SheCanPlay
- Company typePrivate
- Founded2017
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingServices
SheCanPlay firmographics
Firmographics- Name
- SheCanPlay
- Legal name
- SheCanPlay
- Website
- https://shecanplay.dk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SheCanPlay industry classification
Industry- Product category
- Music Education and Talent Development
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Music Production & Composition (Songwriting, Recording, DJing) (EDAMAAAF)
- akta.pro secondary industries
- Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN), Music (Instruments, Voice, Music Theory) (EDAAAGAC)
Keywords
Where SheCanPlay is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
SheCanPlay business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Foundation/Non-profit model: SheCanPlay operates as a non-profit association (forening) and growth community. Funded through partnerships and grants including Tuborgfondet support. Programs are free for participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free 1-year basic program for 24 women and gender minorities |
| Freemium | Annual | Free 1-year master artist program for 6 artists |
| Freemium | Annual | Free 1-year master producer program for 4 producers |
| Freemium | Annual | Free 1-year instrumentalist program for 10 musicians |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SheCanPlay product offering
Product offeringCore offering
SheCanPlay is a Danish non-profit association (forening) and growth community that delivers free, year-long music development programs, mentoring, and studio access for young women and gender minorities aged 15-26. Its offerings include the foundational Grundforløb (basic program), the advanced Masterforløb (for artists and producers), and the Instrumentalistforløb (for instrumentalists), all concluding in showcases and providing lifelong alumni community and studio access.
Product overview
SheCanPlay is a single unified program rather than a platform-plus-modules architecture. The core offering consists of four interconnected programs: Grundforløb serves as the foundational entry program with monthly workshops for 24 participants; Masterartist-forløb and Masterproducer-forløb are advanced 1-year programs for Grundforløb alumni seeking to professionalize as artists or producers; and Instrumentalistforløb is a new specialized program for musicians aiming to work as instrumentalists for established artists. All participants gain access to studio facilities and the alumni community, creating a layered progression from beginner to professional career support.
Differentiator
Problem solved
Functional benefit
Brands
- Grundforløb: Basic program - a free 1-year program for women and gender minorities aged 16-26 offering monthly workshops in songwriting, production, performance, industry knowledge, and mental health. Participants join alumni network with clubhouse, events, and studio access.
- Masterforløb
- Instrumentalistforløb
Products and services
- Grundforløb (Basic Course)
Quantifiable outcome
- Free programs with financial support for master participants
Companies that use SheCanPlay
Customer profileSegments1 record
Ideal customer profiles1 record
SheCanPlay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SheCanPlay partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Luger DenmarkcoreThrough co-founder Sarah Sølvsteen's role as director at Luger Denmark, the organization has direct access to one of Scandinavia's leading music agencies for industry connections and mentorship.
- Warner MusiccoreThrough co-founder Karen Vincent's role as director at Warner Music, the organization has direct access to a major record label for industry expertise and professional development opportunities.
- Professional music producers and artistsminorMasterproducer-forløb participants receive mentorship from professional producers working with established artists and songwriters. Mentors are matched based on genre, work style, and chemistry.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
SheCanPlay competitors and assessment
Company assessmentDirect peers
- Girls Make Beats: US non-profit expanding the presence of girls and women in music production and DJing through free educational programming—comparable focus on production, songwriting, and career mentoring.
- SheSaid.so: Global network advancing gender parity in the music industry through mentoring, events, and community—closely aligned with SheCanPlay's networking and career-access mission.
- Key Changes: UK-based charity providing mentoring and music-industry support for girls and young women—directly comparable mission and program model to SheCanPlay, with a similar cohort-based free structure.
- SoundGirls: Organization supporting women and non-binary people working in live sound, audio engineering, and music production—matches SheCanPlay's instrumentalist and production career pathways.
- Beats By Girlz: Non-profit equipping women and gender-nonconforming individuals with music production, DJing, and engineering skills—analogous curriculum (production + performance) and inclusive community framing.
Others
- Luger Denmark: Leading Scandinavian live music agency and employer of co-founder Sarah Sølvsteen—an industry partner that overlaps with SheCanPlay's programming but operates as a commercial agency rather than a non-profit.
- Koda – Danish Society of Songwriters, Composers and Music Publishers: Danish collecting society that has featured SheCanPlay in its 'Aftenklubben' and 'Noget ved musikken' podcasts—an enabling ecosystem organization rather than a competing program provider.
- Music Denmark: Danish industry trade body representing the music sector—an adjacent ecosystem stakeholder rather than a direct competitor, but a potential partner or alternative pathway for participants.
Broad incumbents
- Women in Music (WIM): Established advocacy and networking organization for women across the music industry—broader, multi-country scope but overlapping mission of advancing female music professionals.
- PRS Foundation – Women Make Music: UK funding programme supporting female, trans, and non-binary creators—comparable equity-in-music objective but delivered as grantmaking rather than direct cohort-based programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SheCanPlay social profiles
Digital presenceSheCanPlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
SheCanPlay leadership team
Management profileNumber of profiles
Profiles6 records
SheCanPlay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SheCanPlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SheCanPlay
What does SheCanPlay do?
SheCanPlay is a Danish non-profit association (forening) and growth community that delivers free, year-long music development programs, mentoring, and studio access for young women and gender minorities aged 15-26. Its offerings include the foundational Grundforløb (basic program), the advanced Masterforløb (for artists and producers), and the Instrumentalistforløb (for instrumentalists), all concluding in showcases and providing lifelong alumni community and studio access.
Is SheCanPlay a public or private company?
SheCanPlay is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SheCanPlay founded?
SheCanPlay was founded in 2017. It employs 1 to 10 people.
Where is SheCanPlay based?
SheCanPlay is headquartered in Copenhagen, Denmark, in the Europe region.
How does SheCanPlay make money?
One revenue line is on record: foundation/Non-profit model.
Who are SheCanPlay's main competitors?
Direct peers on record are Girls Make Beats, SheSaid.so, Key Changes, SoundGirls and Beats By Girlz. Others are Luger Denmark, Koda – Danish Society of Songwriters, Composers and Music Publishers and Music Denmark. Broad incumbents are Women in Music (WIM) and PRS Foundation – Women Make Music.
Does SheCanPlay have an API?
No public API is recorded for SheCanPlay.
What industry is SheCanPlay in?
SheCanPlay's product category is Music Education and Talent Development. Its primary akta.pro industry code is EDAMAAAF, Music Production & Composition (Songwriting, Recording, DJing), with a secondary code of EDAFAMAN, Mentoring, Coaching, Alumni Networking & Peer Support Platforms. Its NAICS code is 611710 and its SIC code is 8200.