The Gaia School of Healing & Earth Education

What The Gaia School of Healing & Earth Education does

The Gaia School of Healing & Earth Education is a privately held, founder-led educational organization founded in 2001 by Sage L. Maurer, originally in Boston, Massachusetts, and now operating from a 10-acre campus in Westminster, Vermont (Southern Vermont, approximately 2 hours from Boston and 3.5 hours from NYC). The school offers online and in-person courses, apprenticeships, retreats, and private healing sessions in herbalism, sacred plant medicine, ethnobotany, spiritual ecology, and holistic healing.

The core product is a multi-year apprenticeship ladder — Year One (130 hours, foundational herbalism), Year Two (160 hours, advanced plant medicine and clinical skills), and the newly online Year Three — supplemented by a 10-month "Plant Path" Mentorship for practitioners starting herbal businesses. The standard delivery platform is live Zoom classes with recorded modules, hosted commerce via a Squarespace website with PayPal checkout, and an Instagram/Facebook-led social presence. Specialized $300-$400 add-on modules (Tropical Plant Medicine, Medicine of Trees, Phytochemistry, Cannabis Ethnobotany, Magical Herbalism, Communicating with Plants, Tea Meditation) extend the catalog below the apprenticeship price point.

The business model is direct-to-consumer with a global self-serve funnel: website enrollment, sliding-scale tuition ($1,600-$2,500 for apprenticeships with BIPOC-specific pricing tiers), monthly payment plans, and $300-$350 non-refundable deposits. Distribution combines online (Zoom) delivery with in-person apprenticeships at satellite training locations in Toronto, Sweden, and Colombia, and premium-priced international retreats ($1,650-$1,875) via venue partnerships with La Cusinga Eco Lodge (Costa Rica), Boghill Centre and Crannog Eco Farm (Ireland), and an Oahu, Hawaii workshop site. Limited herbal consultations with the founder (~$85-$200 per session) add a professional-services revenue layer. The organization has no disclosed institutional funding, no parent company, and no patents, certifications, or awards on file.

Name

The Gaia School of Healing & Earth Education

Legal name

The Gaia School of Healing & Earth Education

Website

https://gaiaschoolofhealing.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

The Gaia School of Healing & Earth Education is a privately held, founder-led school founded in 2001 that offers online and in-person apprenticeships, courses, retreats, and consultations in herbalism and sacred plant medicine, serving individual students across the US, Canada, Sweden, Colombia, Costa Rica, Ireland, and Hawaii.

Ownership category

akta.pro rank

Product category

Education

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education & Instructional Practice Professional Development (EDAGANAL)

Keywords

• Healing education
• Earth education
• Holistic training
• Wellness courses
• Alternative medicine school

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Apprenticeship Tuition: Year-long in-person and online apprenticeships in sacred plant medicine, with tuition ranging from $1,600-$2,500 on a sliding scale. Includes hands-on training, monthly classes, and certification upon completion.
2. Herbal Consultations: One-on-one herbal consultation and healing sessions with Sage Maurer at $85-$120/hour sliding scale for consultations, $150-$200 for energy healing and bodywork sessions.
3. Online Course Series: Specialized online courses including Tropical Plant Medicine ($400), Medicine of Trees ($350), Phytochemistry of Plants ($300), Cannabis Ethnobotany ($300), and Magical Herbalism ($300). Delivered via live Zoom with recordings.
4. Retreats and Workshops: In-person retreats in Costa Rica ($1,650-$1,850), Ireland ($1,675-$1,875), and Hawaii ($250-$350 per weekend). Includes accommodation, meals, and immersive plant medicine education.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

No source content was provided describing what The Gaia School of Healing & Earth Education fundamentally offers.

Product overview

The Gaia School of Healing & Earth Education offers a comprehensive educational platform for herbalism and sacred plant medicine training. The core offerings include Year One and Year Two Apprenticeships available in both online (A Year of Gaia) and in-person formats held in Vermont, plus a Year Three Mentorship program. These are complemented by specialized online course modules covering Tropical Plant Medicine, The Medicine of Trees, Phytochemistry of Plants, Medicinal Uses of Cannabis, and Magical Herbalism. The school also provides short-format intensives such as Communicating with Plants and Tea Meditation in the Garden, plus private healing consultations and international retreat experiences in Costa Rica, Ireland, and Hawaii. The platform delivers content primarily via Zoom with recorded sessions, and accepts payment through PayPal.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Graduates go on to create their own herbal businesses, schools, and holistic practices

Named customers2 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• La Cusinga Eco LodgeminorOthersVenue partner for tropical plant medicine retreats in Costa Rica. Eco-lodge on southern Pacific coast with 250 hectares of virgin rainforest, part of private nature reserve bordering Ballena Marine National Park.
• Boghill CentreminorOthersVenue partner for Ireland retreats. Residential holistic retreat center in North Clare, situated in 50 acres of natural bogland in the Burren & Cliffs of Moher Geopark. Certified Gold Standard EcoTourism.
• Crannog Eco FarmminorOthersVenue partner for Ireland retreats. 14-acre paradise of natural gardens with yoga studio, accommodation in cabins, yurts and bell tents. Gold Standard EcoTourism certified by Global Sustainable Tourism Council.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Herbal Academy: Online and hybrid herbalism education platform offering introductory to advanced courses. Directly comparable as a DTC herbal education school with multi-tier course offerings targeting similar customer segments (beginners through aspiring practitioners).
• Chestnut School of Herbal Medicine: Offers online herbal medicine courses and apprenticeships with focus on bioregional herbalism and medicine making. Directly comparable to Gaia in product type (online courses + immersive programs), customer base, and educational philosophy.
• Sage Mountain Botanicals (Rosemary Gladstar): Long-established herbal education center founded by renowned herbalist Rosemary Gladstar, offering apprenticeships and workshops in Vermont. Direct peer competing in same geography and customer segment with similar folk/ancestral herbalism focus.
• School of Evolutionary Herbalism: Online herbal medicine school offering year-long programs in foundational and clinical herbalism. Directly comparable as online herbal education provider targeting aspiring practitioners with structured curricula.
• Midwest School of Herbal Studies: Offers foundational and clinical herbalism courses, both online and in-person. Comparable as multi-tier herbal education provider with similar target customer (aspiring herbalists seeking structured training).

Emerging players

• David Crow / Floracopeia: Plant medicine educator offering online courses and aromatic plant education. Comparable as plant medicine educational content provider, though more focused on essential oils/aromatics and with broader author/educator brand.

Others

• American Herbalists Guild: Professional association for herbalists in the US providing directory, continuing education, and community. Not a direct competitor but adjacent ecosystem player serving same practitioner community Gaia's graduates enter.

Broad incumbents

• Pacific Rim College: Accredited Canadian college offering diploma programs in herbal medicine, holistic nutrition, and acupuncture. Broader incumbent with degree-granting authority; competes for career-oriented herbal students who need recognized credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thegaiaschoolofhealing
• Facebookfacebook.com/pg/thegaiaschoolofhealing/photos/?album_id=424716037588034&tab=album

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gaia School of Healing & Earth Education