TEA TRIBES & Co.

What TEA TRIBES & Co. does

TEA TRIBES & Co. is a privately held Paris-based specialty retailer (SAS, founded 2021, share capital €500,000) that sources, brands, and sells ethnobotanical teas, herbal infusions, gift boxes, and accessories inspired by traditional practices of named indigenous communities — including Caucasian (Armenian), Indian (Ayurvedic), Siberian (Khanty/Altai/Turkic), Meso-American (Maya), Slavic (Ukrainian), Japanese (Yamato), Chinese (Han/Hakka/Bulang), and South African (San/Khoi) peoples. The company operates through a Shopify-powered direct-to-consumer e-commerce site shipping globally (France, Europe, DOM-TOM, worldwide) and a single physical boutique at 3 rue du Temple in Paris's Le Marais district. Product lines are organized both by wellness benefit (Detox, Anti-Stress & Sleep, Digestion, Feminine Balance, Immunity, Energy, Antioxidant) and by origin/cultural provenance, with each SKU carrying a story of the "Tea-Triber" representative and traditional use case that underpins the brand's positioning.

The business model is direct-to-consumer, one-time-purchase unit pricing with no subscription or loyalty program in place: individual infusions range €11–25, teas €11–39, and gift boxes €5–70+, with free shipping thresholds of €30 (France), €40 (Europe), and €80 (international). E-gift cards are sold in €30/€50/€75 denominations. Order fulfillment is outsourced to CLIC LOGISTIC in Genillé, France; the e-commerce platform is built and maintained by Studio Zerance (Paris 11ème); payments are processed via Stripe. The firm is founder-owned and led by Jean-Luc Foucher-Créteau, with a stated headcount of 1–10. Marketing is content-led, anchored by an educational blog on tea culture, ethnobotany, and wellness, supplemented by an email newsletter and organic social presence on Facebook, Pinterest, Instagram, and YouTube; the website displays 111 customer reviews as social proof. No external funding rounds, awards, patents, regulatory actions, M&A, or wholesale partnerships are evidenced in the source material.

Name

TEA TRIBES & Co.

Legal name

TEA TRIBES & Co.

Website

https://teatribesandco.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

TEA TRIBES & Co. is a Paris-based specialty retailer selling ethnobotanical teas, herbal infusions, gift boxes, and accessories sourced from named indigenous communities worldwide, via a Shopify DTC website and a Le Marais boutique.

Ownership category

akta.pro rank

Product category

Specialty Teas and Infusions

NAICS

Other Specialty Food Retailers (44529), Coffee and Tea Manufacturing (311920)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Tea Blending & Flavoring (AFAFADAG), Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD)

Keywords

• Specialty tea retail
• Herbal infusions
• Ethnobotanical teas
• Wellness beverages
• Loose leaf tea

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their e-commerce platform, selling teas, infusions, gift boxes, and accessories directly to end customers in France, Europe, and internationally.
2. Physical Retail Boutique: Boutique store at 3 rue du Temple, Paris 4ème (face au BHV Le Marais) for in-person sales.
3. Gift Cards: E-gift cards available in €30, €50, or €75 denominations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

TEA TRIBES & Co. is a French specialty tea and infusion retailer that curates and sells ethnobotanical teas, herbal infusions, gift boxes, gift cards, and tea accessories inspired by the traditional practices of indigenous communities from the Caucasus, India, Siberia, Maya lands, Slavic countries, Japan, and Africa. Products are free from artificial additives, packaged in environmentally responsible materials, and distributed through an own-brand Shopify e-commerce site together with a physical boutique in Paris.

Differentiator

Problem solved

Functional benefit

Products and services

• Beneficial Infusions (Infusions bienfaisantes) Ethnobotanical wellness blends sourced from indigenous traditions, including flagship products DOM GRECHKA (Slavic buckwheat-based detox infusion), SHAKTI (Ayurvedic women's wellness blend), NIDRA (Ayurvedic sleep blend), TULSIMMUNE (Ayurvedic immunity blend), and CHAGA (Siberian chaga-based immunity blend). Targeted at health-conscious individual consumers seeking authentic herbal infusions rooted in traditional practices.
• Iconic Teas (Thés iconiques) Premium loose-leaf teas drawn from leading producing regions, including MATCHA CEREMONY, GENMAICHA YUKIHIME PREMIUM, ROOIBOS PURE RED, and PU EHR SHU. Aimed at individual tea connoisseurs and premium tea drinkers.
• Customizable Gift Box (Coffret à personnaliser) Build-your-own gift box that allows customers to assemble a personalized selection of TEA TRIBES teas and infusions into a single gift package. Targeted at individual gift purchasers seeking tailored premium tea gifts.
• Discovery Gift Box (Le Coffret Découverte) Curated multi-tea sampler gift box designed to introduce recipients to a selection of TEA TRIBES' signature infusions and iconic teas. Targeted at gift purchasers and consumers wishing to explore the brand's range.
• Gift Card (Carte cadeau) Monetary gift card redeemable across the TEA TRIBES & Co. product range, suitable for gifting without specifying particular products.
• Tea Accessories (Accessoires) Tea-related accessories offered alongside the tea and infusion product lines, supporting preparation and gifting of TEA TRIBES products.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DAVIDsTEA: North American specialty tea retailer focused on loose-leaf teas, infusions, and accessories via DTC and retail. Comparable as a digitally native specialty tea retailer targeting wellness and discovery-oriented consumers.
• Dammann Frères: French tea company with retail boutiques and broad distribution across grocery and specialty channels. Directly comparable on French specialty tea retail and assortment depth.
• Kusmi Tea: Premium French tea brand with wellness-positioned blends, DTC e-commerce, and international retail. Highly comparable to TEA TRIBES & Co. on wellness positioning, premium DTC, and broad infusion catalog.
• Yogi Tea: Ayurvedic and wellness tea brand with broad grocery distribution and a benefit-led assortment. Directly comparable on the wellness/infusion category that TEA TRIBES & Co. leads with (Ayurvedic blends, functional benefits).
• Pukka Herbs: Organic herbal tea and wellness infusion brand with strong ethical sourcing narrative and DTC plus grocery distribution. Comparable to TEA TRIBES & Co. on wellness/infusion positioning and ethical sourcing story.
• Mariage Frères: Historic Parisian luxury tea house operating boutiques worldwide with a focus on single-origin and blended teas. Comparable on premium positioning, French base, curated retail experience, and broad tea/infusion assortment.
• Palais des Thés: French specialty tea retailer and creator with multiple Paris boutiques, broad assortment, and strong premium positioning. Directly comparable to TEA TRIBES & Co. on geography (France), channel (DTC + retail), and category (specialty tea and infusions).
• Harney & Sons: US-based premium specialty tea company selling loose-leaf teas, infusions, and accessories through DTC, wholesale, and a flagship store. Comparable on assortment, premium positioning, and direct-to-consumer model.
• The Republic of Tea: Specialty tea and infusion brand selling curated blends, wellness teas, and gift sets via DTC and wholesale. Comparable on premium positioning, gift-box assortment, and benefit-led merchandising.

Broad incumbents

• Twinings: Global incumbent tea brand with broad assortment across black, green, herbal, and wellness teas. Not a niche specialist, but competes for the same consumer occasions and is a benchmark for scale and distribution TEA TRIBES & Co. would need to reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3twnS3p6IO9TyETlv3XVqw
• Facebookfacebook.com/teatribesandco
• Instagraminstagram.com/teatribesandco
• Pinterestpinterest.com/teatribesandco
• LinkedInlinkedin.com/company/tea-tribes-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEA TRIBES & Co.