What Ter Srl does

Ter Srl (legal name TER Tecno Elettrica Ravasi Srl a socio unico) is an Italian industrial manufacturer founded in 1962 by Sergio Blasi and headquartered in Olgiate Molgora (Lecco province), with operational facilities in Calco. The company designs and produces industrial command and control devices for lifting equipment, machinery, process control, and safety systems. Its portfolio spans 13 product families, including wall-mounted and pendant control stations, industrial joysticks, rotary and position limit switches, signal lamps, slip ring collectors, cable and hose reels, footswitches, electronic encoders, ATEX-certified explosion-proof devices, radio remote controls, and anemometers for wind energy applications.

TER's core technical positioning is the integration of mechanics and electronics with proprietary product traceability coding and systematic HALT (Highly Accelerated Life Test) validation at certified external laboratories. Manufacturing is conducted entirely in Italy, and the product range is certified to ISO 9001 (since 1993), ISO 14001 (since 2021), CE, UKCA, cULus, SIL1, BGVC1, ATEX, REACH, and RoHS standards. Customer-facing infrastructure includes a product configurator (since 2012) and an e-commerce platform (since 2016).

The business model is hardware sales of industrial control devices, distributed through a network of 27 exclusive distributors serving 94 countries, supplemented by direct sales in Italy (led by Sales Manager Fabio Tisat) and direct e-commerce. Go-to-market is enterprise field sales for OEMs and industrial end-users, supported by participation in major international trade shows (Hannover Messe, ConExpo, SPS Nuremberg, WindEnergy Hamburg, Bauma China). End markets span lifting and cranes, industrial automation, wind energy, construction and material handling, stage technology, and oil & gas hazardous environments. The company is family-owned, transitioned to more managerial governance in 2022, and is led by CEO Fabio Orlandi.

Name

Ter Srl

Legal name

TER Tecno Elettrica Ravasi Srl a socio unico

Website

https://ter.it

Company type

Private

Founded year

1962

Operating status

Operating

Short description

Ter Srl is an Italian industrial manufacturer (founded 1962) designing and producing electromechanical command and control devices for cranes, lifting equipment, automation, wind energy, and hazardous environments, distributed through 27 partners across 94 countries.

Ownership category

akta.pro rank

Product category

Industrial Control and Automation Devices

NAICS

Wiring Device Manufacturing (33593), Other Electrical Equipment and Component Manufacturing (3359), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Electrical Industrial Apparatus (3620), Electronic Components & Accessories (3670)

akta.pro primary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

akta.pro secondary industries

Enclosures, Boxes & DIN-Rail Hardware (junction boxes, cabinets, panel enclosures, DIN rail, gland plates) (IMAGAEAH), Enclosures, Thermal Management & Hardware (Fasteners) Retail (CRACAKAL)

Keywords

• Industrial control devices
• Lifting equipment controls
• Pendant control stations
• Limit switches manufacturing
• Explosion-proof ATEX devices

Headquarters

HQ city

Olgiate Molgora

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Control Device Sales: TER generates revenue through the sale of industrial command and control devices including wall-mounted control stations, pendant control stations, joysticks, rotary and position limit switches, slip ring collectors, cable and hose reels, footswitches, electronic devices, explosion-proof equipment, radio remote controls, anemometers, and signal lamps.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

TER designs and manufactures industrial command and control devices for lifting equipment, industrial automation, wind energy, stage technology, machinery, vehicles, and hazardous (explosion-proof) environments. Its 13 product families include wall-mounted and pendant control stations, industrial joysticks, rotary and position limit switches, signal lamps, slip ring collectors, cable and hose reels, footswitches, electronic devices, ATEX explosion-proof devices, radio remote controls, and anemometers. Products are designed and manufactured entirely in Italy and distributed through 27 exclusive distributors across 94 countries, supplemented by an online product configurator and e-commerce shop.

Product overview

TER is a manufacturer of industrial control and command devices for lifting, automation, wind energy, stage technology, industrial machinery, and vehicles. The product portfolio consists of 13 product families: wall-mounted control stations (Victor), pendant control stations (Mike, NPA, Charlie, SPA, Alpha, Mike-D, NPA-CP, PCP), industrial joysticks (Juliet, Hercules, Romeo), rotary limit switches (Base, Fox, GF4C, Oscar, Top), position limit switches (Arke, Tango, 7551-7552, X-FSC/X-FRZ, Ino), signal lamps (stack lights, warning horns, beacon horns, electronic sirens, obstruction lights, safety lights), slip ring collectors (10A, 10A/30A, 50A, Pegasus), cable and hose reels (Apollo), footswitches (6100/6200, Omicron), electronic devices (7551 Evo, Atlante, Base EVO, Atlante EVO, encoders Egon/Ermes/Yankee, cable transducer Pandia), explosion-proof ATEX series (Fox Atex, Limitex, Mike-X, SPA ATEX, Apollo/Pegasus Ex-proof), radio remote controls (RCK, RCL, RCM), and anemometers (Paka, Vayu). Products are complemented by an online product configurator and e-commerce platform. All products are designed and manufactured in Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Wall-mounted control stations (Pulsantiere da parete) Wall-mounted control stations for industrial command and control applications, including the Victor model, used by industrial operators in lifting, automation, and material handling environments.
• Pendant control stations (Pulsantiere pensili) Pendant control stations for overhead crane and lifting equipment control, offered across multiple model variants (Mike, NPA, Charlie, SPA, Alpha, Mike-D, NPA-CP, PCP) for industrial lifting and crane operators.
• Industrial joysticks (Joystick) Industrial joystick controllers (models Juliet, Juliet-PK, Hercules, Hercules-PK, Romeo) for precise motion control in cranes, machinery, and industrial automation applications.
• Rotary limit switches (Finecorsa a giri) Rotary limit switches (models Base, Fox, GF4C, Oscar, Top) for monitoring rotational position in lifting machinery and industrial equipment, with safety certifications (SIL1, BGVC1) on relevant models.
• Signal lamps (Segnalatori luminosi) Industrial signal lamps for machinery and equipment — stack lights, modular stack lights, multicolour RGB warning lights, universal signal beacons, LED warning horns, beacon horns, electronic sirens, obstruction lights, heavy duty warning lights, crane & forklift safety lights, machine tool lights, and motor sirens.
• Slip ring collectors (Collettori) Slip ring collectors (models 10A, 10A/30A, 50A, Pegasus) for electrical signal and power transmission in rotating applications on cranes and rotating machinery.
• Cable and hose reels (Avvolgicavi/avvolgitubi) Cable and hose reels (Apollo model) for managing electrical cables and pneumatic/hydraulic hoses in industrial environments, including an explosion-proof Apollo Ex-proof variant for hazardous environments.
• Footswitches (Pedaliere) Industrial footswitches (6100/6200, Omicron models) for hands-free control of machinery in industrial and automation applications.
• Electronic devices (Dispositivi elettronici) Electronic industrial control devices including electronic limit switches, encoders, and cable transducers (models 7551 Evo, Atlante, Base EVO, Atlante EVO, Egon 36, Egon 36-RS, Egon 58-D, Ermes, Pandia, Yankee) used in lifting machinery and automation systems.
• Explosion-proof (ATEX) series ATEX-certified explosion-proof control and monitoring devices (Fox Atex, Limitex AG, Limitex A, Limitex AP, Mike-X, SPA Explosion Proof, Apollo Ex-proof, Pegasus Ex Proof) for use in hazardous and potentially explosive atmospheres such as oil & gas and process industry environments.
• Radio remote controls (Radiocomandi) Radio remote control systems (RCK, RCL, RCM models) for wireless industrial machinery control in cranes, lifting equipment, and automation applications.
• Anemometers (Anemometri) Anemometers (Paka, Vayu models) for wind-speed measurement, designed for wind-turbine operation, safety monitoring, and maintenance optimization in wind energy applications.
• Position limit switches (Finecorsa di posizione) Position limit switches (models Arke, Tango, 7551-7552, X-FSC/X-FRZ, Ino) for linear position monitoring in lifting equipment and industrial machinery.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, regional and minor.

• Springer Controls Co. Inc.coreChannel Partner/ Reseller/ Distributor · 3 March 2026Springer Controls is TER's official distributor for the United States and Canada. The partnership enables TER to present products at major North American trade shows including ConExpo-Con/Agg 2026 (Booth N10348, North Hall). Springer Controls represents TER at events targeting crane & hoist, hydraulics, and industrial automation markets. CEO Fabio Orlandi participates in joint activities with Springer Controls' National Sales Manager Brian Keck.
• Centro SoftwarecoreTechnology or Integration · 1 January 2026Centro Software provided SAM ERP2 enterprise management software to TER in January 2026. The implementation involved months of development, analysis, and design activities with cross-functional working groups across all company departments. SAM ERP2 integrates planning, production tracking, bills of materials, logistics, and data control on a single intelligent platform, supporting TER's digital transformation and operational management.
• Control Devices Australia Pty LtdregionalChannel Partner/ Reseller/ DistributorOfficial distributor for Australia, located in Alexandria NSW 2015, handling sales and support for TER products in the Australian market.
• TER Česká s.r.o.regionalChannel Partner/ Reseller/ DistributorCzech Republic-based distributor handling TER products in Central and Eastern European markets including Belarus. Operates from Prague area.
• GISCH Lifting Equipment (Shanghai) Co.LtdregionalChannel Partner/ Reseller/ DistributorOfficial distributor for China (Shanghai), managing TER product sales and support for the Chinese market. Partnered with TER for Bauma China 2024 exhibition.
• Global Tech Engg. Solutions Pvt. LtdregionalChannel Partner/ Reseller/ DistributorOfficial distributor for India, based in Pune (Maharashtra). Participated in Automation Expo 2024 and 2025 representing TER products.
• Growa (F.E.) Pte LtdregionalChannel Partner/ Reseller/ DistributorLong-term official distributor for Singapore, Malaysia, Indonesia, and Philippines, based in Singapore. Active partner for TER in Southeast Asian markets.
• Flügel Funktechnik GmbHregionalChannel Partner/ Reseller/ DistributorOfficial distributor for Germany, located in Emsdetten, handling TER product sales in the German market.
• MetreelregionalChannel Partner/ Reseller/ DistributorOfficial distributor for United Kingdom, based in Derbyshire, handling TER product sales in the UK market.
• ZeroZeroToner / PrintReleafminorOthersEnvironmental partnership through which TER offset 41,665 standard pages of paper consumption by planting 5 new trees in Canada as part of reforestation efforts following 2023-2024 wildfires.
• Lombardia Mech-Tech DistrictregionalStrategic or Co-development PartnerTER participated as a partner in the 'Lombardia Mech-tech District@Hannovermesse2026' collective project at Hannover Messe 2026, Hall 17, Stand A20, representing Italian manufacturing excellence in mechanical and industrial technology.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cavotec: Swiss-headquartered specialist in power and data connection solutions for cranes, ports, and industrial vehicles. Comparable as a niche European controls/connectivity supplier serving lifting, harbour, and industrial automation customers.
• Lovato Electric: Italian manufacturer of industrial control components including contactors, switches, and motor protection. Comparable Italian industrial-controls peer serving OEMs and panel builders across Europe.
• Schmersal: German leader in industrial safety switching and command devices. Directly competes with TER in safety-position switches, control stations, and ATEX-rated products for hazardous industrial environments.
• Euchner: German manufacturer of industrial safety switches, position switches, and control devices. Comparable as a focused European mid-market player selling into the same machinery and lifting OEMs with overlapping switch and control-station categories.
• Giovenzana International: Italian maker of pendant control stations, cam switches, and limit switches. Closely comparable Italian SME serving crane, lifting, and industrial automation OEMs with overlapping control-station and switch product lines.
• Bernstein AG: German specialist in industrial switches, enclosures, pendant stations, and signal devices. Directly comparable mid-size European competitor with a similar focus on command-and-control devices for cranes, machinery, and hazardous environments.
• Pizzato Elettrica: Italian manufacturer of position switches, safety devices, control stations, and pendant stations for industrial automation. Highly comparable as another Italian SME offering overlapping product families (limit switches, control stations, safety modules) for lifting and machinery OEMs.

Broad incumbents

• Schneider Electric: Global industrial automation and electrical equipment giant. Broader incumbent offering pendant stations, limit switches, joystick controllers, and signal devices alongside software and full automation platforms — competing with TER at large OEM accounts.
• ABB: Global industrial automation leader with broad portfolio including switches, control stations, and crane-safety products. Competes with TER across most of its end markets but as a broad portfolio supplier rather than a focused specialist.
• Eaton: Global power management and industrial controls manufacturer. Overlaps with TER in industrial switches, pendant stations, and wiring devices within a much broader electrical portfolio serving similar industrial customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ter-tecno-elettrica-ravasi

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ter Srl