consultation, project pricing support (LV Kalkulationsunterstützung), norm-compliant tender processing, and technical training through the Schrack Academy.
3. B2B Electronic Interfaces: B2B interface services including SOAP, UGL, Datanorm, IDS, OCI, and ebInterface for automated data exchange. Over 250 customers utilize these interfaces for article master data exchange, order processing, and invoice management.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Schrack Technik GmbH is an Austrian electrical engineering wholesaler founded in 1920 that distributes more than 50,000 products across energy distribution (Modul series up to 2500A), building technology (VISIO S switches, KNX smart home), network and data center infrastructure (cabinets, fiber, TANlock security), photovoltaic systems and storage, e-mobility charging (CION/i-charge), cables, and lighting. The company complements this portfolio with proprietary planning software, a free e-learning platform (Schrack for Students), the Schrack Academy training center, and value-added services such as B2B electronic interfaces for ERP integration and pickup stations across Austria with 24-hour delivery.

Product overview

Schrack Technik GmbH is an Austrian electrical wholesale company founded in 1920, offering over 50,000 products across 8 main categories with 24-hour delivery. The portfolio centers on energy distribution products (Modul 160, Modul 2000, Modul 2000TT, Modul 2500TT), building technology (VISIO S switches, KNX smart home, acquired evon Smart Home), network infrastructure (network cabinets, EasyLan fiber, SAT LINE, TANlock security), emergency lighting (SECURO 24 PRO, WirelessControl Professional), and e-mobility charging (CION/i-CHARGE). The company complements its product range with professional planning tools (Schrack CAD Plug-In, Schrack Design, LWL Trunk Configurator, Cooling Configurator), the Schrack for Students e-learning platform, and services including Pickup Stations, the Tradeliner mobile showroom, and the Schrack Academy training center. The product architecture follows a platform-plus-modules model where core electrical products (Modul series, VISIO switches) serve as the foundation, supplemented by digital planning tools and specialized solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Schrack for Students: Educational platform for electrical engineering students providing learning materials, tutorials, practice examples, and school support programs
• Schrack Academy
• VISIO S
• CION
• TANlock

Products and services

• Modul 2500TT Type-tested (bauartgeprüft) energy distribution module rated up to 2500A according to EN 61439, available from warehouse stock for industrial and commercial power distribution projects.
• Modul 2000TT Type-tested low-voltage switchgear combination for energy distribution applications in commercial and industrial settings.
• Modul 2000 Installation and meter distribution board system for residential and commercial electrical installations.
• Modul 160 Installation distribution board for smaller residential and light-commercial electrical installations.
• VISIO S Surface-mounted switch series for building electrical installations including switches, sockets, dimmers, and smart home control units.
• KNX Smart Home Building automation system based on the KNX standard, including actuators, sensors, and system devices for smart building control in residential and commercial projects.
• evon Smart Home Smart home and building automation solutions acquired by Schrack Technik (to be rebranded Schrack Technik Building Automation GmbH), serving residential and light-commercial customers in Austria.
• SECURO 24 PRO Emergency lighting system with advanced monitoring and control capabilities for commercial and public buildings.
• WirelessControl Professional 868 MHz wireless monitoring system for single-battery emergency luminaires with centralized status monitoring for facility managers.
• Network Cabinets DS/DW Network and server cabinets for data center and server room infrastructure deployments.
• EasyLan Fiber optic (LWL/Glasfaser) cabling solutions for enterprise and data center network infrastructure.
• SAT LINE Complete satellite and reception technology program including antennas, multiswitches, and single-cable systems for residential and commercial installations.
• TANlock Security solution for critical infrastructure network and server room environments, aligned with NIS2 directive requirements.
• CION i-charge / CION Pro / i-CHARGE Electric vehicle charging stations and wallboxes (CION product family) for residential, semi-public, and public charging applications.
• REDUXI Load management system for optimizing energy consumption and distribution in commercial and industrial energy systems.
• Energiespeichersysteme (Gewerbespeicher) Commercial and industrial energy storage systems for photovoltaic installations.
• PV-Wechselrichter Photovoltaic inverters for converting DC electricity from solar panels to AC for grid-tie and off-grid installations.
• Schrack CAD Plug-In CAD plug-in for AutoCAD and BricsCAD supporting distribution board planning according to EN 61439 with thermal design validation per IEC TR 60890 and a 10,000+ article database.
• Schrack Design Distribution board planning software with proven documentation for EN 61439 compliance.
• Schrack for Students (Elektrotechnik Lernplattform) Free electrotechnology e-learning platform with 1,800+ exercises, 25+ textbooks, tutorials, and community chat, available as iOS/Android app and web application for students and apprentices.
• LWL Trunk Konfigurator Online tool for configuring pre-assembled fiber optic trunk cables with selection of fiber types (OM4, OM3, OS2), fiber counts up to 144, cable lengths 1–500 m, and various connector types.
• Schaltschrank-Klimatisierungs-Konfigurator Free cabinet cooling/heating calculation tool for sizing climate-control solutions for electrical cabinets based on cabinet data, ambient conditions, and heat dissipation.
• Schrack Academy Professional development and product training center located in Oeynhausen/Traiskirchen offering courses on electrical engineering for customers and industry professionals.
• Pickup Station Service Parcel pickup service at three locations in the Vienna area (Oeynhausen, Wien Nord, Schwechat) plus Store Wien, enabling 24/7 order collection via access codes.
• Schrack Technik Tradeliner (Mobile Showroom) Mobile showroom truck stocked with product displays and workshop materials, bookable for on-site customer visits and trade show appearances.

Quantifiable outcome

• 24-hour delivery capability for warehouse stock products
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• evon Smart Home GmbHcoreStrategic or Co-development Partner · 24 April 2026Schrack Technik International GmbH acquired majority stake (to become Schrack Technik Building Automation GmbH after regulatory approval) in the Weiz-based building automation company. The acquisition aims to expand Schrack's portfolio with innovative smart home solutions. Joint management with Dipl.-Ing. Patrick Schaffernak (evon) and Ing. Thomas Schauhuber (Schrack). Production remains in Styria with partner Hiquel-Elektronik (37% shareholder).
• Hiquel-Elektronik- und Anlagenbau Gesellschaft m.b.H.coreStrategic or Co-development Partner · 24 April 2026Original majority shareholder of evon Smart Home GmbH since its founding in 2021. Remains as 37% minority shareholder after Schrack Technik's acquisition. Operates production facility in Southeast Styria where evon smart home products continue to be manufactured.
• Energy Alliance (Energie Allianz)minorOthersCertified partner of the Energy Alliance, an Austrian energy industry association providing quality assurance and industry standards compliance.
• Trade Association (Handelsverband)minorOthersTrustmark certification holder from the Austrian Retail Trade Association (Handelsverband), providing customer assurance of quality and reliability.
• Logistics PartnersminorChannel Partner/ Reseller/ DistributorDelivery partners enabling new shipping options including desired delivery date and complete shipment consolidation. Enables 24-hour delivery capability and pickup station operations.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Weidmüller: German specialist in industrial connectivity, power distribution, and cabinet building. Comparable to Schrack's industrial and Modul distribution-board business, particularly for type-tested low-voltage switchgear assemblies and CAD-planning workflows.
• Phoenix Contact: German market leader in industrial connection technology, automation, and power distribution components. Closely comparable to Schrack's industrial, energy distribution, and configurator/digital planning offering for professional installers.
• Hager Group: German family-owned specialist in electrical installation systems, energy distribution, and KNX building automation. Highly comparable to Schrack's core portfolio of Modul distribution boards, KNX smart home, and switchgear for the residential and light-commercial installer channel.
• RS Components: European distributor of industrial and electronic components with a strong e-commerce and B2B API model. Comparable to Schrack's online shop, B2B electronic interface ecosystem, and broad-line electrical/electronic product offering.

Broad incumbents

• ABB: Swiss-Swedish global leader in electrification and automation with strong CEE presence. Comparable to Schrack's portfolio in low-voltage switchgear, distribution boards, and KNX-adjacent building electrification products.
• Sonepar: World's largest independent B2B electrical distributor with extensive operations across Europe. Competes with Schrack's wholesale business across CEE and brings far greater scale on procurement, logistics, and digital B2B integration.
• Eaton: US-listed global power management company with a major European presence in switchgear, UPS, and energy distribution. Overlaps with Schrack's Modul family, emergency lighting (SECURO 24 PRO), and power quality offerings.
• Schneider Electric: French global specialist in energy management and automation with a broad portfolio of low-voltage distribution, KNX, and EV charging products. Competes with Schrack across energy distribution, building automation, and e-mobility categories.
• Würth: German global market leader in fasteners, tools, and technical trade supplies with an expanding electrical and PV/e-mobility offering. Overlaps with Schrack's craft-trades and trade counter customer base in CEE.
• Rexel: Global French-listed electrical distribution group with deep European footprint. Directly comparable to Schrack's multi-channel electrical wholesale model, with overlapping focus on energy efficiency, PV, e-mobility, and B2B digital services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SchrackTechnik
• Facebookfacebook.com/schracktechnik
• LinkedInlinkedin.com/company/schrack-technik-gmbh
• Instagraminstagram.com/schrack.technik

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schrack Technik Gmbh