Tecar International Trade

Name

Tecar International Trade

Legal name

TECAR INTERNATIONAL TRADE GmbH

Website

https://tecar-international.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Purchasing Cooperative

NAICS

Tire and Tube Merchant Wholesalers (423130), Tire Manufacturing (32621), Automotive Parts and Accessories Retailers (441330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Tires & Inner Tubes (3011)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Retail Tire Sales & Installation (Consumer) (TLAKADAA), Passenger Car Tires Manufacturing (IMANAKAA)

Keywords

• Automotive aftermarket purchasing
• Purchasing cooperative services
• Private label tires
• Automotive parts distribution
• Dealership alliance network

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Purchasing Cooperative Fees: As a purchasing cooperative, TECAR generates revenue through membership fees and purchasing volume-based arrangements with its shareholder dealership groups and international supplier partners. The cooperative model allows members to benefit from improved purchasing terms achieved through collective buying power.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Tecar International Trade GmbH operates as an international purchasing cooperative in the automotive aftermarket, connecting national subsidiary dealership groups and international supplier partners to deliver collective purchasing power and improved terms. Its physical product line is the TECAR Reifen private label tire brand, including the ESA+TECAR SUPERGRIP PRO2 winter tire and ESA+TECAR SPIRIT PRO2 summer tire, developed in partnership with a leading global tire manufacturer and sold exclusively through the affiliated dealership network.

Product overview

Tecar International Trade GmbH operates as an internationally acting purchasing cooperative in the automotive aftermarket, founded in 1992. The company's primary offering is its purchasing cooperation network — connecting national subsidiaries, brand-affiliated dealership groups, and international supplier partners to enable efficient international trade in automotive products. The core product portfolio includes the TECAR Reifen (TECAR Tyres) private label: a proprietary tire brand developed with a leading global tyre manufacturer, sold exclusively through member channels. The tire range comprises two product lines — ESA+TECAR SUPERGRIP PRO2 (winter tyre) and ESA+TECAR SPIRIT PRO2 (summer tyre) — positioned on price-performance. Alongside the tire brand, TECAR provides a member-facing Extranet portal and strategic purchasing services that deliver improved terms, market access, and cross-border networking for shareholders and suppliers.

Differentiator

Problem solved

Functional benefit

Brands

• TECAR Reifen (TECAR Tyres): The company's private label tire brand featuring ESA+TECAR SUPERGRIP PRO2 winter tires and ESA+TECAR SPIRIT PRO2 summer tires, developed in partnership with a leading global tire manufacturer.

Products and services

• TECAR Purchasing Cooperative Services International purchasing cooperative services for automotive aftermarket stakeholders, connecting national subsidiaries, locally-based dealership groups, and international supplier partners to create a networked economic system with improved purchasing terms and competitive pricing.
• TECAR Reifen (TECAR Tyres) Private Label Tecar's own-brand tire line, developed in partnership with a leading global tire manufacturer, available exclusively through TECAR's national subsidiaries and their affiliated brand-authorized dealerships. The range includes summer and winter tires marketed under the ESA+TECAR sub-brand.
• ESA+TECAR SUPERGRIP PRO2 (Winter Tyre) A high-performance winter tire delivering top marks for driving performance and safety on snowy and icy roads, with low aquaplaning risk, comfortable ride, well-balanced key product characteristics, and an exceptional price-performance ratio.
• ESA+TECAR SPIRIT PRO2 (Summer Tyre) A high-performance summer tire delivering safety and strong performance at higher speeds for mid-size and premium vehicles, with improved dry-road handling, improved wet braking performance, low interior noise, and enhanced economic and ecological factors.
• TECAR Extranet A member-only web portal providing TECAR shareholders and partners with access to platform resources, direct links to national subsidiaries, and partner services.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and major.

• Autogruppen / AutoGroup Norway AScoreChannel Partner/ Reseller/ DistributorNorwegian automotive dealership alliance based in Oslo, led by Rune Hall-Henriksen. Core shareholder member providing national dealership representation in Norway.
• ESA - Einkaufsorganisation des Schweizerischen Auto- und Motorfahrzeuggewerbes GenossenschaftcoreChannel Partner/ Reseller/ DistributorSwiss automotive purchasing organization based in Burgdorf, led by Giorgio Feitknecht. Core shareholder providing national coverage in Switzerland.
• Leader Auto Ressources LAR Inc.coreChannel Partner/ Reseller/ DistributorCanadian automotive alliance based in Montreal, led by Robert B. Issenman. Key North American shareholder member.
• RAA / Retail Automotive Alliance LimitedcoreChannel Partner/ Reseller/ DistributorUK automotive retail alliance based in London, led by Jim Higgins. Core shareholder providing British market coverage.
• TECHNO Benelux B.V.coreChannel Partner/ Reseller/ DistributorNetherlands automotive cooperation based in Hengelo, led by Rudi Keppels. Key shareholder covering Benelux region.
• TECHNO Danmark F.M.B.A.coreChannel Partner/ Reseller/ DistributorDanish automotive cooperation based in Kolding, led by Morten Buus. Core shareholder for Danish market.
• TECHNO Die Autohaus KooperationcoreChannel Partner/ Reseller/ DistributorGerman automotive dealership cooperation based in Hamburg, led by Georg Wallus and Dietmar Scheck. Major shareholder in home market.
• TECHNO-Handelsgesellschaft m.b.H.coreChannel Partner/ Reseller/ DistributorAustrian automotive cooperation based in Vienna, led by Ernst Rohrer. Core shareholder for Austrian market.
• TECHNO SverigecoreChannel Partner/ Reseller/ DistributorSwedish automotive cooperation based in Enebyberg, led by John Winell. Key shareholder for Scandinavian market.
• Bridgestone CorporationmajorTechnology or IntegrationGlobal tire manufacturer and key supplier partner in the TECAR network, providing tires for the private label program.
• Goodyear Tire & Rubber CompanymajorTechnology or IntegrationGlobal tire manufacturer and supplier partner in the TECAR network, supporting private label and direct tire supply.
• Continental AGmajorTechnology or IntegrationGerman automotive parts supplier and key supplier partner providing automotive components to the TECAR network.
• MichelinmajorTechnology or IntegrationGlobal tire manufacturer and supplier partner in the TECAR network.
• PirellimajorTechnology or IntegrationItalian tire manufacturer and key supplier partner in the TECAR network.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Würth Group: German automotive parts, tools, and consumables supplier serving workshops; supplies into TECAR's network. Adjacent as a major supplier-side participant in the same automotive aftermarket channels.
• Banner GmbH: Austrian automotive battery manufacturer that supplies into the TECAR cooperative. Included as an adjacent supplier/partner rather than a competitor; useful as a comparable supplier-side participant in the same aftermarket value chain.

Direct peers

• Stahlgruber: German automotive aftermarket parts distributor (now owned by LKQ) serving workshops with parts, tools, and tires. Closely comparable to TECAR's German-centric dealer-channel focus and aftermarket product mix.
• Groupauto International: Worldwide cooperative network of automotive parts distributors and workshop concepts. Directly comparable to TECAR as a buying-group cooperative aggregating purchasing power for independent aftermarket members across borders.
• ATR International: International automotive aftermarket buying group connecting national parts distributors and workshop networks. Directly comparable cooperative structure serving dealers/garages through collective supplier contracts.
• AD International (Auto Distribution International): Global alliance of independent auto-parts distributors that pool purchasing, marketing, and IT leverage. Highly comparable to TECAR's cross-border dealership-alliance model with national members purchasing collectively.
• Alliance Automotive Group: Major European independent aftermarket parts distributor operating across multiple countries, serving workshops and dealerships through national subsidiaries. Closely comparable to TECAR as another multi-country, parts-distribution platform linking supplier volumes to installer/dealer customers.

Broad incumbents

• LKQ Corporation: Global distributor of replacement parts, accessories, and tires to the automotive aftermarket. Comparable as a broad incumbent in the same value chain as TECAR's member network; much larger but operates overlapping parts-distribution and tire categories.
• Genuine Parts Company (NAPA Auto Parts): One of the largest global distributors of automotive replacement parts, accessories, and tires via NAPA. Comparable as a broad incumbent in the same wholesale auto-aftermarket space but at much larger scale and with a public-company capital structure.

Emerging players

• Oscaro: European online auto-parts marketplace serving both consumers and professionals with broad parts catalog. Comparable as a digital intermediary competing for the same professional-buyer procurement workflows that TECAR addresses via its cooperative.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tecar-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tecar International Trade