What Solana Romania Srl does

Sole Mizo Romania Srl is a Romanian food-products distribution subsidiary of Hungary's Bonafarm Group, founded in 2008 and headquartered in Timisoara. The company imports and distributes dairy, cured meat, poultry semi-prepared products, and wines under five brands — Mizo and Sole (dairy), Pick (cured meats), Valdor (poultry), and Teleki (wines) — sourcing primarily from related Hungarian producers within Bonafarm (Sole Mizo Zrt, Pick Zrt, Hungerit Zrt, Csányi Winery). Through two logistics centers in Timisoara and Bucharest, products reach modern retail chains and wholesale channels across all regions of Romania.

The portfolio is anchored on three differentiated product franchises with traditional or technical specificity: Mizo's A2 beta-casein lactose-free milk sourced from a genetically tested herd at the Csípőtelek farm since 1972; Pick's Winter Salami produced since 1869 using a secret recipe, beech-wood cold-smoking and 80–90 day natural mold maturation; and Teleki's wines from Hungary's Villány region. Valdor adds a ready-to-cook poultry range (nuggets, schnitzel, medallions, croquettes) produced by Hungerit Zrt, which carries more than 100 years of meat-processing tradition. Sole rounds out the offering with UHT cooking creams, butter creams, processed cheese, and lactose-free variants. The portfolio has been incrementally expanded every few years since founding, with Pick (2013), Teleki (2020) and Valdor (2022) added sequentially.

Commercially, the company operates as a B2B distribution layer rather than a direct-to-consumer retailer: revenue is generated entirely through physical product sales (hardware sales model) to Romanian modern retail chains and wholesale distributors, with orders routed through dedicated B2B email channels ([email protected] and [email protected]). Pricing is set at retail and is not publicly disclosed. Consumer marketing is multi-channel — Facebook, Instagram and YouTube accounts for each brand plus a recipe-content hub on the company website — but the underlying transactional mechanism is shelf placement through retailer partnerships. The company has no public funding, no disclosed revenue, no named management team in the public domain, and no subsidiaries; its strategic direction is set by the Bonafarm parent group.

Name

Solana Romania Srl

Legal name

S.C. Sole Mizo Romania SRL

Website

https://solemizo.ro

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sole Mizo Romania Srl is the Romanian distribution arm of Hungary's Bonafarm Group, importing and distributing dairy, cured meats, poultry semi-prepared products, and wines under the Mizo, Pick, Valdor, Teleki and Sole brands to modern retail chains nationwide via logistics hubs in Timisoara and Bucharest.

Ownership category

akta.pro rank

Product category

Food Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)

Keywords

• Dairy products distribution
• Cured meat distribution
• Branded food wholesale
• Packaged food distribution
• Wine and beverage distribution

Headquarters

HQ city

Timisoara

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Dairy Products Sales: Sole Mizo Romania distributes a full range of dairy products including fresh milk, UHT milk, yogurt, cream, sour cream, butter, butter creams, fresh cheese, kefir, lactose-free products, A2 milk, protein-enriched dairy drinks, and ready-to-drink coffee beverages under the Mizo and Sole brands. Revenue is generated through the sale of packaged food products to retail chains and end consumers across Romania.
2. Cured Meat and Deli Products Sales: Distribution of Pick brand premium cured meats including Winter Salami (celebrated for 150+ years), sausages, crenvursti, sliced meats, parizer, pate, and various salam varieties. Also Valdor brand poultry-based semi-prepared products including medallions, croquettes, nuggets, duck, schnitzel, and fillets. Revenue generated through product sales to retail.
3. Wine Sales: Distribution of Teleki wines including white wines (Chardonnay, Irsai Oliver, Balzsamos Cuvee, Harslevelu), red wines (Cabernet Sauvignon, Merlot, Franc, Syrah, Cuvee, KőVilla series, Super Premium Franc), and rose wines (Rose Cuvee, Villanyi Syrah Rose). Revenue generated through product sales to retail and potentially to HORECA channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sole Mizo Romania Srl distributes dairy products, cured meat products, poultry-based semi-prepared foods, and wines from the Bonafarm Group brand portfolio (Mizo, Pick, Valdor, Teleki, SOLE) to Romanian retail chains. The company operates logistics centers in Timisoara and Bucharest to serve modern retail customers nationwide. Its role is purely commercial distribution for the group's brands in the Romanian market.

Product overview

Sole Mizo Romania Srl is a food and beverage distribution company that operates as a multi-brand portfolio distributor for the Bonafarm Group of Hungary. The company offers a diversified product portfolio organized into five main sub-brands: Mizo (dairy products including milk, yogurt, cheese, cream, butter, and coffee drinks), Pick (premium meat products and sausages with over 150 years of tradition), Valdor (poultry-based semi-prepared products including nuggets, schnitzel, and medallions), Teleki (wines including white, red, and rosé varieties), and SOLE (UHT cooking products, butter creams, and processed cheese). The company distributes products from its logistics centers in Timișoara and Bucharest throughout Romania. Key specialty offerings include A2 lactose-free milk from the Csípőtelek farm and high-protein HIPRO dairy products.

Differentiator

Problem solved

Functional benefit

Brands

• Mizo: Complete range of healthy and delicious dairy products, made with experience and modern technology, including lactose-free variants. Products include milk, yogurt, kefir, fresh cheese, cream, butter, coffee drinks, and protein products.
• Pick
• Valdor
• Teleki
• SOLE

Products and services

• Mizo Dairy Brand Portfolio
• Pick Cured Meat Brand Portfolio
• Valdor Poultry Brand Portfolio
• Teleki Wine Brand Portfolio
• SOLE UHT Dairy Brand Portfolio
• Mizo A2 Lactose-Free Milk
• PICKSTICK Snack Sausages
• Mizo Protein and RTD Coffee Products High-protein dairy and ready-to-drink coffee products under the Mizo brand, including MIZO PROTE!N (HIPRO) and Mizo Coffee variants, supplied to Romanian modern retail chains.
• Pick Winter Salami Premium traditional cured salami produced under the Pick brand using a heritage recipe, supplied to Romanian modern retail chains as part of the Bonafarm Group portfolio.

Quantifiable outcome

• Pick Winter Salami is matured for minimum 80 days (up to 90 days), cold-smoked for two weeks with beech wood dried for two years, and produced with hand-cut meat following a recipe unchanged since 1869.
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bonafarm GroupcoreStrategic or Co-development Partner · 1 January 2025Sole Mizo Romania is an integral part of the Bonafarm Group, Hungary's leading food group. The company distributes Bonafarm's portfolio of brands in Romania including Mizo (dairy), Pick (meats), Valdor (poultry products), Teleki (wines), and Sole (dairy products). Founded in 2008 as the Romanian arm of Sole Mizo Zrt, the company expanded its portfolio since 2013 with Pick (2013), Teleki (2020), and Valdor (2022) brands. Bonafarm Group includes companies such as Pick Zrt (Europe's largest dry meat production capacity), Herz, Mizo Zrt, Hungerit, and others.
• Meat.Milk Expo-Conference 2025minorGTM or Marketing Partner · 1 January 2025Sole Mizo Romania participated as a Partner at the Meat.Milk 2025 Expo-Conference, an international industry event for food sector professionals held May 26-27, 2025, at Hotel Alpin, Poiana Brașov. The event provides a platform to showcase the company's extended portfolio and engage with retail and industry partners.
• Pick Zrt (Hungary)coreChannel Partner/ Reseller/ DistributorPick Zrt is Hungary's leading meat industry company and part of Bonafarm Group, with a 150+ year tradition producing premium cured meats including the famous Pick Original Winter Salami. Pick holds the largest dry meat production capacity in Central Europe. Sole Mizo Romania distributes Pick brand products in Romania.
• Hungerit Zrt (Hungary)coreChannel Partner/ Reseller/ DistributorHungerit Zrt produces the Valdor brand of poultry-based semi-prepared products with over 100 years of tradition in meat processing. Sole Mizo Romania distributes Valdor products in Romania, including medallions, croquettes, nuggets, duck, schnitzel, and fillets.
• Csányi Winery Ltd. (Hungary)coreChannel Partner/ Reseller/ DistributorCsányi Winery Ltd. is a major Hungarian winery producing Teleki wines from the Villány wine region. Sole Mizo Romania distributes Teleki wines in Romania including the KőVilla premium line and the Vesper emblematic wine. Some Teleki products such as KőVilla Villányi Syrah are explicitly produced and bottled by Csányi Winery Ltd.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Danone Romania: Major multinational dairy manufacturer active in Romania with broad dairy and plant-based portfolios. Comparable to Sole Mizo Romania as a competing branded dairy supplier on Romanian retail shelves, particularly in yogurt, fresh dairy, and lactose-free segments.
• Csányi Winery Ltd. Hungarian winery producing the Teleki wines (including Villány appellation SKUs) distributed in Romania. Comparable as the producer of the wine portfolio Sole Mizo Romania sells, sharing the cross-border Hungary-to-Romania distribution model.
• Hungerit Zrt: Hungarian sister company producing the Valdor poultry semi-prepared brand distributed by Sole Mizo Romania. Comparable in product category (poultry meat products) and as a sister Bonafarm subsidiary with parallel Romanian-market ambitions.
• Sole Mizo Zrt: Hungarian dairy producer (Bonafarm Group) supplying the Mizo and Sole brands distributed in Romania. Comparable as the upstream dairy manufacturer whose innovation pipeline (e.g., A2, lactose-free, PROTE!N) feeds Sole Mizo Romania's portfolio.
• FrieslandCampina Romania: International dairy cooperative producing and distributing branded dairy in Romania. Comparable as a multi-category dairy competitor with similar retail-chain distribution dynamics and presence in fresh and UHT milk, yogurt, and dairy drinks.
• Lactalis Romania (Albalact): One of the largest local dairy producers in Romania (acquired by Lactalis). Comparable as a domestically rooted, broad-line dairy competitor with strong retail relationships — a direct counter-position to Mizo/Sole on Romanian shelves.

Broad incumbents

• Metro Cash & Carry Romania: HoReCa- and trade-focused cash & carry operator distributing groceries and food products to professional buyers across Romania. Comparable as a parallel multi-category food distribution channel competing for the same supplier brands and HORECA customers.
• Carrefour Romania: Leading hypermarket chain in Romania with extensive own-brand grocery and food assortment. Comparable as both a key retail customer for Sole Mizo Romania and an indirect competitor through private-label SKUs in dairy, meat, and wine categories.
• Bonafarm Group: Hungarian diversified food conglomerate and parent of Sole Mizo Romania. Comparable as the umbrella group whose portfolio strategy, capital allocation, and brand decisions directly determine Sole Mizo Romania's product mix, growth, and risk profile.
• Pick Zrt: Hungarian sister company and producer of the Pick cured-meat brand distributed in Romania. Comparable as the upstream supplier of the meat portfolio Sole Mizo Romania sells, with overlapping end-markets and shared Bonafarm Group economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sole-mizo-romania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solana Romania Srl